{"id":838,"date":"2018-06-04T10:30:15","date_gmt":"2018-06-04T02:30:15","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=838"},"modified":"2020-05-14T10:16:36","modified_gmt":"2020-05-14T02:16:36","slug":"shopping-insights","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/shopping-insights\/","title":{"rendered":"\u3016Google\u5de5\u5177\u3017\u904b\u7528 Shopping Insights \u638c\u63e1\u6d88\u8cbb\u8005\u6d1e\u5bdf"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\">\u8de8\u5883\u96fb\u5546\u662f\u8fd1\u671f\u7684\u71b1\u9580\u8da8\u52e2\uff0c\u5728\u6587\u5316\u3001\u8a9e\u8a00\u8207\u5730\u7406\u4f4d\u7f6e\u8003\u91cf\u4e0b\uff0c\u591a\u6578\u53f0\u7063\u54c1\u724c\u6703\u9078\u64c7\u4e2d\u570b\u6216\u6771\u5357\u4e9e\u5e02\u5834\uff0c\u4f46\u65b0\u8208\u5e02\u5834\u7d93\u5e38\u6703\u70ba\u4e86\u7af6\u722d\u800c\u6253\u51fa\u300c\u50f9\u683c\u6230\u300d\uff0c\u751a\u81f3\u5c0e\u81f4\u54c1\u8cea\u4e0b\u964d\u7684\u53ef\u80fd&#8230;\u5c0d\u65bc\u54c1\u724c\u767c\u5c55\u8207\u5229\u6f64\u9762\u5411\uff0c\u4f60\u6709\u53e6\u4e00\u9805\u66f4\u6210\u719f\u7684\u9078\u64c7\u2014\u2014\u7f8e\u570b\u5e02\u5834\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s1\">\u7f8e\u570b\u5e02\u5834\u7684\u6d88\u8cbb\u65cf\u7fa4\u91cd\u8996\u54c1\u8cea\uff0c\u64c1\u6709\u8f03\u5f37\u7684\u6d88\u8cbb\u529b\uff0c\u4f01\u696d\u53ef\u5728\u9019\u88e1\u900f\u904e\u54c1\u8cea\u3001\u92b7\u552e\u8207\u670d\u52d9\u7b49\u74b0\u7bc0\u7cbe\u9032\u54c1\u724c\u7684\u5c64\u7d1a\uff0c\u53ef\u4ee5\u8aaa\u662f\u63d0\u5347\u300c\u54c1\u724c\u529f\u529b\u300d\u7684\u597d\u53bb\u8655\uff01\u4f46\u7f8e\u570b\u5e02\u5834\u7af6\u722d\u6fc0\u70c8\uff0c\u8a31\u591a\u53f0\u7063\u54c1\u724c\u4ecd\u6703\u64d4\u6182\u7121\u6cd5\u5728\u9019\u584a\u5e02\u5834\u5b58\u6d3b&#8230;\u5982\u679c\u4f60\u662f\u65b0\u5275\u4f01\u696d\uff0c\u6216\u662f\u4ecd\u5728\u89c0\u770b\u662f\u5426\u8981\u9032\u5165\u7f8e\u570b\u5e02\u5834\uff0c\u4f60\u53ef\u4ee5\u53c3\u8003\u770b\u770b\u9019\u9805\u597d\u7528\u7684\u5de5\u5177\u2014\u2014Google Shopping Insights\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"color: #eb7a77;\"><b>Google Shopping Insights \u7f8e\u570b\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6d1e\u5bdf<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Google Shopping Insights \u662f\u91dd\u5c0d\u7f8e\u570b\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6d1e\u5bdf\u5206\u6790\u5de5\u5177\uff0c\u81ea 2017 \u5e74\u7d71\u8a08\uff0c\u5df2\u6574\u5408\u8d85\u904e 7000 \u7a2e\u5546\u54c1\u7684\u641c\u5c0b\u6578\u64da\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u8cc7\u8a0a\u4e86\u89e3\u76ee\u524d\u7684\u71b1\u9580\u5546\u54c1\u8da8\u52e2\uff0c\u4ee5\u4e0b\u5c31\u8b93\u6211\u5011\u900f\u904e\u5be6\u969b\u64cd\u4f5c\u4f86\u4e86\u89e3\u529f\u80fd\u3002<\/span><\/p>\n<figure id=\"attachment_1380\" aria-describedby=\"caption-attachment-1380\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1380 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-1-0706.png\" alt=\"\" width=\"768\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-1-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-1-0706-300x141.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-1-0706-500x234.png 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1380\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span class=\"s2\" style=\"color: #eb7a77;\"><b>Google Shopping Insights \u529f\u80fd\u5927\u89e3\u6790<\/b><\/span><\/h3>\n<p class=\"p5\"><span class=\"s3\">\u71b1\u9580\u5340\u57df<\/span><span class=\"s1\">\u4f60\u53ef\u4ee5\u8f38\u5165\u60f3\u67e5\u8a62\u7684\u5546\u54c1\uff0c\u4f46\u7cfb\u7d71\u6703\u91dd\u5c0d\u4f60\u8f38\u5165\u7684\u95dc\u9375\u5b57\u9032\u884c\u8abf\u6574\u3002\u6bd4\u5982\uff0c\u7576\u4f60\u8f38\u5165\u300cpants\u300d\uff0c\u5e95\u4e0b\u6703\u51fa\u73fe\u300cjogger pants\u300d\u3001\u300cyoga pants\u300d\u3001\u300cemoji pants\u300d&#8230;\u7b49\u7f8e\u570b\u6d88\u8cbb\u8005\u8f03\u5e38\u641c\u5c0b\u7684\u8a5e\u5f59\uff0c\u5176\u4e2d\u984f\u8272\u8d8a\u6df1\u4ee3\u8868\u8a72\u5730\u5340\u641c\u5c0b\u91cf\u8d8a\u5927\u3002<br \/>\n<\/span><\/p>\n<figure id=\"attachment_1381\" aria-describedby=\"caption-attachment-1381\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1381 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-2-0706.png\" alt=\"\" width=\"768\" height=\"327\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-2-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-2-0706-300x128.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-2-0706-500x213.png 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1381\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h3 class=\"p5\"><strong><span class=\"s1\" style=\"color: #008080;\">\u641c\u5c0b\u8da8\u52e2<\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s1\">\u6848\u4f8b\u8a2d\u5b9a\u70ba\u300cfans\u300d\uff0c\u53ef\u4ee5\u5148\u5c07\u9031\u671f\u8a2d\u5b9a\u70ba 2014 \u5e74\u81f3\u4eca\uff0c\u89c0\u5bdf\u54ea\u4e9b\u5b63\u5ea6\u5546\u54c1\u8f03\u70ba\u71b1\u92b7\u3002\u900f\u904e\u66f2\u7dda\u5716\u53ef\u5f97\u77e5\uff0c2015 \u5e74 Q3 \u7684\u641c\u5c0b\u6307\u6578\u70ba 62\uff0c2016 \u5e74 Q3 \u4e0a\u5347\u81f3 92\uff0c\u5230\u4e86 2017 \u5e74 Q2 \u5df2\u8d85\u904e 100\uff0c\u53ef\u4ee5\u767c\u73fe\u6d88\u8cbb\u8005\u5c0d\u65bc\u96fb\u98a8\u6247\u7684\u8208\u8da3\u4e0d\u65b7\u5728\u4e0a\u5347\u3002<\/span><\/p>\n<figure id=\"attachment_1382\" aria-describedby=\"caption-attachment-1382\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1382 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-2-0706.png\" alt=\"\" width=\"768\" height=\"238\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-2-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-2-0706-300x93.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-2-0706-500x155.png 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1382\" class=\"wp-caption-text\"><span style=\"color: #999999;\"><span class=\"s2\">\u9031\u671f\u8a2d\u5b9a\u70ba All Available Data Since \/\u00a0<\/span>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p class=\"p5\"><span class=\"s2\">2014<\/span><span class=\"s1\">\u7531\u65bc 2014 \u81f3\u4eca\u7684\u7d71\u8a08\u6578\u64da\u53ea\u5230 2017 \u5e74 Q2\uff0c\u56e0\u6b64\u4f60\u53ef\u4ee5\u518d\u5c07\u9031\u671f\u8abf\u6574\u70ba\u300c\u8fd1\u5341\u4e8c\u500b\u6708\u300d\uff0c\u4e86\u89e3\u7576\u5e74\u5ea6\u5546\u54c1\u71b1\u5ea6\u6559\u9ad8\u7684\u662f\u54ea\u5e7e\u500b\u6708\u4efd\uff0c\u4e26\u5229\u7528\u9019\u4efd\u6578\u64da\u642d\u914d\u76f8\u5c0d\u61c9\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/span><\/p>\n<figure id=\"attachment_1383\" aria-describedby=\"caption-attachment-1383\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1383 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-0706.png\" alt=\"\" width=\"768\" height=\"238\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-0706-300x93.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-3-0706-500x155.png 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1383\" class=\"wp-caption-text\"><span style=\"color: #999999;\"><span class=\"s1\">\u9031\u671f\u8a2d\u5b9a\u70ba Last 12 Month \/\u00a0<\/span>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h3 class=\"p5\"><strong><span class=\"s1\" style=\"color: #008080;\">\u4f7f\u7528\u88dd\u7f6e<\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s1\">\u9664\u4e86\u89c0\u5bdf\u8da8\u52e2\u66f2\u7dda\uff0c\u4f60\u9084\u53ef\u4ee5\u900f\u904e\u5de6\u4e0a\u89d2\u89c0\u5bdf\u4f7f\u7528\u88dd\u7f6e\u7684\u6bd4\u4f8b\u30022018 \u7576\u5e74\u5ea6\u96d6\u7136\u4f7f\u7528\u88dd\u7f6e\u6bd4\u4f8b\u5404\u534a\uff0c\u4f46\u900f\u904e 2014 \u5e74\u81f3\u4eca\u7684\u6578\u64da\u53ef\u767c\u73fe\uff1a2015 \u5e74 Q3 \u81f3 2017 \u5e74 Q2 \u684c\u6a5f\u7684\u4f7f\u7528\u7387\u5df2\u5f9e 61% \u964d\u81f3 44%\uff0c\u800c\u884c\u52d5\u88dd\u7f6e\u5247\u6709\u6500\u5347\u8da8\u52e2\u3002\u56e0\u6b64\u5728\u672a\u4f86\u5982\u679c\u6709\u6295\u653e\u5ee3\u544a\u7684\u6253\u7b97\uff0c\u4e5f\u53ef\u8003\u616e\u662f\u5426\u8981\u91dd\u5c0d\u884c\u52d5\u9700\u6c42\u8a2d\u8a08\u3002<\/span><\/p>\n<figure id=\"attachment_1384\" aria-describedby=\"caption-attachment-1384\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1384 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-4-0706.png\" alt=\"\" width=\"768\" height=\"474\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-4-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-4-0706-300x185.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-4-0706-405x250.png 405w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1384\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h3 class=\"p5\"><span class=\"s3\"><strong><span style=\"color: #008080;\">\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599<\/span><\/strong><\/span><\/h3>\n<p class=\"p5\"><span class=\"s1\">\u8da8\u52e2\u5716\u4e0a\u65b9\u6709\u500b\u5c0f\u6309\u9215\u300cView Demographics\u300d\uff0c\u9ede\u64ca\u6703\u51fa\u73fe\u5c0d\u9019\u500b\u5546\u54c1\u611f\u8208\u8da3\u7684\u7537\u5973\u6bd4\u4f8b\u3001\u5e74\u9f61\u3001\u53ef\u652f\u914d\u6536\u5165\u7b49\u7d71\u8a08\u8cc7\u6599\u3002\u4f60\u53ef\u4ee5\u66f4\u6539\u5730\u5340\uff0c\u6bd4\u5982\u524d\u9762\u6240\u63d0\u5230\u986f\u793a\u6df1\u8272\u7684\u71b1\u9580\u5340\u57df\uff0c\u4e86\u89e3\u5c0d\u5546\u54c1\u611f\u8208\u8da3\u7684\u5ba2\u7fa4\u7684\u5206\u4f48\u7bc4\u570d\u3001\u662f\u5426\u53ef\u4ee5\u91dd\u5c0d\u9019\u7fa4\u4eba\u5236\u5b9a\u56e0\u61c9\u7684\u5ee3\u544a\u63a8\u9001\u3002<\/span><\/p>\n<figure id=\"attachment_1385\" aria-describedby=\"caption-attachment-1385\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1385 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-5-0706.png\" alt=\"\" width=\"768\" height=\"642\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-5-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-5-0706-300x251.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-5-0706-299x250.png 299w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-5-0706-480x400.png 480w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1385\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_1386\" aria-describedby=\"caption-attachment-1386\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1386 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-6-0706.png\" alt=\"\" width=\"768\" height=\"496\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-6-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-6-0706-300x194.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-6-0706-387x250.png 387w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1386\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 class=\"p2\"><strong><span class=\"s1\" style=\"color: #008080;\">\u71b1\u9580\u5546\u54c1<\/span><\/strong><\/h3>\n<p class=\"p2\"><span class=\"s1\">\u5728 Google Shopping Insights \u9996\u9801\u4e0b\u65b9\uff0c\u6709\u5217\u4e86\u5e7e\u9805\u71b1\u9580\u5546\u54c1\u7684\u6d1e\u5bdf\u5831\u544a\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u6578\u64da\u5f97\u77e5\u7f8e\u570b\u6d88\u8cbb\u8005\u5728\u5404\u7bc0\u6176\/\u6708\u4efd\u7684\u8cfc\u7269\u504f\u597d\uff0c\u76ee\u524d\u8cc7\u6599\u66f4\u65b0\u81f3 2017 \u5e74 10 \u6708\u3002<\/span><\/p>\n<figure id=\"attachment_1387\" aria-describedby=\"caption-attachment-1387\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1387 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-7-0706.png\" alt=\"\" width=\"768\" height=\"516\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-7-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-7-0706-300x202.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/Shopping-Insights-7-0706-372x250.png 372w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1387\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u4eca\u65e5\u7684\u5206\u4eab\uff0c\u4e5f\u662f\u672c\u7cfb\u5217\u4ecb\u7d39\u7684\u6700\u5f8c\u4e00\u9805\u898f\u5283\u5de5\u5177\uff0c\u672a\u4f86 Google \u82e5\u63a8\u51fa\u65b0\u7684\u898f\u5283\u5de5\u5177\uff0c\u6211\u5011\u4e5f\u6703\u5f59\u6574\u4e0a\u50b3\u3002<\/span><span class=\"s1\">\u4e0b\u7bc7\u958b\u59cb\u6703\u9678\u7e8c\u4ecb\u7d39 Google \u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u8acb\u5927\u5bb6\u6301\u7e8c\u95dc\u6ce8<span class=\"s2\"><span style=\"color: #000000;\"> iSPOTxTalks 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