{"id":9149,"date":"2021-12-10T11:00:04","date_gmt":"2021-12-10T03:00:04","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9149"},"modified":"2021-12-06T17:10:35","modified_gmt":"2021-12-06T09:10:35","slug":"news-2021-11-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-11-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u5341\u4e00\u6708\u7522\u54c1\u66f4\u65b0 \u2744\ufe0f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u8f03\u591a\uff0c\u53ef\u5206\u70ba\u56db\u5927\u9805\u76ee\uff1a\u5206\u5225\u662f\u3010\u5f71\u7247\u5ee3\u544a\u3011\u7684 YouTube \u5ee3\u544a\u66f4\u540d\u8207\u7522\u54c1\u52d5\u614b\u994b\u7d66\u7570\u52d5\u3001\u3010\u7de8\u8f2f\u5668\u3011\u7db2\u9801\u7248\u8207 App \u66f4\u65b0\u3001\u3010\u8cfc\u7269\u5ee3\u544a\u3011\u7684\u667a\u6167\u51fa\u50f9\u8207\u8f49\u63db\u8a55\u4f30\u63a8\u51fa\u7684\u65b0\u5de5\u5177\uff0c\u4ee5\u53ca\u8207\u3010\u7b2c\u4e00\u65b9\u6578\u64da\u96b1\u79c1\u653f\u7b56\u3011\u76f8\u95dc\u7684\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u529f\u80fd\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u9019\u9031\u5929\u6c23\u6709\u4e9b\u6fd5\u51b7\uff0c\u8b93\u4eba\u6709\u4e9b\u61f6\u6d0b\u6d0b\u7684\u2026\u2026\u9019\u6642\u5019\u8acb\u5feb\u96e2\u958b\u88ab\u7aa9\u3001\u6d3b\u52d5\u4e00\u4e0b\u7b4b\u9aa8\uff0c\u6e96\u5099\u4e00\u676f\u9192\u8166\u7684\u5496\u5561\uff0c\u8ddf\u8457 iSPOTer \u4e00\u8d77\u4f86\u95b1\u8b80 Google Ads \u5341\u4e00\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u70ba\u8166\u888b\u88dc\u5145\u6eff\u6eff\u7684\u6578\u4f4d\u77e5\u8b58\u5427 \ud83c\udf1e<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfac \u5f71\u7247\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>YouTube\u3010\u5f71\u7247\u63a2\u7d22\u5ee3\u544a\u3011\u66f4\u540d\u70ba\u3010\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u3011<\/strong><\/span><\/p>\n<figure id=\"attachment_9155\" aria-describedby=\"caption-attachment-9155\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9155\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9155\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u81ea 2021.11.17 \u8d77\uff0cYouTube \u5f71\u7247\u63a2\u7d22\u5ee3\u544a\u6b63\u5f0f\u66f4\u540d\u70ba\u3010\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u3011\uff0c\u5c07\u5728\u672a\u4f86\u5e7e\u5468\u5167\u51fa\u73feGoogle Ads \u9078\u9805\u4e2d\u3002\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u53ef\u80fd\u51fa\u73fe\u5728\u3010YouTube \u9996\u9801\u63a8\u85a6\u5167\u5bb9\u3001\u89c0\u8cde\u9801\u9762\/\u641c\u5c0b\u52d5\u614b\u994b\u7d66\u3011\u6216\u662f\u76ee\u6a19\u5c0d\u8c61\u53ef\u80fd\u89c0\u770b\u7684 YouTube \u5f71\u7247\u65c1\uff0c\u5448\u73fe\u3010\u54c1\u724c\u3001\u7522\u54c1\u6216\u670d\u52d9\u3011\u7b49\u5167\u5bb9\uff0c\u9019\u9805\u7570\u52d5\u4e0d\u6703\u5f71\u97ff\u5ee3\u544a\u6d3b\u52d5\u7684\u529f\u80fd\uff0c\u5ee3\u544a\u7528\u6236\u4e0d\u9700\u91dd\u5c0d\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\u63a1\u53d6\u4efb\u4f55\u884c\u52d5\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>TrueView \u8cfc\u7269\u5ee3\u544a\u7684\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u64f4\u5927\u958b\u653e\u4f7f\u7528<\/strong><\/span><\/p>\n<figure id=\"attachment_9156\" aria-describedby=\"caption-attachment-9156\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9156\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9156\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5354\u52a9\u54c1\u724c\u63d0\u5347\u89f8\u53ca\u7387\uff0cGoogle \u65bc\u8fd1\u671f\u5c07 TrueView \u8cfc\u7269\u5ee3\u544a\u7684\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u64f4\u5927\u958b\u653e\u7d66\u66f4\u591a\u7a2e\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u4f7f\u7528\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u5c07\u7522\u54c1\u52d5\u614b\u994b\u7d66\u9023\u7d50\u81f3\u3010\u63d0\u5347\u77e5\u540d\u5ea6\u548c\u8003\u616e\u5ea6\u70ba\u76ee\u6a19\u3011\u7684\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c07\u5176\u8f49\u5316\u70ba\u300c\u53ef\u8cfc\u7269\u300d\u5ee3\u544a\u6d3b\u52d5\uff0c\u76ee\u6a19\u53d7\u773e\u5373\u53ef\u5728\u5f71\u7247\u5ee3\u544a\u4e0b\u65b9\u700f\u89bd\u7522\u54c1\u5716\u7247\uff0c\u5438\u5f15\u4ed6\u5011\u8cfc\u7269\u4e26\u4fc3\u6210\u66f4\u591a\u9ede\u64ca\u548c\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\ud83d\udca1 \u63d0\u9192\uff1a\u82e5\u9019\u9805\u529f\u80fd\u5c1a\u672a\u7372\u5f97\u958b\u901a\uff0c\u5ee3\u544a\u5ba2\u6236\u53ef\u900f\u904e Merchant Center \u5e33\u6236\u52a0\u5165\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\u7684\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\ud83d\ude80 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6227733?&amp;ref_topic=3119118#\">\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10430643\">\u65b0\u589e\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/video-funnel-marketing\/\">\u5f71\u7247\u884c\u92b7\u88dc\u5145<\/a>\u3001<a href=\"https:\/\/blog.youtube\/news-and-events\/youtube-main-stream-highlights-10th-annual-brandcast-delivered\/\">\u5ee3\u544a\u5167\u5bb9\u89f8\u53ca\u7387\u88dc\u5145<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\udd16\u00a0 Google Ads \u7de8\u8f2f\u5668<\/span><\/strong><\/h3>\n<p><span style=\"color: #008080;\"><strong>Google \u63a8\u51fa\u5168\u65b0 Google Ads \u7de8\u8f2f\u5668 1.8 \u7248<\/strong><\/span><\/p>\n<p>Google Ads \u7de8\u8f2f\u5668 1.8 \u7248\u3002\u9019\u500b\u7248\u672c\u7684\u66f4\u65b0\u91cd\u9ede\u5982\u4e0b\uff1a<\/p>\n<figure id=\"attachment_9161\" aria-describedby=\"caption-attachment-9161\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9161\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9161\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u81ea\u52d5\u5957\u7528\u5efa\u8b70\uff1a\u5728 Google Ads \u7de8\u8f2f\u5668\u4e2d\u555f\u7528\u3010\u81ea\u52d5\u5957\u7528\u5efa\u8b70\u3011\uff0c\u7cfb\u7d71\u5c31\u6703\u5728\u5e33\u6236\u51fa\u73fe\u65b0\u5546\u6a5f\u6642\u81ea\u52d5\u5957\u7528\u9078\u64c7\u7684\u5efa\u8b70\uff0c\u4e14\u96a8\u6642\u53ef\u4ee5\u8b8a\u66f4\u6216\u9078\u64c7\u505c\u7528\u9019\u4e9b\u9078\u9805\u3002<br \/>\n\u2461 \u63a2\u7d22\u696d\u754c\u8da8\u52e2\uff1a\u73fe\u5728\u53ef\u4ee5\u5728 Google Ads \u7de8\u8f2f\u5668\u7684\u3010\u7e3d\u89bd\u3011\u9801\u9762\u4e0a\uff0c\u67e5\u770b\u5e33\u6236\u6210\u6548\u6458\u8981\u548c\u53ef\u505a\u70ba\u884c\u52d5\u4f9d\u64da\u7684\u6df1\u5165\u5206\u6790\u8cc7\u6599\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Google Ads App \u8aaa\u660e\u9762\u677f\u66f4\u65b0<\/strong><\/span><\/p>\n<p>Google Ads App \u8aaa\u660e\u9762\u677f\u63d0\u4f9b\u5168\u65b0\u5347\u7d1a\u7248\u529f\u80fd\uff0c\u63d0\u4f9b\u7528\u6236\u66f4\u6df1\u5165\u5206\u6790\u8207\u5be6\u7528\u7684\u529f\u80fd\uff0c\u5373\u6642\u638c\u63e1\u6d88\u8cbb\u8005\u52d5\u614b\u3002\u66f4\u65b0\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<figure id=\"attachment_9160\" aria-describedby=\"caption-attachment-9160\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9160\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9160\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u4f7f\u7528\u3010\u6210\u6548\u6df1\u5165\u5206\u6790\u3011\u76e3\u63a7\u5ee3\u544a\u6d3b\u52d5\uff1a\u4f7f\u7528\u3010\u6210\u6548\u6df1\u5165\u5206\u6790\u3011\uff0c\u7576\u6210\u6548\u51fa\u73fe\u5927\u5e45\u6ce2\u52d5\uff0c\u7cfb\u7d71\u4fbf\u6703\u767c\u9001\u5373\u6642\u901a\u77e5\u3001\u8aaa\u660e\u6ce2\u52d5\u539f\u56e0\uff0c\u4e14\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u4e5f\u6703\u63d0\u4f9b\u5efa\u8b70\u4f86\u5354\u52a9\u60a8\u89e3\u6c7a\u554f\u984c\u3002<\/p>\n<p>\u2461 \u4f7f\u7528\u3010\u641c\u5c0b\u8da8\u52e2\u3011\u66f4\u5373\u6642\u638c\u63e1\u6d88\u8cbb\u8005\u9700\u6c42\uff1a\u9078\u64c7\u3010\u641c\u5c0b\u8da8\u52e2\u3011\u67e5\u770b\u8207\u81ea\u5bb6\u7522\u54c1\/\u670d\u52d9\u76f8\u95dc\u7684\u71b1\u9580\u641c\u5c0b\uff0c\u56e0\u61c9\u8da8\u52e2\u88fd\u4f5c\u76f8\u95dc\u5ee3\u544a\u6d3b\u52d5\u3002\u7cfb\u7d71\u4e5f\u53ef\u80fd\u6703\u986f\u793a\u5efa\u8b70\uff0c\u5354\u52a9\u7528\u6236\u78ba\u4fdd\u5e33\u6236\u5df2\u8abf\u6574\u81f3\u6700\u4f73\u72c0\u614b\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\ud83d\udca1 \u63d0\u9192\uff1a\u53ef\u5efa\u7acb\u3010\u81ea\u8a02\u901a\u77e5\u3011\uff0c\u8b93\u7cfb\u7d71\u5728\u767c\u73fe\u6709\u8207\u60a8\u5546\u5bb6\u76f8\u95dc\u7684\u65b0\u8208\u641c\u5c0b\u8da8\u52e2\u6642\u901a\u77e5\u60a8\uff0c\u66f4\u5373\u6642\u638c\u63e1\u6d88\u8cbb\u8005\u9700\u6c42\uff01<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\u2462 \u66f4\u8f15\u9b06\u7684\u88fd\u4f5c\u5ee3\u544a\u4e26\u76e3\u63a7\u6210\u6548\uff1a\u9078\u64c7 Google Ads App \u756b\u9762\u53f3\u4e0b\u65b9\u7684\u3010\u52a0\u865f\u3011\u6309\u9215\uff0c\u9078\u53d6\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u3001\u653e\u9001\u5ee3\u544a\u7684\u4f4d\u7f6e\u53ca\u5176\u4ed6\u8a2d\u5b9a\uff0c\u5b8c\u6210\u5f8c\u9084\u53ef\u5728\u61c9\u7528\u7a0b\u5f0f\u4e2d\u76e3\u63a7\u4e26\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002<\/p>\n<p>\ud83c\udf1f\u00a0 \u4e0b\u8f09\u4f4d\u7f6e\uff1a<a href=\"https:\/\/ads.google.com\/home\/tools\/ads-editor\/\">Google Ads 1.8 \u7de8\u8f2f\u5668<\/a>\u3001Google Ads App\uff1a<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.apps.adwords\">Android \u8f09\u9ede<\/a>\u3001<a href=\"https:\/\/crq8j.app.goo.gl\/S9kf\">iOS \u8f09\u9ede<\/a><br \/>\n\ud83d\ude80\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/editor\/answer\/10956737\">Google Ads \u7de8\u8f2f\u5668 1.8 \u7248<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\">\u5efa\u8b70\u9801\u9762<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9000655\">\u8aaa\u660e\u9762\u677f<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/holiday-consumer-trends-and-insights\/\">\u95dc\u9375\u5b57\u7db2\u8a8c<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd\u00a0 \u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u63a8\u85a6\u529f\u80fd\uff1a\u5728\u3010\u667a\u6167\u51fa\u50f9\u3011\u4e2d\u52a0\u5165\u3010\u5546\u5e97\u92b7\u552e\u8cc7\u6599\u3011<\/span><\/strong><\/p>\n<p>\u7121\u8ad6\u6d88\u8cbb\u8005\u662f\u900f\u904e\u7dda\u4e0a\u9084\u662f\u5be6\u9ad4\u5e97\u92ea\u8cfc\u7269\uff0c\u54c1\u724c\u65b9\u7684\u5ee3\u544a\u6d3b\u52d5\u90fd\u5fc5\u9808\u56e0\u61c9\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5373\u6642\u8f49\u8b8a\u3002Google \u900f\u904e\u7814\u7a76\u6578\u64da\u767c\u73fe\uff0c\u8207\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\uff0c\u300c\u6211\u9644\u8fd1\u76ee\u524d\u71df\u696d\u4e2d\u7684\u5546\u5e97\u300d\u641c\u5c0b\u91cf\u589e\u5e45\u8d85\u904e 400%\uff08\u6bd4\u8f03 2020.9-2021.8 \u4ee5\u53ca 2019.9-2020.8 \u5169\u500b\u671f\u9593\uff0c\u5168\u7403\u4ee5\u82f1\u6587\u9032\u884c\u7684\u641c\u5c0b\u91cf\uff09\uff0c\u5efa\u8b70\u96f6\u552e\u548c\u9910\u5ef3\u985e\u5ee3\u544a\u5ba2\u6236\u53ef\u5728\u3010\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9\u3011\u52a0\u5165\u3010\u5546\u5e97\u92b7\u552e\u667a\u6167\u51fa\u50f9\u3011\uff0c\u91dd\u5c0d\u5e97\u5167\u4ea4\u6613 (\u4e0d\u53ea\u662f\u89aa\u81e8\u9580\u5e02) \u8abf\u6574\u51fa\u50f9\uff0c\u540c\u6642\u5c0d\u7dda\u4e0a\u92b7\u552e\u696d\u7e3e\u548c\u5e97\u5167\u9020\u8a2a\u6b21\u6578\u9032\u884c\u6700\u4f73\u5316\uff0c\u4ee5\u7372\u5f97\u66f4\u986f\u8457\u7684\u696d\u7e3e\u63d0\u5347\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u7ba1\u7406\u548c\u6700\u4f73\u5316\u8f49\u63db\u7684\u65b0\u5de5\u5177<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u66f4\u66b8\u89e3\u884c\u92b7\u50f9\u503c\u8207\u8a55\u4f30\u667a\u6167\u51fa\u50f9\uff0cGoogle Ads \u63a8\u51fa\u4e86\u591a\u9805\u8f49\u63db\u8a55\u4f30\u76f8\u95dc\u7684\u65b0\u5de5\u5177\uff1a<\/p>\n<p>\u2460 \u8f49\u63db\u76ee\u6a19\uff1a\u8f49\u63db\u76ee\u6a19\u70ba Google Ads \u63a8\u51fa\u7684\u5168\u65b0\u5de5\u5177\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u9019\u9805\u529f\u80fd\u5728\u5e33\u6236\u6216\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u5c0d\u76ee\u6a19\u9032\u884c\u6700\u4f73\u5316\u3002\u88fd\u4f5c\u65b0\u7684\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u53ef\u6307\u5b9a\u54ea\u4e9b\u5ee3\u544a\u6d3b\u52d5\u4e2d\u7684\u7279\u5b9a\u696d\u52d9\u76ee\u6a19\u61c9\u8a72\u9032\u884c\u6700\u4f73\u5316\uff0c\u5728\u88fd\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u7cfb\u7d71\u4e5f\u6703\u63d0\u4f9b\u6539\u5584\u6574\u9ad4\u8a55\u4f30\u8a2d\u5b9a\u7684\u8a23\u7ac5\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\ud83d\udca1 \u63d0\u9192\uff1a\u63a5\u4e0b\u4f86\u5e7e\u9031\uff0c\u5728\u5efa\u7acb\u65b0\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u8f49\u63db\u52d5\u4f5c\u4fbf\u6703\u6839\u64da\u9019\u4e9b\u65b0\u8f49\u63db\u76ee\u6a19\u9032\u884c\u5206\u7d44\u3002\u73fe\u6709\u7684\u8f49\u63db\u3001\u8f49\u63db\u6700\u4f73\u5316\u548c\u51fa\u50f9\u8a2d\u5b9a\u4e0d\u6703\u6539\u8b8a\uff0c\u4f7f\u7528\u8005\u4e0d\u9700\u8981\u63a1\u53d6\u4efb\u4f55\u884c\u52d5\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\u2461 Tag Assistant\uff1a\u7528\u6236\u53ef\u900f\u904e\u65b0\u52a0\u5165\u7684\u652f\u63f4\u5de5\u5177\u3010Tag Assistant\u3011\u78ba\u8a8d\u8f49\u63db\u6a19\u8a18\u904b\u4f5c\u6b63\u5e38\uff0c\u4ee5\u53ca\u8a55\u4f30\u8f49\u63db\u52d5\u4f5c\u662f\u5426\u767c\u751f\u932f\u8aa4\uff08\u4f8b\u5982\uff0c\u672a\u9a57\u8b49\u7684\u8f49\u63db\u52d5\u4f5c\u3001\u4ee3\u78bc\u7121\u6548\u3001\u6c92\u6709\u65b0\u7684\u8f49\u63db\u2026\u2026\u7b49\uff09\uff0c\u66f4\u5373\u6642\u67e5\u770b\u7cfb\u7d71\u8f49\u63db\u6578\u503c\u3002<\/p>\n<figure id=\"attachment_9157\" aria-describedby=\"caption-attachment-9157\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9157\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9157\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2462 \u8aaa\u660e\u9762\u677f\uff1a\u70ba\u4e86\u8b93\u5ee3\u544a\u7528\u6236\u66f4\u6e05\u695a\u77ad\u89e3\u667a\u6167\u51fa\u50f9\uff0c\u4e14\u66f4\u8f15\u9b06\u5730\u638c\u63e1\u6ce2\u52d5\uff0c\u73fe\u5728\u53ef\u4ee5\u900f\u904e\u641c\u5c0b\u5ee3\u544a\u7684\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u9801\u9762\uff0c\u67e5\u770b\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u548c\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u8aaa\u660e\u9762\u677f\uff0c\u4e86\u89e3\u8f49\u63db\u50f9\u503c\u8b8a\u52d5\u7684\u539f\u56e0\u3002<\/p>\n<figure id=\"attachment_9158\" aria-describedby=\"caption-attachment-9158\" style=\"width: 4266px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9158\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6.png\" alt=\"\" width=\"4266\" height=\"3200\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6.png 4266w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-11-google-ads-6-850x638.png 850w\" sizes=\"auto, (max-width: 4266px) 100vw, 4266px\" \/><figcaption id=\"caption-attachment-9158\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\ud83d\ude80 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9462119\">\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10980636\">\u5546\u5e97\u92b7\u552e\u667a\u6167\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6190135\">\u6700\u4f73\u505a\u6cd5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022\">\u8f49\u63db\u8ffd\u8e64<\/a> \u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3419241\">\u8f49\u63db\u50f9\u503c<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6331314\">\u8f49\u63db\u6a19\u8a18<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10989978\">Tag Assistant<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udee1 \u7b2c\u4e00\u65b9\u6578\u64da\u76f8\u95dc\u653f\u7b56<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u529f\u80fd\u64f4\u5927\u958b\u653e\u4f7f\u7528<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u4e3b\u4ee5\u4fdd\u969c\u96b1\u79c1\u6b0a\u7684\u65b9\u5f0f\uff0c\u5229\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u8207\u5ba2\u6236\u5efa\u7acb\u7a69\u56fa\u7684\u95dc\u4fc2\uff0cGoogle Ads \u65bc\u4eca\u5e74\u5341\u4e00\u6708\u91dd\u5c0d\u3010\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u3011\u529f\u80fd\u63a8\u51fa\u6539\u5584\u9805\u76ee\uff0c\u66f4\u65b0\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p>\u672a\u4f86\u5e7e\u9031\u5167\uff0c Google Ads \u5c07\u958b\u653e\u66f4\u591a\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\u3010\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u3011\u529f\u80fd\uff0c\u76f8\u95dc\u7684\u653f\u7b56\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 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