{"id":8191,"date":"2021-05-25T11:00:05","date_gmt":"2021-05-25T03:00:05","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8191"},"modified":"2024-10-30T12:57:26","modified_gmt":"2024-10-30T04:57:26","slug":"google-video-experiment-2021","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-video-experiment-2021\/","title":{"rendered":"\u3010\u6700\u65b0\u529f\u80fd\u3011Google \u5f71\u7247\u5be6\u9a57\uff1a\u5584\u7528\u5ee3\u544a\u7d20\u6750\uff0c\u63d0\u5347\u5f71\u7247\u5f71\u97ff\u529b \ud83c\udfac"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u6587\u70ba Google \u672c\u6708\u6240\u63a8\u51fa\u7684\u6700\u65b0\u529f\u80fd\u3010\u5f71\u7247\u5be6\u9a57\u3011\u7684\u529f\u80fd\u4ecb\u7d39\u8207\u5be6\u969b\u64cd\u4f5c\u6307\u5357\u3002\u6709\u5728\u57f7\u884c YouTube \u5f71\u97f3\u5ee3\u544a\u7684\u670b\u53cb\uff0c\u8acb\u5feb\u4f86\u8a8d\u8b58\u9019\u9805\u597d\u7528\u7684\u5ee3\u544a\u512a\u5316\u5de5\u5177\u5427 \ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/p>\n<\/blockquote>\n

 <\/p>\n

\u70ba\u4e86\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u63d0\u5347\u5f71\u97f3\u5ee3\u544a\u6548\u76ca\uff0cGoogle \u65bc\u4eca\u5e74\u56db\u6708\u5ba3\u5e03\u5c07\u63a8\u51fa\u3010\u5f71\u97f3\u5be6\u9a57\u3011\u529f\u80fd\uff0c\u5354\u52a9\u4f7f\u7528\u8005\u900f\u904e\u667a\u6167\u5b78\u7fd2\u6280\u8853\u7684\u6e2c\u8a66\uff0c\u6253\u9020\u8207\u76ee\u6a19\u53d7\u773e\u66f4\u5177\u5171\u9cf4\u6027\u7684\u512a\u79c0\u5ee3\u544a \ud83d\udcaf<\/p>\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83c\udfeb\u00a0 \u5f71\u7247\u5be6\u9a57\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/h3>\n

\u2460 \u5efa\u7acb 2-4 \u500b\u4e0d\u540c\u7684\u5be6\u9a57\u7d44
\n\u2461 \u9078\u64c7\u8981\u7d0d\u5165\u5be6\u9a57\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u542b\u6709\u4e0d\u540c\u7684\u5f71\u7247\u5ee3\u544a\u3002
\n\u2462 \u9078\u64c7\u6210\u6548\u6307\u6a19\u4f86\u8a55\u4f30\u53ca\u6bd4\u8f03\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u3002<\/p>\n

\ud83d\udcdd\u00a0 \u5f71\u7247\u5be6\u9a57\uff1a\u540d\u8a5e\u89e3\u91cb<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by Natasha Remarchuk<\/a> from Icons8<\/a><\/figcaption><\/figure>\n

\u5728\u5be6\u969b\u9032\u5165\u5f71\u7247\u5be6\u9a57\u524d\uff0c\u5efa\u8b70\u5148\u8a8d\u8b58\u4e0b\u540d\u8a5e\uff0c\u53ef\u5e6b\u52a9\u7e2e\u77ed\u5de5\u4f5c\u6d41\u7a0b\uff1a
\n\u2460 \u5047\u8a2d\uff1a\u4e00\u6bb5\u6558\u8ff0\u6587\u5b57\u6216\u662f\u4e00\u500b\u554f\u984c\uff0c\u53ef\u900f\u904e\u5be6\u9a57\u5f97\u5230\u7b54\u6848\u3002<\/p>\n

\u2461 \u5be6\u9a57\u7d44\uff1a\u5177\u6709\u6307\u5b9a\u8a2d\u5b9a\u7684\u5ee3\u544a\u6d3b\u52d5\u6216\u4e00\u7d44\u5ee3\u544a\u6d3b\u52d5\u3002\u5f71\u7247\u5be6\u9a57\u5305\u542b\u81f3\u5c11 2 \u500b\u5be6\u9a57\u7d44\uff0c\u65b9\u4fbf\u4f7f\u7528\u8005\u6bd4\u8f03\u6210\u6548\u5dee\u7570\u3002
\n\u26a0\ufe0f \u6bcf\u500b\u5be6\u9a57\u7d44\u53ea\u80fd\u6709\u300c\u4e00\u500b\u300d\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

\u2462 \u6d41\u91cf\u5206\u914d\uff1a\u5354\u52a9\u4f7f\u7528\u8005\u4e86\u89e3\u8a72\u5982\u4f55\u62c6\u5206\u5be6\u9a57\u3002\u5927\u90e8\u5206\u5be6\u9a57\uff08\u5305\u542b 2 \u500b\u5be6\u9a57\u7d44\uff09\u90fd\u6703\u5e73\u5747\u5206\u914d\u6d41\u91cf\uff0c\u6bcf\u4e00\u5be6\u9a57\u7d44\u5404 50%\u3002<\/p>\n

\u2463 \u7d71\u8a08\u986f\u8457\u7a0b\u5ea6\uff1a\u5224\u5b9a 2 \u500b\u4ee5\u4e0a\u8b8a\u6578\u4e4b\u9593\u7684\u95dc\u4fc2\u662f\u7531\u7279\u5b9a\u539f\u56e0\u9020\u6210\u7684\u3002\u7576\u5be6\u9a57\u7372\u5f97\u5177\u7d71\u8a08\u986f\u8457\u6027\u7684\u7d50\u679c\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u5224\u5b9a\u8a72\u7d50\u679c\u662f\u6709\u78ba\u5207\u6839\u64da\u7684\uff0c\u800c\u975e\u96a8\u6a5f\u60c5\u6cc1\u3002<\/p>\n

 <\/p>\n

\ud83e\uddea \u5f71\u7247\u5be6\u9a57\uff1a\u6e96\u5099\u9805\u76ee<\/strong><\/span><\/h3>\n

\u5728\u8a8d\u8b58\u57fa\u672c\u8a5e\u5f59\u542b\u7fa9\u5f8c\uff0c\u5efa\u8b70\u5148\u57f7\u884c\u4ee5\u4e0b\u9805\u76ee\uff0c\u518d\u958b\u59cb\u5f71\u7247\u5be6\u9a57\u6d41\u7a0b\uff1a<\/p>\n

Step1. \u5efa\u7acb\u5047\u8a2d<\/strong><\/span>
\n\u5efa\u7acb\u3010\u5047\u8a2d\u3011\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528\u8005\u898f\u5283\u6e2c\u8a66\u7b56\u7565\uff0c\u601d\u8003\u65b9\u91dd\u53ef\u5f9e\u300c\u8a72\u5f9e\u54ea\u500b\u5730\u65b9\u8207\u5ee3\u544a\u6d3b\u52d5\u7684\u6574\u9ad4\u76ee\u6a19\u9023\u7d50\u300d\u958b\u59cb\u3002
\n\u2192 \u8209\u4f8b\uff1a\u54ea\u4e00\u7a2e\u5f71\u7247\u5ee3\u544a\u80fd\u70ba\u6211\u7684\u5ba2\u6236\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u5e36\u4f86\u8f03\u9ad8\u7684\u8f49\u63db\u7387\uff1f\u662f\u300c2 \u5206\u9418\u7684\u6559\u5b78\u5f71\u7247\u300d\u9084\u662f\u300c15 \u79d2\u76f4\u63a5\u512a\u60e0\u5f71\u7247\u300d<\/p>\n

Step2. \u88fd\u4f5c\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5<\/strong><\/span>
\n\u5229\u7528\u4e0d\u540c\u7684\u5ee3\u544a\u7d20\u6750\u88fd\u4f5c\u81f3\u5c11 2 \u500b\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

Step3.\u00a0 \u4f7f\u7528\u76f8\u540c\u8a2d\u5b9a<\/strong><\/span>
\n\u5404\u5ee3\u544a\u6d3b\u52d5\u61c9\u4f7f\u7528\u76f8\u540c\u7684\u8a2d\u5b9a\uff08\u4f8b\u5982\uff0c\u76ee\u6a19\u5c0d\u8c61\u3001\u51fa\u50f9\u3001\u5ee3\u544a\u683c\u5f0f……\u7b49\u3002\uff09\u77ad\u89e3\u5728\u4e0d\u53d7\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u7279\u6027\u5f71\u97ff\u4e0b\uff0c\u6bcf\u500b\u5f71\u7247\u5ee3\u544a\u7684\u6210\u6548\u3002<\/p>\n

Step4.\u00a0 \u4f7f\u7528\u54c1\u724c\u63d0\u5347\u529f\u80fd<\/span><\/strong>
\n\u54c1\u724c\u63d0\u5347\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u6539\u5584\u5ee3\u544a\u6210\u6548\u3002
\n\u26a0\ufe0f \u54c1\u724c\u63d0\u5347\u50c5\u4f9b\u90e8\u5206 Google Ads \u5e33\u6236\u4f7f\u7528\u3002\u5982\u8981\u4f7f\u7528\u9019\u9805\u529f\u80fd\uff0c\u8acb\u8207\u4f60\u7684 Google \u5e33\u6236\u4ee3\u8868\u806f\u7d61\u3002<\/p>\n

 <\/p>\n

\ud83d\udc68\ud83c\udffb\u200d\ud83d\udd2c\u00a0 \u5f71\u7247\u5be6\u9a57\uff1a\u64cd\u4f5c\u8a2d\u5b9a<\/strong><\/span><\/h3>\n

\ud83c\udfc1\u00a0 \u5efa\u7acb\u5f71\u7247\u5be6\u9a57<\/span><\/strong><\/p>\n

Step1. \u767b\u5165 Google Ads \u5e33\u6236 \u2192\u3010\u8349\u7a3f\u548c\u5be6\u9a57\u3011\u2192\u3010\u5f71\u7247\u5be6\u9a57\u3011
\n\ud83d\udca1 \u5982\u679c\u9801\u9762\u9078\u55ae\u4e2d\u672a\u986f\u793a\u3010\u8349\u7a3f\u548c\u5be6\u9a57\u3011\u2192 \u9ede\u9078\u3010\u66f4\u591a\u3011\u5373\u53ef\u5c55\u958b\u5b8c\u6574\u9078\u55ae
\nStep2. \u9ede\u9078\u52a0\u865f\u6309\u9215 \u2192 \u958b\u59cb\u65b0\u7684\u5be6\u9a57
\nStep3. \u8f38\u5165\u5be6\u9a57\u7684\u540d\u7a31\u548c\u76ee\u6a19 \u2192 \u70ba\u6bcf\u500b\u5be6\u9a57\u7d44\u547d\u540d
\nStep4. \u9ede\u9078\u3010\u9078\u53d6\u5ee3\u544a\u6d3b\u52d5\u3011\u5c07\u5ee3\u544a\u6d3b\u52d5\u6307\u6d3e\u81f3\u5404\u5be6\u9a57\u7d44\u3002
\n\ud83d\udc40\u00a0 \u9078\u7528\u529f\u80fd\uff1a\u5982\u8981\u60f3\u52a0\u5165\u66f4\u591a\u5be6\u9a57\u7d44\uff1a\u9078\u64c7\u3010\u65b0\u589e\u5be6\u9a57\u7d44\u3011\u2192 \u53ef\u64c1\u6709\u6700\u5c11 2 \u500b\u5be6\u9a57\u7d44\uff0c\u6700\u591a\u6709 4 \u500b\u5be6\u9a57\u7d44\u3002Step5. \u9ede\u9078\u3010\u9078\u53d6\u6307\u6a19\u3011\u2192 \u9078\u64c7\u3010\u54c1\u724c\u63d0\u5347\u3011\u6216\u3010\u8f49\u63db\u3011\u505a\u70ba\u6210\u6548\u6307\u6a19 \u2192 \u9ede\u9078\u3010\u5132\u5b58\u3011\u5373\u53ef\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
\n

\u26a0\ufe0f\u00a0 \u8a2d\u5b9a\u5be6\u9a57\u6642\uff0cGoogle Ads \u6703\u986f\u793a\u3010\u6df1\u5165\u5206\u6790\u8cc7\u6599\u3011\u548c\u3010\u5efa\u8b70\u3011\uff1a
\n\u2460 \u5982\u679c\u6df1\u5165\u5206\u6790\u6216\u5efa\u8b70\u662f\u7da0\u8272 \ud83d\udfe2 \u8868\u793a\u5be6\u9a57\u53ef\u4ee5\u7e7c\u7e8c\u9032\u884c
\n\u2461 \u5982\u679c\u6df1\u5165\u5206\u6790\u6216\u5efa\u8b70\u662f\u9ec3\u8272\u6216\u7d05\u8272 \ud83d\udfe1 \ud83d\udd34 \u8acb\u5148\u89e3\u6c7a\u8a0a\u606f\u4e2d\u63d0\u5230\u7684\u554f\u984c\uff0c\u518d\u5132\u5b58\u5be6\u9a57\u3002<\/p>\n<\/blockquote>\n

\ud83d\udc40 \u9078\u7528\u529f\u80fd\uff1a\u5982\u679c\u6210\u6548\u6307\u6a19\u662f\u3010\u54c1\u724c\u63d0\u5347\u3011\uff1a\u8acb\u5728\u986f\u793a\u7684\u901a\u77e5\u4e2d\u9ede\u9078\u3010\u5efa\u7acb\u7522\u54c1\u6216\u54c1\u724c\u3011\uff0c\u4ee5\u5efa\u7acb\u54c1\u724c\u63d0\u5347\u7814\u7a76\u3002<\/p>\n

\u270b\ud83c\udffb\u00a0 \u7d50\u675f\u5f71\u7247\u5be6\u9a57<\/strong><\/span><\/p>\n

\u5982\u8981\u60f3\u8b8a\u66f4\u5ee3\u544a\u6d3b\u52d5\uff0c\u8acb\u5148\u7d50\u675f\u5be6\u9a57\uff0c\u4ee5\u514d\u5f71\u97ff\u5230\u5ee3\u544a\u6d3b\u52d5\u7684\u6d41\u91cf\u5206\u914d\u3002\u7d50\u675f\u7684\u8a2d\u5b9a\u5982\u4e0b\uff1a<\/p>\n

Step1. \u524d\u5f80 Google Ads\u3010\u5f71\u7247\u5be6\u9a57\u3011
\nStep2. \u627e\u51fa\u8981\u7d50\u675f\u7684\u5be6\u9a57 \u2192 \u9078\u64c7\u3010\u7d50\u675f\u5be6\u9a57\u3011\u5373\u53ef\u3002<\/p>\n

\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5<\/a>\u3001\u54c1\u724c\u63d0\u5347<\/a>\u3001\u54c1\u724c\u63d0\u5347\u7814\u7a76<\/a><\/p>\n

 <\/p>\n

\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83c\udf1d
\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \u260e\ufe0f
\n\u6211\u5011\u6703\u76e1\u5feb\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9 \ud83d\ude80
\n\ud83d\udcde 02-23965819
\n\ud83d\udcee\u00a0https:\/\/pse.is\/ispot<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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