{"id":8948,"date":"2021-11-23T11:00:32","date_gmt":"2021-11-23T03:00:32","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8948"},"modified":"2021-11-16T18:18:57","modified_gmt":"2021-11-16T10:18:57","slug":"google-ads-app-video-campaigns-update-2021-10","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-app-video-campaigns-update-2021-10\/","title":{"rendered":"\u3010\u65b0\u77e5\u5927\u88dc\u5e16\u3011Google Ads \u884c\u52d5\u5ee3\u544a\uff06\u5f71\u7247\u5ee3\u544a\uff1a\u5373\u6642\u66f4\u65b0\u6574\u7406 \u23f0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u5c07\u6574\u7406\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u548c\u3010\u5f71\u7247\u5ee3\u544a\u3011\u5169\u5927\u9805\u76ee\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u4f9d\u5e8f\u4ecb\u7d39\u5347\u7d1a\u529f\u80fd\u3001\u8207\u8fd1\u671f\u76f8\u95dc\u7684\u7b2c\u4e09\u65b9\u6578\u64da\u653f\u7b56\u8b70\u984c\u3001\u5f71\u7247\u5ee3\u544a\u6700\u65b0\u7570\u52d5\uff0c\u4ee5\u53ca\u6700\u65b0\u89e3\u9396\u7684\u5ee3\u544a\uff08\u8acb\u8a18\u5f97\u770b\u5230\u6700\u5f8c\u2026\u2026\u4e00\u8d77\u89e3\u5bc6 Google \u63a8\u51fa\u4e86\u4ec0\u9ebc\u8b93\u4eba\u9a5a\u559c\u7684\u7522\u54c1\u5427\uff01\uff09<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcf1 Google \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5347\u7d1a\u529f\u80fd<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb \u4f7f\u7528\u3010\u4e92\u52d5\u5f0f\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u4e0d\u518d\u9700\u8981\u624b\u52d5\u5efa\u7acb\u6df1\u5c64\u9023\u7d50<\/span><\/strong><\/p>\n<p>\u904e\u53bb\u5ee3\u544a\u5ba2\u6236\u5fc5\u9808\u624b\u52d5\u5c0e\u5165\u3010\u6df1\u5c64\u9023\u7d50\u3011\u624d\u80fd\u653e\u9001\u4e92\u52d5\u5f0f\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u4f46\u81ea 2021.10.25 \u8d77\uff0c\u4f7f\u7528\u3010Android \u88dd\u7f6e\u3011\u7684\u5ee3\u544a\u4f7f\u7528\u8005\u4e0d\u9700\u8981\u518d\u5efa\u7acb\u6df1\u5c64\u9023\u7d50\uff0c\u53ef\u76f4\u63a5\u900f\u904e\u3010Google \u641c\u5c0b\u3001YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001AdMob \u548c Play \u5546\u5e97\u3011\u7684\u5ee3\u544a\uff0c\u8207\u5df2\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u7684\u5ba2\u6236\u518d\u6b21\u4e92\u52d5\u3002<\/p>\n<figure id=\"attachment_8955\" aria-describedby=\"caption-attachment-8955\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8955\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-1-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8955\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_8954\" aria-describedby=\"caption-attachment-8954\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8954\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-2-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8954\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong><span style=\"color: #eb7a77;\">\ud83c\udf1f\u66f4\u65b0\u91cd\u9ede<\/span><\/strong><\/p>\n<p>\u2460 \u5373\u4f7f\u5728\u61c9\u7528\u7a0b\u5f0f\u672a\u5c0e\u5165\u6df1\u5c64\u9023\u7d50\uff0c\u4e5f\u80fd\u5c07\u4f7f\u7528\u8005\u5e36\u5f80\u61c9\u7528\u7a0b\u5f0f\u9996\u9801\u3002<br \/>\n\u2461 \u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u9019\u9805\u529f\u80fd\u5efa\u7acb\u4e92\u52d5\u5f0f\u5ee3\u544a\uff0c\u4e0d\u5fc5\u53d6\u5f97\u958b\u767c\u4eba\u54e1\u7684\u652f\u63f4\u4f86\u5efa\u7acb\u6df1\u5c64\u9023\u7d50\u3002<br \/>\n\u2462 \u76ee\u524d\u50c5\u958b\u653e Android \u88dd\u7f6e\u7528\u6236\u4f7f\u7528\u3002<br \/>\n\u2463 \u5982\u8981\u958b\u59cb\u4f7f\u7528\u9019\u9805\u529f\u80fd\uff1a\u8acb\u5728\u5efa\u7acb\u5ee3\u544a\u7fa4\u7d44\u7684\u904e\u7a0b\u4e2d\uff0c\u7cfb\u7d71\u63d0\u793a\u60a8\u63d0\u4f9b\u6df1\u5c64\u9023\u7d50\u6642\uff0c\u9ede\u9078\u3010\u8a2d\u70ba\u61c9\u7528\u7a0b\u5f0f\u9996\u9801\u3011\u9078\u9805\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udee1\u00a0 Google Play \u5c07\u63a8\u51fa\u7684\u65b0\u7248\u6578\u64da\u5b89\u5168\u653f\u7b56<\/span><\/strong><\/p>\n<p>\u81ea 2022.2 \u8d77\uff0c\u61c9\u7528\u7a0b\u5f0f\u7528\u6236\u5c07\u80fd\u5920\u5728 Play \u5546\u5e97\u61c9\u7528\u5217\u8868\u9801\u9762\u4e2d\u67e5\u770b\u3010\u61c9\u7528\u6536\u96c6\u3011\u548c\u3010\u5171\u4eab\u6578\u64da\u3011\u7684\u6458\u8981\u4ee5\u53ca\u539f\u56e0\u3002\u9019\u5305\u62ec\u61c9\u7528\u7684\u7b2c\u4e09\u65b9\u6578\u64da\u6216 SDK \u4f7f\u7528\u7684\u6578\u64da\uff0c\u9084\u53ef\u80fd\u5305\u62ec\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\u662f\u5426\u7b26\u5408\u4ee5\u4e0b\u898f\u5b9a\uff1a<\/p>\n<p>\u2460 \u9075\u5faa\u5b89\u5168\u898f\u7bc4\uff0c\u4f8b\u5982\uff0c\u6578\u64da\u52a0\u5bc6\u3002<br \/>\n\u2461 \u70ba\u7528\u6236\u63d0\u4f9b\u8acb\u6c42\u522a\u9664\u5176\u6578\u64da\u7684\u6a5f\u5236\u3002<br \/>\n\u2462 \u95dc\u6ce8 Google Play \u7684\u3010\u70ba\u5152\u7ae5\u548c\u5bb6\u5ead\u8a2d\u8a08\u61c9\u7528\u7a0b\u5f0f\u3011\u529f\u80fd\u3002<br \/>\n\u2463 \u901a\u904e\u7368\u7acb\u5168\u7403\u5b89\u5168\u6a19\u6e96\u7684\u4e00\u81f4\u6027\u5be9\u67e5 \u2192 \u53ef\u900f\u904e\u3010<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdBl_eCNcUeUVDiB2duiJLZ5s4AV5AhDVuOz_1u8S9qhcXF5g\/viewform\">\u8208\u8da3\u5be9\u67e5\u7533\u8acb\u8868<\/a>\u3011\u7533\u8acb\u3002<\/p>\n<figure id=\"attachment_8952\" aria-describedby=\"caption-attachment-8952\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8952\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-3-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8952\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4f7f\u7528\u8005\u53ef\u4ee5\u9ede\u64ca\u65b0\u7684\u6578\u64da\u5b89\u5168\u90e8\u5206\u4ee5\u67e5\u770b\u66f4\u591a\u5ee3\u544a\u65b9\u8a73\u7d30\u8a0a\u606f\uff0c\u4f8b\u5982\uff1a<\/p>\n<p>\u2460 \u61c9\u7528\u7a0b\u5f0f\u6536\u96c6\u548c\u5171\u4eab\u54ea\u4e9b\u985e\u578b\u7684\u6578\u64da\u3002<br \/>\n\u2192 \u4f8b\u5982\uff0c\u4f4d\u7f6e\u3001\u806f\u7e6b\u4eba\u3001\u500b\u4eba\u8a0a\u606f\uff08\u5982\uff0c\u59d3\u540d\u6216\u96fb\u5b50\u90f5\u4ef6\u3002\uff09\u3001\u8ca1\u52d9\u8a0a\u606f\u2026\u2026\u7b49\u8cc7\u8a0a\u3002<br \/>\n\u2461 \u61c9\u7528\u7a0b\u5f0f\u5982\u4f55\u4f7f\u7528\u9019\u4e9b\u6578\u64da\u3002<br \/>\n\u2192 \u4f8b\u5982\uff0c\u652f\u6301\u61c9\u7528\u529f\u80fd\u3001\u500b\u6027\u5316\u3001\u8207\u7528\u6236\u4ea4\u6d41\u2026\u2026\u7b49\u8cc7\u8a0a\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb \u56e0\u61c9\u6307\u5357\uff1a\u76f8\u95dc\u8cc7\u6e90<\/span><\/strong><\/p>\n<p>\u2460 \u4f7f\u7528\u3010<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/10787469\">Google Play \u5e6b\u52a9\u4e2d\u5fc3<\/a>\u3011\u4e86\u89e3\u5982\u4f55\u61c9\u7528\u7a0b\u5f0f\u96b1\u79c1\u8a73\u60c5\u3002\u5305\u62ec\uff0c\u6578\u64da\u985e\u578b\u5217\u8868\u548c\u7bc4\u4f8b\u3002<br \/>\n\u2461 \u4f7f\u7528\u3010<a href=\"https:\/\/developer.android.com\/guide\/topics\/data\/collect-share\">\u6536\u96c6\u6578\u64da\u8aaa\u660e<\/a>\u3011\u67e5\u770b\u6578\u64da\u6536\u96c6\u3001\u4fdd\u8b77\u548c\u5171\u4eab\u6578\u64da\u3002\u2192 \u6aa2\u67e5\u61c9\u7528\u7a0b\u5e8f\u8072\u660e\u7684\u6b0a\u9650\u4ee5\u53ca\u4f7f\u7528\u7684 API\u3002<br \/>\n\u2462 \u53c3\u8003\u3010<a href=\"https:\/\/playacademy.exceedlms.com\/student\/path\/337023?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=consolehc&amp;utm_content=datasafetylabel\">Play Academy for App Success<\/a>\u3011\u6700\u4f73\u505a\u6cd5\u3002<br \/>\n\u2463 \u52a0\u5165\u3010<a href=\"https:\/\/developersonair.withgoogle.com\/events\/2021q3-policy-seminar\">\u5168\u7403<\/a>\u3001<a href=\"https:\/\/developersonair.withgoogle.com\/events\/policywebinarin2#\">\u5370\u5ea6<\/a>\u3001<a href=\"https:\/\/developersonair.withgoogle.com\/events\/policy2021-3\">\u65e5\u672c<\/a>\u3001<a href=\"https:\/\/developersonair.withgoogle.com\/events\/policywebinar2021kr\">\u97d3\u570b<\/a>\u3011\u5ee3\u544a\u653f\u7b56\u7db2\u8def\u7814\u8a0e\u6703\uff0c\u4e86\u89e3\u653f\u7b56\u7684\u6700\u65b0\u8cc7\u8a0a\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9234180\">\u4e92\u52d5\u5f0f\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6307\u5357<\/a>\u3001<a href=\"https:\/\/android-developers.googleblog.com\/2021\/10\/launching-data-safety-in-play-console.html\">Android Developers Blog<\/a>\u3001<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/9893335\">\u70ba\u5152\u7ae5\u548c\u5bb6\u5ead\u8a2d\u8a08\u61c9\u7528\u7a0b\u5f0f<\/a>\u3001<a href=\"https:\/\/play.google.com\/console\/developers\/app\/app-content\/summary\">Google Play Console<\/a>\u3001<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/9859455#privacy_policy\">\u5be9\u67e5\u6e96\u5099\u5de5\u4f5c<\/a>\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfac\u00a0 Google \u5f71\u7247\u5ee3\u544a\u5347\u7d1a\u529f\u80fd<\/span><\/strong><\/h3>\n<p><span style=\"color: #008080;\"><strong>TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u5c07\u81ea 2022 \u5e74\u8d77\u5f37\u5236\u5347\u7d1a\u70ba\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5<\/strong><\/span><\/p>\n<p>\u81ea 2022 \u5e74\u521d\u8d77\uff0c\u6240\u6709\u73fe\u884c\u7684\u3010TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u3011\u90fd\u5c07\u81ea\u52d5\u5347\u7d1a\u70ba\u3010\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3011\uff0c2021.9.30 \u662f\u5efa\u7acb TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u6d3b\u52d5\u7684\u6700\u5f8c\u671f\u9650\uff0c\u800c\u6240\u6709\u73fe\u6709\u7684 TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u5c07\u6301\u7e8c\u653e\u9001\u81f3\u660e\u5e74\u521d\u70ba\u6b62\u3002<\/p>\n<figure id=\"attachment_8953\" aria-describedby=\"caption-attachment-8953\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8953\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-app-video-campaigns-update-2021-10-4-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8953\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb \u56e0\u61c9\u6307\u5357<\/strong><\/span><\/p>\n<p>\u66f4\u65b0\u653f\u7b56\u555f\u52d5\u5f8c\uff0c\u5ee3\u544a\u7528\u6236\u65e5\u5f8c\u5728\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u53ef\u4f7f\u7528\u3010\u56de\u61c9\u5f0f\u5ee3\u544a\u7fa4\u7d44\u985e\u578b\u3011\u5efa\u7acb\u5f71\u7247\u884c\u52d5\u5ee3\u544a\uff0c\u4e14\u53ef\u4f7f\u7528 Google Ads \u6700\u65b0\u63a8\u51fa\u7684\u8907\u88fd\u53ca\u8cbc\u4e0a\u529f\u80fd\uff0c\u5c07\u73fe\u6709\u7684 TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u8907\u88fd\u3001\u4e26\u8cbc\u4e0a\u5efa\u7acb\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udca1 \u89f8\u53ca\u7387\u5f71\u7247\u5ee3\u544a\u958b\u653e\u5168\u7403\u5ee3\u544a\u7528\u6236\u4f7f\u7528<\/strong><\/span><\/p>\n<p>Google \u65bc\u4eca\u5e74\u5341\u6708\u5e95\u6b63\u5f0f\u89e3\u9396\u3010\u89f8\u53ca\u7387\u5f71\u7247\u5ee3\u544a Video reach campaigns\u3011\ud83c\udf1f<br \/>\n\u81ea\u5373\u65e5\u8d77\uff0c\u5168\u7403\u6240\u6709\u7684\u5ee3\u544a\u7528\u6236\u90fd\u80fd\u4f7f\u7528\u89f8\u53ca\u7387\u5f71\u7247\u5ee3\u544a\u4e2d\u7684\u81ea\u52d5\u5316\u529f\u80fd\uff0c\u4f86\u6295\u653e\u6700\u4f73\u3010\u53ef\u7565\u904e\u5f0f\u5ee3\u544a\u3011\u8207\u3010Bumper ads\u3011\uff1b\u5982\u679c\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u662f\u5206\u4eab\u5b8c\u6574\u8a0a\u606f\uff0c\u5247\u53ef\u9078\u64c7\u3010\u4e0d\u53ef\u7565\u904e\u5f0f\u5ee3\u544a\u3011\u683c\u5f0f\u3002\u4f9d\u64da Google \u5f8c\u53f0\u6578\u64da\u6307\u51fa\uff0c\u900f\u904e\u89f8\u53ca\u7387\u5f71\u7247\u5ee3\u544a\u6216\u7684\u7684\u6210\u6548\uff0c\u53ef\u6bd4\u5176\u4ed6\u4f7f\u7528\u683c\u5f0f\u63d0\u5347\u5e73\u5747 29-44% \u7684\u4e0d\u91cd\u8907\u89f8\u53ca\u7387\uff0c\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u5e73\u5747\u53ef\u964d\u4f4e\u4e86 16%\u3002<\/p>\n<p>\u6709\u8208\u8da3\u7684\u670b\u53cb\uff0c\u53ef\u5148\u81f3 Google Ads \u5f8c\u53f0\u67e5\u770b\u9019\u9805\u529f\u80fd\uff0c\u65e5\u5f8c\u6211\u5011\u4e5f\u6703\u63a8\u51fa\u76f8\u95dc\u7684\u6559\u5b78\u6587\u7ae0\uff0c\u8acb\u96a8\u6642\u6ce8\u610f\u6211\u5011\u7684\u6700\u65b0\u6d88\u606f\u5427 \ud83d\ude80<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10745509\">\u5347\u7d1a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10833639\">\u884c\u92b7\u6210\u6548<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10147229\">VAC \u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/brand-awareness-tools-strategy\/\">\u900f\u904e\u66f4\u8070\u660e\u7684\u5de5\u5177\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/a> <\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u7cfb\u5217\u4f86\u5566\uff5e\u8b93\u6211\u5011\u4e00\u8d77\u638c\u63e1\u6700\u5373\u6642\u7684\u884c\u52d5\u5ee3\u544a\u8cc7\u8a0a\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":8956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[4,175,551,350,376,294,550],"class_list":["post-8948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-551","tag-350","tag-376","tag-294","tag-550"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u65b0\u77e5\u5927\u88dc\u3011Google \u884c\u52d5\u5ee3\u544a\uff06\u5f71\u7247\u5ee3\u544a\u5373\u6642\u66f4\u65b0 By iSPOT Media 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