{"id":8368,"date":"2021-07-20T11:00:25","date_gmt":"2021-07-20T03:00:25","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8368"},"modified":"2021-07-20T14:46:42","modified_gmt":"2021-07-20T06:46:42","slug":"2021-google-retail-guide-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-retail-guide-part1\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u30112021\u5e74\u7d66\u54c1\u724c\u8207\u96f6\u552e\u5546\u7684 Google \u5ee3\u544a\u6307\u5357\uff08\u4e0a\uff09\ud83d\udc51"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba 2021 \u5e74 Google \u9001\u7d66\u53f0\u7063\u54c1\u724c\u8207\u96f6\u552e\u5546\u7dda\u4e0a\u5ee3\u544a\u6307\u5357\uff08\u4e0a\uff09\uff0c\u5c07\u8aaa\u660e\u5982\u4f55\u6536\u670d\u3010\u700f\u89bd\u578b\u3011\u4ee5\u53ca\u3010\u7814\u7a76\u578b\u3011\u6d88\u8cbb\u8005\u3002\u60f3\u5728\u4e0b\u534a\u5e74\u6210\u529f\u638c\u63e1\u7dda\u4e0a\u5546\u6a5f\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u4f86\u95b1\u8b80\u9019\u7bc7\u5ee3\u544a\u6307\u5357\u5427 \ud83c\udf1e<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u53d7\u5230 COVID-19 \u75ab\u60c5\u5f71\u97ff\uff0c2020 \u5e74\u5c0d\u65bc\u5927\u591a\u6578\u54c1\u724c\u800c\u8a00\u662f\u4e00\u5834\u6975\u5927\u7684\u8003\u9a57\u3002\u521d\u671f\u6642\uff0c\u7531\u65bc\u75ab\u60c5\u8b8a\u5316\u591a\u7aef\uff0c\u8a31\u591a\u96f6\u552e\u5546\u53d7\u5230\u5287\u70c8\u6253\u64ca\uff0c\u751a\u81f3\u51fa\u73fe\u696d\u52d9\u4e2d\u65b7\u7684\u60c5\u5f62\u3002\u4f46\u5728 2020 \u5e74 Q4 \u4e4b\u5f8c\uff0c\u92b7\u552e\u60c5\u6cc1\u537b\u6025\u8d77\u76f4\u5347\uff0c\u96f6\u552e\u985e\u641c\u5c0b\u91cf\u76f8\u8f03\u65bc\u524d\u5e74\u540c\u671f\u6210\u9577\u8d85\u904e\u4e09\u500d\uff01<\/p>\n<p>\u672c\u7bc7\u6587\u7ae0\u6574\u7406\u81ea Google \u91dd\u5c0d\u53f0\u7063\u5e02\u5834\u6240\u767c\u8868\u7684\u300a2021 \u54c1\u724c\u8207\u96f6\u552e\u6307\u5357\u300b\uff0c\u9019\u7bc7\u6307\u5357\u6b78\u7d0d\u51fa\u7dda\u4e0a\u8cfc\u7269\u6b77\u7a0b\u6240\u51fa\u73fe\u7684\u4e09\u500b\u5f62\u614b\u7684\u6d88\u8cbb\u8005\uff08\u700f\u89bd\u578b\u3001\u7814\u7a76\u578b\u4ee5\u53ca\u5feb\u901f\u8cfc\u8cb7\u578b\uff09\u8207\u6536\u670d\u4ee5\u4e0a\u5ba2\u7fa4\u7684\u61c9\u5c0d\u5ee3\u544a\u7b56\u7565\uff0c\u7531\u65bc\u7bc7\u5e45\u8f03\u9577\uff0c\u672c\u6587\u5c07\u5148\u4ecb\u7d39\u524d\u5169\u500b\u985e\u578b\u3010\u700f\u89bd\u578b\u3011\u8207\u3010\u7814\u7a76\u578b\u3011\u6d88\u8cbb\u8005\u7684\u5ee3\u544a\u7b56\u7565\u3002<\/p>\n<p>\u60f3\u5728\u4e0b\u534a\u5e74\u9806\u5229\u653b\u4f54\u7dda\u4e0a\u5546\u6a5f\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u4f86\u95b1\u8b80\u9019\u7bc7\u7cbe\u5f69\u7684\u5ee3\u544a\u6307\u5357\u5427\ud83d\udd25<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40\u00a0 \u7b2c\u4e00\u968e\u6bb5\uff1a\u89f8\u53ca\u3010\u700f\u89bd\u578b\u3011\u5ba2\u6236<\/strong><\/span><\/p>\n<p>\u6839\u64da Google \u5168\u7403\u7dda\u4e0a\u8cfc\u7269\u8abf\u67e5\u6307\u51fa\uff0c\u6bcf\u65e5\u6709\u4e0a\u5104\u4f4d\u6d88\u8cbb\u8005\uff0c\u5728\u5be6\u969b\u5b8c\u6210\u8cfc\u8cb7\u52d5\u4f5c\u524d\uff0c\u6703\u5148\u4f7f\u7528 Google Search \u67e5\u8a62\u7522\u54c1\/\u670d\u52d9\u8cc7\u8a0a\uff0c\u9019\u4e9b\u53d7\u773e\u4e4b\u5f8c\u53ef\u80fd\u6703\u900f\u904e\u3010\u63a2\u7d22\u3011\u6216\u662f\u3010YouTube\u3011\u7b49\u7ba1\u9053\u9032\u884c\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002\u5728 COVID-19 \u75ab\u60c5\u671f\u9593\uff0c\u66f4\u6709\u9ad8\u9054 81% \u7684\u6d88\u8cbb\u8005\u53cd\u61c9\uff0c\u662f\u900f\u904e\u7db2\u8def\u8a8d\u8b58\u4e86\u611f\u8208\u8da3\u7684\u65b0\u54c1\u724c\u3002<\/p>\n<p>\u5982\u679c\u60f3\u5728\u9019\u500b\u968e\u6bb5\u89f8\u53ca\u5728\u700f\u89bd\u5546\u54c1\/\u670d\u52d9\u7684\u6f5b\u5728\u5ba2\u6236\u3001\u523a\u6fc0\u4ed6\u5011\u7684\u8cfc\u8cb7\u52d5\u6a5f\uff0c\u5efa\u8b70\u904b\u7528\u4ee5\u4e0b\u5de5\u5177\uff1a<\/p>\n<figure id=\"attachment_8393\" aria-describedby=\"caption-attachment-8393\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8393\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.001-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8393\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u2460 YouTube \u5ee3\u544a\uff1a\u900f\u904e YouTube \u5f71\u97f3\u5ee3\u544a\u63d0\u5347\u54c1\u724c\u610f\u8b58\u8207\u89f8\u53ca\u7387\uff0c\u85c9\u6b64\u9f13\u52f5\u76ee\u6a19\u5c0d\u8c61\u63a1\u53d6\u6709\u50f9\u503c\u7684\u884c\u52d5\u3002<br \/>\n\u2461 \u5f71\u7247\u884c\u52d5\u5ee3\u544a\uff1a\u5982\u679c\u60f3\u63d0\u5347\u9ede\u64ca\u6b21\u6578\u8207\u8f49\u63db\u91cf\uff0c\u53ef\u4ee5\u4f7f\u7528\u3010\u53ef\u700f\u89bd\u7684\u52d5\u614b\u994b\u7d66\u3011\uff0c\u4e26\u900f\u904e\u3010\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3011\u52a0\u5f37\u66dd\u5149\uff0c\u5c07\u7522\u54c1\u5c55\u793a\u5728\u66f4\u591a\u5ee3\u544a\u7248\u4f4d\u3002<br \/>\n\u2462 \u63a2\u7d22\u5ee3\u544a\uff1a\u6d88\u8cbb\u8005\u5927\u591a\u6703\u5728 YouTube \u548c\u63a2\u7d22\u9801\u9762\u4f86\u56de\u700f\u89bd\uff0c\u5efa\u8b70\u53ef\u4f7f\u7528\u3010\u63a2\u7d22\u5ee3\u544a\u3011\u8f14\u52a9\u3010\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3011\uff0c\u53ef\u6709\u6548\u63d0\u5347\u8f49\u63db\u91cf\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udcda\u00a0 iSPOT \u5c0f\u66f8\u623f\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ad-material-outstream-masthead\/\">YouTube \u5f71\u97f3\u5ee3\u544a<\/a>\u3001<a href=\"http:\/\/www.i-spotmedia.com\/Blog\/2021-google-video-action-campaigns\/\">\u5f71\u7247\u884c\u52d5\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-discovery-campaigns-intro\/\">\u63a2\u7d22\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2021-dynamic-remarketing-guide\/\">\u52d5\u614b\u518d\u884c\u92b7\u6307\u5357<\/a><\/span><\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udca1 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href=\"https:\/\/services.google.com\/fh\/files\/misc\/getting_started_with_app_deep_linking.pdf\">\u6df1\u5c64\u9023\u7d50\u6700\u4f73\u6307\u5357<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0d \u7b2c\u4e8c\u968e\u6bb5\uff1a\u8207\u3010\u7814\u7a76\u578b\u3011\u5ba2\u6236\u9032\u884c\u4e92\u52d5<\/strong><\/span><\/h3>\n<p>\u7b2c\u4e00\u968e\u6bb5\u7684\u5ba2\u6236\u518d\u5c0d\u5546\u54c1\/\u670d\u52d9\u9032\u884c\u521d\u6b65\u700f\u89bd\u5f8c\uff0c\u5982\u679c\u7522\u751f\u8cfc\u8cb7\u610f\u9858\u5f8c\uff0c\u5927\u90e8\u5206\u4eba\u5011\u591a\u6703\u958b\u59cb\u63a1\u53d6\u7b2c\u4e8c\u500b\u884c\u52d5\uff1a\u7814\u7a76\u5546\u54c1\u3002<\/p>\n<p>\u9019\u500b\u968e\u6bb5\u7684\u6d88\u8cbb\u8005\u6703\u900f\u904e\u591a\u65b9\u7ba1\u9053\u9032\u884c\u6bd4\u50f9\u3001\u5c0b\u627e\u512a\u60e0\u8cc7\u8a0a\u3001\u8a55\u50f9&#8230;\u7b49\u8cc7\u8a0a\u3002\u6839\u64da Google \u6578\u64da\u8abf\u67e5\uff0c\u8d85\u904e 65% \u7684\u96f6\u552e\u5546\u5ee3\u544a\u7528\u6236\u8a8d\u70ba\u3010Google Search\u3011\u8207\u3010YouTube\u3011\uff0c\u662f\u5728\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u6b77\u7a0b\u4e2d\uff0c\u52a9\u529b\u5341\u5206\u826f\u597d\u7684\u63a5\u89f8\u9ede\u3002<br \/>\n\u5982\u679c\u60f3\u6536\u670d\u9019\u500b\u968e\u6bb5\u7684\u5ba2\u6236\uff0c\u5efa\u8b70\u904b\u7528\u4ee5\u4e0b\u5de5\u5177\uff1a<\/p>\n<figure id=\"attachment_8394\" aria-describedby=\"caption-attachment-8394\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8394\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-retail-guide-part1.002-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8394\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u2460 \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff1a\u5982\u679c\u60f3\u7cbe\u6e96\u638c\u63e1\u5ba2\u6236\u641c\u5c0b\u6642\u6a5f\uff0c\u53ef\u900f\u904e\u3010\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u3011\u653e\u9001\u500b\u4eba\u5316\u5ee3\u544a\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u5c0d\u7522\u54c1\u7684\u8208\u8da3\u8207\u597d\u611f\u3002<br \/>\n\u2461 \u5ee3\u6cdb\u6bd4\u5c0d\uff1a\u4f7f\u7528 Google RSA \u6642\uff0c\u53ef\u642d\u914d\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u3011\u64f4\u5927\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u52a0\u5f37\u89f8\u53ca\u6210\u6548\u3002<br \/>\n\u2462 \u63a2\u7d22\u5ee3\u544a\uff1a\u5982\u540c\u7b2c\u4e00\u968e\u6bb5\u7684\u60c5\u6cc1\uff0c\u7814\u7a76\u968e\u6bb5\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u5728\u591a\u500b\u5ee3\u544a\u4f4d\u7f6e\u4f86\u56de\u700f\u89bd\uff0c\u4f7f\u7528\u3010\u63a2\u7d22\u5ee3\u544a\u3011\u53ea\u9700\u4f7f\u7528\u55ae\u4e00\u5ee3\u544a\uff0c\u5373\u53ef\u5728\u591a\u7ba1\u9053\uff08\u5982\uff0c\u63a2\u7d22\u3001YouTube\u3001Gmail&#8230;\u7b49\u4f4d\u7f6e\uff09\u89f8\u53ca\u9ad8\u9054 30 \u5104\u4eba\u6b21\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udfaf \u6700\u4f73\u505a\u6cd5\uff1a\u5728\u4f7f\u7528\u4ee5\u4e0a\u5ee3\u544a\u6642\uff0c\u5efa\u8b70\u4f7f\u7528\u3010\u4e0d\u542b\u91cd\u758a\u6587\u5b57\u7684\u5716\u7247\u3011\u4ee5\u53ca\u3010\u5305\u542b\u4eba\u7269\u7684\u5716\u7247\u3011\uff0c\u9019\u9805\u505a\u6cd5\u53ef\u6709\u6548\u63d0\u589e\u9ede\u95b1\u7387\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2463 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href=\"http:\/\/www.i-spotmedia.com\/Blog\/2021-google-responsive-search-ads-optimize\/\">\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff1a\u512a\u5316\u6307\u5357<\/a>\u3001<a href=\"http:\/\/www.i-spotmedia.com\/Blog\/set-broad-match-modifiers\/\">\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\uff1a\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001<a href=\"http:\/\/www.i-spotmedia.com\/Blog\/2021-google-ads-privacy-guide\/\">\u96b1\u79c1\u61c9\u5c0d\u6307\u5357<\/a> <\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u5011\u5c07\u5728\u4e0b\u4e00\u7bc7\u4ecb\u7d39\u4f5c\u98a8\u8c6a\u9081\u3001\u8001\u95c6\u90fd\u597d\u611b\u7684\u3010\u5feb\u3001\u72e0\u3001\u6e96\u3011\u578b\u6d88\u8cbb\u8005 \ud83c\udf1e \u9019\u985e\u578b\u5ba2\u6236\u559c\u6b61\u5728\u66f4\u5c11\u7684\u6642\u9593\u88e1\u6383\u8569\u66f4\u591a\u7684\u5546\u54c1 \ud83d\udecd<\/p>\n<p>\u5982\u679c\u60f3\u6536\u670d\u9019\u7fa4\u4eba\uff0c\u8acb\u5728\u672c\u9031\u4e94 11:00 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