{"id":8547,"date":"2021-08-17T00:00:32","date_gmt":"2021-08-16T16:00:32","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8547"},"modified":"2021-08-19T19:43:26","modified_gmt":"2021-08-19T11:43:26","slug":"2021-google-omnichannel-strategy","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-omnichannel-strategy\/","title":{"rendered":"\u3010\u7126\u9ede\u5831\u544a\u3011O2O \u884c\u92b7\u5927\u9032\u5316\uff1aGoogle Omnichannel \u5168\u901a\u8def\u7b56\u7565 \ud83d\udd25"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u5206\u4eab Google \u65bc\u79cb\u5b63\u6240\u767c\u8868\u7684\u7126\u9ede\u5831\u544a\uff1aOmnichannel Strategy \u5168\u901a\u8def\u7b56\u7565\u3002\u6587\u672b\u9084\u9644\u4e0a\u516b\u6708\u4efd\u6240\u91cb\u51fa\u7684\u6eff\u6eff\u4e7e\u8ca8\u3010<span style=\"color: #eb7a77;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/future-of-marketing\/digital-transformation\/%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E8%A1%8C%E5%8B%95%E6%8C%87%E5%8D%97%E7%A7%98%E7%AC%88%E5%9C%A8%E6%89%8B%E5%8D%B3%E5%88%BB%E5%95%9F%E7%A8%8B\/\">\u6578\u4f4d\u8f49\u578b\u884c\u52d5\u6307\u5357<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/consumer-insights\/consumer-journey\/think-commerce-%E6%8A%8A%E6%8F%A1%E7%96%AB%E5%BE%8C%E9%80%86%E5%8B%A2%E6%88%90%E9%95%B7%E9%97%9C%E9%8D%B5%E7%AA%81%E7%A0%B4%E6%B7%B7%E6%B2%8C%E6%AD%B7%E7%A8%8B%E5%81%9A%E5%A5%BD%E5%85%A8%E9%80%9A%E8%B7%AF%E9%83%A8%E7%BD%B2%E7%AD%96%E7%95%A5%E8%AE%93%E6%8C%91%E6%88%B0%E8%AE%8A%E8%BA%AB%E6%96%B0%E5%95%86%E6%A9%9F\/\">2021 \u667a\u6167\u6d88\u8cbb\u95dc\u9375\u5831\u544a<\/a>\u8207 <a href=\"https:\/\/adsonair.withgoogle.com\/events\/2021-think-commerce-tw\">2021 Google Think Commerce<\/a><\/span>\u3011\uff0c\u95dc\u6ce8\u6578\u4f4d\u7522\u54c1\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u4f86\u670d\u7528\u9019\u7bc7\u542b\u91d1\u91cf\u8c50\u5bcc\u7684\u6587\u7ae0\u5427 \ud83c\udf1e<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u53ea\u8457\u91cd\u65bc\u55ae\u4e00\u7ba1\u9053\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u53ef\u80fd\u6703\u56e0\u6b64\u932f\u5931\u73cd\u8cb4\u7684\u5546\u6a5f&#8230;\u60f3\u8981\u66f4\u59a5\u5584\u6574\u5408\u7dda\u4e0a\u8207\u7dda\u4e0b\u7b56\u7565\uff0c\u5c31\u5fc5\u9808\u4ee5\u300c\u6d88\u8cbb\u8005\u300d\u70ba\u8003\u91cf\u8981\u9ede\uff0c\u5617\u8a66\u63d0\u4f9b\u66f4\u591a\u7b26\u5408\u4f7f\u7528\u8005\u60c5\u5883\u3001\u6d41\u66a2\u7684\u8cfc\u8cb7\u9ad4\u9a57\u3002Omnichannel \u5168\u901a\u8def\u884c\u92b7\u7b56\u7565\u70ba O2O\uff08Online to Offline\uff09\u7b56\u7565\u7684\u9032\u5316\u7248\uff0c\u9664\u4e86\u900f\u904e\u7dda\u4e0a\u5f15\u5c0e\u7dda\u4e0b\u92b7\u552e\uff0c\u9084\u53ef\u6301\u7e8c\u512a\u5316\u7dda\u4e0a\u901a\u8def\uff0c\u589e\u52a0\u5168\u5e02\u5834\u4efd\u984d\uff0c\u70ba\u5ee3\u544a\u4e3b\u5e36\u4f86\u6210\u9577\u5faa\u74b0\uff01<\/p>\n<figure id=\"attachment_8553\" aria-describedby=\"caption-attachment-8553\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8553\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.001-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8553\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/60896eeb088aa7001087bb4d\">Rosina Gavrilash<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p>\u4ee5\u4e0b\u5c07\u5206\u4eab Google \u65bc 2021 Google Think Commerce \u6240\u5206\u4eab\u7684 Omnichannel \u5168\u901a\u8def\u7b56\u7565\uff0c\u5167\u5bb9\u5206\u70ba\u4e09\u968e\u6bb5\uff08\u6e96\u5099\u671f \u2192 \u898f\u5283\u671f \u2192 \u56de\u5347\u671f\uff09\uff0c\u4e26\u6703\u63d0\u4f9b\u9019\u4e09\u968e\u6bb5\u6240\u9069\u7528\u7684 Google Ads \u529f\u80fd\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u5c31\u5feb\u8ddf\u8457 iSPOT \u7de8\u8f2f\uff0c\u4e00\u8d77\u4f86\u95b1\u8b80\u9019\u7bc7\u884c\u92b7\u5927\u88dc\u5e16\u5427 \u2764\ufe0f<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcda Omnichannel \u7b2c\u4e00\u968e\u6bb5\uff1a\u6e96\u5099\u671f<\/strong><\/span><\/h3>\n<p>\u6253\u9020 Omnichannel \u7b56\u7565\u7684\u7b2c\u4e00\u968e\u6bb5\uff1a\u900f\u904e\u7dda\u4e0a\u5ee3\u544a\u5c07\u66f4\u591a\u6d88\u8cbb\u8005\u5438\u5f15\u81f3\u5be6\u9ad4\u9580\u5e02\u3002\u9019\u6642\u5019\u53ef\u4ee5\u4f7f\u7528\u4ec0\u9ebc\u7522\u54c1\u5462\uff08\ud83d\udc69\ud83c\udffb Dora \u51dd\u8996\uff09\u6c92\u932f\uff01\u5c31\u662f\u6211\u5011\u6700\u719f\u6089\u7684\u597d\u670b\u53cb\uff1aGoogle My Business \u6211\u7684\u5546\u5bb6\u3002<\/p>\n<figure id=\"attachment_8612\" aria-describedby=\"caption-attachment-8612\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8612\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.005-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8612\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/60896eeb088aa7001087bb4d\">Rosina Gavrilash<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83c\udfec Google My Business \u6211\u7684\u5546\u5bb6<\/strong><\/span><\/p>\n<p>\u6211\u7684\u5546\u5bb6\u662f Google \u6240\u63a8\u51fa\u7684\u514d\u8cbb\u5546\u5e97\u5ba3\u50b3\u5de5\u5177\uff0c\u4f01\u696d\u4e3b\u53ef\u900f\u904e\u6211\u7684\u5546\u5bb6\u7d93\u71df\u7dda\u4e0a\u5f62\u8c61\u3001\u767c\u4f48\u66f4\u591a\u5546\u5e97\u8cc7\u8a0a\uff0c\u4e26\u900f\u904e\u71df\u696d\u6642\u9593\u3001\u767c\u6587\u3001\u56de\u8986\u8a55\u8ad6\u7b49\u65b9\u5f0f\u6301\u7e8c\u8207\u6d88\u8cbb\u8005\u6e9d\u901a\uff0c\u5efa\u7acb\u66f4\u7dca\u5bc6\u7684\u5ba2\u6236\u95dc\u4fc2\u3002\u5982\u679c\u60f3\u6253\u9020\u66f4\u6210\u529f\u7684\u5546\u5bb6\u6210\u6548\uff0c\u5efa\u8b70\u53ef\u57f7\u884c\u4ee5\u4e0b\u505a\u6cd5\uff1a<\/p>\n<p><strong><span style=\"color: #008080;\">\u5373\u6642\u66f4\u65b0\u5546\u5e97\u8cc7\u6599<\/span><\/strong><\/p>\n<p>\u8cc7\u6599\u5145\u8db3\u7684\u5546\u5bb6\u6a94\u6848\u53ef\u5728 Google \u641c\u5c0b\u548c\u5730\u5716\u4e0a\u66f4\u5bb9\u6613\u88ab\u770b\u898b\uff0c\u82e5\u51fa\u73fe\u4efb\u4f55\u7684\u71df\u696d\u7570\u52d5\uff08\u5982\uff0c\u8b66\u6212\u671f\u6216\u662f\u98b1\u98a8\u65e5\u9808\u505c\u6b62\u71df\u696d\u3001\u9077\u5740\u3001\u7db2\u5740\u66f4\u65b0&#8230;\u7b49\uff09\uff0c\u5efa\u8b70\u5373\u6642\u66f4\u65b0\u5546\u5bb6\u8cc7\u8a0a\uff0c\u4ee5\u907f\u514d\u6d88\u8cbb\u8005\u64b2\u7a7a\u7684\u60c5\u5f62\u767c\u751f\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u65b0\u589e\u5546\u5bb6\u7167\u7247<\/strong><\/span><\/p>\n<p>\u9664\u4e86\u5b9a\u671f\u95b1\u8b80\u8207\u56de\u8986\u8a55\u8ad6\u7559\u8a00\uff0c\u65b0\u589e\u7167\u7247\u4e5f\u662f\u8207\u6d88\u8cbb\u8005\u4ea4\u6d41\u7684\u597d\u5de5\u5177\u3002\u4f9d\u64da Google \u7814\u7a76\u6307\u51fa\uff0c\u6709\u65b0\u589e\u7167\u7247\u7684\u5546\u5bb6\uff0c\u5728 Google Map\u4e0a\u7684\u7d22\u53d6\u8def\u7dda\u6b21\u6578\u63d0\u5347\u4e86 42%\uff0c\u5546\u5bb6\u7db2\u7ad9\u7684\u9ede\u95b1\u6b21\u6578\u4e5f\u589e\u52a0\u4e86 35%\u3002\u56e0\u6b64\u5efa\u8b70\uff0c\u5982\u679c\u53ef\u4ee5\u9084\u662f\u76e1\u53ef\u80fd\u7684\u5145\u5be6\u5546\u5e97\u7167\u7247\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u968a\u5546\u5e97\u7684\u597d\u611f\u5ea6\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u9023\u7d50\u81f3 Google Ads<\/strong><\/span><\/p>\n<p>\u5728\u4f7f\u7528\u6211\u7684\u5546\u5bb6\u6642\uff0c\u5efa\u8b70\u8207 Google Ads \u5e33\u6236\u9023\u7d50\uff0c\u624d\u80fd\u4f7f\u7528\u3010\u672c\u5730\u5ee3\u544a\u3011\u53ca\u8a55\u4f30\u96e2\u7dda\u8f49\u63db\u589e\u52a0\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u4f7f\u7528\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/p>\n<p>\u5730\u9ede\u984d\u5916\u8cc7\u8a0a\u53ef\u5e6b\u52a9\u5ee3\u544a\u986f\u793a\u5546\u5bb6\u5730\u5740\u3001\u8def\u7dda\u5730\u5716\u3001\u5546\u5bb6\u8ddd\u96e2\u4ee5\u53ca\u4f86\u96fb\u8cc7\u8a0a\uff0c\u9f13\u52f5\u4f7f\u7528\u8005\u89aa\u81e8\u9580\u5e02\u2192 \u5982\u679c\u4f60\u662f\u88fd\u9020\u5546\uff08\u975e\u5546\u5bb6\u6240\u5728\u5730\u9ede\u7684\u64c1\u6709\u8005\uff09\uff0c\u8acb\u555f\u7528\u3010\u7d93\u92b7\u5730\u9ede\u984d\u5916\u8cc7\u8a0a\u3011\uff0c\u4ee5\u8a55\u4f30\u4f86\u5e97\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb \u5ee3\u544a\u8907\u7fd2\u6642\u9593\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-my-business-intro\/\">Google \u5546\u5bb6<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-my-business-tips\/\">\u5546\u5bb6\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2020-google-my-business-tips\/\">\u6211\u7684\u5546\u5bb6\u6700\u4f73\u505a\u6cd5<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udded Omnichannel \u7b2c\u4e8c\u968e\u6bb5\uff1a\u898f\u5283\u671f<\/strong><\/span><\/h3>\n<p>\u5c07\u7dda\u4e0a\u6d88\u8cbb\u8005\u5438\u5f15\u81f3\u5be6\u9ad4\u9580\u5e02\u5f8c\uff0c\u53ef\u958b\u59cb\u9032\u884c Omnichannel \u7b2c\u4e8c\u968e\u6bb5\u7684\u4efb\u52d9\uff1a\u8861\u91cf\u6d88\u8cbb\u8005\u5f9e\u7dda\u4e0a\u524d\u5f80\u7dda\u4e0b\u7684\u6d88\u8cbb\u6b77\u7a0b\uff0c\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u6d1e\u5bdf\u63d0\u4f9b\u52a9\u529b\u7684\u6578\u4f4d\u5a92\u4ecb\uff0c\u7cbe\u6e96\u5206\u6790\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n<figure id=\"attachment_8555\" aria-describedby=\"caption-attachment-8555\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8555\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.003-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8555\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/60896eeb088aa7001087bb4d\">Rosina Gavrilash<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p>\u9019\u500b\u968e\u6bb5\u6240\u63a8\u85a6\u4f7f\u7528\u7684\u7522\u54c1\u70ba\u89aa\u81e8\u9580\u5e02\uff08Store Visits\uff09\uff1a<\/p>\n<p>\u89aa\u81e8\u9580\u5e02\u6307\u6a19\u9069\u7528\u65bc\u3010\u641c\u5c0b\u3001\u8cfc\u7269\u3001\u591a\u5a92\u9ad4\u53ca YouTube \u5ee3\u544a\u3011\uff0c\u9019\u9805\u6307\u6a19\u53ef\u4e86\u89e3\u4f7f\u7528\u8005\u5728\u9ede\u64ca\u641c\u5c0b\/\u591a\u5a92\u9ad4\u5ee3\u544a\u5f8c\uff0c\u6216\u5728\u89c0\u770b YouTube \u5ee3\u544a\u6216\u8207\u5176\u4e92\u52d5\u5f8c\uff0c\u6700\u591a 30 \u5929\u5167\u89aa\u81e8\u9580\u5e02\u7684\u4f7f\u7528\u8005\u4eba\u6578\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc3e \u5efa\u8b70\u642d\u914d\u7522\u54c1\uff1a\u672c\u5730\u52d5\u4f5c\u8f49\u63db<\/strong><\/span><\/p>\n<p>\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u53ef\u5e6b\u52a9\u696d\u8005\u77ad\u89e3\u6d88\u8cbb\u8005\u5c0d\u7522\u54c1\/\u670d\u52d9\u662f\u5426\u611f\u8208\u8da3\uff0c\u6703\u900f\u904e Google \u7522\u54c1\/\u670d\u52d9\u904b\u884c\uff08\u5982\uff0cGoogle Map\uff09\uff0c\u53ef\u8a55\u4f30\u7684\u52d5\u4f5c\u70ba\uff1a\u9ede\u64ca\u53d6\u5f97\u8def\u7dda\u3001\u4f86\u96fb\u3001\u8a02\u8cfc\u3001\u67e5\u770b\u9078\u55ae\u548c\u9020\u8a2a\u7db2\u7ad9\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb \u5ee3\u544a\u8907\u7fd2\u6642\u9593\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-store-visits-conversion-window\/\">\u89aa\u81e8\u9580\u5e02\u8f49\u63db\u56de\u6eaf\u671f<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-store-visits-2021\/\">Store Visits \u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-local-actions-o20\/\">Local Actions<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25 Omnichannel \u7b2c\u4e09\u968e\u6bb5\uff1a\u56de\u5347\u671f<\/strong><\/span><\/h3>\n<p>\u5728\u524d\u5169\u968e\u6bb5\u885d\u523a\u5168\u901a\u8def\u76ee\u6a19\u5f8c\uff0c\u5230\u4e86\u7b2c\u4e09\u968e\u6bb5\u6240\u8981\u601d\u8003\u7684\uff0c\u662f\u5982\u4f55\u628a\u63e1\u3010\u96e2\u7dda\u76ee\u6a19\u3011\u6240\u5e36\u4f86\u7684\u8f49\u63db\u6548\u76ca\u3002\u90a3\u9ebc\u9019\u6642\u5019\u6211\u5011\u61c9\u8a72\u8981\u5c0b\u6c42\u54ea\u500b\u7522\u54c1\u7684\u5354\u52a9\u5462\uff08Dora \u9748\u9b42\u773c\u795e\u518d\u6b21\u51dd\u8996 \ud83d\udc41 \uff09\u6c92\u932f\uff01\u5c31\u662f\u6211\u5011\u7b2c\u4e00\u968e\u6bb5 Google My Business \u7684\u597d\u6230\u53cb\uff1aLocal Campaigns \u5340\u57df\u5ee3\u544a\uff01<\/p>\n<figure id=\"attachment_8556\" aria-describedby=\"caption-attachment-8556\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8556\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-omnichannel-strategy.004-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8556\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/60896eeb088aa7001087bb4d\">Rosina Gavrilash<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udccd \u5340\u57df\u5ee3\u544a<\/span><\/strong><\/p>\n<p>Local Campaigns \u53ef\u5354\u52a9\u4f7f\u7528\u8005\u9032\u884c\u8de8\u7ba1\u9053\u5546\u5bb6\/\u670d\u52d9\uff0c\u63d0\u4f9b\u89aa\u81e8\u9580\u5e02\u6240\u9700\u8cc7\u8a0a\uff08\u5982\uff0c\u5730\u9ede\u3001\u71df\u696d\u6642\u9593\u3001\u5b89\u5168\u8cc7\u8a0a\u3001\u53d6\u8ca8\u65b9\u5f0f&#8230;\u7b49\u8cc7\u8a0a\uff09\u5927\u898f\u6a21\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\uff0c\u66f4\u5f37\u529b\u653e\u5927 O2O \u92b7\u552e\u6548\u5ea6\uff01<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb \u5ee3\u544a\u8907\u7fd2\u6642\u9593\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-local-campaigns-intro\/\">Local Campaigns<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-set-local-campaigns\/\">Local Campaigns \u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-smart-campaigns-intro\/\">\u667a\u6167\u5ee3\u544a\u6d3b\u52d5\u6559\u5b78<\/a><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udca1 \u63d0\u9192\uff1a\u53ea\u8981\u8a2d\u6709\u5be6\u9ad4\u5e97\u9762\u7684\u5ee3\u544a\u5ba2\u6236\uff0c\u90fd\u80fd\u653e\u9001 Local Campaigns\uff0c\u7cfb\u7d71\u4e5f\u6703\u81ea\u52d5\u5e6b\u7b26\u5408\u4f86\u5e97\u8f49\u63db\u4f7f\u7528\u8cc7\u683c\u7684\u7528\u6236\u9810\u8a2d\u3010\u89aa\u81e8\u9580\u5e02\u51fa\u50f9\u3011\u3002\u5982\u679c\u76ee\u524d\u7121\u6cd5\u4f7f\u7528\u89aa\u81e8\u9580\u5e02\u51fa\u50f9\uff0c\u53ef\u4f7f\u7528\u3010\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u3011\u9032\u884c\u6700\u4f73\u5316\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #eb7a77;\"><strong>\ud83c\udfac \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/future-of-marketing\/digital-transformation\/%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E8%A1%8C%E5%8B%95%E6%8C%87%E5%8D%97%E7%A7%98%E7%AC%88%E5%9C%A8%E6%89%8B%E5%8D%B3%E5%88%BB%E5%95%9F%E7%A8%8B\/\">\u6578\u4f4d\u8f49\u578b\u884c\u52d5\u6307\u5357<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/consumer-insights\/consumer-journey\/think-commerce-%E6%8A%8A%E6%8F%A1%E7%96%AB%E5%BE%8C%E9%80%86%E5%8B%A2%E6%88%90%E9%95%B7%E9%97%9C%E9%8D%B5%E7%AA%81%E7%A0%B4%E6%B7%B7%E6%B2%8C%E6%AD%B7%E7%A8%8B%E5%81%9A%E5%A5%BD%E5%85%A8%E9%80%9A%E8%B7%AF%E9%83%A8%E7%BD%B2%E7%AD%96%E7%95%A5%E8%AE%93%E6%8C%91%E6%88%B0%E8%AE%8A%E8%BA%AB%E6%96%B0%E5%95%86%E6%A9%9F\/\">2021 \u667a\u6167\u6d88\u8cbb\u95dc\u9375\u5831\u544a<\/a>\u3001<a href=\"https:\/\/adsonair.withgoogle.com\/events\/2021-think-commerce-tw\">2021 Google Think Commerce\uff08\u5f71\u7247\uff09<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/marketing-strategies\/data-and-measurement\/%E7%94%9F%E6%84%8F%E9%A9%85%E5%8B%95%E8%A1%8C%E9%8A%B7%E6%94%BB%E7%95%A5googlemarketinglivestream%E5%85%AD%E5%A4%A7%E4%BA%AE%E9%BB%9E\/\">2021\u00a0Google Marketing\u00a0Livestream\uff08\u5f71\u7247\uff09<\/a><\/strong><\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83d\udc40<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \ud83c\udf1d<br \/>\n\u6211\u5011\u6703\u76e1\u5feb\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9 \u2764\ufe0f<br \/>\n\u260e\ufe0f 02-23965819<br \/>\n\ud83d\udce8\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6df1\u5165\u6d1e\u5bdf\u5e02\u5834\u56de\u6eab\u72c0\u614b\uff0c\u6709\u6548\u63d0\u5347\u5168\u901a\u8def\uff01<\/p>\n","protected":false},"author":1,"featured_media":8548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,432,67,486,296,376],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-local-campaigns","tag-google-my-business","tag-store-visits","tag-296","tag-376"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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