{"id":8714,"date":"2021-09-24T11:00:09","date_gmt":"2021-09-24T03:00:09","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8714"},"modified":"2021-09-22T10:57:03","modified_gmt":"2021-09-22T02:57:03","slug":"google-enhanced-conversions-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-enhanced-conversions-intro\/","title":{"rendered":"\u3010\u7126\u9ede\u7522\u54c1\u3011\u66f4\u7cbe\u6e96\u8a55\u4f30\u7dda\u4e0a\u8f49\u63db\uff1aGoogle \u5f37\u5316\u8f49\u63db \ud83d\udd25"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u70ba Google Ads \u516b\u6708\u4efd\u6240\u63a8\u51fa\u7684\u7126\u9ede\u7522\u54c1\uff1aEnhanced Conversions \u5f37\u5316\u8f49\u63db\uff08\u6e2c\u8a66\u7248\uff09\uff0c\u6211\u5011\u5c07\u4f9d\u5e8f\u4ecb\u7d39\u4f7f\u7528 Enhanced Conversions \u7684\u529f\u80fd\u3001\u904b\u4f5c\u65b9\u5f0f\u4ee5\u53ca\u6ce8\u610f\u4e8b\u9805\u3002\u5982\u679c\u4f60\u60f3\u627e\u56de\u56e0\u70ba iOS14 \u6240\u907a\u5931\u7684\u8f49\u63db\u6578\u64da\uff0c\u8acb\u5feb\u4f86\u8a8d\u8b58\u9019\u9805 Google \u516b\u6708\u7684\u7126\u9ede\u529f\u80fd\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\ude80\u00a0 \u5f37\u5316\u8f49\u63db\u4ecb\u7d39<\/strong><\/span><\/h3>\n<p>Google Enhanced Conversions \u5f37\u5316\u8f49\u63db\u662f\u4e00\u9805\u53ef\u5e6b\u52a9\u6539\u5584\u8f49\u63db\u8a55\u4f30\u6e96\u78ba\u5ea6\u7684\u529f\u80fd\u3002\u5f37\u5316\u8f49\u63db\u53ef\u8f14\u52a9\u73fe\u6709\u7684\u8f49\u63db\u6a19\u8a18\uff0c\u4ee5\u66f4\u5177\u6709\u96b1\u79c1\u5b89\u5168\u7684\u65b9\u5f0f\uff0c\u5c07\u7db2\u7ad9\u4e0a\u7d93\u3010\u96dc\u6e4a\u8655\u7406\u3011\u7684\u3010\u7b2c\u4e00\u65b9\u8f49\u63db\u6578\u64da\u3011\u50b3\u9001\u81f3 Google\uff0c\u4e26\u5c07\u9019\u4e9b\u7d93\u96dc\u6e4a\u8655\u7406\u7684\u8cc7\u6599\u8207\u5df2\u767b\u5165\u7684 Google \u5e33\u6236\u9032\u884c\u6bd4\u5c0d\uff0c\u5c07\u5ee3\u544a\u6d3b\u52d5\u8f49\u63db\u6b78\u56e0\u7d66\u9ede\u64ca\u6216\u89c0\u770b\u7b49\u5ee3\u544a\u4e8b\u4ef6\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 \u70ba\u4ec0\u9ebc\u9700\u8981\u4f7f\u7528\u5f37\u5316\u8f49\u63db<\/strong><\/span><\/p>\n<p>\u5728 iOS14 \u96b1\u79c1\u7b56\u7565\u9812\u5e03\u5f8c\uff0cSafari\u3001 iOS14 \u7528\u6236\u7684\u9ede\u64ca\u8f49\u63db\uff0c\u4ee5\u53ca TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u7684\u9ede\u64ca\u3001\u8de8\u700f\u89bd\u5668\u8f49\u63db\u5747\u6703\u53d7\u5230\u5f71\u97ff\uff08Safari\u3001Firefox \u7684\u8f49\u63db\u5f71\u97ff\u5df2\u65bc 2018 \u5e74\u751f\u6548\uff0cChrome \u5247\u6703\u5728 2023 \u751f\u6548\uff09\uff0c\u800c\u5f37\u5316\u8f49\u63db\u53ef\u4ee5\u8ffd\u8e64\u5f9e\u3010\u641c\u5c0b\u3011\u4ee5\u53ca\u3010TrueView for Action\u3011\u5ee3\u544a\u4e2d\u6240\u6d41\u5931\u7684\u8f49\u63db\u3002\u5982\u679c\u4f60\u7684\u5ee3\u544a\u6709\u53d7\u5230\u00a0 iOS14 \u96b1\u79c1\u7b56\u7565\u7684\u5f71\u97ff\uff0c\u8acb\u52d9\u5fc5\u628a\u63e1\u5f37\u5316\u8f49\u63db\u9019\u9805\u529f\u80fd\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u26a1\ufe0f \u5f37\u5316\u8f49\u63db\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/h3>\n<p>Step1. \u6d88\u8cbb\u8005\u5728\u7db2\u7ad9\u4e0a\u5b8c\u6210\u8f49\u63db\uff0c\u53ef\u80fd\u6703\u50b3\u9001\u7b2c\u4e00\u65b9\u6578\u64da\u8cc7\u6599\uff08\u4f8b\u5982\uff0c\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3001\u59d3\u540d\u3001\u4f4f\u5bb6\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc&#8230;\u7b49\u3002\uff09<br \/>\nStep2. \u7cfb\u7d71\u6703\u900f\u904e\u3010\u8f49\u63db\u8ffd\u8e64\u4ee3\u78bc\u3011\u64f7\u53d6\u9019\u985e\u8cc7\u6599\uff0c\u5c07\u5176\u9032\u884c\u3010\u96dc\u6e4a\u8655\u7406\u3011<br \/>\nStep3. \u8655\u7406\u5b8c\u7562\u5f8c\uff0c\u7cfb\u7d71\u6703\u4ee5\u3010\u96dc\u6e4a\u683c\u5f0f\u3011\u50b3\u9001\u7d66 Google\uff0c\u63a5\u8457\u958b\u59cb\u9032\u884c\u6bd4\u5c0d\uff0c\u627e\u51fa\u5ba2\u6236\u8207\u5ee3\u544a\u4e92\u52d5\u6642\u767b\u5165\u7684 Google \u5e33\u6236\u3002<br \/>\nStep4. \u7372\u5f97\u7684\u8cc7\u6599\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u7528\u6236\u66f4\u7cbe\u78ba\u8a18\u9304\u5ee3\u544a\u4e92\u52d5\u5e36\u4f86\u7684\u7dda\u4e0a\u8f49\u63db\u3002<\/p>\n<figure id=\"attachment_8750\" aria-describedby=\"caption-attachment-8750\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8750\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.001-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8750\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/5dd5075701d03600114d621f\">Bogdan Magenta<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 \u8a2d\u5b9a\u5f37\u5316\u8f49\u63db\u6a19\u8a18\u7684\u65b9\u5f0f<\/strong><\/span><\/p>\n<p>\u2460 Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\uff1a\u5982\u679c\u76ee\u524d\u5df2\u6709\u5728\u4f7f\u7528 Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u9032\u884c\u8f49\u63db\u8ffd\u8e64\uff0c\u53ea\u9700\u7a0d\u4f5c\u4fee\u6539\u8a2d\u5b9a\uff0c\u5373\u53ef\u4f7f\u7528 Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u624b\u52d5\u8a2d\u5b9a\u5f37\u5316\u8f49\u63db\u3002<br \/>\n\u2461 \u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\uff1a\u5982\u679c\u76ee\u524d\u4f7f\u7528 Google \u7684\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u76f4\u63a5\u5728\u7db2\u9801\u4e0a\u5c0e\u5165\u8f49\u63db\u8ffd\u8e64\uff0c\u53ea\u9700\u8981\u7a0d\u5fae\u4fee\u6539\u8a2d\u5b9a\uff0c\u5c31\u80fd\u4f7f\u7528\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u8a2d\u5b9a\u5f37\u5316\u8f49\u63db\u3002<\/p>\n<figure id=\"attachment_8751\" aria-describedby=\"caption-attachment-8751\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8751\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-enhanced-conversions-intro.002-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8751\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udea8 \u4f7f\u7528\u5f37\u5316\u8f49\u63db\u6642\u7684\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u27a1\ufe0f\u00a0 \u4f7f\u7528\u524d\u8acb\u5148\u78ba\u8a8d\u4ee5\u7b26\u5408\u4ee5\u4e0b\u689d\u4ef6<\/strong><\/span><\/p>\n<p>\u2460 \u5df2\u65bc\u8f49\u63db\u9801\u9762\u4e0a\u50b3\u7b2c\u4e00\u65b9\u6578\u64da\uff08Email\/\u5730\u5740\/\u96fb\u8a71\uff09<br \/>\n\ud83c\udf1f \u5efa\u8b70\u70ba\u3010\u8cfc\u8cb7\u3011\u6216\u3010\u8a3b\u518a\u6703\u54e1\u3011\u7b49\u5f37\u8f49\u63db\u52d5\u4f5c<br \/>\n\u2461 \u8f49\u63db\u4f86\u6e90\u70ba Google Ads \u8f49\u63db\u8ffd\u8e64\u4ee3\u78bc\uff08\u5c1a\u672a\u652f\u63f4 SA360\/ GA\/ \u7dda\u4e0b\u6578\u64da\uff09<br \/>\n\u2462 \u8f49\u63db\u9801\u9762\u9700\u5b89\u88dd\u3010\u5168\u7db2\u7ad9\u6a19\u8a18\u3011<\/p>\n<p><span style=\"color: #008080;\"><strong>\u27a1\ufe0f\u00a0 \u67e5\u8a62\u5e33\u6236\u662f\u5426\u9069\u7528\u5f37\u5316\u8f49\u63db<\/strong><\/span><\/p>\n<p>\u2460 \u524d\u5f80\u3010\u8f49\u63db\u3011\u2192\u3010\u8f49\u63db\u52d5\u4f5c\u3011\u2192\u3010\u8a73\u60c5\u3011\u5373\u53ef\u67e5\u770b\u3010\u5f37\u5316\u8f49\u63db\u3011\u529f\u80fd<br \/>\n\u2461 \u4e5f\u53ef\u540c\u6b65\u67e5\u8a62\u6700\u4f73\u5316\u5206\u6578\u5efa\u8b70\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u27a1\ufe0f\u00a0 \u8a2d\u5b9a\u5f8c\u9700\u8981\u6ce8\u610f\u7684\u6642\u9593<\/strong><\/span><\/p>\n<p>\u2460 \u5f37\u5316\u8f49\u63db\u8a2d\u5b9a\u6210\u529f 60 \u5929\u5f8c\uff0c\u53ef\u5728\u3010\u5206\u6790\u5831\u544a\u3011\u88e1\u770b\u5230\u6578\u64da<br \/>\n\u2461 \u8a2d\u5b9a\u6210\u529f 72 \u5c0f\u6642\u5f8c\uff0c\u5c07\u65bc\u5f37\u5316\u8f49\u63db\u6a19\u8a18\u8a3a\u65b7\u5831\u8868\u4e2d\u5448\u73fe<br \/>\n\u2462 \u82e5\u6709\u4efb\u4f55\u8abf\u6574\uff0c\u6703\u65bc 7 \u5929\u5f8c\u66f4\u65b0<\/p>\n<p><strong><span style=\"color: #008080;\">\u27a1\ufe0f\u00a0 \u9700\u8981\u63d0\u4f9b\u7684\u5ba2\u6236\u8cc7\u6599<\/span><\/strong><\/p>\n<p>\u5f37\u5316\u8f49\u63db\u50c5\u9069\u7528\u65bc\u6709\u5ba2\u6236\u8cc7\u6599\u7684\u8f49\u63db\u985e\u578b\uff0c\u5ee3\u544a\u7528\u6236\u9808\u63d0\u4f9b\u4e0b\u5217\u4e00\u6216\u591a\u7a2e\u5ba2\u6236\u8cc7\u6599\uff1a<br \/>\n\u2460 \u96fb\u5b50\u90f5\u4ef6\u5730\u5740<br \/>\n\u2461 \u59d3\u540d\u548c\u4f4f\u5bb6\u5730\u5740<br \/>\n\u2462 \u96fb\u8a71\u865f\u78bc\uff08\u5fc5\u9808\u642d\u914d\u4e0a\u8ff0\u4efb\u4e00\u9805\u8cc7\u8a0a\u4e00\u8d77\u63d0\u4f9b\uff09<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udca1 \u5f37\u5316\u8f49\u63db\u5e38\u898b\u554f\u984c\u8207\u61c9\u5c0d\u7b56\u7565<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udfaf\u00a0 \u60c5\u6cc1\u4e00\uff1a\u60f3\u8981\u91dd\u5c0d\u4e0d\u540c\u53d7\u773e\u5236\u8a02\u8f03\u8907\u96dc\u7684\u518d\u884c\u92b7\u7b56\u7565<\/strong><\/span><\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 <\/strong><\/span>\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n<p>Step1. \u5584\u7528 Google Audiences \u627e\u51fa\u4f7f\u7528\u8005\u5206\u7fa4\u8207\u50f9\u503c\u5206\u6790<br \/>\nStep2. \u85c9\u52a9\u7cfb\u7d71\u81ea\u52d5\u7522\u751f\u7684\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\uff0c\u5c07\u89f8\u89d2\u5ef6\u4f38\u81f3\u65b0\u7684\u5ba2\u7fa4<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udde3\u00a0 \u60c5\u6cc1\u4e8c\uff1a\u64c1\u6709\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u5e0c\u671b\u80fd\u5229\u7528\u9019\u4e9b\u6578\u64da\u5c0d\u7528\u6236\u505a\u500b\u4eba\u5316\u7684\u6e9d\u901a\u6216\u518d\u884c\u92b7\u7b56\u7565<\/span><\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 <\/strong><\/span>\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n<p>Step1. \u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u6216\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61<br \/>\nStep2. \u589e\u52a0\u4e0a\u50b3\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u4e0a\u50b3\u8207\u66f4\u65b0\u983b\u7387\uff0c\u8b93\u7cfb\u7d71\u6709\u66f4\u591a\u8a0a\u865f<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udcc4\u00a0 \u60c5\u6cc1\u4e09\uff1a\u60f3\u5c0b\u627e\u53ef\u6301\u7e8c\u7684\u6210\u6548\u8a55\u91cf\u65b9\u5f0f\u8207\u5206\u6790<\/span><\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 <\/strong><\/span>\u5efa\u8b70\u505a\u6cd5\uff1a\u4f7f\u7528 GA \u505a\u8de8\u5a92\u9ad4\u7684\u6210\u6548\u8a55\u4f30\u8207\u5a92\u9ad4\u61c9\u7528\u3002\u89e3\u6c7a\u65b9\u6848\u9806\u5e8f\uff1a<\/p>\n<p>Step1. \u57cb\u8a2d\u5168\u7db2\u7ad9\u6a19\u8a18<br \/>\nStep2. \u4f7f\u7528 GA4 \u8de8\u88dd\u7f6e\u8ffd\u8e64\u61c9\u7528\u7a0b\u5f0f\uff0b\u7db2\u7ad9\u6578\u64da<br \/>\nStep3. \u6253\u958b Google Signal \u8cc7\u6599\u6536\u96c6\u529f\u80fd<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcc8 \u60c5\u6cc1\u56db\uff1a\u60f3\u8981\u6301\u7e8c\u512a\u5316\u5a92\u9ad4\u6210\u6548<\/strong><\/span><\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 <\/strong><\/span>\u5efa\u8b70\u505a\u6cd5\uff1a\u4f7f\u7528 Google \u8f49\u63db\u6578\u64da\u512a\u5316\u641c\u5c0b\u3001\u5f71\u97f3\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u3002\u89e3\u6c7a\u65b9\u6848\u9806\u5e8f\uff1a<\/p>\n<p>Step1. \u57cb\u8a2d\u5168\u7db2\u7ad9\u6a19\u8a18<br \/>\nStep2. \u8a2d\u5b9a\u5f37\u5316\u8f49\u63db\uff0c\u8ffd\u8e64\u3010\u641c\u5c0b\u3011\u4ee5\u53ca\u3010TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u3011\u6d41\u5931\u7684\u8f49\u63db<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10172785\">\u4f7f\u7528 Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u624b\u52d5\u8a2d\u5b9a\u5f37\u5316\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888145\">\u4f7f\u7528\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u624b\u52d5\u8a2d\u5b9a\u5f37\u5316\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10172785\">GTM\u5b89\u88dd\u6587\u4ef6<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888145\">Global Site Tag \u5b89\u88dd\u6587\u4ef6<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/9755941\">\u8cc7\u6599\u8655\u7406\u76f8\u95dc\u8cc7\u8a0a<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u66f4\u7cbe\u78ba\u8a18\u9304\u5ee3\u544a\u4e92\u52d5\u5e36\u4f86\u7684\u7dda\u4e0a\u8f49\u63db \ud83d\udcc8<\/p>\n","protected":false},"author":1,"featured_media":8748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[538,4,175,539,376,294],"class_list":["post-8714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-enhanced-conversions","tag-google","tag-google-ads","tag-539","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u7126\u9ede\u7522\u54c1\u3011\u66f4\u7cbe\u6e96\u8a55\u4f30\u7dda\u4e0a\u8f49\u63db\uff1aGoogle \u5f37\u5316\u8f49\u63db \ud83d\udd25<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google Ads 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