{"id":8641,"date":"2021-11-11T11:00:33","date_gmt":"2021-11-11T03:00:33","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8641"},"modified":"2022-04-19T17:22:20","modified_gmt":"2022-04-19T09:22:20","slug":"ga4-enhanced-measurement-events","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-enhanced-measurement-events\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u900f\u904e GA4 \u4e8b\u4ef6\u5831\u8868\u5feb\u901f\u638c\u63e1\u4f7f\u7528\u8005\u884c\u70ba\ud83e\ude84"},"content":{"rendered":"<p>\u76f8\u4fe1\u6709\u4f7f\u7528\u904e Google Analytics \u7684\u4f60\u4e00\u5b9a\u5c0d\u4e8b\u4ef6\u5831\u8868\u4e0d\u964c\u751f\uff0c\u4f46 GA \u901a\u7528\u7248\u7684\u4e8b\u4ef6\u5831\u8868\u9700\u8981\u81ea\u884c\u53bb\u505a\u8a2d\u5b9a\u5f8c\u624d\u80fd\u770b\u5230\u5c0d\u61c9\u7684\u884c\u70ba\u8207\u52d5\u4f5c\uff0c\u800c GA4 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4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udd16 \u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6<\/strong><\/span><\/h3>\n<p>\u4e0d\u8ad6\u4f60\u662f APP \u6216\u662f\u7db2\u7ad9\u7684\u8cc7\u6599\u4e32\u6d41\uff0c\u53ea\u8981\u6709\u5b89\u88dd\u4e86 GA4 \u57fa\u790e\u4ee3\u78bc\uff0c\u5c31\u6703\u958b\u59cb\u81ea\u52d5\u641c\u96c6\u9810\u8a2d\u4e8b\u4ef6\uff0c\u4e8b\u4ef6\u5217\u8868\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069?hl=zh-Hant\">\u5b98\u65b9\u6587\u4ef6<\/a>\uff0c\u7576\u4f7f\u7528\u8005\u8207\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u6216\u662f\u7db2\u7ad9\u9032\u884c\u57fa\u672c\u4e92\u52d5\uff0c\u5c31\u6703\u89f8\u767c\u7cfb\u7d71\u81ea\u52d5\u6536\u96c6\u7684\u4e8b\u4ef6\u3002<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\uddd1\u200d\ud83d\udcbb \u4ec0\u9ebc\u662f GA4 \u52a0\u5f37\u578b\u8a55\u4f30<\/span><\/strong><\/h3>\n<p>\u54a6\uff1f\u4e0d\u662f\u5728\u8b1b\u4e8b\u4ef6\uff0c\u52a0\u5f37\u578b\u8a55\u4f30\u662f\u4ec0\u9ebc\uff1f\u5176\u5be6<span style=\"color: #eb7a77;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061?hl=zh-Hant&amp;utm_id=ad\">\u52a0\u5f37\u578b\u8a55\u4f30<\/a><\/span>\u6307\u7684\u662f\u53ef\u4ee5\u900f\u904e Google Analytics \u50b3\u9001\u4e8b\u4ef6\uff0c\u4f86\u8a55\u4f30\u4f7f\u7528\u8005\u8207\u6211\u5011\u7db2\u7ad9\u5167\u5bb9\u7684\u4e92\u52d5\u60c5\u6cc1\uff0c\u50cf\u662f<span class=\"subhead\">\u9023\u7d50\u548c\u5167\u5d4c\u5f71\u7247\u7b49\u7db2\u9801\u4e0a\u5143\u7d20\u7684\u8cc7\u6599\uff0c\u53ef\u9023\u540c\u76f8\u95dc\u4e8b\u4ef6\u4e00\u8d77\u6536\u96c6\u3002<\/span>\u767d\u8a71\u4f86\u8aaa\u5c31\u662f GA4 \u5176\u5be6\u5957\u597d\u4e86\u4e00\u4e9b\u984d\u5916\u7684\u4e8b\u4ef6\uff0c\u9019\u4e9b\u4e8b\u4ef6\u4f60\u53ea\u9700\u8981\u624b\u52d5\u958b\u555f\u6309\u9215\uff0c\u5c31\u53ef\u4ee5\u958b\u59cb\u5075\u6e2c\u56c9\ud83d\ude4c\ud83c\udffb<\/p>\n<p>\ud83e\ude84 \u52a0\u5f37\u578b\u8a55\u4f30\u76ee\u524d\u4e3b\u8981\u9810\u8a2d\u6709\u7684\u4e8b\u4ef6\u5982\u4e0b\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1673 \" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-16-\u4e0b\u53485.51.55.png\" alt=\"\" width=\"742\" height=\"562\" \/><\/p>\n<blockquote><p>\ud83d\udca1\u5c0f\u8cbc\u58eb\uff1a\u5728\u8cc7\u6599\u4e32\u6d41\u88e1\u9762\u6709\u500b\u5f88\u986f\u773c\u7684\u52a0\u5f37\u578b\u8a55\u4f30\uff0c\u628a\u5b83\u7684\u6309\u9215\u6253\u958b\u7a0d\u7b49\u4e00\u5c31\u6703\u958b\u59cb\u50b3\u9001\u4e8b\u4ef6\u56c9\uff01<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1675 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-17-\u4e0b\u53482.41.40-1-1024x142.png\" alt=\"\" width=\"1024\" height=\"142\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf0d \u5efa\u8b70\u4e8b\u4ef6<\/span><\/strong><\/h3>\n<p>\u91dd\u5c0d\u4e0d\u540c\u7522\u696d\u7684\u5ba2\u6236\uff0c\u5b98\u65b9\u5efa\u8b70\u53ef\u4ee5\u5c0e\u5165\u4e0b\u5217<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=zh-Hant&amp;ref_topic=9756175\">\u5efa\u8b70\u4e8b\u4ef6<\/a>\uff0c\u5e38\u898b\u7684\u50cf\u662f\u96fb\u5546\u7684\u8cfc\u8cb7 (Purchase)\u3001\u4e00\u822c\u7db2\u7ad9\u767b\u5165\u7684 login \u7b49\u7b49\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1676 \" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-17-\u4e0b\u53483.03.11-1024x851.png\" alt=\"\" width=\"823\" height=\"684\" \/><\/p>\n<p>\u540c\u6642\u4e5f\u4f9d\u7167\u5404\u7522\u696d\u5340\u5206\u4e86\u4e0d\u540c\u7684\u5efa\u8b70\u4e8b\u4ef6\uff0c\u53ef\u53c3\u8003\uff1a<\/p>\n<ul>\n<li>[GA4] \u4e8b\u4ef6 for <a href=\"https:\/\/support.google.com\/analytics\/answer\/9268036\">\u96f6\u552e\/\u96fb\u5b50\u5546\u52d9<\/a><\/li>\n<li>[GA4] \u4e8b\u4ef6 for <a href=\"https:\/\/support.google.com\/analytics\/answer\/9268037?hl=zh-Hant&amp;ref_topic=9756175\">\u5de5\u4f5c\u6a5f\u6703\u3001\u6559\u80b2\u3001\u672c\u5730\u512a\u60e0\u3001\u623f\u5730\u7522<\/a><\/li>\n<li>[GA4] \u4e8b\u4ef6 for <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267738?hl=zh-Hant&amp;ref_topic=9756175\">\u65c5\u904a (\u4f4f\u5bbf\/\u642d\u6a5f)<\/a><\/li>\n<li>[GA4] \u4e8b\u4ef6 for <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267565?hl=zh-Hant&amp;ref_topic=9756175\">\u904a\u6232[GA4]<\/a><\/li>\n<\/ul>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf93 \u81ea\u8a02\u4e8b\u4ef6<\/strong><\/span><\/h3>\n<p>\u5047\u8a2d\u7576\u81ea\u52d5\u6536\u96c6\u7684\u4e8b\u4ef6\u3001\u958b\u555f\u52a0\u5f37\u578b\u8a55\u4f30\u4ee5\u53ca\u5efa\u8b70\u4e8b\u4ef6\u90fd\u9084\u662f\u4e0d\u5920\u7b26\u5408\u7576\u4e0b\u9700\u6c42\uff0c\u5c31\u53ef\u4ee5\u900f\u904e\u81ea\u8a02\u4e8b\u4ef6\u7684\u65b9\u5f0f\u6216\u4fee\u6539\u6216\u91cd\u65b0\u5b9a\u7fa9\u65b0\u7684\u4e8b\u4ef6\u3002\u800c\u5728 GA4 <a href=\"https:\/\/support.google.com\/analytics\/answer\/10085872?hl=zh-Hant&amp;ref_topic=9756175#zippy=%2C%E6%9C%AC%E6%96%87%E5%85%A7%E5%AE%B9\">\u81ea\u8a02\u4e8b\u4ef6<\/a>\u88e1\u9762\u5206\u70ba\u5169\u500b\u90e8\u5206\uff0c\u4e00\u500b\u662f\u4e8b\u4ef6\u4fee\u6539\uff0c\u53ef\u81ea\u884c\u65b0\u589e\u3001\u79fb\u9664\u6216\u8b8a\u66f4\u4e8b\u4ef6\u53c3\u6578\u548c\u503c\uff0c\u800c\u53e6\u4e00\u500b\u662f\u81ea\u8a02\u4e8b\u4ef6\uff0c\u4ed6\u53ef\u4ee5\u6839\u64da\u4f60\u672c\u4f86\u5df2\u7d93\u6709\u6536\u96c6\u7684\u5176\u4ed6\u4e8b\u4ef6\u518d\u53bb\u5efa\u7acb\u65b0\u4e8b\u4ef6\uff0c\u540c\u6642\u6700\u65b9\u4fbf\u7684\u662f\uff0c\u9019\u5169\u500b\u65b9\u5f0f\u90fd\u53ef\u4e0d\u7528\u4fee\u6539\u7a0b\u5f0f\u78bc\u5c31\u80fd\u5920\u6539\u5584\u5831\u8868\u7684\u5be6\u7528\u7a0b\u5ea6\ud83d\udc4f<\/p>\n<p>\ud83e\uddda \u8209\u4f8b\u4f86\u8aaa\uff0c\u6211\u5011\u8a2d\u5b9a\u4e00\u500b\u65b0\u7684\u4e8b\u4ef6\u53eb\u505a new_purchase_test\uff0c\u7528\u5b8c\u6210\u7d50\u5e33 (Checkout) \u7684\u503c\u4f5c\u70ba\u89f8\u767c\u689d\u4ef6\uff0c\u4e26\u4f7f\u7528\u300cpage_title\u300d\u53c3\u6578\u6240\u89f8\u767c\u7684\u300cpage_view\u300d\u4f86\u505a\u8a2d\u5b9a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1681 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/08\/\u622a\u5716-2021-08-18-\u4e0b\u53484.26.04-1024x569.png\" alt=\"\" width=\"1024\" height=\"569\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcad 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