{"id":8462,"date":"2021-08-03T11:00:16","date_gmt":"2021-08-03T03:00:16","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8462"},"modified":"2021-08-03T18:38:02","modified_gmt":"2021-08-03T10:38:02","slug":"news-2021-7-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-7-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0 \ud83c\udf49"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e94\u500b\u9805\u76ee\uff1a\u5206\u5225\u662f\u641c\u5c0b\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\uff08\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\uff09\u3001\u7ba1\u7406\u54e1\u5e33\u865f\u3001\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\uff0c\u4ee5\u53ca\u56e0\u61c9\u5ee3\u544a\u653f\u7b56\u6240\u63a8\u7684\u5168\u65b0\u529f\u80fd\uff1a\u8b66\u544a\u7cfb\u7d71\u3002<\/p>\n<p style=\"text-align: left;\">\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u5728\u5145\u6eff\u6d3b\u529b\u7684\u590f\u65e5\u65e9\u6668\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u4e03\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83c\udf1e<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0d \u641c\u5c0b\u5ee3\u544a\uff1a\u667a\u6167\u51fa\u50f9\u7570\u52d5<\/strong><\/span><\/h3>\n<p>\u6211\u5011\u5728\u4eca\u5e74\u4e94\u6708\u63d0\u5230\uff0cGoogle \u5c07\u91dd\u5c0d\u641c\u5c0b\u5ee3\u544a\u7684\u3010\u667a\u6167\u51fa\u50f9\u7b56\u7565\u3011\u9032\u884c\u7570\u52d5\uff08\u8907\u7fd2\u9023\u7d50\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-4-google-ads\/\">\u56db\u6708\u7522\u54c1\u66f4\u65b0<\/a>\uff09\uff0c\u9019\u9805\u7570\u52d5\u5c07\u65bc\u8fd1\u671f\u5c55\u958b\u66f4\u56b4\u5bc6\u7684\u898f\u7bc4\uff1a\u672a\u4f86\u5e7e\u9031\u5167\uff0c\u5ee3\u544a\u7528\u6236\u5c07\u7121\u6cd5\u518d\u9078\u64c7\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\u548c\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\u3011\u3002\u9019\u9805\u66f4\u65b0\u76ee\u524d\u50c5\u9069\u7528\u65bc\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u8f49\u63db\uff0c\u7d44\u5408\u51fa\u50f9\u7b56\u7565\u5247\u9810\u8a08\u65bc\u660e\u5e74\u958b\u59cb\u9032\u884c\u66f4\u65b0\uff0c\u4f46\u9084\u662f\u5efa\u8b70\u4f7f\u7528\u8005\u53ef\u63d0\u65e9\u70ba\u51fa\u50f9\u7b56\u7565\u7570\u52d5\u9032\u884c\u6e96\u5099\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u51fa\u50f9\u7b56\u7565\u5206\u985e\u65b9\u5f0f\u7570\u52d5<\/strong><\/span><\/p>\n<p>\u2460\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u5c07\u6703\u63a1\u7528\u9078\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011<br \/>\n\u2461\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u5c07\u6703\u63a1\u7528\u3010\u9078\u7528\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011<\/p>\n<figure id=\"attachment_8473\" aria-describedby=\"caption-attachment-8473\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8473\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.004-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8473\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\">\u2764\ufe0f\u00a0 \u5b89\u5fc3\u63d0\u9192<\/p>\n<p style=\"text-align: left;\">\u672c\u6b21\u66f4\u65b0\u5c07\u4e0d\u6703\u5f71\u97ff\u4efb\u4f55\u7684\u51fa\u50f9\u7b56\u7565\u3002\u5df2\u4f7f\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u5316\u51fa\u50f9\u3011\u6216\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\u3011\u7684\u73fe\u6709\u5ee3\u544a\u53ef\u7167\u5e38\u904b\u884c\uff0c\u7cfb\u7d71\u9810\u8a08\u5c07\u5728 2022 \u5e74\u81ea\u52d5\u66f4\u65b0\u70ba\u65b0\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u4e26\u6703\u5728\u66f4\u65b0\u52d5\u4f5c\u524d\u901a\u77e5\u5ee3\u544a\u7528\u6236\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcfa TV in Reach Planner \u958b\u653e\u53f0\u7063\u5730\u5340\u4f7f\u7528 \ud83c\udf89<\/strong><\/span><\/h3>\n<p>Google \u65bc\u4eca\u5e74\u4e94\u6708\u70ba\u96fb\u8996\u8207 YouTube \u7d44\u5408\u63a8\u51fa\u7684\u5168\u65b0\u89f8\u53ca\u7387\u9810\u6e2c\u5de5\u5177 TV in Reach Planner\uff08\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u7684\u96fb\u8996\u8a55\u4f30\uff09\uff0c\u8fd1\u65e5\u5ba3\u5e03\u958b\u653e\u3010\u7f8e\u570b\u3001\u65e5\u672c\u3001\u6cd5\u570b\u3001\u8d8a\u5357\u3001\u58a8\u897f\u54e5\u3001\u5370\u5c3c\u3001\u97d3\u570b\u3001\u83f2\u5f8b\u8cd3\u3001\u6cf0\u570b\u3001\ud83c\udf1f\u53f0\u7063\u3001\u5df4\u897f\u3001\u963f\u6839\u5ef7\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u667a\u5229\u3001\u5fb7\u570b\u3001\u5370\u5ea6\u3001\u897f\u73ed\u7259\u548c\u4fc4\u7f85\u65af\u3011\u7b49\u5341\u516b\u500b\u570b\u5bb6\u4f7f\u7528\u3002<\/p>\n<p>\u5982\u679c\u60f3\u4f7f\u7528\u9019\u9805\u529f\u80fd\uff0c\u8acb\u806f\u7d61\u60a8\u7684 Google \u5ee3\u544a\u696d\u52d9\u7a97\u53e3\uff08\u4e5f\u6b61\u8fce\u6d3d\u8a62 iSPOTer \ud83d\ude80\uff09\u958b\u901a\u9019\u9805\u670d\u52d9\u3002<\/p>\n<figure id=\"attachment_8225\" aria-describedby=\"caption-attachment-8225\" style=\"width: 1719px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8225\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-tv-in-reach-planner-set-cover.png\" alt=\"\" width=\"1719\" height=\"870\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-tv-in-reach-planner-set-cover.png 1719w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-tv-in-reach-planner-set-cover-150x76.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-tv-in-reach-planner-set-cover-768x389.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-tv-in-reach-planner-set-cover-1024x518.png 1024w\" sizes=\"auto, (max-width: 1719px) 100vw, 1719px\" \/><figcaption id=\"caption-attachment-8225\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-tv-in-reach-planner-set\/\">TV in Reach Planner \u8a2d\u5b9a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-reach-planner-set\/\">Google Reach Planner \u8a2d\u5b9a\u6559\u5b78<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcca Google Ads \u7ba1\u7406\u54e1\u5e33\u6236\u529f\u80fd\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u66f4\u8f15\u9b06\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5\uff0cGoogle \u6703\u5b9a\u671f\u5347\u7d1a\u7ba1\u7406\u54e1\u5e33\u6236\u529f\u80fd\u3002\u4ee5\u4e0b\u70ba\u4e03\u6708\u7684\u66f4\u65b0\u9805\u76ee\uff1a<\/p>\n<p>\u2460 \u904e\u53bb\u5982\u679c\u60f3\u5efa\u7acb\u65b0\u7684\u7ba1\u7406\u54e1\u5e33\u6236\uff0c\u9700\u8981\u900f\u904e\u3010\u7ba1\u7406\u54e1\u5e33\u6236\u9996\u9801\u3011\u8a2d\u5b9a\u3002\u800c\u5f9e\u5373\u65e5\u8d77\uff0c\u4f7f\u7528\u8005\u53ef\u76f4\u63a5\u900f\u904e\u73fe\u6709\u7684\u5e33\u865f\u5efa\u7acb\u65b0\u7684\u7ba1\u7406\u54e1\u5b50\u5e33\u865f\uff0c\u4e14\u4e0d\u7528\u518d\u70ba\u526f\u7ba1\u7406\u54e1\u5e33\u6236\u6307\u6d3e\u4f7f\u7528\u8005\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\ude80 \u6559\u5b78\uff1a\u524d\u5f80 Google Ads\u3010\u6210\u6548\u3011\u548c\u3010\u5b50\u5e33\u6236\u8a2d\u5b9a\u3011\u9801\u9762\uff0c\u5373\u53ef\u5efa\u7acb\u65b0\u7684\u7ba1\u7406\u54e1\u5e33\u6236\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2461 \u5ee3\u544a\u7528\u6236\u53ef\u5f9e\u73fe\u6709\u7684\u526f\u7ba1\u7406\u54e1\u5e33\u6236\u4e2d\u79fb\u9664\u4f7f\u7528\u8005\uff0c\u4ee5\u78ba\u4fdd\u6bcf\u500b Google \u5e33\u6236\u6700\u591a\u53ea\u9023\u7d50 20 \u500b Google Ads \u5e33\u6236\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7456530\">\u9023\u7d50\u81f3\u7ba1\u7406\u54e1\u5e33\u6236<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7459399\">\u5efa\u7acb\u7ba1\u7406\u54e1\u5e33\u6236<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u270b\ud83c\udffb \u505c\u6b62\u5efa\u7acb\u65b0\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57<\/strong><\/span><\/h3>\n<p>Google \u5728\u4eca\u5e74\u4e8c\u6708\u6642\u66fe\u5ba3\u5e03\uff0c\u5c07\u9010\u6b65\u505c\u6b62\u652f\u63f4\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\uff0c\u4e26\u9810\u8a08\u65bc 7 \u6708\u958b\u59cb\u505c\u6b62\u5efa\u7acb\u65b0\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u3002\u5df2\u5efa\u7acb\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u6703\u4ee5\u65b0\u7684\u8a5e\u7d44\u6bd4\u5c0d\u884c\u70ba\u7e7c\u7e8c\u904b\u4f5c\u3002\u4ee5\u4e0b\u4e5f\u63d0\u4f9b\u61c9\u5c0d\u63aa\u65bd\uff1a<\/p>\n<p>\u2460 \u4f7f\u7528\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\">\u5efa\u8b70<\/a>\u3011\u9801\u9762\u4e0a\u3010\u79fb\u9664\u591a\u9918\u95dc\u9375\u5b57\u3011\u5efa\u8b70\u3002<\/p>\n<p>\u2461 \u53c3\u8003 Google Ads \u7684\u89e3\u6c7a\u65b9\u6848\uff1a<\/p>\n<figure id=\"attachment_8466\" aria-describedby=\"caption-attachment-8466\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8466\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.002-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8466\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Step1. \u9032\u5165 Google Ads \u5e33\u6236 \u2192 \u9ede\u9078\u5de6\u5074\u9078\u55ae\u7684\u3010\u641c\u5c0b\u95dc\u9375\u5b57\u3011<br \/>\nStep2. \u9ede\u9078\u8981\u8b8a\u66f4\u7684\u95dc\u9375\u5b57 \u2192\u3010\u7de8\u8f2f\u3011\u2192\u3010\u8b8a\u66f4\u6bd4\u5c0d\u985e\u578b\u3011<br \/>\nStep3. \u5c07\u6ed1\u9f20\u6e38\u6a19\u61f8\u505c\u5728\u3010\u8b8a\u66f4\u6bd4\u5c0d\u985e\u578b\u3011\u4e0a\uff0c\u7cfb\u7d71\u6703\u986f\u793a\u3010\u8b8a\u66f4\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u3011\u9078\u9805<br \/>\nStep4. \u9078\u64c7\u3010\u8b8a\u66f4\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u3011\u2192 \u5b8c\u6210 \ud83d\udc4f\ud83c\udffb<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #eb7a77;\"><strong>\u26a0\ufe0f \u4ee5\u4e0a\u65b9\u5f0f\u53ea\u6703\u5c0d\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u5957\u7528\u6240\u9078\u7684\u6bd4\u5c0d\u985e\u578b\u8b8a\u66f4\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n<p>\u2462 \u53c3\u8003 Google Ads \u7de8\u8f2f\u5668\u89e3\u6c7a\u65b9\u6848\uff1a<\/p>\n<figure id=\"attachment_8467\" aria-describedby=\"caption-attachment-8467\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8467\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.003-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8467\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Step1. \u4f7f\u7528\u3010\u4fee\u6b63\u3011\u63d0\u793a \u2192 \u5c07\u6240\u6709\u9078\u53d6\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u66f4\u65b0\u70ba\u5176\u4ed6\u6bd4\u5c0d\u985e\u578b\u3002<br \/>\nStep2. \u7cfb\u7d71\u6703\u5c07\u95dc\u9375\u5b57\u79fb\u9664\uff0c\u6839\u64da\u6307\u5b9a\u7684\u6bd4\u5c0d\u985e\u578b\u5efa\u7acb\u65b0\u7684\u95dc\u9375\u5b57\uff0c\u4e26\u91cd\u65b0\u5efa\u7acb\u95dc\u9375\u5b57\u7d71\u8a08\u8cc7\u6599\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u2764\ufe0f \u5b89\u5fc3\u63d0\u9192\uff1a<\/p>\n<p style=\"text-align: left;\">\u2460 \u904e\u53bb\u5df2\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u6210\u6548\u4e0d\u6703\u5f71\u97ff\u65b0\u95dc\u9375\u5b57\u5728\u7af6\u50f9\u4e2d\u7684\u6210\u6548<br \/>\n\u2461 \u8b8a\u66f4\u6bd4\u5c0d\u985e\u578b\u4e0d\u6703\u5f71\u97ff\u54c1\u8cea\u5206\u6578<br \/>\n\u2462 \u9019\u9805\u7570\u52d5\u4e0d\u6703\u5f71\u97ff\u6392\u9664\u95dc\u9375\u5b57\u7684\u904b\u4f5c\u65b9\u5f0f<\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\ud83d\ude80 \u88dc\u5145\uff1a\u79fb\u9664\u95dc\u9375\u5b57\u6559\u5b78<\/strong><\/span><\/p>\n<p>Step1. \u767b\u5165\u00a0Google Ads \u5e33\u6236 \u2192 \u9078\u64c7\u5de6\u5074\u3010\u95dc\u9375\u5b57\u3011<br \/>\nStep2. \u9078\u64c7\u3010\u641c\u5c0b\u95dc\u9375\u5b57\u3011\u6216\u3010\u591a\u5a92\u9ad4\u5ee3\u544a\/\u5f71\u7247\u95dc\u9375\u5b57\u3011<br \/>\nStep3. \u627e\u51fa\u8981\u79fb\u9664\u7684\u95dc\u9375\u5b57 \u2192 \u52fe\u9078\u65c1\u908a\u7684\u65b9\u584a<br \/>\nStep4. \u9ede\u9078\u3010\u7de8\u8f2f\u3011\u2192\u3010\u79fb\u9664\u3011\u2192 \u5728\u65b0\u7684\u5c0d\u8a71\u65b9\u584a\u9078\u64c7\u3010\u79fb\u9664\u3011\u2192 \u5b8c\u6210 \ud83c\udf7f<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/\">\u6bd4\u5c0d\u985e\u578b<\/a>\u3001<a href=\"http:\/\/i-spotmedia.com\/Blog\/news-2021-2-google-ads\/\">Google Ads \u4e8c\u6708\u7522\u54c1\u66f4\u65b0<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167118\">\u54c1\u8cea\u5206\u6578<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453972\">\u6392\u9664\u95dc\u9375\u5b57<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udee1 \u6e2c\u8a66\u529f\u80fd\uff1aGoogle Ads \u5ee3\u544a\u9055\u898f\u8b66\u544a\u7cfb\u7d71<\/strong><\/span><\/h3>\n<p>\u70ba\u4e86\u5275\u9020\u66f4\u5b89\u5168\u7684\u5ee3\u544a\u751f\u614b\uff0c\u63d0\u4f9b\u4eba\u5011\u4fe1\u8cf4\u7684\u5ee3\u544a\u9ad4\u9a57\uff0cGoogle \u63a8\u51fa\u65b0\u7248\u5ee3\u544a\u653f\u7b56\u3010\u8b66\u544a\u7cfb\u7d71\u3011\uff0c\u9810\u8a08\u65bc 2021 \u5e74 9 \u6708\u8d77\u63a8\u51fa\u3002\u8b66\u544a\u7cfb\u7d71\u5c07\u91dd\u5c0d\u3010\u542b\u6709\u8a50\u9a19\u3001\u672a\u7d93\u6838\u51c6\u9805\u76ee\u3001\u5371\u96aa\u7522\u54c1\u6216\u670d\u52d9\u3011\u7b49\u5167\u5bb9\u767c\u51fa\u8b66\u544a\uff0c\u82e5\u6709\u5075\u6e2c\u5230\u610f\u5716\u898f\u907f\u8b66\u544a\u7684\u52d5\u4f5c\uff0c\u6700\u56b4\u91cd\u5c07\u6703\u88ab\u61f2\u8655\u5e33\u6236\u505c\u6b0a\u8655\u5206\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udea5 \u8b66\u544a\u7cfb\u7d71\u5206\u7d1a<\/strong><\/span><\/p>\n<figure id=\"attachment_8465\" aria-describedby=\"caption-attachment-8465\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8465\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-7-google-ads.001-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8465\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u8b66\u793a\uff1a\u89f8\u767c\u689d\u4ef6\u70ba\u3010\u9996\u6b21\u4f7f\u7528\u542b\u9055\u53cd\u300c\u52a9\u9577\u8a50\u6b3a\u884c\u70ba\u300d\u3001\u300c\u672a\u7d93\u6838\u53ef\u7684\u7269\u8cea\u300d\u548c\u300c\u5371\u96aa\u7522\u54c1\u6216\u670d\u52d9\u300d\u653f\u7b56\u7684\u5ee3\u544a\u7d20\u6750\u3011\uff0c\u61f2\u8655\u70ba\u3010\u79fb\u9664\u76f8\u95dc\u5ee3\u544a\u3011\u3002<\/p>\n<p>\u2461 \u7b2c\u4e00\u6b21\u8b66\u544a\uff1a\u89f8\u767c\u689d\u4ef6\u70ba\u3010\u5728\u6536\u5230\u8b66\u793a\u5f8c\u7684 90 \u5929\u5167\u9055\u53cd\u76f8\u540c\u7684\u653f\u7b56\u898f\u5b9a\u3011\uff0c\u61f2\u8655\u70ba\u3010\u5e33\u6236\u66ab\u505c\u4e09\u5929\uff0c\u5728\u6b64\u671f\u9593\u5ee3\u544a\u7121\u6cd5\u653e\u9001\u3011\u3002<\/p>\n<p>\u2462 \u7b2c\u4e8c\u6b21\u8b66\u544a\uff1a\u89f8\u767c\u689d\u4ef6\u70ba\u3010\u5728\u6536\u5230\u7b2c\u4e00\u6b21\u8b66\u544a\u5f8c\u7684 90 \u5929\u5167\u9055\u53cd\u76f8\u540c\u7684\u653f\u7b56\u898f\u5b9a\u3011\uff0c\u61f2\u8655\u70ba\u3010\u5e33\u6236\u66ab\u505c\u4e03\u5929\uff0c\u5728\u6b64\u671f\u9593\u5ee3\u544a\u7121\u6cd5\u653e\u9001\u3011\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\u26a0\ufe0f \u6b64\u70ba\u6700\u5f8c\u4e00\u6b21\u901a\u77e5\uff0c\u4e4b\u5f8c\u82e5\u9084\u662f\u51fa\u73fe\u9055\u898f\u60c5\u6cc1\uff0c\u5ee3\u544a\u5ba2\u6236\u7684\u5e33\u6236\u5c07\u6703\u906d\u5230\u505c\u6b0a\uff01<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\u2463 \u7b2c\u4e09\u6b21\u8b66\u544a\uff1a\u89f8\u767c\u689d\u4ef6\u70ba\u3010\u5728\u6536\u5230\u7b2c\u4e8c\u6b21\u8b66\u544a\u5f8c\u7684 90 \u5929\u5167\u9055\u53cd\u76f8\u540c\u7684\u653f\u7b56\u898f\u5b9a\u3011\uff0c\u61f2\u8655\u70ba\u3010\u5e33\u6236\u505c\u6b0a\u3011\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac \u8b66\u544a\u7cfb\u7d71\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/p>\n<p>\u2460 \u7cfb\u7d71\u767c\u51fa\u8b66\u793a\u6216\u8b66\u544a\u5f8c\uff0c\u5ee3\u544a\u5ba2\u6236\u6703\u6536\u5230\u9055\u898f\u901a\u77e5\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\n<p>\u2461 \u5728\u6536\u5230\u7b2c\u4e00\u6b21\u6216\u7b2c\u4e8c\u6b21\u8b66\u544a\u4e4b\u5f8c\uff0c\u5fc5\u9808\u4fee\u6b63\u9055\u898f\u554f\u984c\u4e26\u63d0\u4ea4\u78ba\u8a8d\u8868\u55ae\uff0c\u624d\u80fd\u6062\u5fa9\u653e\u9001\u5ee3\u544a\u3002<\/p>\n<p>\u2462 \u8b66\u544a\u6703\u5728 90 \u5929\u5f8c\u81ea\u52d5\u5931\u6548\uff0c\u9019\u6bb5\u671f\u9593\u53ea\u8981\u6c92\u6709\u518d\u6b21\u9055\u898f\uff0c\u7cfb\u7d71\u5c31\u6703\u5c07\u5e33\u6236\u6a19\u793a\u70ba\u8a18\u9304\u826f\u597d\u3002<\/p>\n<p>\u2463 \u5ee3\u544a\u5ba2\u6236\u96a8\u6642\u53ef\u4ee5<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1704381\">\u91dd\u5c0d\u9055\u898f\u8655\u7f6e\u63d0\u51fa\u7533\u8a34<\/a>\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\ud83d\udca1 \u76ee\u524d\u8b66\u544a\u7cfb\u7d71\u70ba\u524d\u6e2c\u529f\u80fd\uff0c\u672a\u4f86\u5c07\u64f4\u5927\u5be6\u65bd\u7cfb\u7d71\uff0c\u7d0d\u5165\u66f4\u591a\u898f\u7bc4\u8207\u6539\u5584\u9805\u76ee\uff0c\u63d0\u4f9b\u3010\u6d88\u8cbb\u8005\u3001\u5ee3\u544a\u5ba2\u6236\u8207\u767c\u4f48\u5546\u3011\u4e09\u65b9\u66f4\u5065\u5eb7\u7684\u5ee3\u544a\u9ad4\u9a57\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6014299\">\u5371\u96aa\u7522\u54c1\u6216\u670d\u52d9<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/176031\">\u91ab\u7642\u7167\u8b77\u548c\u85e5\u54c1<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6016086\">\u6b3a\u9a19\u884c\u70ba<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1704381\">\u4fee\u6b63\u62d2\u767b\u5ee3\u544a<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83d\udc40<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \ud83c\udf1d<br \/>\n\u6211\u5011\u6703\u76e1\u5feb\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9 \u2764\ufe0f<br \/>\n\u260e\ufe0f 02-23965819<br \/>\n\ud83d\udce8\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u590f\u65e5\u66f4\u65b0\u5167\u5bb9\u4f86\u56c9 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