{"id":8217,"date":"2021-05-28T11:00:08","date_gmt":"2021-05-28T03:00:08","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8217"},"modified":"2024-02-06T19:17:23","modified_gmt":"2024-02-06T11:17:23","slug":"google-tv-in-reach-planner-set","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-tv-in-reach-planner-set\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\uff1a\u96fb\u8996\u89f8\u53ca\u64cd\u4f5c\u6559\u5b78 \ud83d\udcfa"},"content":{"rendered":"

\u672c\u6587\u70ba<\/span> Google Reach Planner \u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u4e2d\u7684\u3010\u96fb\u8996\u89f8\u53ca\uff08<\/span>TV in Reach Planner\uff09\u3011\u64cd\u4f5c\u6559\u5b78\u3002\u60f3\u8907\u7fd2<\/span> Reach Planner \u7684\u670b\u53cb\uff0c\u53ef\u81f3\u3010\u4e00\u5206\u9418\u6559\u5ba4<\/span><\/a>\u3011\u89c0\u770b\u6587\u7ae0<\/span> \ud83d\udcda<\/span><\/strong><\/p><\/blockquote>\n

\u8d8a\u4f86\u8d8a\u591a\u6d88\u8cbb\u8005\u7fd2\u6163\u4f7f\u7528\u591a\u7a2e\u8a2d\u5099\u89c0\u770b\u5f71\u7247\uff0c\u900f\u904e\u7db2\u8def\u6216\u662f\u96fb\u8996\u6240\u89c0\u770b\u5f71\u7247\u7684\u884c\u70ba\u4e5f\u8d8a\u4f86\u8d8a\u6a21\u7cca\u3002\u56e0\u6b64 Google <\/span>\u6c7a\u5b9a\u8207\u3010Nielsen<\/span>\u3001Intage <\/span>\u548c Kantar<\/span>\u3011\u9019\u4e09\u9593\u7b2c\u4e09\u65b9\u96fb\u8996\u6210\u6548\u8a55\u4f30\u670d\u52d9\u4f9b\u61c9\u5546\u5408\u4f5c\uff0c\u6253\u9020\u51fa\u53ef\u540c\u6642\u9810\u6e2c\u96fb\u8996\u548c YouTube <\/span>\u7684\u5ee3\u544a\u6d3b\u52d5\u7684\u898f\u5283\u5de5\u5177\uff1a TV in Reach Planner <\/span>\ud83d\udd25<\/span><\/p>\n

\ud83d\udcfa<\/span> TV in Reach Planner \u529f\u80fd\u4ecb\u7d39<\/span><\/strong><\/span><\/h3>\n

\"\"<\/p>\n

TV in Reach Planner <\/span>\u53ef\u91dd\u5c0d\u64ad\u653e\u7ba1\u9053\u6db5\u84cb YouTube <\/span>\u548c\u96fb\u8996\u7684\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u898f\u5283\u3002\u4f7f\u7528\u8005\u53ef\u4ee5\u5728\u5a92\u9ad4\u4f01\u5283\u66f8\u4e2d\u52a0\u5165\u5be6\u969b\u7684\u6b77\u53f2\u96fb\u8996\u8cc7\u6599\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684 YouTube <\/span>\u548c\u96fb\u8996\u5206\u914d\u6bd4\u4f8b\u5c0d\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u6bd4\u8f03\uff0c\u8a55\u4f30\u5f71\u7247\u89f8\u53ca\u8207\u986f\u793a\u983b\u7387\u7684\u5f71\u97ff\uff0c\u5354\u52a9\u5ee3\u544a\u7528\u6236\u898f\u5283\u51fa\u7406\u60f3\u7684\u96fb\u8996\u8207 YouTube <\/span>\u7d44\u5408\uff0c\u4e26\u5584\u7528\u8cc7\u91d1\u722d\u53d6\u6700\u9ad8\u7684\u89f8\u53ca\u7387\u3002<\/p>\n

\u4ee5\u4e0b\u70ba TV in Reach Planner <\/span>\u64cd\u4f5c\u6559\u5b78\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u70ba\u6211\u5011\u4fdd\u7559\u6e05\u6670\u7684\u601d\u7dd2\uff0c\u8ddf\u8457\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011\u4e00\u8d77\u5feb\u901f\u4e0a\u624b\u9019\u9805\u597d\u7528\u7684\u65b0\u5de5\u5177\u5427 \ud83c\udf1e<\/span><\/p>\n

\n

\ud83c\udfd4<\/span> <\/strong><\/span>TV in Reach Planner \u64cd\u4f5c\u6559\u5b78<\/span><\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by Natasha Remarchuk<\/a> from Icons8<\/a><\/figcaption><\/figure>\n

\ud83d\udca1 \u6b65\u9a5f\u4e00\u3001\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19<\/span><\/span><\/strong><\/p>\n

Step1. <\/span>\u67e5\u770b\u898f\u5283\u66f8\uff1a<\/span>Your Plans
\n<\/span><\/span><\/strong>\u9032\u5165\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u9801\u9762\u5f8c\uff0c\u53ef\u5230\u4e0b\u65b9\u3010Your Plans<\/span>\u3011\u5217\u8868\u67e5\u8a62\u5df2\u5132\u5b58\u7684\u898f\u5283\u66f8\u3002\u4f7f\u7528\u8005\u53ef\u5373\u6642\u8f09\u5165\u3001\u67e5\u770b\u53ca\u8907\u88fd\u9019\u4e9b\u898f\u5283\u66f8\u3002<\/p>\n

Step2. <\/span>\u53d6\u5f97\u9810\u6e2c\u8cc7\u8a0a\uff1a<\/span>Creat forecast
\n<\/span><\/span><\/strong>\u5982\u679c\u60f3\u53d6\u5f97\u65b0\u7684\u9810\u6e2c\u7d50\u679c\uff0c\u53ef\u9ede\u9078\u756b\u9762\u4e0a\u65b9\u3010Creat forecast<\/span>\u3011\u85cd\u8272\u6309\u9215\u3002\u4f60\u53ef\u4ee5\u63a5\u8457\u9078\u64c7\u5ee3\u544a\u76ee\u6a19\u8207\u983b\u9053\u898f\u5283\u3002<\/p>\n

Step3. <\/span>\u983b\u9053\u898f\u5283\uff1a<\/span>YouTube or YouTube + TV
\n<\/span><\/strong><\/span>\u5982\u679c\u4f60\u60f3\u898f\u5283\u63d0\u9ad8\u610f\u8b58\uff08 awareness<\/span>\uff09\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u9054\u6210\u89f8\u53ca\u76ee\u6a19\uff0c\u53ef\u4ee5\u9078\u64c7\u53ea\u91dd\u5c0d\u00a0 <\/span>YouTube <\/span>\u9032\u884c\u898f\u5283\uff0c\u6216\u662f\u628a YouTube <\/span>\u548c\u96fb\u8996\u90fd\u7d0d\u5165\u898f\u5283\u7bc4\u570d\uff0c\u63a5\u8457\u9032\u5165\u500b\u5225\u9805\u76ee\u8a2d\u5b9a\u7684\u6b65\u9a5f\u3002<\/p>\n

<\/h3>\n

\ud83d\uddb1<\/span>\u00a0\u6b65\u9a5f\u4e8c\u3001\u5ee3\u544a\u500b\u5225\u9805\u76ee\u8a2d\u5b9a<\/strong><\/span><\/p>\n

\n

\u26a0\ufe0f<\/span> \u00a0\u4ee5\u4e0b\u8a2d\u5b9a\u8207\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u606f\u606f\u76f8\u95dc\uff0c\u8acb\u52d9\u5fc5\u70ba YouTube <\/span>\u548c\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\u9078\u7528\u300c\u4e00\u81f4\u300d\u7684\u8a2d\u5b9a\u3002<\/p>\n<\/blockquote>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by Natasha Remarchuk<\/a> from Icons8<\/a><\/figcaption><\/figure>\n

Step1. <\/span>\u9078\u64c7\u570b\u5bb6<\/span>\/<\/span>\u5730\u5340\u6216\u5340\u57df\u3001\u76ee\u6a19\u53d7\u773e\u7684\u5e74\u9f61\u548c\u6027\u5225
\n<\/span><\/strong><\/span>\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\u7684\u898f\u5283\u4f9d\u64da\u662f\u6309\u7167\u5e74\u9f61\u548c\u6027\u5225\u6307\u5b9a\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u70ba\u4e86\u7522\u751f\u540c\u6bd4\u9810\u6e2c\u7d50\u679c\uff0c\u70ba\u96fb\u8996\u548c YouTube <\/span>\u5ee3\u544a\u6d3b\u52d5\u9078\u7528\u7684\u76ee\u6a19\u5ba2\u5c64\u5fc5\u9808\u76f8\u4f3c\u3002<\/p>\n

\n

\ud83d\udca1<\/span>\u00a0\u5982\u679c\u6709\u7279\u5225\u60f3\u63a5\u89f8\u7684\u7279\u5b9a Google specific audiences<\/span>\uff0c\u4e4b\u5f8c\u53ef\u4ee5\u518d\u52a0\u5165\u8a72\u5ba2\u5c64\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n

Step2. <\/span>\u6307\u5b9a\u9810\u6e2c\u7684\u65e5\u671f\u7bc4\u570d
\n<\/span><\/strong><\/span>\u53ef\u8a2d\u5b9a\u7684\u65e5\u671f\u70ba 7-28 <\/span>\u5929\u3002\u8a2d\u5b9a\u9810\u6e2c\u65e5\u671f\u7bc4\u570d\u5efa\u8b70\u8207\u4f01\u5283\u66f8\u4e2d\u7684 YouTube <\/span>\u9810\u6e2c\u5143\u7d20\u76f8\u5c0d\u61c9\uff0c\u4e26\u8207\u6b77\u53f2\u96fb\u8996\u6210\u6548\u8a55\u4f30\u8cc7\u6599\u7684\u671f\u9593\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n

Step3. <\/span>\u9078\u64c7\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\u7684\u8cc7\u6599
\n<\/span><\/span><\/strong>\u756b\u9762\u6703\u986f\u793a\u5169\u500b\u9078\u9805\uff1asample campaign <\/span>\u6216\u662f specific campaign<\/span>\uff0c\u4ee5\u4e0b\u70ba\u9805\u76ee\u8aaa\u660e\uff1a
\n\u2460<\/span> specific campaign<\/span><\/p>\n

\"\"\u5f9e\u904e\u53bb 1 <\/span>\u5e74\u534a\u7684\u6b77\u53f2\u8cc7\u6599\u4e2d\u9078\u64c7\u500b\u5225\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c07\u53ef\u7528\u7684\u6642\u9593\u7bc4\u570d\u6539\u6210\u300c\u5ee3\u544a\u653e\u9001\u671f\u9593\u7684\u5176\u4e2d 7 <\/span>\u5929\u6216 28 <\/span>\u5929\u300d\uff0c\u65b9\u4fbf\u6309\u9031\u6216\u6708\u898f\u5283\u5ee3\u544a\u6d3b\u52d5\u3002\u9078\u53d6\u6240\u9700\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\u5f8c\uff0c\u7cfb\u7d71\u6703\u63d0\u4f9b\u5169\u9805\u8cc7\u8a0a\uff0c\u5206\u5225\u662f\uff1a\u3010\u5ee3\u544a\u6d3b\u52d5\u898f\u6a21\u3011\u548c\u3010\u7b2c\u4e09\u65b9\u55ae\u4f4d\u63d0\u4f9b\u7684\u50f9\u683c\u8cc7\u6599\u3011\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u5728\u50f9\u683c\u8868\u4e2d\u586b\u5165\u5c08\u70ba\u7279\u5b9a\u4ee3\u7406\u5546\u3001\u5ee3\u544a\u5ba2\u6236\u6216\u9867\u5ba2\u8a2d\u5b9a\u7684\u6298\u6263\uff0c\u85c9\u6b64\u8abf\u6574\u5be6\u969b\u8cbb\u7528\uff0c\u4f7f\u91d1\u984d\u66f4\u8cbc\u8fd1\u4ed6\u5011\u5be6\u969b\u652f\u4ed8\u7684\u96fb\u8996\u5ee3\u544a\u50f9\u683c\u3002<\/span><\/p>\n

\u2461<\/span> sample campaign<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\u7cfb\u7d71\u53c3\u8003\u5728\u4f60\u9078\u5b9a\u570b\u5bb6\/<\/span>\u5730\u5340\u6216\u5340\u57df\u904e\u53bb 1 <\/span>\u5e74\u534a\u5167\u6536\u96c6\u5230\u7684\u5ee3\u544a\u6d3b\u52d5\u8cc7\u6599\u5f8c\uff0c\u91cd\u65b0\u88fd\u4f5c\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u88fd\u4f5c\u7bc4\u4f8b\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u7cfb\u7d71\u6703\u6bd4\u7167\u8cbb\u7528\u6216\u76ee\u6a19\u5c0d\u8c61\u6536\u8996\u7387\u63d0\u4f9b\u76f8\u8fd1\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u898f\u6a21\u6bd4\u7167\u55ae\u4e00\u76ee\u6a19\u5c0d\u8c61\u6536\u8996\u7387\u9ede\u6578\u7684\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u6216\u55ae\u4e00\u5ba2\u5c64\u8cbb\u7528\uff0c\u8a2d\u5b9a\u76f8\u8fd1\u7684\u50f9\u683c\u3002\u4f7f\u7528\u8005\u53ef\u8f38\u5165\u73fe\u6210\u5ee3\u544a\u7d20\u6750\u7684\u9577\u5ea6\u3002\u7cfb\u7d71\u6703\u4f9d\u7167\u4f60\u7684\u8a2d\u5b9a\u7d66\u4e88\u5c08\u5c6c\u5efa\u8b70\u3002<\/p>\n

Step4. <\/span>\u5efa\u7acb\u9810\u6e2c
\n<\/span><\/strong><\/span>\u9078\u64c7\u3010view forecast<\/span>\u3011\u5f8c\uff0c\u7cfb\u7d71\u6703\u958b\u59cb\u5efa\u7acb\u9810\u6e2c\u3002\u7cfb\u7d71\u6703\u53d6\u5f97\u6b77\u4f86\u96fb\u8996\u6210\u6548\u8a55\u4f30\u8cc7\u6599\uff0c\u4f7f\u7528\u689d\u4ef6\u7368\u7acb\u6027\u6a21\u5f0f\u8207 YouTube <\/span>\u9810\u6e2c\u6578\u64da\u6bd4\u5c0d\u4f86\u7c21\u5316\u8cc7\u6599\uff0c\u91dd\u5c0d\u64ad\u653e\u7ba1\u9053\uff08\u6db5\u84cb\u96fb\u8996\u548c YouTube <\/span>\u7684\u5ee3\u544a\u6d3b\u52d5\uff09\u5448\u73fe\u672a\u4f86\u9810\u671f\u53ef\u9054\u6210\u7684\u7d50\u679c\u3002\u9019\u4efd\u9810\u6e2c\u6703\u986f\u793a\u5148\u524d\u9078\u53d6\u7684\u90e8\u5206\u8a2d\u5b9a\uff0c\u6bd4\u5982\uff0c\u5730\u5340\u3001\u65e5\u671f\u548c\u5ba2\u5c64…<\/span>\u7b49\u3002<\/p>\n

\n

\ud83d\udcac<\/span> \u00a0\u5ef6\u4f38\u95b1\u8b80\uff1a\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177<\/span><\/a>\u3001\u8aaa\u660e\u4e2d\u5fc3<\/span><\/a>\u3001\u7533\u8acb\u8868\u55ae<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n

\n

\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83c\udf1d
\n<\/span>\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \u260e\ufe0f
\n<\/span>\u6211\u5011\u6703\u76e1\u5feb\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9 \ud83d\ude80
\n<\/span>\ud83d\udcde<\/span> 02-23965819
\n\ud83d\udcee<\/span>\u00a0https:\/\/pse.is\/ispot<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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