{"id":8904,"date":"2021-11-02T11:00:30","date_gmt":"2021-11-02T03:00:30","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8904"},"modified":"2021-11-03T12:01:10","modified_gmt":"2021-11-03T04:01:10","slug":"news-2021-10-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-10-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u5341\u6708\u7522\u54c1\u66f4\u65b0 \ud83c\udf83"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\">\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e09\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u3010\u8cfc\u7269\u5ee3\u544a\u3011\u5ba3\u5e03\u7684\u53e3\u7f69\u653f\u7b56\u7570\u52d5\u3001\u3010\u5f71\u97f3\u5ee3\u544a\u3011\u5e36\u4f86\u7684 Video Reach Campaigns \u5ee3\u544a\u683c\u5f0f\u5347\u7d1a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u65b0\u589e\u7684\u4e92\u52d5\u6536\u8996\u8f49\u63db\u6307\u6a19\uff0c\u4ee5\u53ca\u8207\u3010\u6210\u6548\u8861\u91cf\u3011\u76f8\u95dc\u7684\u5340\u57df\u5ee3\u544a\u66f4\u65b0\u3002<\/p>\n<\/blockquote>\n<p>\u9019\u9031\u9032\u5165\u6dbc\u6dbc\u7684\u971c\u964d\uff5e\u5feb\u62ab\u4e0a\u5927\u8863\u3001\u6e96\u5099\u4e00\u676f\u6eab\u6696\u7684\u98f2\u54c1\uff0c\u8ddf\u8457 iSPOTer \u4e00\u8d77\u4f86\u95b1\u8b80 Google Ads \u5341\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u70ba\u8166\u888b\u88dc\u8db3\u6eff\u6eff\u7684\u77e5\u8b58\u71b1\u91cf\u5427\ud83c\udf1f<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\">\ud83d\udecd \u8cfc\u7269\u5ee3\u544a<\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u8cfc\u7269\u5ee3\u544a&amp;Merchant Center \u9b06\u7d81\u53e3\u7f69\u76f8\u95dc\u653f\u7b56<\/strong><\/span><\/p>\n<p>2019-2020 \u5e74 COVID-19 \u8086\u8650\uff0c\u57fa\u65bc\u516c\u5171\u885b\u751f\u5b89\u5168\u8003\u91cf\u4e0b\uff0c\u70ba\u4e86\u9632\u6b62\u6feb\u8cb7\u60c5\u5f62\u3001\u5c07\u53e3\u7f69\u4f7f\u7528\u6b0a\u512a\u5148\u8b93\u8207\u9ad8\u9700\u6c42\u8005\uff08\u5982\uff0c\u91ab\u8b77\u3001\u6e05\u6f54\u4eba\u54e1\u3001\u822a\u7a7a\u696d\u8005\u2026\u2026\u7b49\u3002\uff09\uff0cGoogle \u7981\u6b62\u5546\u5bb6\u5728\u806f\u64ad\u7db2\u4e0a\u5ba3\u50b3\u53e3\u7f69\u8ca9\u552e\u8cc7\u8a0a\u3002<\/p>\n<p>\u4f46\u96a8\u8457\u75ab\u60c5\u9010\u6f38\u7de9\u548c\uff0cGoogle \u65bc 9 \u6708\u5ba3\u5e03\uff0c\u5c07\u958b\u653e\u5546\u5bb6\u5728 Google \u8cfc\u7269\u5ee3\u544a\u548c\u514d\u8cbb\u7522\u54c1\u8cc7\u8a0a\uff08Free Listing\uff09\u4e2d\u5c55\u793a N95 \u53e3\u7f69\uff08\u76ee\u524d\u50c5\u958b\u653e\u7f8e\u570b\uff09\u3001KN95\u3001FFP2 \u548c KF94 \u7b49\u7d93\u6838\u51c6\u7684\u985e N95 \u53e3\u7f69\uff08\u5168\u7403\u958b\u653e\uff09\u3002<\/p>\n<p>\u70ba\u4e86\u964d\u4f4e\u8ca9\u552e\u5192\u724c\u53e3\u7f69\u7684\u98a8\u96aa\uff0c\u5546\u5bb6\u548c\u4f9b\u61c9\u5546\u5fc5\u9808\u5148\u7533\u8acb\u8a31\u53ef\u8b49\u624d\u80fd\u4e0a\u67b6\u5546\u54c1\u3002\u7f8e\u570b\u5730\u5340\u4f7f\u7528\u8005\u53ef\u4ee5\u5728\u3010<a href=\"https:\/\/www.legitscript.com\/masks\/\">LegitScript<\/a>\u3011\u900f\u904e Project N5 \u7533\u8acb N95 \u53e3\u7f69\u4e0a\u67b6\u8a31\u53ef\uff1b\u5176\u4ed6\u5730\u5340\u4f7f\u7528\u5247\u53ef\u7533\u8acb\u985e N95 \u7f69\uff08KN95\u3001FFP2 \u548c KF94\uff09\u4e0a\u67b6\u8a31\u53ef\u3002\u26a0\ufe0f \u9700\u8981\u6ce8\u610f\u7684\u662f\uff1a\u82e5\u7533\u8acb\u672a\u901a\u904e\uff0c\u5546\u54c1\u4e00\u6a23\u7121\u6cd5\u5be9\u6838\u3001\u653e\u9001\u8cfc\u7269\u5ee3\u544a\u3002<\/p>\n<figure id=\"attachment_8914\" aria-describedby=\"caption-attachment-8914\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8914\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-8914\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/merchants\/answer\/10898385\">\u653f\u7b56\u66f4\u65b0<\/a>\u3001<a href=\"https:\/\/airtable.com\/shrYrHXAIxKCDWoWp\">\u4f9b\u61c9\u5546\u8a0a\u606f<\/a>\u3001<a href=\"https:\/\/www.legitscript.com\/masks\/\">LegitScript<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5f71\u97f3\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">Video Reach Campaigns \u5ee3\u544a\u683c\u5f0f\u5347\u7d1a<\/span><\/strong><\/p>\n<figure id=\"attachment_8913\" aria-describedby=\"caption-attachment-8913\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8913\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-8913\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5f71\u7247\u89f8\u53ca\u7387\u5ee3\u544a\u6d3b\u52d5\u6df7\u5408\u5ee3\u544a\u683c\u5f0f\uff08Video Reach Campaigns Efficient Reach Mix\uff09\u65bc\u4eca\u5e74\u5341\u6708\u6b63\u5f0f\u555f\u7528\uff0c\u5347\u7d1a\u5f8c\u7684\u5176\u512a\u9ede\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u53ef\u4f7f\u7528\u81ea\u52d5\u5316\u529f\u80fd\uff0c\u4e0d\u5fc5\u518d\u6191\u7a7a\u731c\u6e2c\u4f86\u5206\u914d\u9810\u7b97\u53ca\u624b\u52d5\u6700\u4f73\u5316\u3002<br \/>\n\u2461 VRC Efficient Reach Mix \u76ee\u524d\u5df2\u5728 Google Ads \u5ee3\u544a\u5f8c\u53f0\u76f4\u63a5\u8a2d\u5b9a\u3002<br \/>\n\u2462 \u4f7f\u7528 VRC \u5f8c\uff0cCPM \u5e73\u5747\u53ef\u4e0b\u964d 6%\uff1b\u5728\u76f8\u540c\u6210\u672c\u4e0b\uff0c\u53ef\u589e\u52a0 29~44% \u89f8\u53ca\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7041738?hl=zh-Hant\">\u900f\u904e\u5f71\u7247\u63a5\u89f8\u5ee3\u5927\u76ee\u6a19\u5c0d\u8c61\u4e26\u6253\u97ff\u77e5\u540d\u5ea6<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u591a\u5a92\u9ad4\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u591a\u5a92\u9ad4\u5ee3\u544a\u63a8\u51fa\u65b0\u6307\u6a19\uff1a\u4e92\u52d5\u6536\u8996\u8f49\u63db<\/span><\/strong><\/p>\n<figure id=\"attachment_8910\" aria-describedby=\"caption-attachment-8910\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8910\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-8910\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u66f4\u5168\u9762\u4e86\u89e3\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u5f71\u97ff\u529b\uff0cGoogle \u958b\u767c\u4e86\u3010\u4e92\u52d5\u6536\u8996\u8f49\u63db\u3011\u9019\u9805\u975e\u9ede\u64ca\u8f49\u63db\u6307\u6a19\u3002\u7576\u4f7f\u7528\u8005\u89c0\u770b\u5f71\u7247\u5ee3\u544a 10 \u79d2\u4f46\u672a\u8207\u4e4b\u4e92\u52d5\uff0c\u4e4b\u5f8c\u53c8\u5728\u524d\u5f80\u7db2\u7ad9\u4e0a\u5b8c\u6210\u8f49\u63db\u5f8c\uff0c\u7cfb\u7d71\u5c31\u6703\u5c07\u9019\u4e9b\u8f49\u63db\u7d0d\u5165\u8a08\u7b97\u3002\u66f4\u65b0\u5167\u5bb9\u7684\u6574\u7406\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u80fd\u66f4\u4e00\u81f4\u8a55\u4f30\u5ee3\u544a\u5728\u4e0d\u540c Google Ads \u7ba1\u9053\u7684\u6210\u6548\uff0c\u9084\u53ef\u4ee5\u8ffd\u8e64 TrueView \u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u3001\u5340\u57df\u5ee3\u544a\u6d3b\u52d5\u548c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u5e36\u4f86\u7684\u4e92\u52d5\u6536\u8996\u8f49\u63db\u3002<br \/>\n\u2461 \u5982\u679c\u60f3\u9032\u4e00\u6b65\u77ad\u89e3\u56de\u61c9\u5f0f\u591a\u9ad4\u5ee3\u544a\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\u7684\u50f9\u503c\uff1a\u53ef\u67e5\u770b\u3010\u6240\u6709\u8f49\u63db\u3011\u6b04\u3002<br \/>\n\u2192 \u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u4e92\u52d5\u6536\u8996\u8f49\u63db\u7684\u9810\u8a2d\u56de\u6eaf\u671f\u70ba\u4e09\u5929\u3002<br \/>\n\u2462 \u53ea\u8981\u5728\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u4e2d\u52a0\u5165\u5f71\u7247\uff0c\u5c31\u80fd\u4ee5\u76f8\u8fd1\u7684\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u5c07\u8f49\u63db\u7387\u63d0\u5347 5%\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10048752\">\u4e92\u52d5\u6536\u8996\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3419678\">\u6240\u6709\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9975738\">\u81ea\u52d5\u7522\u751f\u7684\u5f71\u7247<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6210\u6548\u8861\u91cf<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Local Campaigns \u5340\u57df\u5ee3\u544a\u653f\u7b56\u7570\u52d5<\/strong><\/span><\/p>\n<figure id=\"attachment_8911\" aria-describedby=\"caption-attachment-8911\" style=\"width: 4266px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8911\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4.png\" alt=\"\" width=\"4266\" height=\"3200\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4.png 4266w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-10-google-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 4266px) 100vw, 4266px\" \/><figcaption id=\"caption-attachment-8911\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5168\u7403\u5340\u57df\u5ee3\u544a\u6d3b\u52d5\uff08Local Campaigns \uff09\u7684\u9580\u6abb\u81ea 2021 \u5e74 Q4 \u958b\u59cb\u964d\u4f4e 50%\uff0c\u50f9\u683c\u8abf\u6574\u70ba NT$15000\uff08USD$500\u5143\uff09\/day\uff0c\u57f7\u884c\u81f3\u5c11 30 \u5929\uff0c\u6574\u7b46\u6d3b\u52d5\u9810\u7b97\u9700\u9054\u5230 NT$450,000\u3002\u66f4\u8a73\u7d30\u7684\u66f4\u65b0\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u9810\u7b97\u4e0d\u8b8a\u7684\u60c5\u6cc1\u4e0b\uff0c\u5ee3\u544a\u6d3b\u52d5\u8d70\u671f\u53ef\u4ee5\u7e2e\u77ed\uff0c\u6700\u5c11\u57f7\u884c\u6642\u9577 2 \u9031\u3002<br \/>\n\u2461 \u9700\u77ed\u671f\u5927\u91cf\u5e36\u4f86\u4eba\u6d41\uff0c\u5efa\u8b70\u9810\u7b97\u898f\u5283\u70ba NT$90,000\uff08USD$3,000\uff09\/day\uff0c\u6700\u5c11\u57f7\u884c 2 \u9031\u3002<br \/>\n\u2462 \u5ee3\u544a\u6d3b\u52d5\u7d50\u675f\u5f8c 30 \u5929\u518d\u6b21\u78ba\u8a8d\u6700\u7d42\u89aa\u81e8\u9580\u5e02\u5831\u544a\uff0c\u4ee5\u514d\u907a\u6f0f\u6301\u7e8c\u5230\u5e97\u7d2f\u7a4d\u7684\u6578\u91cf\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads 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