{"id":8643,"date":"2021-09-07T11:00:32","date_gmt":"2021-09-07T03:00:32","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8643"},"modified":"2021-09-22T10:57:23","modified_gmt":"2021-09-22T02:57:23","slug":"news-2021-8-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-8-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u516b\u6708\u7522\u54c1\u66f4\u65b0 \ud83c\udf6e"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e09\u500b\u9805\u76ee\uff0c\u5206\u5225\u662f\u667a\u6167\u51fa\u50f9\uff08\u8f49\u63db\u50f9\u503c\u898f\u5247\uff09\u3001\u6b78\u56e0\u6a21\u5f0f\uff0c\u4ee5\u53ca Google Ads \u5831\u8868\u7de8\u8f2f\u5668\u5e36\u4f86\u7684\u591a\u9805\u66f4\u65b0\u5167\u5bb9\u3002<\/strong><\/p>\n

\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u5728\u8212\u670d\u7684\u79cb\u5b63\u65e9\u6668\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u516b\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83e\uddc1<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83c\udf1f \u65b0\u529f\u80fd\uff1a\u8f49\u63db\u50f9\u503c\u898f\u5247\uff08Conversion Value Rules\uff09<\/strong><\/span><\/h3>\n

\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u4e3b\u66f4\u4e86\u89e3\u5ee3\u544a\u8f49\u63db\u50f9\u503c\uff0cGoogle \u65bc\u4eca\u5e74\u516b\u6708\u63a8\u51fa\u4e86\u5168\u65b0\u529f\u80fd\uff1a\u8f49\u63db\u50f9\u503c\u898f\u5247\uff08Conversion Value Rules\uff09\u3002\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u7528\u6236\u66f4\u5145\u5206\u904b\u7528\u667a\u6167\u51fa\u50f9\u8a55\u4f30\u6548\u76ca\uff0c\u9032\u4e00\u6b65\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u5ee3\u544a\u7528\u6236\u53ef\u4f9d\u64da\u4f4d\u7f6e\u3001\u4f7f\u7528\u88dd\u7f6e\u53ca\u76ee\u6a19\u5c0d\u8c61..\u7b49\u7279\u8cea\u8abf\u6574\u8f49\u63db\u50f9\u503c\uff0c\u5c07\u7279\u5b9a\u7fa4\u7d44\u7684\u8f49\u63db\u50f9\u503c\u4e58\u4e8c\uff0c\u5df2\u5957\u7528\u7684\u898f\u5247\u6703\u5728\u3010\u8f49\u63db\u50f9\u503c\u3011\u6b04\u986f\u793a\u3002\u9019\u4e9b\u898f\u5247\u4e5f\u6703\u70ba\u3010\u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u53ca\u3010\u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\u3011\u63a1\u7528\uff0c\u5373\u6642\u512a\u5316\u7af6\u50f9\u3002<\/p>\n

\u8f49\u63db\u50f9\u503c\u898f\u5247\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u661f\u671f\u5167\uff0c\u5728\u3010\u641c\u5c0b\u3001\u8cfc\u7269\u548c\u591a\u5a92\u9ad4\u3011\u5ee3\u544a\u7684\u3010\u667a\u6167\u51fa\u50f9\u3011\u4e0a\u63a8\u51fa\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\uff0c\u8acb\u8a18\u5f97\u591a\u7559\u610f Google \u6240\u91cb\u51fa\u7684\u6700\u65b0\u8cc7\u8a0a\u3002<\/p>\n

\n

\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a\u8f49\u63db\u50f9\u503c\u898f\u5247<\/a>\u3001\u641c\u5c0b\u51fa\u50f9\u6700\u4f73\u5316\u6307\u5357<\/a><\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83c\udf10 \u6b78\u56e0\u6a21\u5f0f\u958b\u653e\u652f\u63f4 YouTube \u548c\u591a\u5a92\u9ad4\u5ee3\u544a<\/strong><\/span><\/h3>\n

\u70ba\u4e86\u8b93\u5ee3\u544a\u7528\u6236\u66f4\u5168\u9762\u638c\u63e1 Google \u5a92\u9ad4\u7684\u4f7f\u7528\u60c5\u6cc1\uff0cGoogle \u65bc 2021.8.9 \u524d\u5347\u7d1a\u4e86\u6240\u6709 Google Ads \u975e\u6700\u7d42\u9ede\u64ca\u6a21\u5f0f\uff08\u5305\u62ec DDA\uff09\uff0c\u4ee5\u652f\u63f4\u00a0YouTube\u00a0\u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u3002\u4ee5\u4e0b\u70ba\u672c\u6b21\u66f4\u65b0\u7684\u5167\u5bb9\uff1a<\/p>\n

\u6a21\u5f0f\u6bd4\u8f03\u5831\u8868<\/strong><\/span><\/p>\n

\u6a21\u5f0f\u6bd4\u8f03\u5831\u8868\u53ef\u6bd4\u8f03\u4e0d\u540c\u6b78\u56e0\u6a21\u5f0f\uff08\u4f8b\u5982\uff0c\u6700\u7d42\u9ede\u64ca\u3001\u4ee5\u898f\u5247\u70ba\u6e96\u548c\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u6a21\u5f0f\uff09\u7684\u55ae\u6b21\u8f49\u63db\u8cbb\u7528\u548c\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002\u73fe\u5728\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u5728\u540c\u4e00\u500b\u5730\u65b9\u67e5\u770b Google \u641c\u5c0b\u3001YouTube \u548c\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u77ad\u89e3\u9019\u4e9b\u5ee3\u544a\u5c0d\u8f49\u63db\u7684\u5f71\u97ff\uff0c\u8fd1\u4e00\u6b65\u9078\u64c7\u6700\u9069\u5408\u5546\u5bb6\u7684\u6b78\u56e0\u6a21\u5f0f\u3002<\/p>\n

\n

\ud83d\udca1\u67e5\u770b\u65b9\u5f0f\uff1a\u9032\u5165 Google Ads \u2192 \u9ede\u9078\u5de5\u5177\u5716\u793a \u2192 \u9078\u53d6\u3010\u8a55\u4f30\u3011\u4e0b\u65b9\u7684\u3010\u6b78\u56e0\u3011\uff0c\u5373\u53ef\u67e5\u770b\u6a21\u5f0f\u6bd4\u8f03\u5831\u8868\u548c\u5176\u4ed6\u6b78\u56e0\u5831\u8868\u3002<\/strong><\/p>\n<\/blockquote>\n

\u8b8a\u66f4\u73fe\u6709\u8f49\u63db\u52d5\u4f5c\u7684\u6b78\u56e0\u6a21\u5f0f<\/span><\/strong><\/p>\n

Step1. \u53ef\u4ee5\u5728\u8a2d\u5b9a\u8f49\u63db\u52d5\u4f5c\u6642\u9078\u64c7\u3010\u6b78\u56e0\u6a21\u5f0f\u3011\uff0c\u6216\u8b8a\u66f4\u73fe\u6709\u8f49\u63db\u52d5\u4f5c\u7684\u6b78\u56e0\u6a21\u5f0f\u3002
\nStep2. \u8b8a\u66f4\u6b78\u56e0\u6a21\u5f0f\u4e4b\u5f8c\uff0c\u53ef\u524d\u5f80\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u5206\u9801\u67e5\u770b\u5831\u8868\u8cc7\u6599\u8b8a\u52d5\uff1a<\/p>\n

\u2460 \u529f\u52de\u91cd\u65b0\u5206\u914d\uff1a\u8b8a\u66f4\u6b78\u56e0\u6a21\u5f0f\u5f8c\uff0c\u5c31\u6703\u770b\u5230\u8207\u8a72\u6b21\u8f49\u63db\u52d5\u4f5c\u76f8\u95dc\u7684\u5404\u7a2e\u5ee3\u544a\u6d3b\u52d5\u3001\u806f\u64ad\u7db2\u3001\u5ee3\u544a\u7fa4\u7d44\u548c\u95dc\u9375\u5b57\u4e4b\u9593\u7684\u8f49\u63db\u529f\u52de\u91cd\u65b0\u5206\u914d\u3002
\n\u2461 \u529f\u52de\u5206\u914d\uff1a\u7cfb\u7d71\u6703\u6839\u64da\u4f7f\u7528\u8005\u9078\u64c7\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u5c07\u4fc3\u6210\u8f49\u63db\u7684\u529f\u52de\u5206\u914d\u7d66\u6709\u8ca2\u737b\u7684\u5ee3\u544a\u4e92\u52d5\u3002
\n\u2462 \u8f49\u63db\u6642\u9593\u5dee\uff1a\u975e\u6700\u7d42\u9ede\u64ca\u6b78\u56e0\u6a21\u5f0f\u6703\u5c07\u8f49\u63db\u529f\u52de\u5206\u914d\u7d66\u591a\u6b21\u4e92\u52d5\uff0c\u4e0d\u904e\u7531\u65bc\u6bcf\u6b21\u4e92\u52d5\u767c\u751f\u7684\u6642\u9593\u9ede\u4e0d\u540c\uff0c\u5ee3\u544a\u6d3b\u52d5\u5831\u8868\u5728\u6b78\u56e0\u6a21\u5f0f\u8b8a\u66f4\u5f8c\u7684\u6700\u521d\u5e7e\u5929\u5167\uff0c\u53ef\u80fd\u6703\u66ab\u6642\u986f\u793a\u8f03\u5c11\u7684\u8f49\u63db\u3002<\/p>\n

\n

\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a\u8de8\u5e73\u53f0\u6b78\u56e0<\/a>\u3001\u4e92\u52d5\u6536\u8996\u8f49\u63db<\/a>\u3001\u6b78\u56e0\u6a21\u5f0f<\/a>\u3001DDA<\/a>\u3001\u7ba1\u7406\u6b78\u56e0\u6a21\u5f0f\u8b8a\u66f4\u7684\u6700\u4f73\u505a\u6cd5<\/a><\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\udd16 Google Ads \u7de8\u8f2f\u5668\u66f4\u65b0<\/strong><\/span><\/h3>\n

Google Ads \u7de8\u8f2f\u5668\u5728\u8fd1\u671f\u63a8\u51fa 1.7 \u7248 \ud83c\udd95\u00a0 \u9019\u500b\u7248\u672c\u9664\u4e86\u6539\u5584\u4e0b\u8f09\u8cc7\u6599\u7684\u901f\u5ea6\u5916\uff0c\u4e5f\u958b\u653e\u652f\u63f4 YouTube \u97f3\u8a0a\u5ee3\u544a\u3001\u984d\u5916\u8cc7\u8a0a\u985e\u578b\u548c\u641c\u5c0b\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\u3002\u4ee5\u4e0b\u70ba Google Ads 1.7 \u7248\u7de8\u8f2f\u5668\u7684\u66f4\u65b0\u5167\u5bb9\uff1a<\/p>\n

\u26a1\ufe0f\u4e0b\u8f09\u5167\u5bb9\u66f4\u5feb\u901f<\/strong><\/span><\/p>\n

\u73fe\u5728\u53ef\u4ee5\u9078\u53d6\u5ee3\u544a\u6d3b\u52d5\u7684\u7279\u5b9a\u90e8\u5206\u9032\u884c\u4e0b\u8f09\uff0c\u5728\u96e2\u7dda\u72c0\u614b\u4e0b\u66f4\u8f15\u9b06\u7684\u8655\u7406\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

\ud83c\udfac YouTube \u97f3\u8a0a<\/strong><\/span><\/p>\n

\u70ba\u5354\u52a9\u63d0\u5347\u54c1\u724c\u610f\u8b58\uff0cGoogle Ads \u7de8\u8f2f\u5668\u5df2\u958b\u653e\u652f\u63f4 YouTube \u97f3\u8a0a\u5ee3\u544a\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udcac \u984d\u5916\u8cc7\u8a0a\u985e\u578b<\/strong><\/span><\/p>\n

Google Ads \u7de8\u8f2f\u5668\u958b\u653e\u652f\u63f4\u591a\u9805\u984d\u5916\u8cc7\u8a0a\uff0c\u8b93\u6d88\u8cbb\u8005\u5728\u641c\u5c0b\u3001\u63a2\u7d22\u6216\u89c0\u770b\u76f8\u95dc\u5167\u5bb9\u6642\uff0c\u80fd\u66f4\u8f15\u9b06\u7684\u806f\u7e6b\u5ee3\u544a\u4e3b\u3002\u65b0\u958b\u653e\u7684\u984d\u5916\u8cc7\u8a0a\u5982\u4e0b\uff1a<\/p>\n

\u2460 \u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u984d\u5916\u8cc7\u8a0a
\n\u2461 \u7d20\u6750\u8cc7\u6e90\u578b\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a (\u53c8\u7a31\u300c\u7db2\u7ad9\u9023\u7d50 (\u5347\u7d1a\u7248)\u300d)
\n\u2462 \u7d20\u6750\u8cc7\u6e90\u578b\u7db2\u7ad9\u7c21\u4ecb\u984d\u5916\u8cc7\u8a0a (\u53c8\u7a31\u300c\u7db2\u7ad9\u7c21\u4ecb\u984d\u5916\u8cc7\u8a0a (\u5347\u7d1a\u7248)\u300d)
\n\u2463 \u7d20\u6750\u8cc7\u6e90\u578b\u6458\u8981\u984d\u5916\u8cc7\u8a0a (\u53c8\u7a31\u300c\u6458\u8981\u984d\u5916\u8cc7\u8a0a (\u5347\u7d1a\u7248)\u300d)
\n\u2464 \u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u7684\u76f8\u95dc\u5f71\u7247\u984d\u5916\u8cc7\u8a0a<\/p>\n

\ud83d\udd0d \u641c\u5c0b\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\u66f4\u65b0<\/strong><\/span><\/p>\n

\u73fe\u5728\u53ef\u4ee5\u5728\u641c\u5c0b\u5ee3\u544a\u4e2d\uff0c\u5c07\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\u52a0\u81f3\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u7b56\u7565\uff0c\u4e5f\u53ef\u4ee5\u5c07\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\u3011\u52a0\u81f3\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u7b56\u7565\u3002\u5982\u679c\u5148\u524d\u63a1\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\u7b56\u7565\uff1a
\n\u2192 \u53ef\u4ee5\u6539\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u7b56\u7565\u642d\u914d\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011
\n\u2192 \u6216\u662f\u5c07\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u7b56\u7565\u8207\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\u3011\u642d\u914d\u4f7f\u7528<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u4ee5\u4e0a\u8b8a\u66f4\u6703\u51fa\u73fe\u5728\u4e0b\u5217\u60c5\u5f62\uff1a<\/p>\n

\u2460 \u5efa\u7acb\u65b0\u7684\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\uff1aGoogle Ads \u7de8\u8f2f\u5668\u904e\u53bb\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\u6703\u9810\u8a2d\u4f7f\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\uff0c\u73fe\u5728\u9810\u8a2d\u70ba\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u7b56\u7565\u3002
\n\u2461 \u5957\u7528\u7279\u5b9a\u5efa\u8b70\uff1a\u4f8b\u5982\u3010\u9078\u64c7\u63a1\u7528\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\u6216\u3010\u9078\u64c7\u63a1\u7528\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\uff0c\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u6703\u6539\u70ba\u81ea\u52d5\u9078\u64c7\u63a1\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u6216\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u7b56\u7565\u3002<\/p>\n

\n

\ud83d\udcd5 Google Ads Editor \u5ef6\u4f38\u95b1\u8b80\uff1a\u5b8c\u6574\u66f4\u65b0\u5167\u5bb9<\/a>\u3001\u8f09\u9ede<\/a><\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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