{"id":8919,"date":"2021-11-09T11:00:50","date_gmt":"2021-11-09T03:00:50","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8919"},"modified":"2021-11-03T17:15:12","modified_gmt":"2021-11-03T09:15:12","slug":"2021-google-ads-new-budget-reports","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-ads-new-budget-reports\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u9810\u7b97\u5831\u8868\u5168\u9762\u5347\u7d1a\uff1a\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u6307\u6a19\u5de5\u5177 \ud83c\udf1f"},"content":{"rendered":"
\n

\u672c\u6587\u5c07\u8981\u4f86\u8aaa\u660e 2021 <\/span>\u5e74\u5341\u6708\u7684\u65b0\u529f\u80fd\uff1aGoogle Ads <\/span>\u9810\u7b97\u5831\u8868\u589e\u52a0\u7684\u5168\u65b0\u6307\u6a19\uff01\u6587\u672b\u9084\u6709\u4e00\u9805\u5f69\u86cb\u5167\u5bb9\uff1a\u900f\u904e Google Ads <\/span>\u4e0b\u8f09\u767c\u7968\u3001\u4ed8\u6b3e\u6536\u64da\u6559\u5b78\u3002\u5982\u679c\u4f60\u662f\u5831\u8868\u611b\u7528\u8005\u6216\u662f\u7d93\u624b\u6536\u64da\u7684\u4eba\u54e1\uff0c\u8acb\u5feb\u4f86\u53c3\u8003\u672c\u7bc7\u6559\u5b78\u6307\u5357\u5427\uff01<\/p>\n

 <\/p><\/blockquote>\n

\n

<\/h3>\n

\ud83d\ude80 Google Ads \u9810\u7b97\u5831\u8868\u65b0\u589e\u4e09\u9805\u65b0\u6307\u6a19<\/strong><\/span><\/h3>\n

\u70ba\u4e86\u8b93\u5ee3\u544a\u7528\u6236\u66f4\u4e86\u89e3\u5982\u4f55\u5206\u914d Google Ads \u9810\u7b97\uff0cGoogle \u65bc\u8fd1\u671f\u5c07\u3010\u9810\u7b97\u5831\u8868\u3011\u9032\u884c\u5347\u7d1a\u3002\u65b0\u7248\u5831\u8868\u5167\u589e\u52a0\u4e86\u3010\u6bcf\u6708\u5ee3\u544a\u6d3b\u52d5\u652f\u51fa\u884c\u70ba\u3011\u7684\u5716\u8868\uff0c\u5354\u52a9\u4f7f\u7528\u8005\u77ad\u89e3\u6708\u5e95\u9810\u8a08\u8981\u652f\u4ed8\u591a\u5c11\u8cbb\u7528\uff0c\u4ee5\u53ca\u904e\u53bb\u3010\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u3011\u7684\u8b8a\u66f4\u5c0d\u6210\u6548\u548c\u652f\u51fa\u4e0a\u9650\u7684\u5f71\u97ff\u3002\u65b0\u7248\u9810\u7b97\u5831\u8868\u589e\u52a0\u7684\u6307\u6a19\u5982\u4e0b\uff1a<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460 \u6bcf\u65e5\u652f\u51fa\uff1a\u5728\u5ee3\u544a\u8f03\u6709\u53ef\u80fd\u7372\u5f97\u9ede\u64ca\u548c\u8f49\u63db\u7684\u65e5\u5b50\uff0c\u6700\u591a\u53ef\u80fd\u6703\u9054\u5230\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u7684\u5169\u500d\u3002
\n\u2461 \u5ee3\u544a\u6d3b\u52d5\u7684\u6bcf\u6708\u652f\u51fa\u4e0a\u9650<\/a>\uff1a\u6536\u53d6\u7684\u8cbb\u7528\u4e0d\u6703\u8d85\u904e\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u4e58\u4ee5\u55ae\u6708\u5e73\u5747\u5929\u6578\u7684\u91d1\u984d\u3002
\n\u2462 \u6bcf\u6708\u652f\u51fa\u9810\u6e2c\u3001\u81f3\u4eca\u7684\u8cbb\u7528\uff0c\u4ee5\u53ca\u4f7f\u7528\u8005\u5728\u9019\u6bb5\u671f\u9593\u6240\u505a\u7684\u9810\u7b97\u8b8a\u66f4\u3002<\/p>\n

\n

\ud83d\udcd5<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1a\u5e73\u5747\u6bcf\u65e5\u9810\u7b97<\/span><\/a><\/span>\u3001\u6bcf\u6708\u652f\u51fa\u4e0a\u9650<\/a>\u3001\u9810\u7b97\u5831\u8868<\/a><\/span><\/p>\n<\/blockquote>\n

<\/h3>\n

\ud83d\udcda\u3010\u88dc\u5145\u3011\u4e00\u5206\u9418\u6559\u5ba4\uff1a\u4e0b\u8f09\u4ed8\u6b3e\u6536\u64da\u6559\u5b78<\/strong><\/span><\/h3>\n

\u9664\u4e86\u4f7f\u7528\u9810\u7b97\u5831\u8868\uff0c\u300c\u4e0b\u8f09\u6536\u64da\u300d\u4e5f\u662f\u773e\u591a\u884c\u92b7\u4eba\u54e1\u7d93\u5e38\u6703\u9047\u898b\u7684\u554f\u984c\u3002\u4ee5\u4e0b\u5c07\u5206\u70ba\u4e09\u500b\u90e8\u5206\uff1a\u3010\u4e0b\u8f09\u767c\u7968\u6216\u5831\u8868\u5167\u5bb9\u3001\u4e0b\u8f09\u4ed8\u6b3e\u6536\u64da<\/span>\u548c\u67e5\u770b\u6bcf\u6708\u5e33\u55ae\u3011\u8aaa\u660e\uff0c\u8a72\u5982\u4f55\u900f\u904e Google Ads \u67e5\u770b\u6216\u662f\u4e0b\u8f09\u4e2d\u7684\u5e33\u55ae\u6216\u4ed8\u6b3e\u6536\u64da\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5148\u958b\u555f\u4f60\u7684 Google Ads \u5e33\u6236\uff0c\u8ddf\u8457\u4ee5\u4e0b\u6559\u5b78\u6b65\u9a5f\u57f7\u884c\u4efb\u52d9\u5427\uff01<\/p>\n

\ud83e\uddfe\u00a0 \u4e0b\u8f09\u767c\u7968\u6216\u5831\u8868\u5167\u5bb9<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
\n

\ud83d\udca1<\/span> \u6ce8\u610f\uff1a\u8981\u67e5\u770b\u5e33\u55ae\u3001\u5c0d\u5e33\u55ae\u548c\u7a05\u52d9\u6587\u4ef6\uff0c\u8acb\u5148\u78ba\u8a8d\u60a8\u6240\u5728\u7684\u570b\u5bb6\/\u5730\u5340\u7b26\u5408\u76f8\u95dc\u67e5\u95b1\u653f\u7b56\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n

Step1. \u78ba\u8a8d\u7121\u8aa4\u5f8c\uff0c\u767b\u9304 Google Ads \u5e33\u6236\u3002
\nStep2. \u9ede\u64ca\u6700\u9802\u7aef \ud83d\udd27<\/span> \u5de5\u5177\u7b26\u865f \u2192 \u9ede\u64ca\u8cbb\u7528\uff08Billing\uff09\u2192 \u9078\u64c7\u6a94\u6848\uff08documents\uff09\u3002
\nStep3. \u5728\u6a94\u6848\u9801\u9762\u4e0a\uff0c\u53ef\u4ee5\u770b\u5230\u53ef\u7528\u7684\u7576\u5730\u7a05\u52d9\u767c\u7968\u6216\u5831\u8868\uff0c\u4e26\u6703\u770b\u5230\u4ee5\u4e0b\u8cc7\u8a0a\uff1a
\n\u2460 \u4f7f\u7528\u624b\u52d5\u6216\u81ea\u52d5\u4ed8\u6b3e\u7684\u5ee3\u544a\u5546\uff1a\u5c07\u770b\u5230\u6a94\u6848\u9801\u9762\u3002
\n\u2461 \u4f7f\u7528\u6309\u6708\u5e33\u55ae\u7d50\u7b97\u7684\u5ee3\u544a\u5ba2\u6236\uff1a\u6a94\u6848\u9801\u9762\u5c07\u6703\u986f\u793a\u3010Open invoices and debit memos\u3001Open credit memos\u3001All invoices and memos\u3001All credit memos\u3001All tax and statutory documents\u3011\u689d\u5217\u5f0f\u8cc7\u8a0a\u3002
\nStep4. \u52fe\u9078\u8981\u4e0b\u8f09\u6587\u4ef6\u6a94\u6848\uff0c\u9ede\u64ca\u3010\u4e0b\u8f09\u3011\u5373\u53ef\u3002<\/p>\n

\ud83d\udce8\u00a0 \u4e0b\u8f09\u4ed8\u6b3e\u6536\u64da<\/span><\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

Step1. \u767b\u9304 Google Ads \u5e33\u6236\uff0c\u9032\u5165\u3010\u4ea4\u6613 Transactions\u3011\u9801\u9762\u3002
\nStep2. \u5728\u6700\u4e0a\u65b9\u9078\u64c7\u8981\u67e5\u770b\u7684\u65e5\u671f\u7bc4\u570d\u3002
\nStep3. \u5c07\u6700\u4e0a\u65b9\u3010\u6458\u8981\u700f\u89bd Summary View\u3011\u66f4\u6539\u70ba\u3010\u7d30\u7bc0\u700f\u89bd Detailed Transaction View\u3011\u3002
\nStep4. \u9ede\u64ca\u3010\u63cf\u8ff0\u3011\u4e2d\u7684\u76f8\u61c9\u4ed8\u6b3e\u9023\u7d50\uff0c\u5373\u53ef\u5728\u65b0\u8996\u7a97\u4e2d\u4e0b\u8f09\u6536\u64da\u3002<\/p>\n

\ud83d\udc5b\u00a0 <\/span>\u67e5\u770b\u6bcf\u6708\u5e33\u55ae<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u5982\u679c\u60a8\u4f7f\u7528\u6309\u6708\u5e33\u55ae\u7d50\u7b97\u4e26\u5e0c\u671b\u5728\u5e33\u6236\u4e2d\u627e\u5230\u5e33\u55ae\uff0c\u8acb\u767b\u9304\u4ed8\u6b3e\u7d93\u7406\u7684\u5e33\u6236\u6216\u5c64\u6b21\u7d50\u69cb\u4e2d\u9ad8\u65bc\u8a72\u5e33\u6236\u7684\u4efb\u4f55\u7d93\u7406\u3002<\/p>\n

Step1. \u5b8c\u6210\u4e0a\u8ff0\u4e8b\u9805\u5f8c\uff0c\u9ede\u64ca\u6700\u9802\u7aef\u986f\u793a\u3010Manager OO\u3011\u9805\u76ee \u2192 \u9ede\u64ca\u8981\u67e5\u770b\u7684\u5e33\u6236\u3002
\nStep2. \u9ede\u64ca\u6700\u9802\u7aef \ud83d\udd27<\/span> \u5de5\u5177\u7b26\u865f \u2192 \u9ede\u64ca\u8cbb\u7528\uff08Billing\uff09\u2192 \u9078\u64c7\u6a94\u6848\uff08documents\uff09\u3002
\nStep3. \u5373\u53ef\u5728\u55ae\u64da\u7de8\u865f\u6b04\u4e2d\u627e\u5230\u8981\u67e5\u770b\u7684\u767c\u7968 \u2192 \u52fe\u9078\u8a72\u9805\u76ee \u2192 \u9ede\u64ca\u53f3\u4e0a\u89d2\u3010\u4e0b\u8f09\u3011\u5373\u53ef\u3002<\/p>\n

 <\/p>\n

\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Ads \u9810\u7b97\u5831\u8868\u5f37\u52e2\u5347\u7d1a\uff5e\u5feb\u4f86\u770b\u770b\u65b0\u589e\u4e86\u54ea\u4e9b\u6700\u65b0\u529f\u80fd\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":8932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[4,175,161,376,294,548],"class_list":["post-8919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-google","tag-google-ads","tag-161","tag-376","tag-294","tag-548"],"yoast_head":"\nGoogle Ads \u9810\u7b97\u5831\u8868\u5168\u9762\u5347\u7d1a\uff1a\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u6307\u6a19\u5de5\u5177 By iSPOT Media\ud83c\udf1f<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u5c07\u8981\u4f86\u8aaa\u660e 2021 \u5e74\u5341\u6708\u7684\u65b0\u529f\u80fd\uff1aGoogle Ads \u9810\u7b97\u5831\u8868\u589e\u52a0\u7684\u5168\u65b0\u6307\u6a19\uff01\u6587\u672b\u9084\u6709\u4e00\u9805\u5f69\u86cb\u5167\u5bb9\uff1a\u900f\u904e Google Ads \u4e0b\u8f09\u767c\u7968\u3001\u4ed8\u6b3e\u6536\u64da\u6559\u5b78\u3002\u5982\u679c\u4f60\u662f\u5831\u8868\u611b\u7528\u8005\u6216\u662f\u7d93\u624b\u6536\u64da\u7684\u4eba\u54e1\uff0c\u8acb\u5feb\u4f86\u53c3\u8003\u672c\u7bc7\u6559\u5b78\u6307\u5357\u5427\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-ads-new-budget-reports\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads \u9810\u7b97\u5831\u8868\u5168\u9762\u5347\u7d1a\uff1a\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u6307\u6a19\u5de5\u5177 By iSPOT 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content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-ads-new-budget-reports-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads \u9810\u7b97\u5831\u8868\u5168\u9762\u5347\u7d1a\uff1a\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u6307\u6a19\u5de5\u5177 By iSPOT Media\ud83c\udf1f\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u5c07\u8981\u4f86\u8aaa\u660e 2021 \u5e74\u5341\u6708\u7684\u65b0\u529f\u80fd\uff1aGoogle Ads \u9810\u7b97\u5831\u8868\u589e\u52a0\u7684\u5168\u65b0\u6307\u6a19\uff01\u6587\u672b\u9084\u6709\u4e00\u9805\u5f69\u86cb\u5167\u5bb9\uff1a\u900f\u904e Google Ads 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