{"id":8901,"date":"2021-11-04T11:00:08","date_gmt":"2021-11-04T03:00:08","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8901"},"modified":"2023-07-28T11:29:22","modified_gmt":"2023-07-28T03:29:22","slug":"ga4-google-signal","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-google-signal\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u5fc5\u5099\u555f\u7528\uff01\u8a8d\u8b58 GA4 google \u4fe1\u865f\u26a1\ufe0f"},"content":{"rendered":"<p>\u5728\u65b0\u7248 GA4 \u4e2d\u76f8\u5c0d GA3 \u88e1\u9762\u6700\u7279\u6b8a\u7684\u4e00\u9ede\uff0c\u5c31\u662f GA4 \u53ef\u4ee5\u505a\u5230\u8de8\u88dd\u7f6e\u7684\u6578\u64da\u8ffd\u8e64\uff0c\u9019\u9700\u8981\u900f\u904e\u555f\u52d5 GA4 \u7684 Google \u4fe1\u865f\u624d\u80fd\u505a\u5230\uff0c\u56e0\u6b64\u9019\u7bc7\u6587\u7ae0\u5c31\u4f86\u804a\u804a\u4ec0\u9ebc\u662f Google \u4fe1\u865f\u5427 \ud83d\ude4c\ud83c\udffb<\/p>\n<hr \/>\n<blockquote><p>\ud83d\udd0a\u7dca\u6025\u901a\u77e5\uff01<strong><span style=\"color: #eb7a77;\">\u81ea 2023.7.1 \u8d77\uff0c\u901a\u7528\u7248 GA \u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a<br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40 \u4ec0\u9ebc\u662f Google \u4fe1\u865f (Google Signal) \uff1f<\/strong><\/span><\/h3>\n<p>\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u85c9\u7531 Google Signal \u4f86\u8b58\u5225\u4f7f\u7528\u8005\u5728\u7db2\u7ad9\u4e0a\u7684\u5404\u7a2e\u884c\u70ba\uff0c\u9019\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u52a0\u6e05\u6670\u7684\u4e86\u89e3\u4f7f\u7528\u8005\u5168\u8c8c\uff0c\u540c\u6642\u9019\u500b\u529f\u80fd\u4e5f\u4e0d\u6703\u5411\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u4efb\u4f55\u80fd\u5920\u8b58\u5225\u500b\u4eba\u8eab\u4efd\u7684\u8a0a\u606f\uff0c\u4f46\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u4e86\u89e3\u4e09\u500b\u90e8\u5206\uff1a<\/p>\n<ol>\n<li><span style=\"color: #3a8181;\">\u4e86\u89e3\u5728\u8de8\u88dd\u7f6e\u8207\u8de8\u5e73\u53f0\u7684\u4f7f\u7528\u8005\u884c\u70ba\u3002<\/span><\/li>\n<li><span style=\"color: #3a8181;\">\u6536\u96c6\u4f7f\u7528\u8005\u53d7\u773e\u7279\u5fb5\u548c\u8208\u8da3\u7684\u984d\u5916\u8a0a\u606f\u3002<\/span><\/li>\n<li><span style=\"color: #3a8181;\">\u900f\u904e\u4f7f\u7528\u8005\u7684\u8de8\u88dd\u7f6e\u884c\u70ba\u6216\u4f7f\u7528\u8005\u7279\u5fb5\u3001\u8208\u8da3\u985e\u5225\u5efa\u7acb\u518d\u884c\u92b7\u540d\u55ae\u3002<\/span><\/li>\n<\/ol>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\ude46\u200d\u2640\ufe0f \u958b\u555f Google Signal \u6709\u4ec0\u9ebc\u597d\u8655<\/span><\/strong><\/h3>\n<ol>\n<li>\u900f\u904e User-id \u4e32\u8d77\u66f4\u591a\u7684\u4f7f\u7528\u8005\u8cc7\u6599\uff0c\u540c\u6642\u8490\u96c6\u4f7f\u7528\u8005\u884c\u70ba\u76f8\u95dc\u6578\u64da\uff0c\u5305\u542b\u533f\u540d\u7684\u4f7f\u7528\u8005\u5b9a\u4f4d\u7d00\u9304\u3001Google \u641c\u5c0b\u3001YouTube \u641c\u5c0b\u8207\u89c0\u770b\u8a18\u9304\u4ee5\u53ca Google \u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u7684\u76f8\u95dc\u8cc7\u6599\u3002<\/li>\n<li>\u900f\u904e user-id \u53ef\u4ee5\u9032\u4e00\u6b65\u5224\u5225\u4e0d\u540c\u88dd\u7f6e\u4e0a\u540c\u4e00\u4f4d\u4f7f\u7528\u8005\uff0c\u6709\u5225\u65bc\u4ee5\u5f80\u7684\u7121\u6cd5\u8ffd\u8e64\u540c\u4e00\u4f4d\u4f7f\u7528\u8005\u4f7f\u7528\u4e0d\u540c\u88dd\u7f6e\u3002<\/li>\n<li>\u53ef\u4ee5\u628a\u6574\u7406\u904e\u7684\u8cc7\u6599\u6240\u63d0\u4f9b\u7684\u540d\u55ae\uff0c\u7528\u65bc Google Ads\uff0c\u53ef\u4ee5\u505a\u5230\u8de8\u88dd\u7f6e\u7684\u5411\u6bcf\u500b\u4f7f\u7528\u8005\u767c\u9001\u500b\u4eba\u5316\u7684\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/li>\n<\/ol>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd87 \u8207\u5176\u4ed6 Google \u7522\u54c1\u5171\u7528\u8cc7\u6599<\/span><\/strong><\/h3>\n<p>\u555f\u7528 Google \u4fe1\u865f\u4e4b\u5f8c\uff0c\u8cc7\u6599\u4e0d\u6703\u56e0\u6b64\u8207\u5176\u4ed6 Google \u7522\u54c1\u5171\u7528\uff0c\u5171\u7528\u8207\u5426\u53d6\u6c7a\u65bc\u4f60\u7684 GA \u5206\u6790\u5e33\u6236\u7684\u8cc7\u6599\u5171\u7528\u548c\u7522\u54c1\u9023\u7d50\u8a2d\u5b9a\u3002<br \/>\n\ud83d\udcad \u8a73\u7d30\u53ef\u4ee5\u53c3\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/7532985?hl=zh-Hant#zippy=%2C%E6%9C%AC%E6%96%87%E5%85%A7%E5%AE%B9\">\u555f\u7528 Google \u4fe1\u865f<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1741 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-19-\u4e0b\u534810.33.52-1024x430.png\" alt=\"\" width=\"1024\" height=\"430\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd27 \u5982\u4f55\u8a2d\u5b9a Google Signal<\/span><\/strong><\/h3>\n<p>\u8a2d\u5b9a Google Signal \u7684\u65b9\u5f0f\u76f8\u7576\u7c21\u55ae\uff0c\u5206\u70ba\u5169\u500b\u6b65\u9a5f\u5982\u4e0b\uff1a<\/p>\n<p><strong><span style=\"color: #3a8181;\">Step 1.<\/span> <\/strong>\u5728\u7ba1\u7406\u4ecb\u9762\u5230 GA4 \u8cc7\u6e90\u5c64\u7d1a\u5e95\u4e0b\u627e\u5230\u8cc7\u6599\u8a2d\u5b9a\u7684\u8cc7\u6599\u641c\u96c6\uff0c\u9ede\u958b\u5c31\u6703\u770b\u5230\u555f\u7528 Google \u4fe1\u865f\u8cc7\u6599\u641c\u96c6\uff0c\u4e26\u9ede\u9078\u300c\u958b\u59cb\u4f7f\u7528\u300d\u3002<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1742 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-19-\u4e0b\u534810.03.53-1024x458.png\" alt=\"\" width=\"1024\" height=\"458\" \/><\/p>\n<p><strong><span style=\"color: #3a8181;\">Step 2.<\/span> <\/strong>\u9ede\u9078\u7e7c\u7e8c\u4e26\u555f\u7528\u5c31\u5b8c\u6210\u56c9\uff01<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1743 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/10\/\u622a\u5716-2021-10-19-\u4e0b\u534810.04.05-1024x495.png\" alt=\"\" width=\"1024\" height=\"495\" \/><\/p>\n<p>\u76f8\u4fe1\u7d93\u7531\u4e0a\u8ff0 Google Signal \u7684\u4ecb\u7d39\uff0c\u4f60\u4e00\u5b9a\u4e5f\u958b\u59cb\u4e86\u89e3\u9019\u500b\u529f\u80fd\u7684\u597d\u8655\u8207\u5f37\u5927\uff0c\u56e0\u6b64\u4e8b\u4e0d\u5b9c\u9072\u99ac\u4e0a\u5c07\u5b83\u958b\u555f\u5427\uff01\u5982\u679c\u4f60\u60f3\u77e5\u9053\u66f4\u591a\u6216\u662f\u9700\u8981\u9867\u554f\u8207\u4f60\u804a\u804a\u5728\u7db2\u7ad9\u5206\u6790\u6216 GA4 \u4e0a\u78b0\u5230\u7684\u554f\u984c\uff0c\u4e5f\u6b61\u8fce\u8207\u6211\u5011\u806f\u7e6b\uff1a\uff09<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\ud83d\udccc \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-compare-to-ga3\/\">\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/website-analysis-solution?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280-GA.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u52a0\u6e05\u6670\u7684\u4e86\u89e3\u4f7f\u7528\u8005\u5168\u8c8c \ud83e\uddec<\/p>\n","protected":false},"author":1,"featured_media":8997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[560],"tags":[519,211],"class_list":["post-8901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-ga4","tag-google-signals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u7db2\u7ad9\u5206\u6790\u3011\u5fc5\u5099\u555f\u7528\uff01\u8a8d\u8b58 GA4 google \u4fe1\u865f\u26a1\ufe0f - iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u5728\u65b0\u7248 GA4 \u4e2d\u76f8\u5c0d GA3 \u88e1\u9762\u6700\u7279\u6b8a\u7684\u4e00\u9ede\uff0c\u5c31\u662f GA4 \u53ef\u4ee5\u505a\u5230\u8de8\u88dd\u7f6e\u7684\u6578\u64da\u8ffd\u8e64\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u85c9\u7531 Google Signal \u4f86\u8b58\u5225\u4f7f\u7528\u8005\u5728\u7db2\u7ad9\u4e0a\u7684\u5404\u7a2e\u884c\u70ba\uff0c\u9019\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u52a0\u6e05\u6670\u7684\u4e86\u89e3\u4f7f\u7528\u8005\u5168\u8c8c\uff0c\u540c\u6642\u9019\u500b\u529f\u80fd\u4e5f\u4e0d\u6703\u5411\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u4efb\u4f55\u80fd\u5920\u8b58\u5225\u500b\u4eba\u8eab\u4efd\u7684\u8a0a\u606f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-google-signal\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" 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