{"id":8244,"date":"2021-06-01T11:00:22","date_gmt":"2021-06-01T03:00:22","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8244"},"modified":"2023-11-17T17:40:02","modified_gmt":"2023-11-17T09:40:02","slug":"news-2021-5-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-5-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e94\u6708\u7522\u54c1\u66f4\u65b0 \ud83c\udf1d"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u70ba Google Ads 2021\u5e74 5 \u6708\u4efd\u7684\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u88dc\u5145 Google \u5ee3\u544a\u7522\u54c1\u8cc7\u8a0a\u5427 \ud83d\udca1<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e09\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u641c\u5c0b\u5ee3\u544a\u3001\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\uff0c\u4ee5\u53ca\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u904b\u7528\u9031\u4e8c\u885d\u523a\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u4e94\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udcaa\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd75\ud83c\udffb\u200d\u2640\ufe0f \u641c\u5c0b\u5ee3\u544a\u63a8\u51fa\u56db\u9805\u5168\u65b0\u7684\u51fa\u50f9\u529f\u80fd<\/strong><\/span><\/h3>\n<figure id=\"attachment_8247\" aria-describedby=\"caption-attachment-8247\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8247\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.001-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8247\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u5728\u4f7f\u7528\u5ee3\u6cdb\u5339\u914d\u548c\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u6642\u66f4\u8f15\u9b06\u7ba1\u7406\u51fa\u50f9\u7b56\u7565\uff0cGoogle \u65bc\u4e94\u6708\u4e2d\u65ec\u63a8\u51fa\u4e86\u56db\u9805\u5168\u65b0\u7684\u529f\u80fd\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u51fa\u50f9\u7b56\u7565\u5831\u8868<\/strong><\/span><\/p>\n<p>\u51fa\u50f9\u7b56\u7565\u5831\u8868\u53ef\u4ee5\u8b93\u5ee3\u544a\u7528\u6236\u66f4\u6e05\u695a\u4e86\u89e3\u5f71\u97ff\u5ee3\u544a\u6d3b\u52d5\u6548\u679c\u7684\u56e0\u7d20\uff0c\u5236\u5b9a\u66f4\u5177\u5168\u9762\u6027\u7684\u884c\u92b7\u7b56\u7565\u3002\u76ee\u524d\u9019\u9805\u529f\u80fd\u53ea\u80fd\u67e5\u770b\u5ee3\u544a\u6d3b\u52d5\u71b1\u9580\u4fe1\u865f\u4e2d\u7684\u3010\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08Target CPA\uff09\u3011\u548c\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9\u3011\uff0c\u4f46\u5728\u4e0d\u4e45\u5f8c\uff0c\u9019\u4e9b\u4fe1\u865f\u53ef\u7528\u65bc\u4f7f\u7528\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\uff08Target ROAS\uff09\u3011\u548c\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9\u3011\u7684\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u63d0\u9ad8\u8f49\u5316\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5b63\u7bc0\u6027\u8abf\u6574<\/strong><\/span><\/p>\n<p>\u667a\u6167\u51fa\u50f9\uff08Smart Bidding\uff09\u662f\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u53ef\u5728\u7af6\u50f9\u6642\u81ea\u52d5\u8a2d\u5b9a\u51fa\u50f9\u3002\u9019\u4e9b\u7b56\u7565\u5df2\u5c07\u5b63\u7bc0\u6027\u56e0\u7d20\u7d0d\u5165\u8003\u91cf\uff0c\u4f46\u70ba\u4e86\u5354\u52a9\u4f7f\u7528\u8005\u5728\u8f49\u63db\u7387\u767c\u751f\u91cd\u5927\u8b8a\u5316\u6642\uff08\u4f8b\u5982\uff0c\u5728\u92b7\u552e\u6216\u7522\u54c1\u767c\u5e03\u671f\u9593\u3002\uff09\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\uff0cGoogle \u63a8\u51fa\u4e86\u3010\u5b63\u7bc0\u6027\u8abf\u6574\u3011\u529f\u80fd\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u7ba1\u7406\u54e1\u5e33\u6236\u9032\u884c\u8a2d\u5b9a\uff0c\u5373\u53ef\u8207\u5e95\u4e0b\u6bcf\u500b\u55ae\u7368\u7684\u5e33\u6236\u5171\u7528\u9019\u9805\u529f\u80fd\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u51fa\u50f9<\/strong><\/span><\/p>\n<p>\u66f4\u65b0\u7248\u7684\u3010\u5efa\u8b70\u3011\u9801\u9762\u53ef\u5354\u52a9\u4f7f\u7528\u8005\u66f4\u8f15\u9b06\u7684\u9078\u64c7\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u51fa\u50f9\u3011\u3002\u9019\u4e9b\u5efa\u8b70\u5c07\u91dd\u5c0d\u7b26\u5408\u689d\u4ef6\u7684\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u986f\u793a\uff0c\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u5728\u9810\u7b97\u5167\u7372\u5f97\u66f4\u591a\u7684\u8f49\u5316\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u6a21\u64ec\u5668<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2470105\">\u6a21\u64ec\u5668<\/a>\u53ef\u4ee5\u4e86\u89e3\u76ee\u6a19\u51fa\u50f9\u548c\u9810\u7b97\u7684\u8b8a\u5316\u5982\u4f55\u5f71\u97ff\u6548\u679c\u3002\u8a72\u5de5\u5177\u4ee5\u524d\u53ef\u7528\u65bc\u8f49\u5316\u548c\u9ede\u64ca\u70ba\u76ee\u6a19\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u672a\u4f86\u5c07\u958b\u653e\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u4f7f\u7528\u3002\u900f\u904e\u9019\u9805\u66f4\u65b0\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u4e86\u89e3\u5c0d\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u7684\u8abf\u6574\u5982\u4f55\u5f71\u97ff\u3002\u5982\uff0c\u8cbb\u7528\u3001\u66dd\u5149\u6bd4\u91cd\u548c\u9ede\u64ca\u6b21\u6578&#8230;\u7b49\u6307\u6a19\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7074566\">\u51fa\u50f9\u7b56\u7565\u5831\u8868<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10369906\">\u5b63\u7bc0\u6027\u8abf\u6574<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9352512\">\u5efa\u7acb\u5b63\u7bc0\u6027\u8abf\u6574<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2470105\">\u6a21\u64ec\u5668\u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9634060\">\u6a21\u64ec\u5668\u4f7f\u7528\u65b9\u5f0f<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167140\">\u6a21\u64ec\u5668\u6700\u4f73\u505a\u6cd5<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u2709\ufe0f <\/span>\u00a0Gmail <span class=\"s2\">\u5ee3\u544a\u5c07\u81ea<\/span> 2021.07.01 <span class=\"s2\">\u505c\u6b62\u670d\u52d9<\/span><\/strong><\/span><\/h3>\n<p class=\"p2\">\u81ea<span class=\"s3\"> 2021.07.01 <\/span>\u8d77\uff0c<span class=\"s3\">Gmail <\/span>\u5ee3\u544a\u6d3b\u52d5\u5c07\u8f49\u70ba\u300c\u552f\u8b80\u300d\u72c0\u614b\uff0c\u4f7f\u7528\u8005\u5c07\u7121\u6cd5\u518d\u88fd\u4f5c\u65b0\u7684<span class=\"s3\"> Gmail <\/span>\u5ee3\u544a\u6216\u8b8a\u66f4\u3001\u7de8\u8f2f\u73fe\u6709\u7684<span class=\"s3\"> Gmail <\/span>\u5ee3\u544a\u3002\u5982\u679c\u8981\u7e7c\u7e8c\u5728<span class=\"s3\"> Gmail <\/span>\u4e0a\u653e\u9001\u5ee3\u544a\uff0c\u5efa\u8b70\u88fd\u4f5c\u3010\u63a2\u7d22\u5ee3\u544a\u3011\uff0c\u5f9e<span class=\"s3\"> Gmail <\/span>\u62d3\u5c55\u81f3\u5176\u4ed6<span class=\"s3\"> Google <\/span>\u5e73\u53f0\uff08\u5305\u542b<span class=\"s3\"> YouTube <\/span>\u548c\u63a2\u7d22\u5ee3\u544a\uff09\u3002\u4f9d\u64da<span class=\"s3\"> Google <\/span>\u5167\u90e8\u6578\u64da\u6307\u51fa\uff0c\u4f7f\u7528\u63a2\u7d22\u5ee3\u544a\u6bcf\u6708\u53ef\u89f8\u53ca\u9ad8\u9054<span class=\"s3\"> 30 <\/span>\u5104\u540d\u4f7f\u7528\u8005\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf \u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\u63a8\u51fa\u5169\u9805\u5168\u65b0\u529f\u80fd<\/strong><\/span><\/h3>\n<p>\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u66f4\u5bb9\u6613\u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\uff0cGoogle \u63a8\u51fa\u4e86\u5169\u9805\u5168\u65b0\u529f\u80fd\uff0c\u5354\u52a9\u5ee3\u544a\u7528\u6236\u5728\u641c\u5c0b\u3001\u8cfc\u7269\u3001\u5f71\u7247\u548c\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u4e2d\u63d0\u5347\u8207\u5ba2\u6236\u4e92\u52d5\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u540d\u55ae\u5a92\u5408\u7387<\/strong><\/span><\/p>\n<figure id=\"attachment_8248\" aria-describedby=\"caption-attachment-8248\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8248\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.002-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8248\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u904e\u53bb\u5982\u679c\u60f3\u67e5\u770b\u3010\u5a92\u5408\u7387\uff08\u5ba2\u6236\u540d\u55ae\u6709\u591a\u5c11\u767e\u5206\u6bd4\u53ef\u4ee5\u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\uff09\u3011\uff0c\u5fc5\u9808\u7b49\u5f85\u4e00\u9663\u5b50\u5f8c\u624d\u53ef\u67e5\u770b\u3002\u4f46\u5347\u7d1a\u5f8c\u7684\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\u6539\u5584\u4e86\u9019\u9805\u554f\u984c\uff0c\u7576\u4f7f\u7528\u8005\u4e0a\u50b3\u5b8c\u5ba2\u6236\u540d\u55ae\u5f8c\uff0c\u7cfb\u7d71\u5373\u6703\u7acb\u5373\u986f\u793a\u5a92\u5408\u7387\uff0c\u4e26\u986f\u793a\u820a\u6709\u7684\u5a92\u5408\u7387\u8cc7\u8a0a\uff0c\u65b9\u4fbf\u638c\u63e1\u6b77\u5e74\u8da8\u52e2\u3002<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udca1 \u6539\u5584\u5a92\u5408\u7387\u65b9\u6cd5<\/strong><\/span><\/p>\n<p>\u5efa\u8b70\u76e1\u91cf\u52a0\u5165\u5ba2\u6236\u8cc7\u8a0a\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7474166\">\u4fee\u6b63\u683c\u5f0f\u554f\u984c<\/a>\u4e26\u8207<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7361372\">\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u4e0a\u50b3\u5408\u4f5c\u5925\u4f34<\/a>\u5408\u4f5c\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u5a92\u5408\u7387\u3002\u4f46\u4ecd\u9808\u6ce8\u610f\u7684\u662f\uff0c\u5a92\u5408\u7387\u4e0d\u4ee3\u8868\u540d\u55ae\u672a\u4f86\u7684\u6210\u6548\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u900f\u904e\u3010\u5efa\u8b70\u3011\u9801\u9762\u66f4\u65b0\u540d\u55ae<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u6642\uff0c\u95dc\u9375\u5728\u65bc\u6301\u7e8c\u66f4\u65b0\u540d\u55ae\u3002\u4e00\u65e6\u540d\u55ae\u904e\u671f\uff0c\u5c0b\u627e\u76ee\u6a19\u5c0d\u8c61\u7684\u8cc7\u8a0a\u91cf\u5c31\u6703\u53d7\u9650\u3002\u4f9d\u64da Google \u5167\u90e8\u8cc7\u6599\u6307\u51fa\uff0c\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\u5728\u66f4\u65b0\u5f8c\uff0c\u6d41\u91cf\u548c\u8f49\u63db\u6b21\u6578\u90fd\u63d0\u9ad8\u4e86 17%\u3002\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u66f4\u8f15\u9b06\u77ad\u89e3\u4f55\u6642\u9700\u8981\u66f4\u65b0\u540d\u55ae\uff0c\u73fe\u5728\u53ef\u900f\u904e\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\">\u5efa\u8b70<\/a>\u3011\u9801\u9762\u76f4\u63a5\u67e5\u770b\u76f8\u95dc\u8cc7\u8a0a\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\ud83d\udcda\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10550383\">\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/digital-transformation\/sustainable-first-party-data-strategy\/\">\u7b2c\u4e00\u65b9\u6578\u64da<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7474166\">\u4fee\u6b63\u540d\u55ae<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7361372\">\u4e0a\u50b3\u5408\u4f5c\u5925\u4f34\u8cc7\u6599<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\">\u5efa\u8b70\u4f5c\u6cd5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10010286\">\u6700\u4f73\u505a\u6cd5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6334160\">\u8cc7\u6599\u8655\u7406\u65b9\u5f0f<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfa8\u00a0 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5c07\u8abf\u6574\u70ba\u4e09\u7a2e\u5c3a\u5bf8\u7684\u5716\u7247<\/span><\/strong><\/h3>\n<p>\u81ea 2021.05.17 \u958b\u59cb\uff0cACp+ACi \u53ea\u9700\u8981\u4e0a\u50b3\u4ee5\u4e0b\u4e09\u7a2e\u9577\u5bec\u6bd4\u7684\u5716\u7247\uff0c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5373\u53ef\u5c07\u9019\u4e09\u7a2e\u5c3a\u5bf8\u7684\u7d20\u6750\u8cc7\u6e90\u8f49\u5316\u70ba\u80fd\u5728\u5404\u7a2e\u5927\u5c0f\u87a2\u5e55\u986f\u793a\u7684\u7cbe\u5f69\u5ee3\u544a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udccf\u00a0 \u00a0\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5716\u7247\u5c3a\u5bf8<\/span><\/strong><\/p>\n<p>\u2460 \u65b9\u5f62\u5716\u7247\uff1a\u9577\u5bec\u6bd4 1:1 \/ \u5927\u5c0f\u4e0b\u9650 200 x 200px \/ \u5efa\u8b70\u5927\u5c0f 1200 x 1200px<br \/>\n\u2461 \u6a6b\u5411\u5716\u7247\uff1a\u9577\u5bec\u6bd4 1.91:1 \/ \u5927\u5c0f\u4e0b\u9650 600 x 314px \/ \u5efa\u8b70\u5927\u5c0f 1200 x 628px<br \/>\n\u2462 \u76f4\u5411\u5716\u7247:\u9577\u5bec\u6bd4 4:5 \/ \u5927\u5c0f\u4e0b\u9650 320 x 400px \/ \u5efa\u8b70\u5927\u5c0f 1200 x 1500px<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u26a0\ufe0f \u6ce8\u610f\u4e8b\u9805<\/p>\n<p style=\"text-align: left;\">2021.08.17 \u8d77\uff0c\u5e33\u6236\u5c07\u7121\u6cd5\u518d\u65b0\u589e\u4e0d\u7b26\u5408\u9577\u5bdb\u6bd4\u6216\u6a94\u6848\u683c\u5f0f\u7684\u5716\u7247\uff0c\u4e0d\u7b26\u5408\u5716\u7247\u898f\u683c\u7684\u5ee3\u544a\u5c07\u6703\u88ab\u505c\u6b62\u653e\u9001\u4e26\u81ea\u52d5\u79fb\u9664\u3002ACe \u9810\u8a08\u65bc 2021 \u5e74\u5e95\u958b\u59cb\u9032\u884c\u8abf\u6574 \u2192 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10012391?hl=zh-Hant\">\u88dc\u5145\u8cc7\u8a0a\u3002<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcf1\u61c9\u7528\u5ee3\u544a\u6d3b\u52d5\uff1a\u4f7f\u7528 Android \u61c9\u7528\u7a0b\u5f0f\u57f7\u884c Firebase SDK \u8f49\u63db\u5831\u8868<\/strong><\/span><\/h3>\n<figure id=\"attachment_8249\" aria-describedby=\"caption-attachment-8249\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8249\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.003.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.003.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.003-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.003-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.003-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8249\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5373\u65e5\u8d77\uff0c Android \u7528\u6236\u53ef\u4f7f\u7528\u61c9\u7528\u7a0b\u5f0f\u57f7\u884c Firebase SDK \u8f49\u63db\u5831\u8868\uff0c\u4e26\u900f\u904e\u5b89\u88dd\u5ee3\u544a\u6d3b\u52d5\u5167\u4f7f\u7528\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7100895\">\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9<\/a>\u3011\u9054\u5230\u76ee\u6a19\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udcd5 \u4f7f\u7528\u65b9\u5f0f<\/span><\/strong><\/p>\n<p>\u8f38\u5165\u9810\u7b97\u8207\u6240\u9700\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u7cfb\u7d71\u5c31\u6703\u6839\u64da\u8f38\u5165\u7684\u8cc7\u6599\uff0c\u627e\u51fa\u7b26\u5408\u61c9\u7528\u7a0b\u5f0f\u6210\u6548\u76ee\u6a19\u7684\u65b0\u4f7f\u7528\u8005\u3002\u8a2d\u5b9a\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5b8c\u6210\u5f8c\uff0cGoogle Ads \u6703\u6839\u64da\u4f60\u6240\u8a2d\u5b9a\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u5728\u9810\u7b97\u5167\u76e1\u53ef\u80fd\u722d\u53d6\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcd7 \u555f\u7528\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9<\/strong><\/span><\/p>\n<figure id=\"attachment_8250\" aria-describedby=\"caption-attachment-8250\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8250 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.004.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.004.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.004-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.004-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-5-google-ads.004-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8250\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>Step1. \u5efa\u7acb\u65b0\u7684\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u5ee3\u544a\u6d3b\u52d5<br \/>\nStep2. \u9078\u53d6\u3010\u51fa\u50f9\u3011\u2192\u3010\u60a8\u60f3\u8457\u91cd\u9054\u6210\u54ea\u500b\u76ee\u6a19\u3011\u2192\u3010\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u50f9\u503c\u3011<br \/>\nStep3. \u8f38\u5165\u6240\u9700\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u767e\u5206\u6bd4<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f\u00a0 \u00a0\u5efa\u8b70\u4f7f\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u5ee3\u544a\u6d3b\u52d5\u3011\uff0c\u518d\u4f7f\u7528\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5ee3\u544a\u6d3b\u52d5\u3011\uff0c\u9019\u9805\u505a\u6cd5\u53ef\u5354\u52a9\u4f7f\u7528\u8005\u627e\u51fa\u9069\u5408\u61c9\u7528\u7a0b\u5f0f\u53ef\u884c\u7684\u300c\u521d\u59cb\u300d\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002<\/strong><\/span><\/p>\n<p>Step4. \u555f\u52d5\u5ee3\u544a\u6d3b\u52d5 \u2192 \u5b8c\u6210 \ud83c\udf89<\/p>\n<p><span style=\"color: #008080;\"><strong>\u26a0\ufe0f \u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/p>\n<p>\u52d9\u5fc5\u8003\u616e\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u548c\u3010\u5ee3\u544a\u6d3b\u52d5\u898f\u6a21\u3011\u5169\u8005\u9593\u7684\u53d6\u6368\u3002\u8f03\u9ad8\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u6703\u964d\u4f4e\u6f5b\u5728\u5b89\u88dd\u7387\uff1b\u800c\u8f03\u4f4e\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff0c\u5247\u901a\u5e38\u80fd\u64f4\u5927\u5ee3\u544a\u6d3b\u52d5\u7684\u6f5b\u5728\u63a5\u89f8\u7bc4\u570d\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\ud83d\udcda\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7100895\">\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167162\">\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff1a\u6700\u4f73\u505a\u6cd5<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25 \u7cbe\u9078\u529f\u80fd\uff1a\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9<\/strong><\/span><\/h3>\n<p>\u5982\u679c\u60f3\u6709\u6548\u63d0\u5347\u7dda\u4e0b\u6210\u6548\uff0c\u8acb\u5225\u932f\u904e\u672c\u6708\u7684\u63a8\u85a6\u529f\u80fd\u3010\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9\uff08Smart Bidding for Store Visits\uff09\u3011\ud83c\udfec \u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9\u9069\u7528\u65bc\u3010\u641c\u5c0b\u5ee3\u544a\u3011\u548c\u3010\u8cfc\u7269\u5ee3\u544a\u3011\uff0c\u900f\u904e\u7dda\u4e0a\u8207\u7dda\u4e0b\u8f49\u63db\u8207\u512a\u5316\uff0c\u53ef\u6709\u6548\u5438\u5f15\u66f4\u591a\u76ee\u6a19\u53d7\u773e\u524d\u5f80\u9580\u5e02\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udca1 \u4f7f\u7528\u79d8\u8a23<\/strong><\/span><\/p>\n<p>\u2460 \u5c07\u7dda\u4e0a\u92b7\u552e\u8996\u70ba\u8f49\u63db\u9032\u884c\u8ffd\u8e64\uff0c\u4e26\u4ee5\u92b7\u552e\u7522\u751f\u7684\u6536\u76ca\u505a\u70ba\u8f49\u63db\u50f9\u503c\uff1a\u5efa\u8b70\u52a0\u5165\u8a08\u7b97\u89aa\u81e8\u9580\u5e02\u7684\u50f9\u503c\uff0c\u9810\u4f30\u5e97\u5167\u6536\u76ca\uff0c\u8a55\u4f30\u7e3d\u6536\u76ca\u548c\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002<br \/>\n\u2461 \u589e\u52a0\u641c\u5c0b\u5ee3\u544a\u7684\u89aa\u81e8\u9580\u5e02\u8f49\u63db\u6b21\u6578\uff1a\u5efa\u8b70\u4f7f\u7528\u4ee5\u3010\u63d0\u9ad8\u50f9\u503c\u70ba\u76ee\u6a19\u3011\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u4e26\u5c07\u89aa\u81e8\u9580\u5e02\u8f49\u63db\u7684\u50f9\u503c\u8a2d\u70ba\u9ad8\u65bc\u5176\u4ed6\u8f49\u63db\u52d5\u4f5c\u7684\u50f9\u503c\uff0c\u7528\u4ee5\u722d\u53d6\u8f49\u63db\u7684\u51fa\u50f9\u7b56\u7565\uff08\u4f8b\u5982\uff0c\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u6216\u76e1\u91cf\u722d\u53d6\u8f49\u63db\uff09\uff0c\u5c07\u6bcf\u9805\u8f49\u63db\u52d5\u4f5c\u8996\u70ba\u540c\u7b49\u91cd\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83c\udf1f<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \u260e\ufe0f<br 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