{"id":8115,"date":"2021-05-04T11:00:03","date_gmt":"2021-05-04T03:00:03","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8115"},"modified":"2021-05-05T14:15:00","modified_gmt":"2021-05-05T06:15:00","slug":"news-2021-4-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-4-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u56db\u6708\u7522\u54c1\u66f4\u65b0 \ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Ads 2021\u5e74 4 \u6708\u4efd\u7684\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u88dc\u5145 Google \u5ee3\u544a\u7522\u54c1\u8cc7\u8a0a\u5427 \ud83c\udf1f<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e94\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u5f71\u97f3\u5ee3\u544a\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u518d\u884c\u92b7\u540d\u55ae\u3001\u5b89\u5168\u653f\u7b56\uff0c\u4ee5\u53ca Google Ads \u5f8c\u53f0\u529f\u80fd\u66f4\u65b0\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u628a\u63e1\u6708\u521d\u9ec3\u91d1\u6642\u5149\uff0c\u5feb\u901f\u56de\u9867 Google Ads \u56db\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udcaa\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfac \u00a0\u5f71\u97f3\u5ee3\u544a<\/span><\/strong><\/h3>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25 \u900f\u904e\u3010\u5f71\u7247\u5be6\u9a57\u3011\u63d0\u5347 YouTube \u5ee3\u544a\u7d20\u6750\u7684\u6210\u6548<\/strong><\/span><\/p>\n<p>\u5584\u7528\u5ee3\u544a\u7d20\u6750\u53ef\u6709\u6548\u63d0\u5347\u63d0\u5347\u54c1\u724c\u610f\u8b58\u8207\u5be6\u969b\u8f49\u63db\u3002\u5982\u679c\u60f3\u5c0b\u627e\u5ee3\u544a\u7d20\u6750\u7684\u6700\u4f73\u914d\u88fd\u65b9\u6cd5\uff0c\u4f7f\u7528\u300c\u6e2c\u8a66\u300d\u662f\u4e00\u500b\u8070\u660e\u7684\u8fa6\u6cd5\u3002Google \u5728 2019-2020 \u7684\u5168\u7403\u8abf\u67e5\u4e2d\u767c\u73fe\uff0c\u904b\u7528\u300c\u5ee3\u544a\u7d20\u6750\u5be6\u9a57\u300d\u8abf\u6574\u5f8c\u7684\u7d20\u6750\uff0c\u4e0d\u4f46\u6210\u529f\u5c07\u5ee3\u544a\u5370\u8c61\u6307\u6a19\u63d0\u5347\u4e86 60%\uff0c\u66f4\u4f7f\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u4e2d\u4f4d\u6578\u964d\u4f4e\u4e86 30%\uff01<\/p>\n<p>\u56e0\u6b64\uff0cGoogle \u9032\u4e00\u6b65\u63a8\u51fa\u300c\u5f71\u7247\u5be6\u9a57\u300d\u9019\u9805\u529f\u80fd\uff0c\u4f7f\u7528\u8005\u53ef\u91dd\u5c0d\u76f8\u540c\u7684\u76ee\u6a19\u5c0d\u8c61\u653e\u9001\u5169\u5247\u4e0d\u540c\u7684\u5f71\u7247\u5ee3\u544a\u9032\u884c\u6e2c\u8a66\uff0c\u8a55\u4f30\u5728\u4f7f\u7528\u4e0d\u540c\u7684\u8996\u89ba\u8a9e\u8a00\u5143\u7d20\uff08\u4f8b\u5982\uff0c\u53d6\u93e1\u3001\u7bc0\u594f\u3001\u4eae\u5ea6\u6216\u6587\u5b57\uff09\u4e0b\u7684\u6210\u6548\u5dee\u7570\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83e\udd33\ud83c\udffb \u5f71\u7247\u5be6\u9a57\u6700\u4f73\u505a\u6cd5<\/span><\/strong><\/p>\n<figure id=\"attachment_8118\" aria-describedby=\"caption-attachment-8118\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8118\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.003.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.003.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.003-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.003-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.003-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8118\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5f71\u7247\u5be6\u9a57\u5c07\u5728\u672a\u4f86\u5e7e\u5468\u5167\u958b\u653e\u4f7f\u7528\u3002\u5982\u679c\u4f60\u5c0d\u9019\u9805\u529f\u80fd\u6beb\u7121\u982d\u7dd2\uff0c\u53ef\u5148\u53c3\u8003\u5b98\u65b9\u6240\u63d0\u4f9b\u7684\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<p>\u2460 \u653e\u5927\u6587\u5b57\uff1a\u653e\u5927\u6587\u5b57\uff08\u5305\u542b\u6a19\u8a8c\uff09\u662f\u5426\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u610f\u8b58\uff1f<br \/>\n\u2461 \u805a\u7126\u756b\u9762\uff1a\u653e\u5927\u91cd\u8981\u4e3b\u984c\uff08\u4eba\u7269\u6216\u7522\u54c1\uff09\u662f\u5426\u80fd\u6709\u6548\u63d0\u5347\u8003\u616e\u5ea6\uff1f<br \/>\n\u2462 \u65b9\u4fbf\u8cfc\u8cb7\uff1a\u5c07\u884c\u52d5\u865f\u53ec\u7f6e\u65bc\u5f71\u7247\u7247\u982d\uff0c\u662f\u5426\u8f03\u7f6e\u65bc\u7247\u5c3e\u66f4\u80fd\u6709\u6548\u63d0\u5347\u8f49\u63db\u91cf\uff1f<\/p>\n<p>\ud83d\udcac\u00a0\u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10436762\">\u64cd\u4f5c\u6307\u5357<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9049825\">\u54c1\u724c\u63d0\u5347<\/a>\u3001<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2017\/when-it-comes-to-advertising-effectiveness-what-is-key\/\">\u5ee3\u544a\u6548\u679c<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/youtube-video-ad-creative\/\">\u6700\u4f73\u505a\u6cd5<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udee1\u00a0 \u5b89\u5168\u653f\u7b56<\/span><\/strong><\/h3>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udcbb\u00a0 2021.5 \u958b\u59cb\uff0c\u53ef\u4f7f\u7528\u7b2c\u4e00\u65b9 Cookie \u9032\u884c\u8f49\u63db\u6b78\u56e0<\/span><\/strong><\/p>\n<p>\u70ba\u4e86\u56e0\u61c9\u96b1\u79c1\u5b89\u5168\u653f\u7b56\uff0cGoogle \u5c07\u66f4\u65b0\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\uff08gtag.js\uff09\u548c\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\uff08gtm.js\uff09\uff0c\u5728\u5ee3\u544a\u5ba2\u6236\u7684\u7db2\u57df\u4e0a\u8a2d\u5b9a\u65b0\u7684\u76f8\u540c\u7db2\u7ad9 Cookie\uff0c\u5354\u52a9\u5ee3\u544a\u9032\u884c\u8f49\u63db\u6b78\u56e0\u3002 \u81ea 2021 \u5e74 5 \u6708\u958b\u59cb\uff0c\u7b2c\u4e00\u65b9 Cookie \u5c07\u9032\u884c\u8f49\u63db\u6b78\u56e0\uff0c\u5305\u62ec\u4f7f\u7528\u8005\u5728\u8f49\u63db\u524d\u53ef\u80fd\u8207\u591a\u5247\u5ee3\u544a\u4e92\u52d5\u7684\u60c5\u5f62\u3002\u9019\u9805\u4f5c\u6cd5\u4e0d\u6703\u91cd\u8907\u65b0 Cookie \u8207\u73fe\u6709\u7b2c\u4e00\u65b9 Cookie \u63a1\u7528\u7684\u904b\u4f5c\u65b9\u5f0f\uff0c\u53ea\u6703\u5957\u7528\u5230\u7db2\u7ad9\u4e0a\u7684\u4f7f\u7528\u8005\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u26a0\ufe0f \u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/p>\n<p>\u5ee3\u544a\u5ba2\u6236\u53ef\u4ee5\u96a8\u6642\u505c\u7528\u8f49\u63db\u9023\u7d50\uff0c\u9078\u64c7\u4e0d\u4f7f\u7528\u7b2c\u4e00\u65b9 Cookie \u7684 Google \u4ee3\u78bc\u89e3\u6c7a\u65b9\u6848\u3002\u4f46\u4e0d\u8ad6\u662f\u63a1\u53d6\u54ea\u7a2e\u505a\u6cd5\uff0c\u8acb\u52d9\u5fc5\u63d0\u4f9b\u4f7f\u7528\u8005\u6e05\u695a\u8a73\u76e1\u7684\u8cc7\u8a0a\u3001\u8cc7\u6599\u6536\u96c6\u7684\u7528\u9014\u8207\u505a\u6cd5\uff0c\u4ee5\u53ca\u6839\u64da\u76f8\u95dc\u6cd5\u5f8b\u898f\u5b9a\u5fb5\u6c42\u4f7f\u7528\u8005\u7684\u540c\u610f\u3002<\/p>\n<p>\ud83d\udcac \u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7521212#opt-out-gtag\"> Google \u4ee3\u78bc\u7ba1\u7406<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\">\u96b1\u79c1\u8ab2\u7a0b<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb Google Ads<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83c\udf10\u3010\u6df1\u5165\u5206\u6790\u3011\u9801\u9762\u958b\u653e\u5168\u7403\u5ee3\u544a\u7528\u6236\u4f7f\u7528<\/span><\/strong><\/p>\n<figure id=\"attachment_8120\" aria-describedby=\"caption-attachment-8120\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8120\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.005.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.005.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.005-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.005-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.005-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8120\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5354\u52a9\u5546\u5bb6\u80fd\u5920\u66f4\u8fc5\u901f\u638c\u63e1\u6d88\u8cbb\u8005\u6700\u65b0\u52d5\u614b\uff0cGoogle \u65bc\u53bb\u5e74\u5728\u90e8\u5206\u570b\u5bb6\/\u5730\u5340\u63a8\u51fa\u4e86\u3010\u6df1\u5165\u5206\u6790\uff08Beta \u7248\uff09\u3011\u9801\u9762\uff0c\u7531\u65bc\u7372\u5f97\u53cd\u994b\u826f\u597d\uff0c\u5728\u4eca\u5e74\u56db\u6708\u66f4\u9032\u4e00\u6b65\u958b\u653e\u5168\u7403\u6240\u6709\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\u9019\u9805\u529f\u80fd\u3002\u5efa\u8b70\u5728\u4f7f\u7528\u3010\u6df1\u5165\u5206\u6790\u3011\u9801\u9762\u6642\uff0c\u5efa\u8b70\u53c3\u8003\u4ee5\u4e0b\u505a\u6cd5\uff0c\u5e6b\u52a9\u5546\u5bb6\u8ddf\u4e0a\u6f6e\u6d41\u71b1\u5ea6\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83e\udd33\ud83c\udffb \u6df1\u5165\u5206\u6790\u6700\u4f73\u505a\u6cd5<\/strong><\/span><br \/>\n\u2460 \u67e5\u770b\u3010\u95dc\u9375\u5b57\u3001\u9810\u7b97\u548c\u51fa\u50f9\u7b56\u7565\u3011\u5efa\u8b70\uff0c\u56e0\u61c9\u8da8\u52e2\u8abf\u6574\u5e33\u6236\u3002<br \/>\n\u2461 \u4f7f\u7528\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u667a\u6167\u51fa\u50f9\u3011\uff0c\u4ee5\u9069\u7576\u7684\u51fa\u50f9\u63a5\u89f8\u7406\u60f3\u5ba2\u6236\u3002<br \/>\n\u2462 \u4f7f\u7528\u3010\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u3011\uff0c\u53d6\u5f97\u70ba\u5e33\u6236\u5c08\u5c6c\u8a2d\u8a08\u7684\u95dc\u9375\u5b57\u63d0\u6848\u3002<br \/>\n\u2463 \u53c3\u8003\u3010\u641c\u5c0b\u71b1\u5ea6\u3011\u898f\u5283\u5ee3\u544a\u7a7a\u9593\u3001\u4fc3\u92b7\u6d3b\u52d5\u548c\u5230\u9054\u7db2\u9801\u3002<\/p>\n<p>\ud83d\udcac \u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472\">\u6df1\u5165\u5206\u6790\uff08Beta\u7248\uff09\u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10262382\">\u6df1\u5165\u5206\u6790\u8da8\u52e2<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\">\u5efa\u8b70<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10198221\">\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u667a\u6167\u51fa\u50f9<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\u26a1\ufe0f\u7cbe\u9078\u5de5\u5177\uff1a\u81ea\u52d5\u5957\u7528\u5efa\u8b70<\/strong><\/span><\/p>\n<figure id=\"attachment_8119\" aria-describedby=\"caption-attachment-8119\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8119\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.004.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.004.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.004-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.004-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.004-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8119\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5354\u52a9\u4f7f\u7528\u8005\u66f4\u5feb\u901f\u7684\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\uff0cGoogle \u63a8\u51fa\u4e86\u3010\u81ea\u52d5\u5957\u7528\u5efa\u8b70\u3011\u529f\u80fd\uff0c\u7576\u4f7f\u7528\u8005\u555f\u7528\u81ea\u52d5\u5957\u7528\u5efa\u8b70\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5075\u6e2c\u6d3b\u52d5\uff0c\u5728\u6700\u4f73\u6642\u6a5f\u70ba\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u5957\u7528\u5efa\u8b70\u9078\u9805\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83e\udd33\ud83c\udffb \u4f7f\u7528\u6559\u5b78<\/strong><\/span><\/p>\n<p>Step1. \u9078\u64c7\u3010\u5efa\u8b70\u3011\u2192\u3010\u81ea\u52d5\u5957\u7528\u3011<br \/>\nStep2. \u6301\u7e8c\u67e5\u770b\u3010\u5efa\u8b70\u3011\u9801\u9762\uff0c\u78ba\u4fdd\u9810\u7b97\u4e0d\u6703\u4fb7\u9650\u5ee3\u544a\u6210\u6548\u3002<br \/>\n\u26a0\ufe0f \u555f\u7528\u9019\u9805\u529f\u80fd\u4e26\u4e0d\u6703\u8abf\u9ad8\u9810\u7b97\uff0c\u4f7f\u7528\u8005\u53ef\u96a8\u6642\u8b8a\u66f4\u6216\u505c\u7528\u9019\u4e9b\u9078\u9805\uff0c\u4e5f\u53ef\u4ee5\u5728\u3010\u8a18\u9304\u3011\u5206\u9801\u4e2d\u67e5\u770b\u5efa\u8b70\u7684\u5957\u7528\u6642\u9593\u548c\u5957\u7528\u6b21\u6578\u3002<\/p>\n<p>\ud83d\udcac \u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10279006\">\u81ea\u52d5\u5957\u7528\u5efa\u8b70<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10169817?hl=zh-Hant&amp;ref_topic=10169260\">\u5957\u7528\u6216\u7565\u904e\u5efa\u8b70<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0d \u641c\u5c0b\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\"><strong>\u667a\u6167\u51fa\u50f9\u7b56\u7565\u5206\u985e\u65b9\u5f0f\u7570\u52d5<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u66f4\u65b9\u4fbf\u627e\u51fa\u9069\u5408\u81ea\u5bb6\u696d\u52d9\u4f7f\u7528\u7684\u51fa\u50f9\u7b56\u7565\uff0cGoogle \u5c07\u8abf\u6574\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u7684\u51fa\u50f9\u7b56\u7565\u5206\u985e\u65b9\u5f0f\uff0c\u7570\u52d5\u7684\u9805\u76ee\u5982\u4e0b\uff1a<br \/>\n\u2460\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u5c07\u6703\u63a1\u7528\u9078\u7528\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9<br \/>\n\u2461\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u5c07\u6703\u63a1\u7528\u9078\u7528\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<br \/>\n\u2462 \u65b0\u5efa\u51fa\u50f9\u7b56\u7565\u6642\u5c07\u6703\u51fa\u73fe\u4ee5\u4e0b\u6b04\u4f4d\uff1a<\/p>\n<figure id=\"attachment_8126\" aria-describedby=\"caption-attachment-8126\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8126\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.006.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.006.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.006-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.006-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.006-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8126\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2463 \u66f4\u65b0\u671f\u9593\uff0c\u4f7f\u7528\u8005\u4ecd\u53ef\u63a1\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\u548c\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u505a\u70ba\u51fa\u50f9\u7b56\u7565\uff0c\u904b\u4f5c\u4e26\u4e0d\u6703\u56e0\u70ba\u66f4\u65b0\u53d7\u5230\u5f71\u97ff\u3002\u4f46\u81ea\u4eca\u5e74\u7a0d\u665a\u958b\u59cb\uff0c\u5c07\u53ea\u6703\u770b\u5230\u66f4\u65b0\u6b04\u4f4d\uff1a<\/p>\n<ul>\n<li>\u63a1\u7528\u81ea\u9078\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u7684\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011<\/li>\n<li>\u63a1\u7528\u81ea\u9078\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u7684\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011<\/li>\n<\/ul>\n<p>\ud83d\udcac \u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10353027\">\u667a\u6167\u51fa\u50f9\u7b56\u7565\u8a2d\u5b9a\u65b9\u5f0f\u7570\u52d5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268632\">\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637\">\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7381968\">\u76e1\u91cf\u722d\u53d6\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684216\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcdd\u00a0 \u518d\u884c\u92b7\u540d\u55ae<\/span><\/strong><\/h3>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb\u3010\u6301\u7e8c\u5171\u7528\u76ee\u6a19\u5c0d\u8c61\u3011\u529f\u80fd\u958b\u653e\u300c\u5b50\u5e33\u6236\u300d\u555f\u7528<\/span><\/strong><\/p>\n<figure id=\"attachment_8117\" aria-describedby=\"caption-attachment-8117\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8117\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-4-google-ads.002-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8117\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u5ba2\u6236\u80fd\u5920\u66f4\u8fc5\u901f\u7684\u4f7f\u7528\u518d\u884c\u92b7\u540d\u55ae\uff0cGoogle \u65bc 2019 \u5e74\u5e95\u958b\u653e\u7ba1\u7406\u54e1\u5e33\u6236\u4f7f\u7528\u3010\u6301\u7e8c\u5171\u7528\u76ee\u6a19\u5c0d\u8c61\u3011\u529f\u80fd\uff0c\u4e26\u5728\u4eca\u5e74\u56db\u6708\uff0c\u9032\u4e00\u6b65\u958b\u653e\u300c\u5b50\u5e33\u6236\u300d\u555f\u7528\u9019\u9805\u529f\u80fd\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83e\udd33\ud83c\udffb\u555f\u7528\u65b9\u5f0f<\/strong><\/span><\/p>\n<p>Step1. \u767b\u5165\u3010\u7ba1\u7406\u54e1\u5e33\u6236\u3011\u2192\u3010\u8a2d\u5b9a\u3011\u2192\u3010\u7ba1\u7406\u54e1\u5e33\u6236\u8a2d\u5b9a\u3011<br \/>\nStep2. \u9078\u64c7\u3010\u6301\u7e8c\u5171\u7528\u76ee\u6a19\u5c0d\u8c61\u3011\u2192 \u9ede\u9078\u5411\u4e0b\u7bad\u982d<br \/>\nStep3. \u9078\u64c7\u3010\u65b0\u589e\u9019\u4f4d\u7ba1\u7406\u54e1\u505a\u70ba\u6240\u6709\u5b50\u5e33\u6236\u7684\u76ee\u6a19\u5c0d\u8c61\u7ba1\u7406\u54e1\u3011\u65c1\u7684\u65b9\u584a\uff0c\u78ba\u4fdd\u80fd\u8207\u6b64\u7ba1\u7406\u54e1\u5e33\u6236\u7684\u5b50\u5e33\u6236\u5171\u7528\u6240\u5171\u7528\u6216\u64c1\u6709\u7684\u6240\u6709\u540d\u55ae\u3002<br \/>\nStep4. \u9078\u64c7\u3010\u5132\u5b58\u3011\u5373\u53ef \ud83e\udd42<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83c\udf1f \u9078\u7528\u529f\u80fd\uff1a\u9023\u7d50\u7279\u5b9a\u5b50\u5e33\u6236<\/span><\/strong><\/p>\n<p>Step1. \u9078\u64c7\u3010\u5b58\u53d6\u8207\u5171\u7528\u7279\u5b9a\u5b50\u5e33\u6236\u7684\u6240\u6709\u76ee\u6a19\u5c0d\u8c61\u3011\u2192 \u9078\u64c7\u8981\u8207\u7ba1\u7406\u54e1\u5e33\u6236\u53ca\u5176\u9023\u7d50\u5b50\u5e33\u6236\u5171\u7528\u540d\u55ae\u7684\u7279\u5b9a\u5b50\u5e33\u6236\u3002<br \/>\nStep2. \u9078\u64c7\u925b\u7b46\u5716\u793a\u958b\u555f\u5e33\u6236\u9078\u55ae \u2192 \u627e\u51fa\u6240\u6709\u8207\u7ba1\u7406\u54e1\u5e33\u6236\u5171\u7528\u540d\u55ae\u7684\u7279\u5b9a\u5b50\u5e33\u6236 \u2192 \u52fe\u9078\u65c1\u908a\u7684\u65b9\u584a\u3002<br \/>\nStep3. \u9078\u64c7\u3010\u5b8c\u6210\u3011\u2192\u3010\u5132\u5b58\u3011\u5373\u53ef\u3002<\/p>\n<p>\ud83d\udcac\u00a0 \u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998\">\u518d\u884c\u92b7<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6123188\">\u8a2d\u5b9a\u5171\u7528\u518d\u884c\u92b7\u540d\u55ae<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83c\udf1f<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \u260e\ufe0f<br \/>\n\u6211\u5011\u6703\u76e1\u5feb\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9 \ud83d\ude80<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6536\u5047\u56c9\uff5e\u5feb\u4f86\u770b\u770b\u56db\u6708\u7684 Google Ads \u7522\u54c1\u6574\u7406\u5427 \ud83c\udf1f<\/p>\n","protected":false},"author":1,"featured_media":8123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,72,509,62,181,376,294],"class_list":["post-8115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-72","tag-509","tag-62","tag-181","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u56db\u6708\u7522\u54c1\u66f4\u65b0 By iSPOT Media \ud83e\ude90<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google Ads 2021\u5e74 4 \u6708\u4efd\u7684\u66f4\u65b0\u7279\u8f2f\uff0c\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e94\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u5f71\u97f3\u5ee3\u544a\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u518d\u884c\u92b7\u540d\u55ae\u3001\u5b89\u5168\u653f\u7b56\uff0c\u4ee5\u53ca Google Ads \u5f8c\u53f0\u529f\u80fd\u66f4\u65b0\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u628a\u63e1\u6708\u521d\u9ec3\u91d1\u6642\u5149\uff0c\u5feb\u901f\u56de\u9867 Google Ads \u56db\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udcaa\ud83c\udffb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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