{"id":8419,"date":"2021-07-19T11:00:36","date_gmt":"2021-07-19T03:00:36","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8419"},"modified":"2021-12-29T12:27:28","modified_gmt":"2021-12-29T04:27:28","slug":"3-steps-to-make-the-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/3-steps-to-make-the-competitor-analysis\/","title":{"rendered":"\u3016\u7af6\u54c1\u5206\u6790\u3017\u900f\u904e\u4e09\u6b65\u9a5f\u505a\u51fa\u6709\u6548\u7684\u7af6\u722d\u8005\u5206\u6790\ud83d\udca1"},"content":{"rendered":"

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 <\/p>\n

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    \n
  1. SWOT \u5206\u6790<\/span>
    \n<\/strong>\u5e38\u898b\u7528\u4f86\u505a\u4f01\u696d\u5e02\u5834\u5206\u6790\u7684\u6846\u67b6\uff0c\u53ef\u4ee5\u5feb\u901f\u5206\u6790\u4f01\u696d\u5728\u5e02\u5834\u4e0a\u7684\u512a\u52a3\u52e2\u4ee5\u53ca\u6a5f\u6703\u548c\u98a8\u96aa\uff0c\u4e0d\u904e\u9019\u500b\u6846\u67b6\u904b\u7528\u6bd4\u8f03\u662f\u5728\u505a\u7af6\u722d\u8005\u5206\u6790\u524d\u671f\u4f7f\u7528\uff0c\u53ef\u4ee5\u7528\u4f86\u4e86\u89e3\u4f01\u696d\u81ea\u8eab\u7684\u72c0\u614b\uff0c\u4e2d\u5f8c\u671f\u5c31\u9700\u8981\u642d\u914d\u5176\u4ed6\u6846\u67b6\u6216\u5de5\u5177\u4f7f\u7528\u3002<\/li>\n
  2. 4P<\/strong><\/span>
    \n4P \u4e5f\u662f\u5f88\u5e38\u898b\u7684\u5206\u6790\u6846\u67b6\uff0c\u5206\u5225\u5f9e\u50f9\u683c (Price)\u3001\u7522\u54c1 (Product)\u3001\u4fc3\u92b7 (Promotion)\u3001\u901a\u8def (Place) \u4f86\u601d\u8003\uff0c\u4f8b\u5982\uff1a\u985e\u4f3c\u6027\u8cea\u6216\u898f\u683c\u7684\u5546\u54c1\u548c\u7af6\u722d\u8005\u76f8\u6bd4\u50f9\u683c\u6709\u6c92\u6709\u5dee\u7570\uff0c\u7af6\u54c1\u5728\u7522\u54c1\u4e0a\u8ddf\u6211\u5011\u6709\u6c92\u6709\u50f9\u503c\u4e0a\u7684\u5340\u5225\uff0c\u53c8\u6216\u662f\u5c0d\u65b9\u662f\u5426\u6709\u898f\u5283\u6a94\u671f\u7684\u884c\u92b7\u6848\u505a\u6298\u6263\u6216\u512a\u60e0\uff0c\u4ee5\u53ca\u7522\u54c1\u662f\u5426\u6709\u4e0a\u67b6\u7684\u96fb\u5546\u5e73\u53f0\u901a\u8def\uff0c\u50cf\u662f PChome\u3001MOMO\uff0c\u6216\u662f\u5be6\u9ad4\u901a\u8def\uff0c\u5168\u806f\u3001\u5404\u5927\u8d85\u5546\u3001\u5bb6\u6a02\u798f\u7b49\u7b49\u3002<\/li>\n
  3. \u7af6\u722d\u8005\u5206\u6790\u5de5\u5177<\/strong><\/span>
    \n\ud83d\udccc Ahrefs<\/a><\/strong>
    \n<\/span><\/span>\u5c6c\u65bc\u505a SEO \u7814\u7a76\u7af6\u722d\u8005\u7684\u597d\u7528\u5de5\u5177\uff0c\u5305\u542b\u7db2\u7ad9\u5065\u6aa2\u3001\u53cd\u5411\u9023\u7d50\u5206\u6790\u3001\u6392\u540d\u8ffd\u8e64\u7b49\u7b49\uff0c\u5c6c\u65bc\u4ed8\u8cbb\u5de5\u5177\uff0c\u6bcf\u6708\u6709\u4e0d\u540c\u7a2e\u8a02\u95b1\u65b9\u6848\uff0c\u4e5f\u53ef\u4ee5\u5148\u8a66\u8a66 7 \u5929 7\u584a\u7f8e\u91d1\u7684\u8a66\u7528\u65b9\u6848\ud83e\uddde\u200d\u2642\ufe0f
    \n\ud83d\udccc     Similarweb<\/a><\/span>\uff1a<\/strong>
    \n\u4ee5\u7af6\u722d\u8005\u5206\u6790\u4f5c\u70ba\u5de5\u5177\u5b9a\u4f4d\uff0c\u514d\u8cbb\u7248\u53ef\u4ee5\u4f7f\u7528\u7684\u5167\u5bb9\u8f03\u6709\u9650\uff0c\u4ed8\u8cbb\u7248\u6709 7 \u5929\u7684\u514d\u8cbb\u8a66\u7528\uff0c\u5be6\u969b\u4ed8\u8cbb\u91d1\u984d\u76f8\u5c0d\u8f03\u9ad8\uff0c\u4f01\u696d\u63a1\u8cfc\u7684\u8a71\u770b\u6240\u9700\u529f\u80fd\uff0c\u50f9\u683c\u7d04 900 – 2,000 \u7f8e\u91d1 \/ \u6708\u4e0d\u7b49 (\u9084\u6709\u66f4\u9ad8\u7684\ud83d\udcb8 ) \uff0c\u4f46\u529f\u80fd\u4e5f\u76f8\u5c0d\u9f4a\u5168\uff0c\u800c\u6578\u64da\u641c\u96c6\u65b9\u5f0f\u4e5f\u66f4\u5168\u9762\uff0c\u5305\u542b\u8207\u5168\u7403\u7db2\u8def\u4f9b\u61c9\u5546 (lSPs) \u9032\u884c\u6578\u64da\u4ea4\u63db\u8207\u8cfc\u8cb7\u3001\u8207\u5168\u7403\u7db2\u7ad9\u6578\u64da\u8cc7\u6599\u4ecb\u63a5 Sync Google Analytics\u3001\u7db2\u8def\u722c\u87f2\u7b49\u7b49\uff0c\u540c\u6642\u904b\u7528\u81ea\u5bb6\u6f14\u7b97\u6cd5\u91dd\u5c0d\u4e0a\u8ff0\u6578\u64da\u6a21\u64ec\u4e26\u7522\u751f\u9810\u4f30\u3002\u7af6\u54c1\u6bd4\u8f03\u65b9\u5f0f\u662f\u4ee5\u6d41\u91cf\u70ba\u57fa\u790e\uff0c\u80fd\u5206\u6790\u7684\u7dad\u5ea6\u591a\u3001\u5c64\u9762\u5ee3\uff0c\u53ef\u4ee5\u6709\u6548\u91dd\u5c0d\u81ea\u5bb6\u8207\u7af6\u722d\u5c0d\u624b\u72c0\u6cc1\u9032\u884c\u5b8c\u6574\u89c0\u5bdf\u8207\u5206\u6790\u3002
    \n\ud83d\udccc     Alexa<\/a><\/strong>\uff1a<\/strong>
    \n<\/span><\/span>\u4e3b\u8981\u662f\u5c08\u505a\u7af6\u722d\u8005\u5206\u6790\u5de5\u5177\u4f7f\u7528\uff0c\u50f9\u683c\u96d6\u7136\u76f8\u5c0d Similarweb \u4f4e\u5ec9\uff08\u7d04 149 \u7f8e\u91d1 \/ \u6708\uff09\uff0c\u4f46\u6578\u64da\u641c\u96c6\u65b9\u5f0f\u662f\u63a1\u7528\u5916\u639b\u65b9\u5f0f\uff0c\u4ed8\u8cbb\u5f8c\u63a1\u7528\u4e3b\u52d5\u5167\u5d4c\u7a0b\u5f0f\u78bc\u5f97\u5230\u76f8\u95dc\u8cc7\u6599\uff0c\u56e0\u6b64\u6578\u64da\u53ef\u80fd\u7a81\u7136\u66b4\u589e\uff0c\u540c\u6642\u7db2\u7ad9\u8207\u7db2\u7ad9\u9593\u662f\u770b\u6392\u540d\u6bd4\u8f03\uff0c\u5373\u4fbf\u7db2\u7ad9\u6709\u9ad8\u6d41\u91cf\u4f46\u672a\u5b89\u88dd\u63d2\u4ef6\u7684\u8a71\u6709\u53ef\u80fd\u88ab\u4f4e\u4f30\uff0c\u4e5f\u56e0\u53d7\u5230\u6578\u64da\u641c\u96c6\u65b9\u5f0f\u5f71\u97ff\uff0c\u8f03\u9069\u5408\u4f5c\u70ba\u81ea\u8eab\u6578\u64da\u6bd4\u8f03\u53c3\u8003\uff0c\u4f5c\u70ba\u4e00\u822c\u89c0\u5bdf\u95dc\u9375\u5b57\u5efa\u8b70\u3001\u8a55\u4f30\u7db2\u7ad9 SEO \u4e5f\u662f\u500b\u4e0d\u932f\u7684\u53c3\u8003\u5de5\u5177\ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb<\/li>\n<\/ol>\n

    \u7d50\u8ad6\uff1a\u62c6\u89e3\u5229\u5bb3\u95dc\u4fc2\u4eba\u9700\u6c42\uff0c\u627e\u6846\u67b6\u8207\u5de5\u5177\u5206\u6790<\/span><\/strong><\/h3>\n

    \u8981\u505a\u7af6\u722d\u8005\u5206\u6790\uff0c\u5efa\u8b70\u5148\u5f9e\u5229\u5bb3\u95dc\u4fc2\u4eba\u80cc\u5f8c\u7684\u76ee\u7684\u8207\u76ee\u6a19\u8457\u624b\uff0c\u63a5\u8457\u628a\u7bc4\u570d\u805a\u7126\u5230\u5177\u9ad4\u7684\u9700\u6c42\uff0c\u518d\u958b\u59cb\u8457\u624b\u627e\u6846\u67b6\u8207\u5de5\u5177\u4f86\u9032\u884c\u5206\u6790\u8207\u7814\u7a76\u6703\u662f\u76f8\u5c0d\u4e00\u500b\u5bb9\u6613\u7684\u8d77\u624b\u5f0f\uff0c\u7576\u7136\u5982\u679c\u624b\u4e0a\u6709\u597d\u5e7e\u5341\u842c\u7684\u9810\u7b97\uff0c\u5e0c\u671b\u505a\u975e\u5e38\u8a73\u76e1\u7684\u5e02\u8abf\u3001\u554f\u5377\u8abf\u67e5\u7b49\uff0c\u85c9\u7531\u5c3c\u723e\u68ee\u8abf\u67e5\u6216\u5176\u4ed6\u5e02\u5834\u8abf\u67e5\u5de5\u5177\u8207\u9867\u554f\u5354\u52a9\u4e5f\u662f\u500b\u4e0d\u932f\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u4f9d\u7167\u73fe\u968e\u6bb5\u9700\u6c42\u8207\u9810\u7b97\u4f86\u6311\u9078\u5408\u9069\u7684\u65b9\u6cd5 \ud83d\ude4c\ud83c\udffb<\/p>\n

    \u5982\u679c\u4f60\u525b\u597d\u6709\u505a\u7af6\u722d\u8005\u5206\u6790\u7684\u9700\u6c42\u8207\u898f\u5283\uff0c\u4f46\u6c92\u6709\u52d5\u8f12\u5e7e\u5341\u842c\u7684\u9810\u7b97\uff0c\u4e5f\u53ef\u4ee5\u8207\u6211\u5011\u804a\u804a\u770b\u5594\ud83d\ude4b\ud83c\udffb\u200d\u2642\ufe0f
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