{"id":8400,"date":"2021-07-30T11:00:57","date_gmt":"2021-07-30T03:00:57","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8400"},"modified":"2021-07-20T15:46:12","modified_gmt":"2021-07-20T07:46:12","slug":"2021-google-retail-guide-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-retail-guide-part2\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u30112021\u5e74\u7d66\u54c1\u724c\u8207\u96f6\u552e\u5546\u7684 Google \u5ee3\u544a\u6307\u5357\uff08\u4e0b\uff09\ud83d\udd25"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u6587\u70ba 2021 <\/span>\u5e74 Google <\/span>\u9001\u7d66\u53f0\u7063\u54c1\u724c\u8207\u96f6\u552e\u5546\u7dda\u4e0a\u5ee3\u544a\u6307\u5357\uff08\u4e0b\uff09\uff0c\u5c07\u8aaa\u660e\u5982\u4f55\u6536\u670d\u3010\u5feb\u3001\u72e0\u3001\u6e96\u578b\u3011\u6d88\u8cbb\u8005\u3002\u9084\u6c92\u95b1\u8b80\u904e\u4e0a\u534a\u90e8\u5206\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5148\u524d\u5f80\u300a\u4e0a\u7bc7<\/a>\u300b\u95b1\u8b80\u6587\u7ae0\u3002<\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83d\udca8<\/span> \u7b2c\u4e09\u968e\u6bb5\uff1a\u6eff\u8db3\u3010\u5feb\u3001\u72e0\u3001\u6e96\u3011\u5ba2\u6236<\/strong><\/span><\/h3>\n

\u5728\u7d93\u6b77\u524d\u5169\u968e\u6bb5\u7684\u6d88\u8cbb\u8005\u5f8c\uff0c\u7b2c\u4e09\u968e\u6bb5\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u8b93\u8a31\u591a\u5ee3\u544a\u4e3b\u5011\u7b11\u958b\u61f7\uff5e\u56e0\u70ba\u9019\u4e00\u985e\u578b\u5ba2\u6236\u7684\u4eba\u751f\u683c\u8a00\u70ba\u300c\u6642\u9593\u5c31\u662f\u91d1\u9322\u300d\uff0c\u4e00\u65e6\u9396\u5b9a\u8981\u63a1\u8cb7\u7684\u5546\u54c1\uff0c\u4e0d\u6703\u82b1\u8cbb\u592a\u591a\u6642\u9593\u9032\u884c\u6bd4\u50f9\u6216\u662f\u700f\u89bd\u8cc7\u8a0a\uff0c\u53ea\u8981\u7db2\u7ad9\u7684\u4f7f\u7528\u9ad4\u9a57\u826f\u597d\u3001\u8ca8\u54c1\u6709\u5eab\u5b58\uff08\u6216\u80fd\u5728\u7576\u65e5\u53d6\u8ca8\uff09\uff0c\u5c31\u6703\u7acb\u5373\u5b8c\u6210\u8cfc\u8cb7\u7684\u884c\u52d5\u3002<\/p>\n

\u9019\u985e\u578b\u7684\u6d88\u8cbb\u8005\u6bd4\u4f8b\u6709\u6301\u7e8c\u4e0a\u6f32\u7684\u8da8\u52e2\uff0c\u5728 Google <\/span>\u8abf\u67e5\u7684\u8cc7\u8a0a\u4e2d\uff0c\u65e5\u672c\u3001\u97d3\u570b\u3001\u6fb3\u6d32\u3001\u5370\u5ea6\u548c\u4e2d\u570b\u6709\u8fd1\u516d\u6210\u7684\u6d88\u8cbb\u8005\u5c6c\u65bc\u901f\u6230\u901f\u6c7a\u7684\u8cfc\u7269\u985e\u578b\u3002\u60f3\u8981\u6536\u670d\u9019\u985e\u578b\u7684\u6d88\u8cbb\u8005\uff0c\u8acb\u52d9\u5fc5\u6e96\u5099\u597d\u4ee5\u4e0b\u5de5\u5177\uff1a<\/p>\n

\u2460 Grow My Store<\/span>\uff1a\u826f\u597d\u7684\u7dda\u4e0a\u8cfc\u7269\u9ad4\u9a57\u53ef\u6709\u6548\u63d0\u5347\u8f49\u63db\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002\u6839\u64da Google <\/span>\u6578\u64da\u6307\u51fa\uff0c\u884c\u52d5\u7248\u7db2\u9801\u8f09\u5165\u901f\u5ea6\u6bcf\u5ef6\u9072\u4e00\u79d2\uff0c\u5c31\u6703\u8b93\u8f49\u63db\u7387\u4e0b\u6ed1\u00a0 <\/span>20%<\/span>\u3002\u5982\u679c\u60f3\u6253\u9020\u9806\u66a2\u7684\u7db2\u7ad9\u901f\u5ea6\uff0c\u5efa\u8b70\u4f7f\u7528\u3010Grow My Store<\/span>\u3011\u3001\u3010Test My Site<\/span>\u3011\u3001\u3010PageSpeed Insights<\/span><\/a>\u3011…<\/span>\u7b49\u5de5\u5177\u63d0\u5347\u7db2\u7ad9\u901f\u5ea6\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2461 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff1a\u6709 54% <\/span>\u7684\u6d88\u8cbb\u8005\u671f\u671b\u80fd\u76f4\u63a5\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\uff0c\u9032\u884c\u8cfc\u8cb7\u884c\u70ba\u3002\u4f7f\u7528\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u53ef\u63d0\u5347\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u7684\u50f9\u503c\uff0c\u9f13\u52f5\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u52d5\u4f5c\u3002\u5982\u679c\u60f3\u5438\u5f15\u6d88\u8cbb\u8005\u63a1\u53d6\u7279\u5b9a\u884c\u52d5\uff0c\u6216\u662f\u6301\u7e8c\u8207\u61c9\u7528\u7a0b\u5f0f\u9032\u884c\u4e92\u52d5\uff0c\u53ef\u642d\u914d\u4f7f\u7528\u3010\u52d5\u614b\u994b\u7d66\u3011\u52a0\u5f37\u5ee3\u544a\u6210\u6548\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udcda<\/span> iSPOT \u5c0f\u66f8\u623f\uff1aGrow My Store<\/span><\/a><\/span>\u3001Test My Site<\/span><\/a>\u3001\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/span><\/a>\u3001\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7684\u51fa\u50f9<\/span><\/a>\u3001\u53c3\u8207\u5f0f\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/span><\/a>\u3001\u52d5\u614b\u994b\u7d66<\/span><\/a><\/span><\/strong><\/span><\/p>\n

 <\/p>\n

\ud83c\udf1f<\/span> \u88dc\u5145\u8cc7\u8a0a\uff1a\u900f\u904e\u514d\u8cbb\u7ba1\u9053\u5c55\u793a\u5546\u54c1<\/strong><\/span><\/p>\n

\u9664\u4e86\u4ed8\u8cbb\u5ee3\u544a\u7248\u4f4d\uff0cGoogle <\/span>\u4e5f\u63d0\u4f9b\u4e86\u514d\u8cbb\u7ba1\u9053\u8b93\u5ee3\u544a\u7528\u6236\u520a\u767b\u7522\u54c1\u2014\u2014 Google <\/span>\u8cfc\u7269\u5206\u9801\u3002\u4f7f\u7528\u8005\u53ef\u900f\u904e Google Search <\/span>\u4e2d\u7684\u3010\u8cfc\u7269\u5206\u9801\u3011\u514d\u8cbb\u520a\u767b\u5ee3\u544a\uff0c\u52a0\u5f37\u7522\u54c1\u66dd\u5149\u7248\u4f4d\u3002\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u76ee\u524d\u8cfc\u7269\u5206\u9801\u50c5\u958b\u653e\u7f8e\u570b\u5730\u5340\u4f7f\u7528\uff0c\u4f46\u76f8\u4fe1\u5728\u7cfb\u7d71\u9032\u884c\u66f4\u5168\u9762\u7684\u6e2c\u8a66\u5f8c\uff0c\u4e9e\u592a\u5730\u5340\u5f88\u5feb\u4e5f\u80fd\u958b\u59cb\u4f7f\u7528\u9019\u9805\u529f\u80fd\u3002<\/p>\n

\n

\ud83d\udd25<\/span>\u5ef6\u4f38\u95b1\u8b80\uff1a\u8cfc\u7269\u5206\u9801<\/span><\/a>\u3001\u76f8\u95dc\u641c\u5c0b\u7d50\u679c\u4e2d\u986f\u793a\u7522\u54c1<\/span><\/a>\u3001\u6210\u6548\u5831\u8868<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\u2462 \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\uff1a\u6d88\u8cbb\u8005\u53ef\u80fd\u4f86\u81ea\u65bc\u4e0d\u540c\u7684 Google <\/span>\u5e73\u53f0\uff08\u5982\uff0c\u641c\u5c0b\u3001YouTube<\/span>\u3001Gmail<\/span>\u3001\u8cfc\u7269\u5206\u9801…<\/span>\u7b49\uff09\uff0c\u6839\u64da Google <\/span>\u6578\u64da\u6307\u51fa\uff0c\u4f7f\u7528\u3010\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u3011\u53ef\u63d0\u5347 30% <\/span>\u7684\u8f49\u63db\u50f9\u503c\u3002\u5982\u679c\u60f3\u89f8\u53ca\u7b2c\u4e09\u985e\u578b\u7684\u6d88\u8cbb\u8005\uff0c\u5efa\u8b70\u5584\u7528\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u7684\u3010\u81ea\u52d5\u51fa\u50f9\u3011\u520a\u767b\u4f4d\u7f6e\u5b58\u53d6\u9019\u4e9b\u5ee3\u544a\u7a7a\u9593\uff0c\u4ee5\u66f4\u7cbe\u6e96\u7684\u6642\u6a5f\u89f8\u53ca\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by Natasha Remarchuk<\/a> from Icons8<\/a><\/figcaption><\/figure>\n

\u2463 Merchant Center<\/span>\uff1a\u4f7f\u7528\u3010\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u3011\u6642\uff0c\u5efa\u8b70\u642d\u914d\u3010Merchant Center<\/span>\u3011\uff0c\u9664\u4e86\u80fd\u70ba\u514d\u8cbb\u7522\u54c1\u8cc7\u8a0a\u548c\u5ee3\u544a\u52a0\u5165\u3010\u4fc3\u92b7\u6d3b\u52d5\uff08Promotion basics<\/span>\uff09\u3011\u5916\uff0c\u4e5f\u6709\u52a9\u65bc\u63d0\u9ad8\u9ede\u95b1\u7387\u548c\u8f49\u63db\u91cf\u3002
\n\u2464 \u5728\u5730\u5ee3\u544a\uff1a\u5feb\u901f\u8cfc\u8cb7\u578b\u7684\u6d88\u8cbb\u8005\u504f\u597d\u66f4\u5feb\u901f\u5730\u53d6\u5f97\u8ca8\u7269\uff0c\u56e0\u6b64\u53ef\u80fd\u512a\u5148\u9078\u64c7\u8ca8\u54c1\u6709\u5eab\u5b58\u7684\u9580\u5e02\u3002\u5ee3\u544a\u7528\u6236\u53ef\u91dd\u5c0d\u6b64\u7279\u5fb5\u5411\u5176\u6295\u653e\u3010\u5728\u5730\u5ee3\u544a\u3011\uff0c\u540c\u6642\u642d\u914d\u3010\u5730\u9ede\u984d\u5916\u8cc7\u8a0a\u3011\u589e\u5f37\u4f4d\u7f6e\u66dd\u5149\u6210\u6548\u3002<\/p>\n

\ud83d\udcda<\/span>\u00a0 iSPOT <\/span>\u5c0f\u66f8\u623f\uff1a\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u6559\u5b78<\/span><\/a><\/span>\u3001\u5728\u5730\u5ee3\u544a<\/span><\/a>\u3001\u6211\u7684\u5546\u5bb6<\/span><\/a>\u3001\u89aa\u81e8\u9580\u5e02\u8f49\u63db<\/span><\/a><\/strong><\/span><\/p>\n

\ud83d\udca1<\/span> \u8a55\u4f30\u6210\u6548<\/strong><\/span><\/p>\n

\u5728\u4f7f\u7528\u4ee5\u4e0a\u4e94\u7a2e\u5ee3\u544a\u7522\u54c1\u5f8c\uff0c\u4e5f\u5225\u5fd8\u4e86\u9069\u6642\u904b\u7528\u6210\u6548\u8a55\u4f30\u5de5\u5177\u8abf\u6574\u5ee3\u544a\u7b56\u7565\uff1a<\/p>\n

\u2460 \u6210\u6548\u898f\u5283\u5de5\u5177 \u2192<\/span> \u9810\u6e2c\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u6210\u6548\u3002
\n<\/span>\u2461 \u89aa\u81e8\u9580\u5e02\u8f49\u63db\u51fa\u50f9 \u2192<\/span> \u67e5\u770b\u6574\u9ad4\u6536\u76ca\u3001\u6295\u8cc7\u5831\u916c\u7387\u4ee5\u53ca\u5e97\u5167\u6210\u6548\u3002
\n\u2462 \u66a2\u92b7\u5546\u54c1\u5831\u8868 \u2192<\/span> \u77ad\u89e3\u8cfc\u7269\u5ee3\u544a\u4e2d\u6700\u53d7\u6b61\u8fce\u7684\u54c1\u724c\u548c\u7522\u54c1\u3002
\n<\/span>\u2463 \u50f9\u683c\u7af6\u722d\u529b\u5831\u8868 \u2192<\/span> \u627e\u51fa\u53ef\u5438\u5f15\u6d88\u8cbb\u8005\u9ede\u64ca\u5ee3\u544a\u7684\u50f9\u683c\u9ede\uff0c\u505a\u70ba\u5b9a\u50f9\u7b56\u7565\u7684\u4f9d\u64da\u3002<\/p>\n

\n

\ud83d\udd25<\/span>\u5ef6\u4f38\u95b1\u8b80\uff1aMerchant Center<\/span><\/a>\u3001Promotion basics<\/span><\/a>\u3001\u5546\u5bb6\u6a94\u6848<\/span><\/a>\u3001\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/span><\/a>\u3001\u7d93\u92b7\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/span><\/a><\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83c\udf81<\/span>\u00a0 \u5f69\u86cb\u6642\u9593\uff1a2021 <\/span>\u7dda\u4e0a\u5ee3\u544a\u7d42\u6975\u5fc3\u6cd5<\/strong><\/span><\/h3>\n

Step1. <\/span>\u722d\u53d6\u66dd\u5149<\/strong><\/span><\/p>\n

\u5728\u6d88\u8cbb\u8005\u4ecd\u8655\u65bc\u8cfc\u8cb7\u7336\u8c6b\u671f\u6642\uff0c\u63d0\u4f9b\u660e\u78ba\u7684\u7522\u54c1\u8cc7\u8a0a\u3001\u4f9b\u8ca8\u60c5\u5f62\u4ee5\u53ca\u512a\u60e0\u8cc7\u8a0a\uff0c\u5927\u529b\u63a8\u52d5\u6d88\u8cbb\u8005\u8822\u8822\u6b32\u52d5\u7684\u5fc3\u3002<\/p>\n

Step2. <\/span>\u63d0\u4f9b\u8a98\u56e0<\/strong><\/span><\/p>\n

\u6b64\u8655\u7684\u8a98\u56e0\u4e0d\u55ae\u7d14\u53ea\u662f\u6307\u512a\u60e0\uff0c\u800c\u662f\u4ee5\u3010\u4f01\u696d\u793e\u6703\u8cac\u4efb\u3011\u70ba\u601d\u8003\u51fa\u767c\uff0c\u5411\u76ee\u6a19\u5c0d\u8c61\u8868\u660e\u793e\u6703\u8b70\u984c\u7acb\u5834\uff08\u6bd4\u5982\uff0c\u75ab\u60c5\u671f\u9593\u63d0\u4f9b\u91ab\u8b77\u4eba\u54e1\u512a\u60e0\u8cc7\u8a0a\u3001\u6216\u662f\u5728\u74b0\u4fdd\u7bc0\u65e5\u63a8\u51fa\u6298\u6263…<\/span>\u7b49\u884c\u70ba\uff09\uff0c\u85c9\u6b64\u8207\u76f8\u540c\u7406\u5ff5\u7684\u6d88\u8cbb\u8005\u62c9\u8fd1\u8ddd\u96e2\u3002<\/p>\n

Step3. <\/span>\u63d0\u65e9\u653e\u51fa\u6298\u6263\u8cc7\u8a0a<\/strong><\/span><\/p>\n

\u5982\u679c\u4f60\u7684\u5ba2\u7fa4\u70ba\u300c\u5feb\u901f\u578b\u8cfc\u7269\u300d\u3001\u504f\u597d\u7acb\u5373\u6536\u5230\u8ca8\u7269\u7684\u6d88\u8cbb\u8005\uff0c\u5efa\u8b70\u63d0\u65e9\u653e\u51fa\u512a\u60e0\u8cc7\u8a0a\uff08\u5982\uff0c\u5927\u578b\u7bc0\u6176\u524d\u9810\u5148\u8d08\u9001\u6298\u6263\uff09\uff0c\u8b93\u6d88\u8cbb\u8005\u53ef\u907f\u514d\u5728\u5927\u578b\u7bc0\u6176\u8cfc\u7269\u800c\u9047\u5230\u7f3a\u8ca8\u7684\u60c5\u6cc1\u3002<\/p>\n

Step4. <\/span>\u63d0\u4f9b\u591a\u6a23\u5316\u7684\u53d6\u8ca8\u65b9\u5f0f<\/span><\/strong><\/p>\n

\u63d0\u4f9b\u66f4\u591a\u53d6\u8ca8\u7ba1\u9053\uff08\u5b85\u914d\u3001\u5e97\u5230\u5e97\u3001\u9580\u5e02\u81ea\u53d6…<\/span>\u7b49\u591a\u5143\u904b\u9001\u65b9\u5f0f\uff09\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u4fbf\u5229\u7684\u904b\u9001\u9700\u6c42\u3002<\/p>\n

Step5. <\/span>\u96a8\u6642\u8abf\u6574\u5ee3\u544a\u7b56\u7565<\/span><\/strong><\/p>\n

\u5584\u7528\u3010\u81ea\u52d5\u5316\u5de5\u5177\u3011\uff0c\u56e0\u61c9\u60c5\u52e2\u8b8a\u5316\u96a8\u6642\u4fee\u6b63\u5ee3\u544a\u7b56\u7565\uff0c\u66f4\u7cbe\u6e96\u7db2\u7f85\u5404\u500b\u968e\u6bb5\u7684\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n

\n

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