{"id":8868,"date":"2021-10-26T11:00:17","date_gmt":"2021-10-26T03:00:17","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8868"},"modified":"2021-10-14T12:41:21","modified_gmt":"2021-10-14T04:41:21","slug":"2021-taiwan-d11-trends","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-taiwan-d11-trends\/","title":{"rendered":"\u5e74\u5ea6\u6700\u5f37\u8cfc\u7269\u76db\u5178\uff1a2021 \u5e74\u96d9 11 \u8cfc\u7269\u7bc0\u6d1e\u5bdf\u5831\u544a \ud83d\ude80"},"content":{"rendered":"

 <\/p>\n

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\u672c\u6587\u70ba Google <\/span>\u91dd\u5c0d\u4eca\u5e74 Q4 <\/span>\u8cfc\u7269\u91cd\u9ede\u6d3b\u52d5\u6240\u63d0\u4f9b\u7684\u8da8\u52e2\u5831\u544a\u6574\u7406\u3002\u5167\u5bb9\u5c07\u5206\u70ba\uff1a\u3010\u8cfc\u7269\u884c\u70ba\u89c0\u5bdf\u3011\u3001\u3010\u96d9 11 <\/span>\u8cfc\u7269\u7bc0\u8da8\u52e2\u3011\u3001\u3010\u5e74\u7d42\u767e\u8ca8\u8cfc\u7269\u8da8\u52e2\u3011\u4ee5\u53ca\u3010\u8cfc\u7269\u7bc0 Google <\/span>\u5ee3\u544a\u8a2d\u5b9a\u6307\u5357\u3011\u7b49\u56db\u5927\u9805\u76ee\u9032\u884c\u8b1b\u89e3\u3002\u56e0\u70ba\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u7d2f\u7a4d\u5927\u91cf\u3010\u5831\u5fa9\u6027\u884c\u92b7\u529b\u3011\u7684\u54c1\u724c\u5925\u4f34\u5011\uff0c\u8acb\u5feb\u4f86\u670d\u7528\u672c\u6b21\u7684\u8cfc\u7269\u7bc0\u6307\u5357\uff0c\u7acb\u5373\u5c55\u958b\u884c\u92b7\u4f48\u5c40\u3001\u5f37\u5316\u4f60\u7684\u5ee3\u544a\u7b56\u7565\uff0c\u6536\u7a6b\u9019\u6ce2\u5168\u7403\u6700\u5f37\u5927\u7684\u8cfc\u7269\u71b1\u6f6e\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83d\udd75\ud83c\udffb\u200d\u2640\ufe0f<\/span>\u00a0 2021 <\/span>\u5e74\u8cfc\u7269\u7bc0\u8cfc\u7269\u884c\u70ba\u89c0\u5bdf<\/span>\uff1a\u884c\u52d5\u96fb\u5546\u5feb\u901f\u589e\u9577<\/span><\/strong><\/span><\/h3>\n

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\ud83c\udf1f<\/span>\u00a0 \u96fb\u5546\u5e73\u53f0\u96d9 11 <\/span>\u71b1\u9580\u5546\u54c1<\/strong><\/span><\/p>\n

\u53f0\u7063\u6d88\u8cbb\u8005\u5728\u96d9 11 <\/span>\u671f\u9593\u5c0d\u65bc\u5e73\u53f0\u6709\u4e0d\u540c\u54c1\u9805\u7684\u9700\u6c42\uff0c\u4ee5\u4e0b\u70ba\u8a72\u65cf\u7fa4\u6700\u5e38\u4f7f\u7528\u7684\u4e09\u5927\u96fb\u5546\u5e73\u53f0\u6d88\u8cbb\u89c0\u5bdf\uff1a<\/p>\n

\u2460 \u4e3b\u8981\u6d41\u91cf\u4f86\u6e90\uff1aMomo <\/span>\u4e3b\u8981\u6d41\u91cf\u4f86\u81ea\u5bb6\u96fb\u3001\u6642\u5c1a\uff1bPChome <\/span>\u4e3b\u8981\u6d41\u91cf\u4f86\u81ea\u65bc 3C<\/span>\u3001\u96fb\u73a9\uff1b\u8766\u76ae\u4e3b\u8981\u6d41\u91cf\u5247\u662f\u751f\u6d3b\u96dc\u8ca8\u3002
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\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
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\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\ude80<\/span>\u00a0 2021 \u5e74\u96d9<\/span> 11 \u8cfc\u7269\u7bc0\u8da8\u52e2<\/span><\/strong><\/span><\/h3>\n

\u96d9 11 <\/span>\u8cfc\u7269\u7bc0\u70ba\u96fb\u5546\u7522\u696d\u5e74\u5ea6\u91cd\u9ede\u884c\u92b7\u6d3b\u52d5\uff0c\u5982\u679c\u60f3\u8981\u6536\u7a6b\u6a94\u671f\u6d41\u91cf\uff0c\u5efa\u8b70\u638c\u63e1\u5169\u500b\u539f\u5247\uff1a\u628a\u63e1\u6d3b\u52d5\u3010\u6696\u8eab\u671f\uff08\u96d9 11 <\/span>\u524d\u7684 2-3 <\/span>\u9031\uff09\u3011\u8207\u3010\u7d50\u675f\u56de\u6d41\u671f\uff08\u96d9 11 <\/span>\u7d50\u675f\u7576\u9031\uff09\u3011\u3002\u4e26\u642d\u914d\u76f8\u95dc\u512a\u60e0\u884c\u52d5\u3002\u4ee5\u4e0b\u70ba Google <\/span>\u6240\u63d0\u4f9b\u7684\u8cfc\u7269\u5b63\u884c\u92b7\u6642\u7a0b\u5efa\u8b70\uff0c\u5982\u679c\u4f60\u9084\u6c92\u958b\u59cb\u57f7\u884c\u76f8\u95dc\u898f\u5283\uff0c\u4e0d\u59a8\u53c3\u8003\u4ee5\u4e0b\u4f5c\u6cd5\uff1a<\/p>\n

\ud83d\udecd<\/span>\u00a0 \u96d9 11 <\/span>\u8cfc\u7269\u7bc0\u884c\u92b7\u4f48\u5c40<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460<\/span> \u6696\u8eab\u671f\uff1a\u6298\u6263\u9810\u544a
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\n<\/span>\u6d3b\u52d5\u7d50\u675f\u7684\u7576\u9031\uff0c\u8cb7\u6c23\u9010\u6f38\u4e0b\u6ed1\uff0c\u53ef\u900f\u904e\u3010\u9650\u6642\u6d3b\u52d5\u3001\u96d9 11 <\/span>\u71b1\u9580\u54c1\u9805\u6298\u6263\u3001\u8fd4\u5834\u6298\u50f9\u5238\/<\/span>\u54c1\u724c\u5e63\u3011\u518d\u6b21\u66dd\u5149\u71b1\u9580\u5546\u54c1\uff0c\u6536\u7a6b\u8fd4\u5834\u6f5b\u529b\u8cb7\u6c23\u3002<\/p>\n

\n

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\n<\/span>\u2192<\/span> \u5176\u4e2d\u3010\u514d\u904b\u3011\u70ba\u6d88\u8cbb\u8005\u6700\u559c\u611b\u7684\u512a\u60e0\u65b9\u6848\uff0c\u53ef\u4f5c\u70ba\u5927\u4fc3\u4e3b\u6253\u6848\u578b\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n

\ud83d\udd25\u00a0<\/span> 2021 <\/span>\u5e74\u7ac4\u5347\u7684\u71b1\u9580\u5546\u54c1<\/span><\/span><\/strong><\/p>\n

2021 <\/span>\u5e74\u75ab\u60c5\u96d6\u6709\u7de9\u548c\u8da8\u52e2\uff0c\u4f46\u9084\u662f\u6709\u90e8\u5206\u6642\u6bb5\uff08\u5982\uff0c\u53f0\u7063\u65bc\u4eca\u5e74\u4e94\u6708\u4e2d\u75ab\u60c5\u8f03\u70ba\u5287\u70c8\uff09\u3001\u4f01\u696d\u57f7\u884c\u5728\u5bb6\u8fa6\u516c\u8a08\u756b\u3002\u56e0\u6b64\u9019\u4e00\u5e74\u8207\u53bb\u5e74\u76f8\u4f3c\uff0c\u5c45\u5bb6\u8fa6\u516c\u5e36\u4f86\u4e86\u9f90\u5927\u7684\u6d88\u8cbb\u5546\u6a5f\uff0c\u3010\u5b85\u7d93\u6fdf\u3011\u4ecd\u662f\u4eca\u5e74\u5404\u5bb6\u7522\u696d\u7684\u91cd\u9ede\u8b70\u984c\u3002\u4ee5\u4e0b\u70ba 2021 <\/span>\u5e74 Google Search <\/span>\u4e0a\u5448\u73fe\u71b1\u9580\u6210\u9577\u7684\u7522\u54c1\u95dc\u9375\u5b57\uff1a<\/p>\n

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\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
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\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

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\n\u2462 \u5bb6\u96fb\uff1a\u96fb\u70e4\u76e4\u3001IH <\/span>\u7210\u3001\u6de8\u6c34\u5668\u3001\u6d17\u7897\u6a5f\u3001\u51b7\u51cd\u6a5f
\n\u2463<\/span>\u00a0 <\/span>\u670d\u98fe\u914d\u4ef6\uff1a<\/span>uniqlo \u5492\u8853\u8ff4\u6230\u3001<\/span>nike go flyease\u3001<\/span>the north face gucci\u3001<\/span>lego adidas\u3001\u9632\u8b77\u5916\u5957
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\n<\/span><\/p>\n

 <\/p>\n

\ud83c\udfec<\/span>\u00a0 2021<\/span>\u5e74\u7d42\u767e\u8ca8\u8cfc\u7269\u7bc0\u8da8\u52e2<\/strong><\/span><\/h3>\n

\u5728\u96d9 11 <\/span>\u7d50\u675f\u5f8c\uff0c\u7576\u4f60\u4ee5\u70ba\u53ef\u4ee5\u9b06\u4e00\u53e3\u6c23\u6642\uff0c\u5e74\u7d42\u767e\u8ca8\u8cfc\u7269\u7bc0\u5728\u9060\u65b9\u5c0d\u4f60\u63ee\u624b\u8aaa\uff1a\u300c\u73fe\u5728\u5c31\u60f3\u4f11\u606f\u7684\u8a71\uff0c\u662f\u4e0d\u662f\u592a\u5929\u771f\u4e86\u5462\u3002\u300d\u6b64\u6642\u52d9\u5fc5\u4e0a\u7dca\u767c\u689d\uff0c\u7acb\u5373\u5c55\u958b\u884c\u92b7\u898f\u5283\u5427\uff01<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u4f9d\u64da Google <\/span>\u884c\u92b7\u6578\u64da\u6307\u51fa\uff0c\u5373\u4f7f\u8655\u65bc\u75ab\u60c5\u4e4b\u4e0b\uff0c\u53f0\u7063\u767e\u8ca8\u516c\u53f8\u71df\u6536\u8868\u73fe\u71b1\u9580\u5b63\u7bc0\u4ecd\u5448\u73fe\u6210\u9577\u8da8\u52e2\uff0c2020 <\/span>\u5e74 8-10 <\/span>\u6708\u5e73\u5747\u5e74\u6210\u9577\u9ad8\u9054 11.3%<\/span>\uff01\u80fd\u5920\u6253\u9019\u9805\u4eae\u773c\u5f97\u6210\u7e3e\u7684\u5176\u4e2d\u4e00\u500b\u56e0\u7d20\uff0c\u4e5f\u662f\u4f86\u81ea\u65bc\u6211\u5011\u5728\u53bb\u5e74\u6d88\u8cbb\u5831\u544a\u63d0\u5230\u7684\u3010\u5be6\u9ad4\u901a\u8def APP<\/span>\u3011\u4f7f\u7528\u7387\u666e\u53ca\u4e26\u642d\u914d\u96fb\u5546\u5e73\u53f0\u6240\u63d0\u4f9b\u512a\u60e0\u65b9\u6848\uff0c\u662f\u523a\u6fc0\u8cb7\u6c23\u589e\u9577\u7684\u4e00\u5927\u4e3b\u56e0\u3002<\/p>\n

\u6b64\u5916\uff0c\u4eca\u5e74\u53f0\u7063\u653f\u5e9c\u70ba\u4e86\u632f\u8208\u7d93\u6fdf\u6240\u63a8\u51fa\u7684\u3010\u4e94\u500d\u632f\u8208\u5238\u3011\u65b9\u6848\uff0c\u4e5f\u8b93\u4eca\u5e74\u672b\u7684\u8cfc\u7269\u7bc0\u66f4\u52a0\u7cbe\u5f69\uff01\u5efa\u8b70\u9664\u4e86\u53ef\u518d\u6b21\u4f7f\u7528\u96d9 11 <\/span>\u7684\u4e09\u968e\u6bb5\u884c\u92b7\u898f\u5283\uff08\u6696\u8eab\u671f\u3001\u71b1\u9580\u671f\u8207\u56de\u6d41\u671f\uff09\u5916\uff0c\u4e5f\u5efa\u8b70\u91dd\u5c0d\u632f\u8208\u5238\u63d0\u51fa\u76f8\u95dc\u5ef6\u9577\u512a\u60e0\u65b9\u6848\u3002<\/p>\n

 <\/p>\n

\ud83d\ude80<\/span>\u00a0 2021 \u5e74\u8cfc\u7269\u7bc0 Google \u5ee3\u544a\u5fc5\u52dd<\/span><\/span><\/strong><\/h3>\n

Step1. <\/span>\u5efa\u7acb\u591a\u9805\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/span><\/p>\n

\u589e\u52a0\u66dd\u5149\u8f03\u5c11\u7684\u4e3b\u529b\u5546\u54c1 <\/span>\u7cfb\u7d71\u56e0\u63a1\u7528\u76e1\u91cf\u63d0\u9ad8\u50f9\u503c\u51fa\u50f9\u7b56\u7565\uff0c\u6bcf\u500b\u5546\u54c1\u7684 ROAS \u8868\u73fe\u7686\u4e0d\u540c\uff0c\u8acb\u67e5\u770b\u4e3b\u529b\u5546\u54c1\u66dd\u5149\u53ca\u82b1\u8cbb\u72c0\u614b\uff0c\u7368\u7acb\u62c9\u51fa\u4e26\u6574\u7406\u672a\u66dd\u5149\u6216\u662f\u66dd\u5149\u904e\u4f4e\u7684\u4e3b\u529b\u7522\u54c1\uff0c\u70ba\u5176\u88fd\u4f5c\u65b0\u7cfb\u5217\u7684\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u3002<\/span><\/p>\n

Step2. \u5efa\u7acb\u5b63\u7bc0\u6027\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/span><\/p>\n

\u6975\u5927\u5316\u5ee3\u544a\u6d3b\u52d5\u6210\u6548<\/span>Q4 \u70ba\u8cfc\u7269\u65fa\u5b63\uff0c\u9664\u4e86\u589e\u52a0\u5e73\u6642 always on \u7684\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\uff0c\u4e5f\u8acb\u984d\u5916\u5efa\u7acb\u5169\u500d\u7684\u5b63\u7bc0\u6027\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u3002\u4ee5\u4e0b\u70ba\u57f7\u884c\u8a2d\u5b9a\u7684\u6ce8\u610f\u4e8b\u9805\uff1a<\/p>\n

\u2460 \u5b63\u7bc0\u6027\u6a94\u671f\u53ef\u80fd\u53ea\u6709\u77ed\u77ed\u7684\u524d\u5f8c 2-4 \u9031\uff0c\u70ba\u4e86\u76e1\u91cf\u9054\u5230\u9810\u671f\u7684\u6548\u679c\uff0c\u7368\u7acb\u9810\u7b97\u4e26\u96c6\u4e2d\u5b78\u7fd2\uff0c\u53ef\u907f\u514d\u91cd\u9ede\u6642\u6bb5\u88ab\u58d3\u7e2e\u3002
\n\u2461 \u6a5f\u5668\u5b78\u7fd2\u6b77\u7a0b\u4e2d\uff0c\u820a\u5ee3\u544a\u6d3b\u52d5\u52a0\u5165\u65b0\u7684\u6587\u6848\u8207\u95dc\u9375\u5b57\uff0c\u7cfb\u7d71\u4ecd\u7136\u6703\u4ee5\u904e\u53bb\u5b78\u7fd2\u4f73\u7684\u6587\u6848\u8207\u95dc\u9375\u5b57\u512a\u5148\u66dd\u5149\u3002\u56e0\u6b64\uff0c\u70ba\u4e86\u63d0\u9ad8\u66dd\u5149\u6bd4\u91cd\uff0c\u5efa\u8b70\u5efa\u7acb\u65b0\u5b63\u7bc0\u6027\u5ee3\u544a\u6d3b\u52d5\u3002
\n\u2462 \u5b63\u7bc0\u6027\u5ee3\u544a\u6d3b\u52d5\u6587\u6848\u3001\u95dc\u9375\u5b57\u8207 always on \u7684\u5ee3\u544a\u6d3b\u52d5\u4e0d\u540c\u3001\u5230\u9054\u9801\u9762\u4e0d\u4e00\u6a23\u3001\u6240\u8868\u73fe\u7684 ROAS \u4e5f\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\u5efa\u8b70\u55ae\u7368\u5efa\u7acb\u3002<\/p>\n

Step3. \u5efa\u7acb\u641c\u5c0b\u5ee3\u544a\u5171\u7528\u9810\u7b97<\/span><\/strong><\/p>\n

\u6975\u7dfb\u5316\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u7684\u904b\u7528<\/span>\u5c07\u76f8\u4f3c\u7522\u54c1\u5206\u985e\u7684\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u70ba\u4e00\u5305\u5171\u7528\u9810\u7b97\uff0c\u4e26\u8b93\u7cfb\u7d71\u81ea\u52d5\u512a\u5316\u5206\u914d\u3002<\/p>\n

\n

\u26a0\ufe0f<\/span>\u00a0 \u6ce8\u610f\u4e8b\u9805\uff1a\u5efa\u8b70\u5c07\u7121\u6cd5\u5b8c\u6574\u6295\u905e\u9810\u7b97\u7684\u5ee3\u544a\u6d3b\u52d5\u5b8c\u6574\u512a\u5316\uff0c\u4e26\u4e14\u907f\u514d\u8b93\u6210\u6548\u597d\u7684\u5ee3\u544a\u6d3b\u52d5\u53d7\u5230\u9810\u7b97\u9650\u5236\u3002<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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