{"id":9092,"date":"2021-12-06T11:00:03","date_gmt":"2021-12-06T03:00:03","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9092"},"modified":"2023-07-28T11:28:48","modified_gmt":"2023-07-28T03:28:48","slug":"ga4-engagement-metrics","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-engagement-metrics\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011GA4 \u6c92\u6709\u8df3\u51fa\u7387\u600e\u9ebc\u8fa6\uff1f\u8a8d\u8b58\u53c3\u8207\u5ea6\u6307\u6a19 \ud83d\udcca"},"content":{"rendered":"<p>\u904e\u53bb\u5728\u5224\u65b7\u7db2\u7ad9\u6d41\u91cf\u54c1\u8cea\u7684\u6642\u5019\uff0c\u6211\u5011\u6700\u5e38\u89c0\u5bdf GA \u7684\u6307\u6a19\u5c31\u662f\u8df3\u51fa\u7387\uff0c\u7576\u767c\u73fe\u8df3\u51fa\u7387\u904e\u9ad8\u6216\u662f\u6709\u7570\u5e38\uff0c\u53ef\u4ee5\u63d0\u9192\u6211\u5011\u53bb\u627e\u5c0b\u76f8\u95dc\u539f\u56e0\u4e26\u512a\u5316\u3002\u5728\u65b0\u7248 GA4 \u4e2d\u6307\u6a19\u8207\u7dad\u5ea6\u505a\u4e86\u4e00\u4e9b\u66f4\u52d5\uff0c\u5176\u4e2d\u8df3\u51fa\u7387\u5df2\u4e0d\u518d\u986f\u793a\uff0c\u8a72\u600e\u9ebc\u8fa6\u5462\uff1f\u5c31\u7528\u9019\u7bc7\u6587\u7ae0\u4f86\u8a73\u7d30\u8aaa\u660e \ud83d\udce2<\/p>\n<hr \/>\n<blockquote><p>\ud83d\udd0a\u7dca\u6025\u901a\u77e5\uff01<strong><span style=\"color: #eb7a77;\">\u81ea 2023.7.1 \u8d77\uff0c\u901a\u7528\u7248 GA \u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a<br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcad \u70ba\u4ec0\u9ebc GA4 \u4e0d\u518d\u986f\u793a\u8df3\u51fa\u7387\uff1f<\/strong><\/span><\/h3>\n<p>\u8df3\u51fa\u7387\u7684\u5b9a\u7fa9\u662f\u53ea\u6709\u700f\u89bd\u55ae\u4e00\u500b\u9801\u9762\u5c31\u96e2\u958b\u7db2\u7ad9\u7684\u6bd4\u4f8b\uff0c\u904e\u53bb\u5728\u4f7f\u7528\u901a\u7528\u7248 GA \u6642\uff0c\u76f8\u4fe1\u5927\u5bb6\u90fd\u6703\u5f88\u7fd2\u6163\u4f7f\u7528\u9019\u500b\u6307\u6a19\u4f86\u89c0\u5bdf\u4f7f\u7528\u8005\u884c\u70ba\u6216\u662f\u7db2\u7ad9\u7684\u6d41\u91cf\u54c1\u8cea\u3002\u9019\u5b8c\u5168\u6c92\u6709\u554f\u984c\uff0c\u4f46\u70ba\u4ec0\u9ebc GA4 \u8981\u62ff\u6389\u9019\u500b\u6307\u6a19\u5462\uff1f\u56e0\u70ba\u6709\u4e9b\u7db2\u7ad9\u662f\u5c6c\u65bc\u4e00\u9801\u5f0f\u7684\uff0c\u4e5f\u5c31\u662f\u8aaa\u4ed6\u5176\u5be6\u4e5f\u5c31\u53ea\u6709\u4e00\u9801\uff0c\u6240\u4ee5\u5728\u76e3\u6e2c\u8df3\u51fa\u7387\u6642\u6703\u986f\u793a\u7684\u90fd\u662f 100%\uff0c\u4f46\u9019\u6a23\u5c31\u7121\u5f9e\u4e86\u89e3\u4f7f\u7528\u8005\u771f\u6b63\u7684\u884c\u70ba\u8207\u5224\u65b7\u6d41\u91cf\u54c1\u8cea\u7684\u597d\u58de\uff0c\u4e5f\u56e0\u6b64\u5728 GA4 \u624d\u6703\u53d6\u6d88\u9019\u500b\u6307\u6a19\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u26a1\ufe0f \u53c3\u8207\u5ea6\u6307\u6a19\u662f\u4ec0\u9ebc\uff1f<\/span><\/strong><\/h3>\n<p>\u800c\u66ff\u4ee3\u8df3\u51fa\u7387\u7684\u6307\u6a19\u5c31\u662f\u53c3\u8207\u5ea6\uff0c\u5728\u8b1b\u53c3\u8207\u5ea6\u524d\u6211\u5011\u5148\u8a8d\u8b58\u4e00\u4e0b\u4ec0\u9ebc\u662f\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\uff0c\u7c21\u55ae\u4f86\u8aaa\u53ef\u4ee5\u7576\u4f5c\u6709\u548c\u7db2\u7ad9\u767c\u751f\u4e92\u52d5\uff0c\u5b83\u7684\u5be6\u969b\u5b9a\u7fa9\u662f\u81f3\u5c11\u5fc5\u9808\u5b8c\u6210\u4ee5\u4e0b\u5176\u4e2d\u4e00\u500b\u689d\u4ef6\uff1a<\/p>\n<ul>\n<li><strong><span style=\"color: #3a8181;\">\u8207\u7db2\u7ad9\u6216 APP \u4e92\u52d5\u8d85\u904e10\u79d2\u9418<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #3a8181;\">\u9001\u51fa\u4e00\u500b\u8f49\u63db\u4e8b\u4ef6<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #3a8181;\">\u9001\u51fa\u5169\u500b\u4ee5\u4e0a\u7db2\u9801\u700f\u89bd\u6216\u756b\u9762\u700f\u89bd\u4e8b\u4ef6<\/span><\/strong><\/li>\n<\/ul>\n<p>\u4e5f\u5c31\u662f\u4e0a\u8ff0\u689d\u4ef6\u53ea\u8981\u5176\u4e2d\u4e4b\u4e00\u5b8c\u6210\u5c31\u7b97\u662f\u8a18\u9304\u5230\u4e00\u500b\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\uff0c\u90a3\u53c3\u8207\u5ea6\u662f\u4ec0\u9ebc\u5462\uff1f\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\uff1a<strong><span style=\"color: #3a8181;\">\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5 \/ \u5de5\u4f5c\u968e\u6bb5<\/span><\/strong>\uff0c\u6240\u5f97\u51fa\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd0e \u70ba\u4ec0\u9ebc\u8981\u89c0\u5bdf\u53c3\u8207\u5ea6\u6307\u6a19\uff1f<\/span><\/strong><\/h3>\n<p>\u5982\u524d\u9762\u6240\u8aaa\uff0c\u5982\u679c\u4f60\u662f\u4e00\u9801\u5f0f\u7db2\u7ad9\uff0c\u8df3\u51fa\u7387\u5c31\u4e0d\u9069\u5408\u4f5c\u70ba\u6d41\u91cf\u7684\u89c0\u5bdf\u6307\u6a19\uff0c\u4f46\u53c3\u8207\u5ea6\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5224\u65b7\u4f7f\u7528\u8005\u5230\u5e95\u5c0d\u4f60\u7684\u7db2\u7ad9\u6709\u6c92\u6709\u8208\u8da3\uff0c\u56e0\u70ba\u53c3\u8207\u5ea6\u7684\u5206\u5b50\u4e2d\uff0c\u4e5f\u5c31\u662f\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u5b9a\u7fa9\u88e1\uff0c\u5176\u4e2d\u6709\u4e00\u9805\u662f\u8ddf\u7db2\u7ad9\u4e92\u52d5\u8d85\u904e 10 \u79d2\u3002\u6240\u4ee5\u5728\u8a55\u4f30\u6642\uff0c\u4f60\u53ef\u4ee5\u60f3\u50cf\u4f7f\u7528\u8005\u5982\u679c\u9023\u8ddf\u4f60\u7684\u7db2\u7ad9\u4e92\u52d5 10 \u79d2\u90fd\u4e0d\u5230\uff0c\u90a3\u4ee3\u8868\u4f7f\u7528\u8005\u5c0d\u4f60\u7684\u7db2\u7ad9\u57fa\u672c\u4e0a\u662f\u6c92\u4ec0\u9ebc\u8208\u8da3\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2696\ufe0f \u8981\u5982\u4f55\u5229\u7528\u53c3\u8207\u5ea6\u5224\u65b7\u6d41\u91cf\u54c1\u8cea\u597d\u58de\uff1f<\/strong><\/span><\/h3>\n<p>\u5728\u8aaa\u660e\u5982\u4f55\u8fa8\u5225\u6d41\u91cf\u54c1\u8cea\u597d\u58de\u524d\uff0c\u6211\u5011\u5148\u6574\u7406\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u8207\u53c3\u8207\u5ea6\u7684\u5b9a\u7fa9\uff1a<\/p>\n<ul>\n<li><strong><span style=\"color: #3a8181;\">\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\uff1a<\/span><\/strong>\u6301\u7e8c\u8d85\u904e 10 \u79d2\u3001\u66fe\u767c\u751f\u81f3\u5c11 1 \u6b21\u8f49\u63db\u4e8b\u4ef6\u6216\u81f3\u5c11 2 \u6b21\u7db2\u9801\u700f\u89bd\u7684\u5de5\u4f5c\u968e\u6bb5\u6578\u3002<\/li>\n<li><strong><span style=\"color: #3a8181;\">\u53c3\u8207\u5ea6\uff1a<\/span><\/strong>\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u7684\u767e\u5206\u6bd4\uff08\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5 \/ \u5de5\u4f5c\u968e\u6bb5\uff09\uff0c\u6211\u5011\u53ef\u4ee5\u7c21\u55ae\u60f3\u50cf\u6210\u503c\u8d8a\u5927\uff0c\u76f8\u5c0d\u53c3\u8207\u7a0b\u5ea6\u8d8a\u597d\u3002<\/li>\n<\/ul>\n<p>\u63a5\u4e0b\u4f86\u6211\u5011\u5f9e\u4ee5\u4e0b\u5831\u8868\u7684\u5be6\u969b\u6848\u4f8b\u4f86\u770b\u770b\uff0c\u5230\u5e95\u8981\u5982\u4f55\u904b\u7528\u53c3\u8207\u5ea6\u9019\u500b\u6307\u6a19\uff0c\u4e3b\u8981\u6709\u5169\u500b\u91cd\u9ede\uff1a<\/p>\n<ul>\n<li><strong><span style=\"color: #3a8181;\">\u89c0\u5bdf\u6574\u9ad4\u53c3\u8207\u5ea6\u6709\u6c92\u6709\u904e\u4f4e\u7684\u60c5\u5f62<\/span><\/strong>\uff1a\u8209\u500b\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u6574\u500b\u7db2\u7ad9\u4e0a\u5e73\u5747\u53c3\u8207\u5ea6\u53ea\u6709 10%\uff0c\u90a3\u53ef\u4ee5\u7c21\u55ae\u89e3\u91cb\u6210 9 \u6210\u7684\u4f7f\u7528\u8005\u5728\u4f60\u7684\u7db2\u7ad9\u505c\u7559\u90fd\u4e0d\u5230 10 \u79d2\u9418\uff0c\u5f88\u53ef\u80fd\u5ba2\u6236\u5927\u90e8\u5206\u90fd\u662f\u7121\u6548\u7684\uff0c\u7562\u7adf\u6709\u9ede\u96e3\u5728\u700f\u89bd\u4e0d\u5230 10 \u79d2\u4ee5\u5167\u6c7a\u5b9a\u8981\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\uff0c\u7279\u5225\u662f\u65b0\u5ba2\u3002<\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u89c0\u5bdf\u662f\u5426\u6709\u96e2\u7fa4\u503c\u6216\u662f\u4f4e\u65bc\u5e73\u5747\u8f03\u591a\u7684\u9805\u76ee<\/strong><\/span>\uff1a\u6211\u5011\u4ee5\u4f86\u6e90\u5a92\u4ecb\u5831\u8868\u70ba\u4f8b\uff0c\u4f60\u6703\u767c\u73fe\u6574\u500b\u7db2\u7ad9\u7684\u5e73\u5747\u53c3\u8207\u5ea6\u662f 84.56%\uff0c\u4f46\u6709\u500b\u6e20\u9053\u53ea\u6709 73.39%\uff0c\u96d6\u7136\u4e0d\u5230\u592a\u4f4e\uff0c\u4f46\u76f8\u5c0d\u5176\u4ed6\u6e20\u9053\u4f4e\u4e86\u4e9b\uff0c\u5c31\u53ef\u4ee5\u6293\u51fa\u8a72\u6e20\u9053\u4f86\u9032\u884c\u6df1\u5165\u5206\u6790\u8207\u512a\u5316\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1788 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/11\/\u622a\u5716-2021-11-10-\u4e0b\u53487.18.48-1024x528.png\" alt=\"\" width=\"1024\" height=\"528\" 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href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-compare-to-ga3\/\">\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/website-analysis-solution?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280-GA.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-1024x265.png 1024w, 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