{"id":9096,"date":"2021-12-09T11:00:20","date_gmt":"2021-12-09T03:00:20","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9096"},"modified":"2026-01-28T12:51:46","modified_gmt":"2026-01-28T04:51:46","slug":"ga4-referral-exclusion","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-referral-exclusion\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u7528 GA4 \u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\uff0c\u89e3\u6c7a\u91d1\u7269\u6d41\u6b78\u5c6c\u4e0d\u6e05\u554f\u984c \ud83d\udd26"},"content":{"rendered":"

\u76f8\u4fe1\u4f60\u4e00\u5b9a\u4e5f\u6709\u904e\u9019\u7a2e\u7d93\u9a57\uff0c\u660e\u660e\u4ec0\u9ebc\u90fd\u6e96\u5099\u597d\u4e86\uff0c\u5ee3\u544a\u9810\u7b97\u5df2\u7838\u4e0b\u53bb\uff0c\u4e5f\u958b\u59cb\u6709\u5927\u91cf\u7684\u4f7f\u7528\u8005\u6216\u662f\u71df\u6536\u9678\u7e8c\u9032\u4f86… \u4f46\u662f\u7b49\u56de\u982d\u904e\u60f3\u5206\u6790\u7684\u6642\u5019\u537b\u767c\u73fe \ud83e\udd37\ud83c\udffb\u200d\u2642\ufe0f \u54a6\uff01\u70ba\u4ec0\u9ebc\u6e20\u9053\u7684\u8f49\u63db\u6b78\u5c6c\u5168\u90fd\u6b78\u5728\u6c92\u770b\u904e\u7684\u4f86\u6e90\u5a92\u4ecb\u88e1\uff0c\u9019\u6a23\u8981\u600e\u9ebc\u8fa8\u8b58\u8207\u5206\u6790\u5ee3\u544a\u8868\u73fe\u5462\uff1f\u9019\u500b\u554f\u984c\u53ef\u4ee5\u900f\u904e GA4 \u7684\u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740<\/strong>\u5c31\u80fd\u89e3\u6c7a\uff0c\u4ee5\u4e0b\u5c31\u4f86\u8aaa\u660e\u8a72\u600e\u9ebc\u505a\u5427 \ud83d\udc81\ud83c\udffb\u200d\u2640\ufe0f<\/p>\n

\n

\ud83d\udd0a\u7dca\u6025\u901a\u77e5\uff01\u81ea 2023.7.1 \u8d77\uff0c\u901a\u7528\u7248 GA \u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a
\n\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong>
\n\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong>
\n\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01
\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01
\n\ud83d\udd16 \u770b\u66f4\u591a\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n

\n

\ud83d\udcdd \u4ec0\u9ebc\u662f\u53c3\u7167\u9023\u7d50\u7db2\u5740\uff1f<\/strong><\/span><\/h3>\n

\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6d41\u91cf\u6307\u7684\u662f\u7d93\u7531\u5176\u4ed6\u4f86\u6e90\u4f86\u5230\u6211\u5011\u7db2\u7ad9\u7684\u6d41\u91cf\u5340\u9694\uff0c\u50cf\u662f\u900f\u904e\u975e\u81ea\u5bb6\u7db2\u57df\u4f86\u7684\u5176\u4ed6\u7db2\u57df\u6d41\u91cf\uff0cGA \u6703\u81ea\u52d5\u8fa8\u8b58\u51fa\u9019\u4e9b\u6d41\u91cf\u4f86\u81ea\u54ea\u88e1\uff0c\u4e26\u5728\u5831\u8868\u4e2d\u5c07\u9019\u4e9b\u7db2\u7ad9\u7684\u7db2\u57df\u540d\u7a31\u5217\u70ba\u53c3\u7167\u9023\u7d50\u7db2\u5740<\/b>\u6d41\u91cf\u300c\u4f86\u6e90\u300d\u3002<\/p>\n

 <\/p>\n

\ud83d\udd0e \u70ba\u4ec0\u9ebc\u8981\u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\uff1f<\/span><\/strong><\/h3>\n

\u8209\u500b\u7c21\u55ae\u7684\u4f8b\u5b50\u4f86\u8aaa\uff0c\u4ee5\u4e0b\u65b9\u901a\u7528\u7248 GA \u5716\u70ba\u4f8b\uff0c\u53ef\u4ee5\u770b\u5230\u9019\u500b\u4f86\u6e90\u5a92\u4ecb\u5728\u4e00\u6bb5\u671f\u9593\u5167\u5e36\u4f86\u4e86\u5c07\u8fd1 20 \u842c\u7684\u71df\u6536\uff0c\u8f49\u63db\u7387\u4e5f\u9ad8\u9054 4.66 %\uff0c\u4f46\u4f60\u6703\u767c\u73fe\u4f86\u6e90\u5a92\u4ecb\u662f\u8a18\u9304\u5728\u4e00\u500b\u91d1\u6d41\u7684\u63a8\u85a6\u9023\u7d50\u6d41\u91cf\u4e0a\uff0c\u9019\u6a23\u57fa\u672c\u4e0a\u5c31\u7121\u6cd5\u5f97\u77e5\u5230\u5e95\u9019\u7fa4\u4f7f\u7528\u8005\u662f\u900f\u904e\u54ea\u500b\u7ba1\u9053\u9032\u5165\u7db2\u7ad9\u7522\u751f\u8cfc\u8cb7\u884c\u70ba\u7684\u3002
\n\u4f60\u53ef\u4ee5\u60f3\u50cf\u4f7f\u7528\u8005\u9032\u5165\u7db2\u7ad9\u5f8c\uff0c\u6700\u5e38\u767c\u751f\u7684\u5c31\u662f\u5728\u91d1\u6d41\u8207\u7269\u6d41\u9078\u64c7\u4e0a\u6703\u8de8\u7db2\u57df<\/span><\/strong>\uff08\u9032\u5165\u5230\u5b98\u7db2\u4ee5\u5916\u7db2\u57df\uff09\uff0c\u63a5\u8457\u53c8\u8df3\u56de\u672c\u8eab\u7db2\u57df\u5b8c\u6210\u7db2\u7ad9\u4ea4\u6613\uff0c\u4e5f\u56e0\u6b64\u5728\u4e0d\u6392\u9664\u53c3\u7167\u9023\u7d50\u7684\u60c5\u6cc1\u4e0b\uff0c\u4f7f\u7528\u8005\u7684\u4f86\u6e90\u5a92\u4ecb\u6b78\u5c6c\u6703\u5728\u6700\u5f8c\u7684\u91d1\u7269\u6d41\u4e0a\uff0c\u5c0e\u81f4\u5f8c\u7e8c\u8981\u5206\u6790\u6642\u6578\u64da\u5931\u771f\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\ud83d\udd17\u00a0\u5e38\u898b\u7684\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6709\u54ea\u4e9b\uff1f<\/span><\/strong><\/h3>\n

\u5e38\u898b\u7684\u53c3\u7167\u9023\u7d50\u7db2\u5740\u5305\u542b\u4ee5\u4e0b\u5e7e\u500b\u7a2e\u985e\uff1a<\/p>\n

    \n
  1. \u91d1\u6d41<\/strong><\/span>\uff08\u85cd\u65b0\u3001\u7da0\u754c\u3001\u7d05\u967d\uff09<\/li>\n
  2. \u7269\u6d41<\/strong><\/span>\uff08\u8d85\u5546\u53d6\u8ca8\u9801\u9762\uff0c7-11\u3001\u5168\u5bb6\u3001\u840a\u723e\u5bcc\u7b49\u7b49\uff09<\/li>\n
  3. API \u767b\u5165\u53e3<\/strong><\/span>\uff08line\u3001Gmail\u3001Facebook\uff09<\/li>\n<\/ol>\n

    \u4e5f\u5efa\u8b70\u5728 GA4 \u5b89\u88dd\u597d\u5f8c\u5c31\u53ef\u4ee5\u5148\u9032\u884c\u6392\u9664\uff0c\u5982\u679c\u4f60\u4e0d\u78ba\u5b9a\u8981\u6392\u9664\u54ea\u4e9b\uff0c\u525b\u5b89\u88dd\u597d\u524d\u5e7e\u5929\u53ef\u4ee5\u5148\u89c0\u5bdf\u4e00\u4e0b GA \u88e1\u9762\u6709\u6c92\u6709\u51fa\u73fe\u4e0a\u8ff0\u7684\u53c3\u7167\u9023\u7d50\u7db2\u5740\uff0c\u518d\u628a\u5b83\u5011\u4e00\u4e00\u6392\u9664\u5373\u53ef\u3002<\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    \ud83d\udd16 \u5982\u4f55\u904b\u7528 GA4 \u8a2d\u5b9a\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6392\u9664<\/span><\/strong><\/h3>\n

    Step 1.<\/span> <\/strong>\u9032\u5165\u5230\u5f8c\u53f0\uff0c\u9078\u53d6\u8981\u6392\u9664\u7684\u8cc7\u6599\u4e32\u6d41\u7db2\u7ad9\"\"<\/p>\n

    Step 2.<\/span><\/strong> \u9ede\u64ca\u4e0b\u65b9\u7684\u66f4\u591a\u4ee3\u78bc\u8a2d\u5b9a\"\"<\/p>\n

    Step 3.<\/span> <\/strong>\u9ede\u64ca\u5217\u51fa\u4e0d\u9069\u7528\u7684\u53c3\u7167\u9023\u7d50\u7db2\u5740\"\"<\/p>\n

    Step 4.<\/strong> <\/span>\u8f38\u5165\u8981\u6392\u9664\u7684\u7db2\u57df\uff0c\u9019\u908a\u8981\u8a18\u5f97\u982d\u5c3e\u4e0d\u8981\u653e\u5165\uff0c\u5426\u5247\u6703\u7121\u6cd5\u5b58\u53d6\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a https:\/\/emap.pcsc.com.tw\/<\/span>\uff0c\u8981\u628a\u4ed6\u6539\u6210 emap.pcsc.com.tw<\/span>\uff0c\u518d\u5b58\u6a94\u5373\u53ef\u3002\"\"<\/p>\n

     <\/p>\n

    \u4ee5\u4e0a\u5c31\u662f GA4 \u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\u7684\u6559\u5b78\uff0c\u53ea\u662f\u4e00\u500b\u7c21\u55ae\u7684\u6982\u5ff5\uff0c\u4f46\u5c0d\u65bc\u5f8c\u7e8c\u7684\u5206\u6790\u8207\u512a\u5316\u6703\u5e36\u4f86\u5927\u5927\u7684\u5e6b\u52a9\uff01
    \n\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a GA4 \u7684\u4f7f\u7528\u7d30\u7bc0\u8207\u5834\u666f\u6b61\u8fce\u700f\u89bd\u6211\u5011\u66f4\u591a\u6587\u7ae0\uff0c\u6216\u662f\u9700\u8981\u9867\u554f\u8207\u4f60\u804a\u804a\u5728\u7db2\u7ad9\u5206\u6790\u53ca GA4 \u4e0a\u78b0\u5230\u7684\u554f\u984c\uff0c\u4e5f\u6b61\u8fce\u8207\u6211\u5011\u806f\u7e6b\ud83e\udd17<\/p>\n

    \ud83d\udccc \u5ef6\u4f38\u95b1\u8b80\uff1a\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565<\/a><\/p><\/blockquote>\n

     <\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u4e00\u8d77\u52d5\u52d5\u5c0f\u624b\ud83e\uddda \u5206\u6790\u6578\u64da\u66f4\u6e96\u78ba\uff01<\/p>\n","protected":false},"author":1,"featured_media":9135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,560],"tags":[519,104,570,556],"class_list":["post-9096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-google-analytics","tag-ga4","tag-google-analytics","tag-570","tag-556"],"yoast_head":"\n\u3010\u7db2\u7ad9\u5206\u6790\u3011\u7528 GA4 \u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\uff0c\u89e3\u6c7a\u91d1\u7269\u6d41\u6b78\u5c6c\u4e0d\u6e05\u554f\u984c \ud83d\udd26<\/title>\n<meta name=\"description\" content=\"\u4f60\u4e00\u5b9a\u4e5f\u6709\u904e\u9019\u7a2e\u7d93\u9a57\uff0c\u8981\u5206\u6790\u5ee3\u544a\u6578\u64da\u6642\u767c\u73fe\u300c\u6e20\u9053\u7684\u8f49\u63db\u6b78\u5c6c\u5168\u90fd\u6b78\u5728\u6c92\u770b\u904e\u7684\u4f86\u6e90\u5a92\u4ecb\u88e1\uff01\u300d\u9019\u6a23\u8981\u600e\u9ebc\u8fa8\u8b58\u8207\u5206\u6790\u5ee3\u544a\u8868\u73fe\u5462\uff1f\u9019\u500b\u554f\u984c\u53ef\u4ee5\u900f\u904e GA4 \u7684\u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\u5c31\u80fd\u89e3\u6c7a\uff0c\u672c\u6587\u5c07\u5b8c\u6574\u8aaa\u660e\u8a72\u5982\u4f55\u57f7\u884c\u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\uff0c\u8b93\u5206\u6790\u6578\u64da\u66f4\u7cbe\u6e96\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-referral-exclusion\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" 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