{"id":8051,"date":"2021-04-13T11:00:29","date_gmt":"2021-04-13T03:00:29","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8051"},"modified":"2021-04-14T13:19:08","modified_gmt":"2021-04-14T05:19:08","slug":"2021-taiwan-mothersday-trends","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-taiwan-mothersday-trends\/","title":{"rendered":"\u8b93\u5abd\u5abd\u958b\u5fc3\u7684\u5b8c\u6574\u653b\u7565 \ud83d\udc90 2021 \u5e74\u81fa\u7063\u6bcd\u89aa\u7bc0\u8da8\u52e2\u6d1e\u5bdf\u5831\u544a \ud83d\udca8"},"content":{"rendered":"

 <\/p>\n

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\u611f\u6069\u7684\u5fc3\uff5e\u611f\u8b1d\u6709\u4f60 \u2764\ufe0f\u00a0 \u6bcf\u5230\u6bcd\u89aa\u7bc0\u5c31\u6703\u60f3\u8d77\u9019\u9996\u5ee3\u544a\u6b4c\uff0c\u5c31\u50cf\u6bcf\u5230\u8cfc\u7269\u7bc0\u524d\u5915\uff0ciSPOT \u6703\u70ba\u4f60\u6e96\u6642\u5949\u4e0a\u71b1\u9a30\u9a30\u7684\u6d88\u8cbb\u8da8\u52e2\u6d1e\u5bdf\u5831\u544a \ud83d\udd25\u00a0 \u9084\u6c92\u9032\u884c\u7b56\u7565\u4f48\u5c40\u7684\u4f60\uff0c\u5feb\u9032\u4f86\u770b\u770b\u5427 \ud83e\uddda\ud83c\udffb<\/p>\n<\/blockquote>\n

 <\/p>\n

\u518d\u904e\u4e00\u500b\u6708\u5c31\u662f\u6bcd\u89aa\u7bc0\u4e86\uff0c\u5728\u9019\u4e00\u5929\u4f86\u81e8\u524d\uff0c\u9664\u4e86\u8981\u70ba\u5bb6\u4e2d\u7684\u6bcd\u89aa\u597d\u597d\u6e96\u5099\u9a5a\u559c\u5916\uff0c\u66f4\u8981\u5e36\u8457\u8aa0\u646f\u7684\u5fc3\uff0c\u70ba\u5176\u4ed6\u7121\u6578\u4f4d\u5049\u5927\u7684\u6bcd\u89aa\u2014\u2014\u4e5f\u5c31\u662f\u8cdc\u4e88\u6211\u5011\u80fd\u91cf\u7684\u5ee3\u5927\u6d88\u8cbb\u8005\u5011\uff0c\u898f\u5283\u5b8c\u5584\u7684\u884c\u92b7\u4f48\u5c40 \u2728 \u8b93\u9019\u4e9b\u6bcd\u89aa\u5011\uff0c\u80fd\u5728\u9019\u6bb5\u8cfc\u7269\u5b63\u7bc0\u8cb7\u5f97\u958b\u5fc3\u3001\u6109\u6085\uff0c\u7372\u5f97\u5fc3\u9748\u4e0a\u7684\u6eff\u8db3\uff01\u8b93\u6bcd\u89aa\u958b\u5fc3\uff0c\u5c31\u662f\u6bcd\u89aa\u7bc0\u7684\u771f\u6b63\u610f\u7fa9 \u2764\ufe0f<\/p>\n

\u70ba\u4e86\u5e6b\u52a9\u5ee3\u5927\u7684\u5b5d\u9806\u5b50\u5973\u5011\uff0c\u6211\u5011\u4e5f\u6e96\u5099\u4e86\u4e00\u4efd\u7531 Google \u6240\u6574\u7406\u7684\u30102021 \u5e74\u53f0\u7063\u6bcd\u89aa\u7bc0\u8cfc\u7269\u8da8\u52e2\u5831\u544a\u3011\uff0c\u4e26\u9001\u4f86\u4e09\u4f4d\u80fd\u8b93\u6211\u5011\u7684\u5b5d\u5fc3\u66f4\u52a0\u5713\u6eff\u7684\u795e\u968a\u53cb\uff1aGoogle DSA\u3001\u5728\u5730\u5ee3\u544a\u548c App\u3002\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u76f4\u63a5\u9032\u5165\u6b63\u984c\uff0c\u5feb\u901f\u638c\u63e1\u6bcd\u89aa\u7bc0\u8cfc\u7269\u5b63\u7684\u4f48\u5c40\u8a23\u7ac5\u5427\uff01<\/p>\n

 <\/p>\n

\ud83d\udc90\u00a0 2021 \u81fa\u7063\u6bcd\u89aa\u7bc0\u6d88\u8cbb\u6578\u64da<\/strong><\/span><\/h3>\n

\u7531\u65bc\u9632\u75ab\u6210\u6548\u826f\u597d\uff0c\u76f8\u8f03\u65bc\u5176\u4ed6\u5340\u57df\uff0c\u81fa\u7063\u7684\u7d93\u6fdf\u6210\u9577\u7a69\u5b9a\uff0c\u570b\u6c11\u7684\u6d88\u8cbb\u52d5\u80fd\u8db3\u5920\u3002\u4f9d\u64da 2021 \u5e74\u884c\u653f\u9662\u4e3b\u8a08\u8655\u7d71\u8a08\uff0c2020 \u5e74 Q4 \u7d93\u6fdf\u6210\u9577\u7387\u4e0a\u5347\u4e865.1% \/ \u570b\u5167\u6d88\u8cbb\u652f\u51fa\u589e\u52a0\u4e86 4.3%\u3002\u81f3 2021 \u5e74\u4ecd\u6709\u6301\u7e8c\u589e\u9577\u7684\u8da8\u52e2\uff0c\u5176\u4e2d 2021 \u5e74 1 \u6708 \u7684\u96f6\u552e\u696d\u71df\u696d\u984d\u66f4\u5275\u4e0b 3,681 \u5104\u55ae\u6708\u65b0\u9ad8\u7684\u6210\u7e3e\uff01<\/p>\n

\u6839\u64da Google Trends \u6578\u64da\u6307\u51fa\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u8cfc\u7269\u7bc0\u7684\u641c\u5c0b\u91cf\u6709\u5f80\u4e0a\u758a\u52a0\u7684\u8da8\u52e2\uff0c\u8fd1\u671f\u8072\u91cf\u6700\u9ad8\u7684\u5c31\u662f\u3010\u6bcd\u89aa\u7bc0\u3011\uff0c\u76f8\u95dc\u7684\u641c\u5c0b\u6b21\u6578\u70ba 38 \u5a66\u5973\u7bc0\uff08\u5973\u738b\u7bc0\uff09\u7684 10 \u500d\u3001\u9ad8\u65bc\u7236\u89aa\u7bc0\u641c\u5c0b\u91cf\u7684 3 \u500d\u3002\u800c\u900f\u904e 2018-2020 \u7684\u6578\u64da\u66f4\u53ef\u4ee5\u770b\u51fa\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u6bcd\u89aa\u7bc0\u95dc\u6ce8\u5ea6\u4e0d\u65b7\u7684\u5728\u63d0\u524d\uff0c\u904e\u53bb\u6bcd\u89aa\u7bc0\u7576\u9031\u624d\u6703\u5f15\u7206\u71b1\u5ea6\uff0c\u5f9e 2020 \u5e74\u958b\u59cb\u5df2\u63d0\u65e9\u81f3 5\/10\uff08\u76f8\u8f03\u65bc\u904e\u53bb\u5169\u5e74\u7d04\u63d0\u524d\u4e86 1-2 \u5929\uff09\u3002<\/p>\n

\u5982\u679c\u60f3\u91dd\u5c0d\u6bcd\u89aa\u7bc0\u898f\u5283\u51fa\u66f4\u5b8c\u5584\u7684\u7b56\u7565\u5730\u5716\uff0c\u8acb\u52d9\u5fc5\u8b93\u4ee5\u4e0b\u4e09\u4f4d\u795e\u968a\u53cb\u4f86\u5e6b\u52a9\u4f60\uff1a<\/p>\n

\ud83e\uddda\ud83c\udffb\u00a0 \u795e\u968a\u53cb\u4e00\u865f\uff1a\u52d5\u614b\u641c\u5c0b\u5ee3\u544a Dynamic Search Ads<\/strong><\/span><\/h3>\n

\u4f9d\u64da Google \u7814\u7a76\u6307\u51fa\uff0c\u9ad8\u9054 94% \u7684\u7528\u6236\uff0c\u6bcf\u5929\u90fd\u6703\u4f7f\u7528 Google Search \u7684\u529f\u80fd\uff0c\u7576\u6d88\u8cbb\u8005\u518d\u9032\u884c\u8cfc\u8cb7\u6c7a\u7b56\u6216\u662f\u8cfc\u7269\u610f\u5716\u6642\uff0c\u641c\u5c0b\u5e73\u53f0\u5728\u6d88\u8cbb\u8005\u7684\u5fc3\u4e2d\u4e5f\u626e\u6f14\u8457\u8209\u8db3\u8f15\u91cd\u7684\u89d2\u8272\uff01\u5982\u679c\u60f3\u8981\u638c\u63e1\u6d88\u8cbb\u5148\u6a5f\uff0c\u53ef\u8a66\u8457\u5f9e\u6d88\u8cbb\u8005\u53d6\u5f97\u8cc7\u8a0a\u7684\u7b2c\u4e00\u500b\u63a5\u89f8\u9ede\u958b\u59cb\u3002\u90a3\u9ebc\u6b64\u6642\uff0c\u8b93\u6211\u5011\u6b61\u8fce\u7b2c\u4e00\u4f4d\u6bcd\u89aa\u7bc0\u8cfc\u7269\u5b63\u7684\u884c\u92b7\u795e\u968a\u53cb\uff1a\u52d5\u614b\u641c\u5c0b\u5ee3\u544a Dynamic Search Ads \ud83d\udc4f\ud83c\udffb<\/p>\n

\u52d5\u614b\u641c\u5c0b\u5ee3\u544a Dynamic Search Ads<\/strong><\/span><\/p>\n

Google DSA \u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u89f8\u53ca\u5728 Google Search \u4e2d\u641c\u5c0b\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u6d88\u8cbb\u8005\uff0c\u4e26\u904b\u7528\u7db2\u7ad9\u5167\u5bb9\u6307\u5b9a\u5ee3\u544a\u76ee\u6a19\uff0c\u6709\u6548\u5f4c\u88dc\u95dc\u9375\u5b57\u5ee3\u544a\u6d3b\u52d5\u7684\u4e0d\u8db3\u3002\u5982\u679c\u4f60\u60f3\u66f4\u59a5\u5584\u904b\u7528\u9019\u9805\u7522\u54c1\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u7684\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n

\ud83d\udcd5\u00a0 \u5982\u4f55\u5728\u6bcd\u89aa\u7bc0\u8cfc\u7269\u5b63\u5584\u7528\u52d5\u614b\u641c\u5c0b\u5ee3\u544a<\/strong><\/span><\/p>\n

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\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

Step1. \u521d\u6b65\u638c\u63a7\u671f\uff1a\u70ba\u5ee3\u544a\u7fa4\u7d44\u8a2d\u5b9a\u7db2\u5740\uff0c\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u6700\u591a\u53ef\u6307\u5b9a 20 \u500b\u7279\u5b9a\u7db2\u5740 \u3002<\/p>\n

Step2. \u885d\u523a\u767d\u71b1\u671f\uff1a
\n\u2460 \u8a2d\u5b9a\u7db2\u9801\u52d5\u614b\u994b\u7d66\uff08Data Feed\uff09\uff0c\u5927\u898f\u6a21\u6307\u5b9a\u7279\u5b9a\u7db2\u5740\u548c\u6307\u5b9a\u51fa\u50f9\u3002
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\n

\ud83d\udcac\u00a0 \u00a0DSA \u8907\u7fd2\u6642\u9593\uff1a\u529f\u80fd\u4ecb\u7d39<\/a>\u3001\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001\u5e38\u898b\u554f\u984c<\/a><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\uddde\u200d\u2642\ufe0f \u795e\u968a\u53cb\u4e8c\u865f\uff1a\u5728\u5730\u5ee3\u544a Local Campaigns<\/strong><\/span><\/h3>\n

\u96a8\u8457\u884c\u52d5\u7db2\u8def\u6548\u80fd\u63d0\u5347\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u8cfc\u7269\u7684\u300c\u4fbf\u5229\u6027\u300d\u8981\u6c42\u8d8a\u4f86\u8d8a\u9ad8\u3002\u4f9d\u64da Google \u5167\u90e8\u6578\u64da\u6307\u51fa\uff0c\u7d04\u6709 40% \u6d88\u8cbb\u8005\u9858\u610f\u82b1\u66f4\u591a\u7684\u9322\u4f86\u7bc0\u7701\u8cfc\u7269\u6642\u9593 ; \u5728\u6700\u8fd1 10 \u6b21\u7f8e\u599d\u4fdd\u990a\u54c1\u8cfc\u7269\u7d93\u9a57\u4e2d\uff0c\u5e73\u5747\u9032\u5165\u5be6\u9ad4\u5e97\u9762\u8cfc\u8cb7\u6b21\u6578\u70ba 5.4\u6b21 \/ \u900f\u904e\u7db2\u8def\u8cfc\u7269\u70ba 4.6 \u6b21\u3002\u5982\u679c\u60f3\u66f4\u6709\u6548\u7684\u904b\u7528\u7dda\u4e0a\u5de5\u5177\u5f15\u5c0e\u5168\u901a\u8def\u7684\u6d88\u8cbb\u4eba\u6f6e\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u8acb\u51fa Google \u795e\u968a\u53cb\u4e8c\u865f\uff1a\u5728\u5730\u5ee3\u544a Local Campaigns \ud83c\udf1f<\/p>\n

\u5728\u5730\u5ee3\u544a Local Campaigns<\/strong><\/span><\/p>\n

\u5728\u5730\u5ee3\u544a\u662f\u5c08\u70ba\u5546\u5bb6\u8207\u6d88\u8cbb\u8005\u6240\u8a2d\u8a08\u7684\u7522\u54c1\u3002\u5546\u5bb6\u53ef\u900f\u904e\u5728\u5730\u5ee3\u544a\u63d0\u4f9b\u8cc7\u8a0a\u7d66\u6f5b\u5728\u76ee\u6a19\u5c0d\u8c61\uff0c\u8b93\u5c0d\u65b9\u81ea\u884c\u6c7a\u5b9a\u89aa\u81e8\u5546\u5e97\u7684\u6642\u6a5f\u8207\u65b9\u5f0f\uff0c\u4e26\u904b\u7528\u9f90\u5927\u7684\u8cc7\u6e90\uff08\u5982\uff0cGoogle \u641c\u5c0b\u806f\u64ad\u7db2\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u5730\u5716\u3001YouTube \u5e73\u53f0\uff09\u5ba3\u50b3\u5be6\u9ad4\u5e97\u3002<\/p>\n

\ud83d\udcd8\u00a0 \u8b93\u5728\u5730\u5ee3\u544a\u66f4\u6709\u6548\u679c\u7684\u4e09\u500b\u6b65\u9a5f<\/span><\/strong><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

Step1. \u81ea\u52d5\u5316\u5b78\u7fd2\uff1a\u53ef\u4f7f\u7528\u5728\u5730\u5ee3\u544a\u7684\u3010\u89aa\u81e8\u9580\u5e02\u8f49\u63db\u51fa\u50f9\u3011\u4f5c\u70ba\u76ee\u6a19\uff0c\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u62c9\u9ad8\u7dda\u4e0b\u89f8\u53ca\uff01
\nStep2. \u6975\u5927\u5316\u89f8\u53ca\uff1a\u4f7f\u7528\u3010\u8de8\u641c\u5c0b\u3001\u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u3001Youtube \u5e73\u53f0\u6d41\u91cf\u3011\u5de5\u5177\uff0c\u89f8\u53ca\u66f4\u591a\u6d88\u8cbb\u7fa4\u773e\u3002
\nStep3. \u8a2d\u5b9a\u5ee3\u544a\u6295\u653e\uff1a\u53ea\u9700\u8981\u57fa\u672c\u7d20\u6750\uff0c\u5373\u53ef\u5728\u6578\u5206\u9418\u5167\u5b8c\u6210\u6295\u653e\u8a2d\u5b9a \ud83d\udca8<\/p>\n

\n

\ud83d\udcac\u00a0 \u8907\u7fd2\u6642\u9593\uff1a\u5728\u5730\u5ee3\u544a\u4ecb\u7d39<\/a>\u3001\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001\u89aa\u81e8\u9580\u5e02\u8f49\u63db<\/a>\u3001Google RSA<\/a>\u3001\u591a\u5a92\u9ad4\u5ee3\u544a<\/a>\u3001\u52d5\u614b\u518d\u884c\u92b7\u512a\u5316\u6307\u5357<\/a><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\udddc\ud83c\udffb\u200d\u2642\ufe0f\u00a0 \u795e\u968a\u53cb\u4e09\u865f\uff1a\u61c9\u7528\u7a0b\u5f0f App\ud83d\udcf1<\/strong><\/span><\/h3>\n

\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u7387\u5728\u904e\u53bb\u4e00\u5e74\u6709\u8457\u986f\u8457\u7684\u6210\u9577\u3002\u4f9d\u64da Google \u6578\u64da\u6307\u51fa\uff0c\u5168\u7403 App \u6bcf\u6708\u6d3b\u8e8d\u4eba\u6578\uff08MAU, Monthly Active User\uff09\u8f03\u540c\u671f\u589e\u52a0 20%\uff0c\u5176\u4e2d\u3010\u53f0\u7063 App \u4f7f\u7528\u8005\u3011\u50f9\u503c\u76f8\u8f03\u65bc\u5176\u4ed6\u5e02\u5834\u66f4\u9ad8\uff01\u5e73\u5747\u6bcf\u4eba\u4e0b\u8f09\u6b21\u6578\u70ba 32.6 \u6b21 downloads \/ \u5e73\u5747\u6bcf\u4eba\u4f7f\u7528\u6642\u9593\u70ba 780 hr time spent \/ \u5e73\u5747\u6bcf\u4eba\u82b1\u8cbb\u91d1\u984d\u70ba 106 USD consumer spent\u3002App \u5728\u5e02\u5834\u4e0a\u4ee5\u66f4\u8da8\u6210\u719f\uff0c\u5982\u679c\u60f3\u900f\u904e App \u638c\u63e1\u5168\u901a\u8def\u6d88\u8cbb\u8da8\u52e2\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u4e09\u6b65\u9a5f\uff1a<\/p>\n

\ud83d\udcd7 \u8b93 App \u7a69\u5b9a\u6210\u9577\u7684\u4e09\u6b65\u9a5f<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

Step1. \u6e2c\u91cf\uff1a\u6e96\u78ba\u8861\u91cf App \u696d\u7e3e\u6210\u6548\uff0c\u8a08\u7b97\u51fa\u4f01\u696d\u53ef\u8ca0\u64d4\u7684\u6210\u672c\u3002
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 <\/p>\n

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