{"id":8899,"date":"2021-11-01T11:00:23","date_gmt":"2021-11-01T03:00:23","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8899"},"modified":"2023-07-28T11:29:16","modified_gmt":"2023-07-28T03:29:16","slug":"ga4-compare-to-ga3","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-compare-to-ga3\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565\ud83e\uddd1\u200d\ud83d\udcbb"},"content":{"rendered":"<p>\u5982\u679c\u4f60\u66fe\u7d93\u4f7f\u7528\u904e Google Analytics \uff0c\u4e5f\u60f3\u4e86\u89e3\u6700\u65b0\u7248 Google Analytics 4 \u7684\u65b0\u529f\u80fd\u8207\u4e00\u822c\u901a\u7528\u7248\u7684\u5dee\u5225\u662f\u4ec0\u9ebc\uff0c\u90a3\u9019\u7bc7\u6587\u7ae0\u5c31\u76f8\u7576\u9069\u5408\u4f60\uff0c\u672c\u6587\u5c07\u900f\u904e\u591a\u9762\u5411\u7684\u6bd4\u8f03\u5dee\u7570\u4ee5\u53ca\u9ede\u51fa\u65b0\u7248\u7279\u8272\uff0c\u5e6b\u52a9\u4f60\u5feb\u901f\u4e86\u89e3 GA4 \u9019\u500b\u65b0\u5de5\u5177\u6709\u54ea\u4e9b\u90e8\u5206\u503c\u5f97\u95dc\u6ce8\u8207\u4f7f\u7528\ud83d\udcab<\/p>\n<hr \/>\n<blockquote><p>\ud83d\udd0a\u7dca\u6025\u901a\u77e5\uff01<strong><span style=\"color: #eb7a77;\">\u81ea 2023.7.1 \u8d77\uff0c\u901a\u7528\u7248 GA \u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a<br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u65b0\u7248 GA4 \u56db\u5927\u529f\u80fd\u7279\u8272\u6539\u8b8a<\/strong><\/span><\/h3>\n<p>\u6211\u5011\u5c07\u4ee5\u5927\u5bb6\u5728\u904b\u7528 GA \u6642\u5e38\u6703\u4f7f\u7528\u5834\u666f\uff0c\u6574\u7406\u6210\u56db\u5927\u4e3b\u8981\u529f\u80fd\u7279\u8272\u7684\u6539\u8b8a\u63d0\u4f9b\u53c3\u8003\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1765 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/Google-Analytics-4P-\u7c21\u4ecb-1024x531.png\" alt=\"\" width=\"1024\" height=\"531\" \/><\/p>\n<ol>\n<li><strong><span style=\"color: #3a8181;\">\u8de8\u5e73\u53f0\u6578\u64da\u641c\u96c6<\/span><\/strong>\uff1a\u4ee5\u5f80\u4f7f\u7528\u901a\u7528\u7248\u5728\u540c\u4e00\u4f4d\u4f7f\u7528\u8005\u8de8\u88dd\u7f6e\u9032\u5165\u5230\u540c\u500b\u5b98\u7db2\u6642\uff0c\u6703\u88ab\u8fa8\u8a8d\u662f\u4e0d\u540c\u4eba\uff0c\u4f46 GA4 \u53ef\u4ee5\u8fa8\u8b58\u540c\u4e00\u4f4d\u4f7f\u7528\u8005\uff0c\u4f7f\u7528\u4e0d\u540c\u88dd\u7f6e\u700f\u89bd\u7db2\u7ad9\u6642\u7d00\u9304\u662f\u540c\u4e00\u500b User ID\u3002<\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u9867\u5ba2\u65c5\u7a0b\u5206\u6790<\/strong><\/span>\uff1aGA4 \u7684\u5831\u8868\u662f\u4ee5\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u4f5c\u70ba\u51fa\u767c\u9ede\uff0c\u5f9e\u5ba2\u6236\u958b\u767c\u3001\u7db2\u7ad9\u53c3\u8207\u4e92\u52d5\u3001\u76c8\u5229\u4ee5\u53ca\u56de\u8a2a\u76f8\u95dc\u5831\u8868\u7d44\u6210\uff0c\u6574\u9ad4\u4f86\u8aaa\u662f\u4ee5\u4f7f\u7528\u8005\u9032\u7ad9\u5230\u672a\u4f86\u7559\u5b58\u56de\u8a2a\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u56e0\u6b64\u5f88\u9069\u5408\u7528\u4f86\u5206\u6790\u9867\u5ba2\u65c5\u7a0b\u3002<\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u5927\u91cf\u6574\u5408\u6307\u6a19\u8207\u7dad\u5ea6<\/strong><\/span>\uff1a\u76f8\u8f03\u65bc GA \u901a\u7528\u7248\u5927\u5bb6\u719f\u6089\u7684\u4e00\u4e9b\u540d\u8a5e\uff0c\u4f8b\u5982\uff1a\u8df3\u51fa\u7387\u3001\u5e73\u5747\u5de5\u4f5c\u968e\u6bb5\u6642\u9593\u9577\u5ea6\u7b49\u7b49\uff0c\u65b0\u7248 GA4 \u505a\u4e86\u4e00\u4e9b\u540d\u8a5e\u5b9a\u7fa9\u4e0a\u7684\u8abf\u6574\uff0c\u4f46\u908f\u8f2f\u8207\u6982\u5ff5\u4e0a\u548c\u901a\u7528\u7248\u985e\u4f3c\uff0c\u5c11\u90e8\u5206\u6307\u6a19\u8207\u7dad\u5ea6\u662f\u5168\u65b0\u540d\u8a5e\u3002<\/li>\n<li><strong><span style=\"color: #3a8181;\">\u9810\u6e2c\u4f7f\u7528\u8005\u884c\u70ba<\/span><\/strong>\uff1a\u85c9\u7531\u4e00\u5b9a\u540d\u55ae\u7684\u7d2f\u7a4d\u5f8c\uff0c\u642d\u914d GA4 \u6a5f\u5668\u5b78\u7fd2\u7684\u529f\u80fd\uff0c\u53ef\u4ee5\u9810\u6e2c\u672a\u4f86\u6703\u8cfc\u8cb7\u8207\u6d41\u5931\u7684\u540d\u55ae\uff0c\u5c0d\u65bc\u884c\u92b7\u4eba\u4f86\u8aaa\u53ef\u8aaa\u662f\u4e00\u5927\u79d8\u5bc6\u6b66\u5668\uff01<\/li>\n<\/ol>\n<h3><span style=\"color: #eb7a77;\"><strong>\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA \u6bd4\u8f03<\/strong><\/span><\/h3>\n<p>\u8b93\u6211\u5011\u7528\u4e00\u5f35\u5716\u5feb\u901f\u4e86\u89e3\u65b0\u7248 GA4 \u4ee5\u53ca\u901a\u7528\u7248\u7684\u5dee\u7570\u26a1\ufe0f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1766 \" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u65b0\u820a\u7248\u672c-Google-Analytics-\u6bd4\u8f03-1024x531.png\" alt=\"\" width=\"937\" height=\"486\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">GA4 \u4ee3\u78bc\u57cb\u8a2d\u5dee\u7570<\/span><\/strong><\/h3>\n<p>GA4 \u7684\u4ee3\u78bc\u57cb\u8a2d\u4e0a\uff0c\u6982\u5ff5\u8207\u901a\u7528\u7248\u5927\u81f4\u76f8\u540c\uff0c\u50c5\u5728 GA4 \u5f8c\u53f0\u64cd\u4f5c\u7a0d\u6709\u4e0d\u540c\uff0c\u5340\u5206\u70ba\u4e09\u7a2e\u57cb\u8a2d\u65b9\u5f0f\uff1a<\/p>\n<ol>\n<li><strong><span style=\"color: #3a8181;\">\u76f4\u63a5\u57cb\u8a2d<\/span><\/strong>\uff1a\u63d0\u4f9b\u539f\u59cb\u78bc\u8acb\u5de5\u7a0b\u5e2b\u57cb\u8a2d\u7db2\u7ad9\u4e0a\uff0c\u6700\u50b3\u7d71\u7684\u65b9\u6cd5\uff0c\u76f8\u5c0d\u4e5f\u6bd4\u8f03\u82b1\u6642\u9593\u3002<\/li>\n<li><span style=\"color: #3a8181;\"><strong>GTM<\/strong><\/span>\uff1a\u81ea\u884c\u4f7f\u7528 GTM \u505a\u8ffd\u8e64\uff0c\u82e5\u4e0d\u78ba\u5b9a GTM \u5982\u4f55\u4f7f\u7528\uff0c\u53ef\u53c3\u8003 GTM \u7cfb\u5217\u6587\u7ae0\u3002<\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u900f\u904e\u901a\u7528\u7248<\/strong><\/span>\uff1a\u5982\u679c\u4f60\u7684 GA \u662f\u6709 gtag.js (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7548399?hl=zh-Hant\">\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc<\/a>)\uff0c\u5c31\u53ef\u4ee5\u900f\u904e\u5728\u901a\u7528\u7248\u76f4\u63a5\u4e32\u6d41\u65b9\u5f0f\u5b8c\u6210\uff0c\u65b9\u6cd5\u5982\u4e0b\uff1a<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1721 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/09\/\u622a\u5716-2021-09-29-\u4e0b\u53485-1024x376.png\" alt=\"\" width=\"1024\" height=\"376\" \/>\u9ede\u9078\u9032\u53bb\u5f8c\uff0c\u53ea\u9700\u8981\u628a GA4 \u7684\u4e00\u4e32 G-XXXXX \u7684\u8a55\u4f30 ID \u8cbc\u4e0a\u5373\u53ef\u3002<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1724 \" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/09\/\u622a\u5716-2021-09-29-\u4e0b\u53487.23.47-1024x236.png\" alt=\"\" width=\"802\" height=\"185\" \/>\u4f46\u4ee5\u4e0a\u65b9\u5f0f\u4e26\u4e0d\u5305\u542b\u57cb\u8a2d\u8f49\u63db\u50f9\u503c\uff0c\u82e5\u9700\u8981\u57cb\u8a2d\u8f49\u63db\u50f9\u503c\u53ef\u4ee5\u53c3\u8003\u6b64<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce\">\u6587\u4ef6<\/a>\uff0c\u4e26\u63d0\u4f9b\u5de5\u7a0b\u5e2b\u9032\u884c\u57cb\u8a2d\u56c9\uff01<\/li>\n<\/ol>\n<h3><strong><span style=\"color: #eb7a77;\">\u5831\u8868\u8207\u4ecb\u9762\u6539\u8b8a<\/span><\/strong><\/h3>\n<ol>\n<li><strong><span style=\"color: #3a8181;\">\u5c0e\u89bd\u5217<\/span><\/strong>\uff1a\u4f4d\u65bc\u5de6\u5074\u76f4\u63a5\u660e\u767d\u689d\u5217\u51fa\u56db\u5927\u9805\u4e3b\u984c\uff0c\u5305\u542b\uff1a\u300c\u5831\u8868\u300d\u300c\u63a2\u7d22\u300d\u300c\u5ee3\u544a\u300d\u300c\u8a2d\u5b9a\u300d\uff0c\u4ee5\u5831\u8868\u800c\u8a00\uff0c\u5716\u4e0a\u5305\u542b\u5373\u6642\u5831\u8868\u3001\u751f\u547d\u9031\u671f\u5831\u8868\u4ee5\u53ca\u4f7f\u7528\u8005\u5831\u8868\uff0c\u76f8\u8f03\u65bc\u4ee5\u524d\u901a\u7528\u7248\u672c\u66f4\u7c21\u6f54\u4e86\u4e9b\uff0c\u9810\u8a2d\u53ea\u6709\u653e\u4e0a\u4e00\u4e9b\u57fa\u790e\u5831\u8868\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1758 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-25-\u4e0b\u53482.40.43-1024x395.png\" alt=\"\" width=\"1024\" height=\"395\" \/><\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u641c\u5c0b\u6b04\u4f4d<\/strong><\/span>\uff1a\u5728\u6700\u4e0a\u65b9\u7684\u4e00\u689d\u641c\u5c0b\u6b04\u4f4d\uff0c\u53ef\u4ee5\u76f4\u63a5\u5728\u9019\u500b\u5730\u65b9\u627e\u904e\u53bb\u700f\u89bd\u904e\u7684\u5831\u8868\uff0c\u4e5f\u53ef\u4ee5\u91dd\u5c0d\u7279\u5b9a\u554f\u984c\u76f4\u63a5\u5728\u9019\u500b\u5730\u65b9\u8a62\u554f\uff0c\u4f8b\u5982\uff1a\u300c\u6536\u76ca\u6700\u9ad8\u7684\u5546\u54c1\u3001\u54ea\u5e7e\u5929\u7684\u4f7f\u7528\u8005\u6700\u591a&#8230;\u300d\u7b49\u7b49\uff0c\u7b46\u8005\u89ba\u5f97\u9019\u529f\u80fd\u96d6\u7136\u4ecd\u4e0d\u5b8c\u6574\uff0c\u4f46\u9084\u662f\u53ef\u4ee5\u6e2c\u8a66\u770b\u770b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759 \" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-25-\u4e0b\u53483.21.07-1024x410.png\" alt=\"\" width=\"901\" height=\"361\" \/><\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u7de8\u8f2f\u6bd4\u8f03\u9805\u76ee<\/strong><\/span>\uff1a\u9ede\u64ca\u53f3\u5074\u8a18\u4e8b\u672c\u7684 icon\uff0c\u5c31\u6703\u8df3\u51fa\u53f3\u908a\u6b04\u4f4d\uff0c\u985e\u4f3c\u7be9\u9078\u5668\u7684\u529f\u80fd\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u5728\u5176\u4e2d\u81ea\u884c\u9078\u64c7\u6bd4\u8f03\u9805\u76ee\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1760 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-25-\u4e0b\u53484.10.34-1024x374.png\" alt=\"\" width=\"1024\" height=\"374\" \/><\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u5831\u8868\u5206\u4eab<\/strong><\/span>\uff1a\u9ede\u64ca\u5206\u4eab\u7684 icon\uff0c\u53ef\u4ee5\u5206\u4eab\u9023\u7d50\u7d66\u6709\u6b0a\u5b58\u53d6\u9019\u9805\u8cc7\u6e90\u7684\u4eba\u67e5\u770b\u3002<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1762 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-25-\u4e0b\u53484.15.18-1024x381.png\" alt=\"\" width=\"1024\" height=\"381\" \/><\/li>\n<li><strong><span style=\"color: #3a8181;\">\u6df1\u5165\u5206\u6790<\/span><\/strong>\uff1a\u9019\u500b\u529f\u80fd\u6703\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u4ee5\u53ca\u4f60\u8a2d\u5b9a\u7684\u689d\u4ef6\u4f86\u5e6b\u52a9\u89e3\u8b80\u8207\u5206\u6790\u8cc7\u6599\uff0c\u5b83\u8ddf\u7b2c\u4e8c\u9ede\u63d0\u5230\u7684\u641c\u5c0b\u6b04\u4f4d\u554f\u984c\u4e5f\u662f\u9023\u52d5\u7684\uff0c\u5982\u679c\u6709\u76f8\u5c0d\u61c9\u53ef\u627e\u5230\u7684\u7b54\u6848\u5c31\u6703\u986f\u793a\u5728\u6df1\u5165\u5206\u6790\u4e2d\u3002<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1763 \" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-25-\u4e0b\u53484.21.27-1024x435.png\" alt=\"\" width=\"940\" height=\"399\" \/><\/li>\n<\/ol>\n<h3><strong><span 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