{"id":8568,"date":"2021-11-25T11:00:30","date_gmt":"2021-11-25T03:00:30","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8568"},"modified":"2021-11-17T17:30:04","modified_gmt":"2021-11-17T09:30:04","slug":"similarweb-market-trend-analysis","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/similarweb-market-trend-analysis\/","title":{"rendered":"\u3016\u7af6\u54c1\u5206\u6790\u3017\u904b\u7528 SimilarWeb \u505a\u5e02\u5834\u8da8\u52e2\u5206\u6790 \ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb"},"content":{"rendered":"<blockquote><p>\u6211\u5011\u65bc\u4e4b\u524d\u7684\u6587\u7ae0\u5411\u5404\u4f4d\u8aaa\u660e\uff0c\u5982\u4f55<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/similarweb-media-strategy-study\/\">\u904b\u7528 SimilarWeb \u4f86\u9032\u884c\u5a92\u9ad4\u7af6\u722d\u8005\u7b56\u7565\u7814\u7a76<\/a>\u3002\u9664\u4e86\u5728\u884c\u92b7\u9762\u7684\u7814\u7a76\u8207\u5206\u6790\u5916\uff0c\u5176\u5be6 SimilarWeb \u4e5f\u975e\u5e38\u9069\u5408\u7528\u65bc\u5206\u6790\u5e02\u5834\u8da8\u52e2\u3001\u5c0d\u7279\u5b9a\u7522\u696d\u7684\u5e02\u5834\u9032\u884c\u8abf\u67e5\uff0c\u63a5\u4e0b\u4f86\u5c31\u8ddf\u8457\u6211\u5011\u770b\u770b\u5be6\u969b\u4e0a\u5982\u4f55\u4f7f\u7528\u5427\ud83d\udca1<\/p><\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\u505a\u5e02\u5834\u8da8\u52e2\u5206\u6790\u8a72\u600e\u9ebc\u958b\u59cb\uff1f<\/strong><\/span><\/h3>\n<p>\u5be6\u969b\u4e0a\u548c\u505a\u5a92\u9ad4\u7b56\u7565\u6982\u5ff5\u76f8\u540c\uff0c\u7b2c\u4e00\u8981\u5148\u78ba\u8a8d\u76ee\u6a19\u662f\u4ec0\u9ebc\uff0c\u518d\u5f80\u4e0b\u6c7a\u5b9a\u8981\u7814\u7a76\u8207\u5206\u6790\u7684\u5167\u5bb9\u3002\u6bd4\u8f03\u7279\u5225\u7684\u662f\uff0c\u7576\u4f60\u4e0d\u78ba\u5b9a\u5e02\u5834\u72c0\u6cc1\u7684\u6642\u5019\uff0c\u901a\u5e38\u6703\u96e3\u8aaa\u51fa\u4e00\u500b\u660e\u78ba\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u53ef\u4ee5\u5148\u601d\u8003\u7684\u662f\u70ba\u4ec0\u9ebc\u9700\u8981\u505a\u5e02\u5834\u8da8\u52e2\u5206\u6790\uff08Why\uff09\u3001\u8981\u5982\u4f55\u505a\uff08How\uff09\uff0c\u4ee5\u53ca\u8981\u5206\u6790\u7684\u5167\u5bb9\u662f\u4ec0\u9ebc\uff08What\uff09\u3002<\/p>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff1a<br \/>\n\ud83d\udca1<strong><span style=\"color: #3a8181;\">Why \u70ba\u4f55\u8981\u505a<\/span><\/strong>\uff1a\u60f3\u91dd\u5c0d\u4e0b\u534a\u5e74\u7684\u71df\u904b\u7b56\u7565\u4f86\u505a\u64ec\u5b9a\uff0c\u9700\u8981\u5148\u4e86\u89e3\u8fd1\u534a\u5e74\u5e02\u5834\u6709\u6c92\u6709\u4ec0\u9ebc\u6539\u8b8a\u3002<br \/>\n\ud83d\udca1<strong><span style=\"color: #3a8181;\">How \u8981\u5982\u4f55\u505a<\/span><\/strong>\uff1a\u6311\u9078\u5408\u9069\u7684\u5e02\u5834\u5206\u6790\u5de5\u5177\u4f86\u7814\u7a76\uff0c\u4f8b\u5982\uff1a\u5c3c\u723e\u68ee\u8abf\u67e5\u3001\u8f3f\u60c5\u5206\u6790\uff0c\u6216\u662f\u9019\u6b21\u8981\u4f7f\u7528\u7684 SimilarWeb\u3002<br \/>\n\ud83d\udca1<span style=\"color: #3a8181;\"><strong>What \u8981\u505a\u4ec0\u9ebc<\/strong><\/span>\uff1a\u53ef\u4ee5\u91dd\u5c0d\u591a\u500b\u9805\u76ee\u505a\u6df1\u5165\u7814\u7a76\u8207\u5206\u6790\uff0c\u4f8b\u5982\u91dd\u5c0d\u7279\u5b9a\u7522\u696d\u4e86\u89e3\u5728\u4e0d\u540c\u54c1\u724c\u9593\u7684\u6d41\u91cf\u4f54\u6bd4\u3001\u91dd\u5c0d\u8a72\u7522\u696d\u7684\u7522\u54c1\u7dda\u53ca\u8a72\u7522\u696d\u7684\u884c\u92b7\u7b56\u7565\u505a\u7814\u7a76\u3002<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u904b\u7528 SimilarWeb \u627e\u7522\u696d\u5927\u76e4\u8da8\u52e2<\/strong><\/span><\/h3>\n<p>\u4ee5 2020 \u4e0b\u534a\u5e74\u4f86\u89c0\u5bdf\u6642\u5c1a\u8207\u6d41\u884c\u76f8\u95dc\u7522\u696d\u70ba\u4f8b\uff0c\u6703\u767c\u73fe\u590f\u5b63\u6574\u9ad4\u5e02\u5834\u6d41\u91cf\u76f8\u5c0d\u5c11\uff0c\u5f9e 10 \u6708\u8d77\u6d41\u91cf\u660e\u986f\u589e\u52a0\uff0c\u9019\u53ef\u80fd\u8207\u6d88\u8cbb\u7fd2\u6163\u8da8\u52e2\u6709\u95dc\uff0c\u5e74\u5e95\u901a\u5e38\u6709\u6bd4\u8f03\u591a\u7684\u8cfc\u7269\u76f8\u95dc\u7bc0\u6176\u6216\u6d88\u8cbb\u9700\u6c42\uff0c\u4f8b\u5982\u96d9\u5341\u3001\u96d9\u5341\u4e00\u3001\u96d9\u5341\u4e8c\u3001\u8056\u8a95\u7bc0\u7b49\u7b49\u3002\u56e0\u6b64\uff0c\u6211\u5011\u53ef\u4ee5\u5f9e\u6b64\u63a8\u6e2c\u7b2c\u56db\u5b63\u6709\u6bd4\u8f03\u5927\u91cf\u7684\u8cfc\u7269\u9700\u6c42\uff0c\u773e\u591a\u54c1\u724c\u4e5f\u9858\u610f\u6295\u8cc7\u66f4\u591a\u6d41\u91cf\uff0c\u4f46\u984d\u5916\u4e5f\u8981\u601d\u8003\u7684\u662f\u6d41\u91cf\u7684\u53d6\u5f97\u6703\u6bd4\u8f03\u8cb4\uff0c\u61c9\u8a72\u5982\u4f55\u56e0\u61c9\u6210\u672c\u4e0a\u5347\u7684\u554f\u984c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1661 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-06-\u4e0b\u53485.03.22-1024x362.png\" alt=\"\" width=\"1024\" height=\"362\" \/><\/p>\n<p>\u63a5\u4e0b\u4f86\u6211\u5011\u5f9e\u4e0d\u540c\u54c1\u724c\u6216\u5167\u5bb9\u7db2\u7ad9\u6d41\u91cf\u8da8\u52e2\u4f86\u5206\u6790\uff0c\u6703\u767c\u73fe\u6709\u4e9b\u7db2\u7ad9\u6d41\u91cf\u76f8\u5c0d\u524d\u4e00\u500b\u6642\u6bb5\u63d0\u5347\uff0c\u6709\u4e9b\u5247\u662f\u4e0b\u6ed1\uff0c\u9019\u4ee3\u8868\u7684\u53ef\u80fd\u662f\u8fd1\u671f\u4ed6\u5011\u5728\u5e02\u5834\u4e0a\u7684\u7b56\u7565\u6709\u6539\u8b8a\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u8a2d\u63d0\u5347\u5f88\u986f\u8457\uff0c\u90a3\u53ef\u80fd\u4ee3\u8868\u5728\u8fd1\u671f\u4ed6\u5011\u7b56\u7565\u4e0a\u7372\u53d6\u66f4\u591a\u6d41\u91cf\uff0c\u80cc\u5f8c\u53ef\u80fd\u6709\u76f8\u61c9\u7684\u76ee\u7684\uff0c\u63a5\u8457\u6211\u5011\u53ef\u4ee5\u53bb\u62c6\u89e3\u7814\u7a76\u6d41\u91cf\u6210\u9577\u7684\u4f86\u6e90\u662f\u54ea\u4e9b\u6e20\u9053\u6216\u662f\u7522\u54c1\u7dda\u7b49\u7b49\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1662 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-06-\u4e0b\u53485.23.20-1024x346.png\" alt=\"\" width=\"1024\" height=\"346\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u91dd\u5c0d\u767c\u73fe\u7684\u8da8\u52e2\u505a\u6df1\u5165\u7814\u7a76\u8207\u5206\u6790<\/span><\/strong><\/h3>\n<p>\u7576\u5df2\u7d93\u767c\u73fe\u4e00\u500b\u5927\u8da8\u52e2\u7684\u6539\u8b8a\uff0c\u63a5\u4e0b\u4f86\u53ef\u4ee5\u91dd\u5c0d\u7279\u5b9a\u6d41\u91cf\u6210\u9577\u6216\u4e0b\u6ed1\u7684\u54c1\u724c\uff0c\u66f4\u9032\u4e00\u6b65\u4e86\u89e3\u662f\u54ea\u4e00\u689d\u7279\u5b9a\u7522\u54c1\u7dda\u6d41\u91cf\u6539\u8b8a\uff0c\u6216\u662f\u5148\u524d\u5206\u6790\u904e\u884c\u92b7\u6e20\u9053\u9762\u5411\u7684\u6539\u8b8a\u7b49\u7b49\uff0c\u5728 SimilarWeb \u88e1\u9762\u4e5f\u76f4\u63a5\u53ef\u4ee5\u770b\u51fa\u6bd4\u4f8b\u7684\u8b8a\u5316\uff0c\u518d\u91dd\u5c0d\u4e0d\u540c\u6e20\u9053\u53bb\u505a\u6df1\u5165\u7684\u5206\u6790\u8207\u62c6\u89e3\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1663 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-06-\u4e0b\u53486.43.10-1024x225.png\" alt=\"\" width=\"1024\" height=\"225\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7d50\u8a9e<\/span><\/strong><\/h3>\n<p>\u91dd\u5c0d\u5e02\u5834\u8da8\u52e2\u5206\u6790\uff0c\u6211\u5011\u53ef\u4ee5\u5148\u601d\u8003\u70ba\u4ec0\u9ebc\u9700\u8981\u505a\u958b\u59cb\uff0c\u63a5\u8457\u601d\u8003\u5982\u4f55\u505a\uff0c\u4ee5\u53ca\u63a5\u4e0b\u4f86\u8a72\u505a\u4ec0\u9ebc\u3002\u5be6\u969b\u57f7\u884c\u6642\uff0c\u53ef\u4ee5\u5148\u4e86\u89e3\u6574\u500b\u7522\u696d\u7684\u5927\u76e4\u8da8\u52e2\uff0c\u63a5\u4e0b\u4f86\u5f9e\u5927\u76e4\u8da8\u52e2\u88e1\u53bb\u627e\u51fa\u6539\u8b8a\u986f\u8457\u7684\u90e8\u5206\uff0c\u6700\u5f8c\u91dd\u5c0d\u9019\u4e9b\u90e8\u5206\u518d\u53bb\u6df1\u5165\u6316\u6398\u53ef\u80fd\u7684\u539f\u56e0\u8207\u63a8\u6572\u80cc\u5f8c\u7684\u7b56\u7565\uff0c\u76f8\u4fe1 \u4e00\u5b9a\u80fd\u5f9e\u4e2d\u6709\u6240\u6536\u7a6b\uff1a\uff09<\/p>\n<blockquote><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f4ac.svg\" alt=\"\ud83d\udcac\" \/>\u00a0\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/competitive-website-analysis\">\u7af6\u54c1\u5206\u6790\u670d\u52d9<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8ddf\u8457\u6211\u5011\u4e00\u8d77\u7528\u4e09\u6b65\u9a5f\u4f86\u627e\u51fa\u66f4\u591a\u5e02\u5834\u6d1e\u5bdf \ud83d\udc40<\/p>\n","protected":false},"author":1,"featured_media":9110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[7,561],"tags":[566,568,567,524],"class_list":["post-8568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","category-competitive-website-analysis","tag-similarweb","tag-568","tag-567","tag-524"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3016\u7af6\u54c1\u5206\u6790\u3017\u904b\u7528 SimilarWeb \u505a\u5e02\u5834\u8da8\u52e2\u5206\u6790 \ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb - iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u6211\u5011\u65bc\u4e4b\u524d\u7684\u6587\u7ae0\u5411\u5404\u4f4d\u8aaa\u660e\uff0c\u5982\u4f55\u904b\u7528 SimilarWeb \u4f86\u9032\u884c\u5a92\u9ad4\u7af6\u722d\u8005\u7b56\u7565\u7814\u7a76\u3002\u9664\u4e86\u5728\u884c\u92b7\u9762\u7684\u7814\u7a76\u8207\u5206\u6790\u5916\uff0c\u5176\u5be6 SimilarWeb \u4e5f\u975e\u5e38\u9069\u5408\u7528\u65bc\u5206\u6790\u5e02\u5834\u8da8\u52e2\u3001\u5c0d\u7279\u5b9a\u7522\u696d\u7684\u5e02\u5834\u9032\u884c\u8abf\u67e5\uff0c\u63a5\u4e0b\u4f86\u5c31\u8ddf\u8457\u6211\u5011\u770b\u770b\u5be6\u969b\u4e0a\u5982\u4f55\u4f7f\u7528\u5427\ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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