{"id":9070,"date":"2021-12-02T11:00:39","date_gmt":"2021-12-02T03:00:39","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9070"},"modified":"2023-07-28T11:28:55","modified_gmt":"2023-07-28T03:28:55","slug":"ga4-utm-compares-to-ga3","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-utm-compares-to-ga3\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011GA4 utm \u8a2d\u5b9a\u8b8a\u5c11\u4e86\uff1f\u5feb\u901f\u6bd4\u8f03 GA4 \u8207 GA3  utm \u5dee\u7570\ud83c\udf1f"},"content":{"rendered":"<p>\u5982\u679c\u4f60\u7d93\u5e38\u9700\u8981\u904b\u7528 Google Analytics \u8ffd\u8e64\u5404\u7a2e\u5ee3\u544a\u6e20\u9053\u8868\u73fe\uff0c\u6216\u662f\u8ffd\u8e64\u7db2\u7d05\u3001KOL\u3001\u53e3\u7891\u884c\u92b7\u7684\u8868\u73fe\uff0c\u90a3\u4e00\u5b9a\u66fe\u4f7f\u7528 utm 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style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf41 UTM \u8ffd\u8e64\u5be6\u969b\u7528\u9014\u662f\u4ec0\u9ebc\uff1f<\/span><\/strong><\/h3>\n<p>\u53ef\u4ee5\u7528\u4e00\u53e5\u8a71\u4f86\u8aaa\u660e\uff0c\u300c\u8ffd\u8e64\u4e0d\u540c\u6e20\u9053\u9032\u5165\u7684\u4f7f\u7528\u8005\u6578\u64da\u300d\uff0c\u9019\u908a\u7684\u6e20\u9053\u4e0d\u55ae\u6307 Google\u3001Facebook\u3001Youtube \u7b49\u5a92\u9ad4\uff0c\u540c\u6642\u4e5f\u5305\u542b\u4efb\u4f55\u975e\u4e00\u822c\u5927\u5bb6\u8a8d\u77e5\u88e1\u7684\u5a92\u9ad4\u6e20\u9053\uff0c\u4f8b\u5982\u8aaa\uff1aGoogle Doc \u7684\u6587\u4ef6\u3001PDF \u9023\u7d50\u7b49\u7b49\u4e5f\u5305\u542b\u5176\u4e2d\u3002\u5982\u679c\u9019\u4e9b\u6587\u4ef6\u6c92\u6709\u88ab\u8a2d\u5b9a utm\uff0c\u6d41\u91cf\u6703\u88ab\u6b78\u985e\u70ba Direct\uff0c\u4e5f\u5c07\u9020\u6210\u6211\u5011\u5728\u8fa8\u8b58\u4f7f\u7528\u8005\u6578\u64da\u65b9\u9762\u7684\u56f0\u96e3\uff0c\u5be6\u969b\u8ffd\u8e64\u4e0a\u4e5f\u7121\u6cd5\u8fa8\u5225\u4e0d\u540c\u6e20\u9053\u5230\u4f7f\u7528\u8005\u6578\u91cf\u3001\u6d41\u91cf\u54c1\u8cea\u3001\u8f49\u63db\u6578\u64da\u7b49\u7b49\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u2618\ufe0f GA4 \u8207 GA3 UTM \u4f7f\u7528\u5dee\u7570<\/span><\/strong><\/h3>\n<p>\u904e\u53bb\u5728\u4f7f\u7528 GA3 \u6642\uff0c\u53ef\u4ee5\u4f7f\u7528\u7684 utm \u53c3\u6578\u7a2e\u985e\u6709\u591a\u7a2e\uff0c\u5305\u542b\uff1a\u4f86\u6e90\u3001\u5a92\u4ecb\u3001\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u5167\u5bb9\u3001\u95dc\u9375\u5b57\uff0c\u800c GA4 \u7576\u521d\u5728\u63a8\u51fa\u6642\u85c9\u7531\u904e\u53bb\u5927\u5bb6\u4f7f\u7528 GA3 \u53c3\u6578\u7684\u72c0\u6cc1\uff0c\u767c\u73fe\u5ee3\u544a\u5167\u5bb9\u4ee5\u53ca\u95dc\u9375\u5b57\u4f7f\u7528\u7684\u983b\u7387\u4e0d\u9ad8\uff0c\u4e5f\u56e0\u6b64\u5728 GA4 \u4e2d\u5c31\u6c92\u6709\u9019\u4e00\u90e8\u5206\u7684\u53c3\u6578\u3002<\/p>\n<p>\u6211\u5011\u9032\u5165\u5230 GA4 \u7684\u5831\u8868\u89c0\u5bdf\uff0c\u4f60\u6703\u767c\u73fe\u5728\u7dad\u5ea6\u7684\u90e8\u5206\u662f\u78ba\u5be6\u6c92\u6709\u51fa\u73fe\u5ee3\u544a\u5167\u5bb9\u4ee5\u53ca\u95dc\u9375\u5b57\u53ef\u4ee5\u4f7f\u7528\u7684\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1782 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/11\/\u622a\u5716-2021-11-07-\u4e0b\u53483.30.01-1-1024x355.png\" alt=\"\" width=\"1024\" height=\"355\" \/><\/p>\n<p>\ud83c\udf1d <span style=\"color: #3a8181;\"><strong>\u6211\u5011\u7528\u4e00\u5f35\u8868\u7d71\u6574\u4e86\u4e00\u4e0b\uff0cGA3 \u8207 GA4 \u5728\u61c9\u7528 UTM \u4e0a\u7684\u5dee\u7570\u5982\u4e0b<\/strong><\/span>\uff1a<br \/>\n\u5982\u679c\u4f60\u4e0d\u66c9\u5f97\u5982\u4f55\u4f7f\u7528 UTM\uff0c\u4e5f\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/ga-dev-tools.web.app\/campaign-url-builder\/\">\u9019\u500b\u9801\u9762<\/a>\uff0c\u76f8\u4fe1\u53ef\u4ee5\u5e6b\u52a9\u4f60\u66f4\u5feb\u4e0a\u624b \ud83d\ude4c\ud83c\udffb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9087\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-\u5167\u6587\u5716.001.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-\u5167\u6587\u5716.001.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-\u5167\u6587\u5716.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-\u5167\u6587\u5716.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-\u5167\u6587\u5716.001-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-\u5167\u6587\u5716.001-850x638.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc90 \u6574\u5408 GA4 \u8207 GA3 \u7684\u4f7f\u7528\u5efa\u8b70<\/span><\/strong><\/h3>\n<p>\u6700\u5f8c\u7e3d\u7d50\uff0c\u5728 GA4 \u8207 GA3 \u8a2d\u5b9a UTM \u53c3\u6578\u6642\u6211\u5011\u61c9\u8a72\u600e\u9ebc\u505a\u6bd4\u8f03\u597d\u5462\uff1f<\/p>\n<ul>\n<li>\u4e00\u5b9a\u8981\u8a2d\u5b9a UTM\uff0c \u53ef\u4ee5\u5e6b\u52a9\u4f60\u6b63\u78ba\u8ffd\u8e64\u4e0d\u540c\u4f86\u6e90\u7684\u6d41\u91cf\u6578\u64da\uff01<\/li>\n<li>GA4 \u76f8\u6bd4 GA3 \u5c11\u4e86\u300c\u5ee3\u544a\u5167\u5bb9\u300d\u3001\u300c\u95dc\u9375\u5b57\u300d\u7684\u53c3\u6578\uff0c\u4f46\u5be6\u52d9\u64cd\u4f5c\u4e0a\u4e5f\u5f88\u5920\u7528\u4e86<\/li>\n<li>\u5982\u679c\u4f60\u540c\u6642\u5728\u4f7f\u7528 GA4 \u8207 GA3\uff0c\u6bd4\u8f03\u597d\u7684\u505a\u6cd5\u662f\u7d71\u4e00\u4f7f\u7528 GA4 \u7684\u4e09\u7a2e\u53c3\u6578\uff0c\u9019\u6a23\u5728\u5169\u500b\u5de5\u5177\u5167\u90fd\u53ef\u4ee5\u6b63\u78ba\u8ffd\u8e64\u5230\u6578\u64da<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a GA4 \u7684\u4f7f\u7528\u7d30\u7bc0\u8207\u5834\u666f\u6b61\u8fce\u700f\u89bd\u6211\u5011\u66f4\u591a\u6587\u7ae0\uff0c\u6216\u662f\u9700\u8981\u9867\u554f\u8207\u4f60\u804a\u804a\u5728\u7db2\u7ad9\u5206\u6790\u53ca GA4 \u4e0a\u78b0\u5230\u7684\u554f\u984c\uff0c\u4e5f\u6b61\u8fce\u8207\u6211\u5011\u806f\u7e6b\uff1a\uff09<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\ud83d\udccc \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-compare-to-ga3\/\">\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/website-analysis-solution?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280-GA.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-1024x265.png 1024w, 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