{"id":9169,"date":"2021-12-14T11:00:44","date_gmt":"2021-12-14T03:00:44","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9169"},"modified":"2021-12-08T18:04:07","modified_gmt":"2021-12-08T10:04:07","slug":"google-performance-max-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-max-intro\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6b63\u5f0f\u767b\u5834 \ud83d\udd25"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u5c07\u8981\u4f86\u4ecb\u7d39 Google \u5341\u4e00\u6708\u767b\u5834\u7684\u5168\u65b0\u529f\u80fd\uff1aPerformance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3002\u672c\u6587\u6536\u9304\u4e86\u5b98\u65b9\u6240\u91cb\u51fa\u7684\u5ee3\u544a\u4ecb\u7d39\u4ee5\u53ca\u6700\u4f73\u5316\u6307\u5357\uff0c\u672a\u4f86\u6211\u5011\u4e5f\u5c07\u9678\u7e8c\u767c\u8868\u76f8\u95dc\u7684\u64cd\u4f5c\u6559\u5b78\uff0c\u5c0d\u9019\u9805\u529f\u80fd\u6709\u8208\u8da3\u7684\u8b80\u8005\u5011\u8acb\u597d\u597d\u671f\u5f85\uff5e\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u767b\u5165 iSPOT \u5b87\u5b99\uff0c\u628a\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u6536\u9304\u5230\u4f60\u7684\u6578\u4f4d\u77e5\u8b58\u5eab\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5728\u904e\u53bb\u9032\u884c Beta \u7248\u6e2c\u8a66\u6642\uff0c\u4ee5\u76f8\u8fd1\u7684\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u4e2d\uff0c\u7372\u5f97\u5e73\u5747 13% \u8f49\u63db\u7e3d\u589e\u5e45\u7684\u597d\u6210\u7e3e\uff01\u81ea 2021.11.2 \u8d77\uff0cGoogle \u6c7a\u5b9a\u6b63\u5f0f\u958b\u653e\u6240\u6709\u5ee3\u544a\u7528\u6236\u4f7f\u7528\u3002<\/p>\n<figure id=\"attachment_9185\" aria-describedby=\"caption-attachment-9185\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9185\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9185\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_9186\" aria-describedby=\"caption-attachment-9186\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9186\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9186\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u4ee5\u8b93\u5ee3\u544a\u4e3b\u7d71\u4e00\u8cfc\u8cb7\u53ca\u6700\u4f73\u5316\u3010YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u641c\u5c0b\u806f\u64ad\u7db2\u3001\u63a2\u7d22\u3001Gmail \u548c Google Map\u3011\u4e0a\u7684\u5ee3\u544a\uff0c\u4e14\u80fd\u8207\u3010\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u3011\u642d\u914d\uff0c\u4e26\u900f\u904e\u81ea\u52d5\u5316\u529f\u80fd\u4f7f\u7528\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\uff0c\u63d0\u9ad8\u6240\u6709 Google \u5ee3\u544a\u7ba1\u9053\u548c\u5ee3\u544a\u7a7a\u9593\u7684\u8f49\u63db\u7387\u548c\u50f9\u503c\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5e74\u672b\u91cd\u8981\u7684\u8cfc\u7269\u7bc0\u6176\uff0c\u6709\u5be6\u9ad4\u5e97\u9762\u7684\u96f6\u552e\u5546\u548c\u5ee3\u544a\u5ba2\u6236\u8acb\u7e7c\u7e8c\u4f7f\u7528\u3010\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u3011\u548c\u3010\u5340\u57df\u5ee3\u544a\u3011\uff0c\u9019\u5169\u7a2e\u5ee3\u544a\u6d3b\u52d5\u660e\u5e74\u624d\u6703\u5347\u7d1a\u70ba\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf89\u00a0 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<p>\u4ee5\u4e0b\u5e7e\u9ede\u70ba\u5b98\u65b9\u6240\u6574\u7406\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6700\u4f73\u5316\u91cd\u9ede\u3002\u7531\u65bc\u9019\u9805\u5ee3\u544a\u70ba\u5168\u65b0\u7522\u54c1\uff0c\u4f7f\u7528\u521d\u671f\u53ef\u80fd\u6703\u4f7f\u5ee3\u544a\u7528\u6236\u611f\u5230\u7591\u60d1\u3001\u767c\u751f\u64cd\u4f5c\u4e0d\u9748\u654f\u7684\u60c5\u5f62\uff0c\u5efa\u8b70\u53c3\u7167\u4ee5\u4e0b\u505a\u6cd5\u4ee5\u5229\u5f8c\u7e8c\u4f5c\u696d\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u660e\u78ba\u6307\u51fa\u8f49\u63db\u76ee\u6a19<\/strong><\/span><\/p>\n<p>\u5efa\u8b70\u660e\u78ba\u6307\u51fa\u76ee\u6a19\uff0c\u5354\u52a9\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u9032\u884c\u6700\u4f73\u5316\uff0c\u4e26\u91dd\u5c0d\u8cb4\u5546\u5bb6\u91cd\u8996\u7684\u8f49\u63db\u88fd\u4f5c\u76f8\u95dc\u5831\u8868\uff0c\u653e\u5927\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6548\u76ca\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c<\/strong><\/span><\/p>\n<p>\u8acb\u6839\u64da\u76ee\u6a19\u8a2d\u5b9a\u9069\u7576\u7684\u8f49\u63db\u50f9\u503c\uff0c\u4ee5\u5229\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u512a\u5148\u722d\u53d6\u5c0d\u5546\u5bb6\u6700\u6709\u50f9\u503c\u7684\u8f49\u63db\u985e\u578b\uff1a<\/p>\n<p>\u2460 \u92b7\u552e\u6d3b\u52d5\u70ba\u5be6\u9ad4\u7ba1\u9053\uff08\u5982\uff0c\u5be6\u9ad4\u5e97\u9762\u6216\u96fb\u8a71\uff09\uff1a\u8acb\u4f7f\u7528\u3010\u96e2\u7dda\u8f49\u63db\u532f\u5165\u3011\u529f\u80fd\u8207\u3010Google Ads \u5206\u4eab\u3011\uff0c\u4ee5\u91dd\u5c0d\u9019\u4e9b\u6700\u7d42\u92b7\u552e\u9032\u884c\u6700\u4f73\u5316\u3002<br \/>\n\u2461 \u8eab\u4efd\u70ba\u9700\u8981\u7522\u751f\u5f85\u958b\u767c\u5ba2\u6236\u7684\u5ee3\u544a\u5ba2\u6236\uff1a\u8acb\u660e\u78ba\u6307\u51fa\u80fd\u5be6\u969b\u5e36\u4f86\u92b7\u552e\u7684\u5f85\u958b\u767c\u5ba2\u6236\uff0c\u6709\u52a9\u65bc\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5728\u5404\u7ba1\u9053\u4e0a\u722d\u53d6\u66f4\u9ad8\u54c1\u8cea\u7684\u5f85\u958b\u767c\u5ba2\u6236\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u51fa\u50f9\u7b56\u7565\u5efa\u8b70<\/strong><\/span><\/p>\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6703\u6839\u64da\u7528\u6236\u7684\u76ee\u6a19\u4f7f\u7528\u3010\u667a\u6167\u51fa\u50f9\u3011\uff0c\u70ba\u6bcf\u6b21\u7af6\u50f9\u8a2d\u5b9a\u9069\u7576\u51fa\u50f9\u3002\u8acb\u4f9d\u7167\u4e0d\u540c\u76ee\u6a19\u9078\u64c7\u51fa\u50f9\u7b56\u7565\uff1a<\/p>\n<p>\u2460 \u8ffd\u8e64\u8f49\u63db\u5404\u6709\u4e0d\u540c\u50f9\u503c\uff1a\u63a1\u7528\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u51fa\u50f9\u7b56\u7565\uff0c\u5728\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3002<br \/>\n\u2461 \u6709\u7279\u5b9a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff1a\u53ef\u52a0\u5165\u3010\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u3011\u3002<br \/>\n\u2462 \u6c92\u6709\u8ffd\u8e64\u50f9\u503c\u4e14\u91cd\u8996\u6240\u6709\u8f49\u63db\uff1a\u8acb\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u76e1\u53ef\u80fd\u722d\u53d6\u6700\u591a\u8f49\u63db\uff0c\u4e26\u8996\u9700\u8981\u65b0\u589e\u7279\u5b9a\u7684\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u76ee\u6a19\u3002<\/p>\n<blockquote><p><span style=\"color: #008080;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2998031\">\u96e2\u7dda\u8f49\u63db\u532f\u5165<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882\">\u667a\u6167\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684216\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7381968\">\u76e1\u91cf\u722d\u53d6\u8f49\u63db<\/a><\/strong><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udca1 \u4f7f\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5efa\u8b70\u642d\u914d\u7684\u529f\u80fd<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd<\/strong><\/span><\/p>\n<p>\u65b0\u7684\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011\u529f\u80fd\uff0c\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u7528\u6236\u767c\u6398\u3010\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u3011\u5c1a\u672a\u767c\u73fe\u7684\u5168\u65b0\u8f49\u63db\u641c\u5c0b\u67e5\u8a62\uff0c\u4e26\u6839\u64da\u7528\u6236\u7db2\u7ad9\u4e0a\u7684\u76f8\u95dc\u5230\u9054\u7db2\u9801\uff0c\u627e\u51fa\u76f8\u95dc\u67e5\u8a62\u4e26\u52d5\u614b\u81ea\u8a02\u5ee3\u544a\u6a19\u984c\u3002<\/p>\n<p>\ud83c\udf1e\u00a0 \u512a\u9ede\uff1a\u5982\u679c\u641c\u5c0b\u67e5\u8a62\u8207\u641c\u5c0b\u5ee3\u544a\u73fe\u6709\u7684\u95dc\u9375\u5b57\u5b8c\u5168\u76f8\u7b26\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c31\u4e0d\u6703\u518d\u6bd4\u5c0d\u8a72\u67e5\u8a62\uff0c\u4f46\u6703\u5728\u3010\u5ee3\u544a\u8a55\u7d1a\u3011\u8f03\u9ad8\u7684\u60c5\u6cc1\u4e0b\u53c3\u8207\u5176\u4ed6\u7af6\u50f9\uff0c\u70ba\u7528\u6236\u5275\u9020\u66f4\u591a\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/strong><\/span><\/p>\n<p>\u5efa\u8b70\u4f7f\u7528\u3010\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3011\uff0c\u6309\u7167\u5171\u540c\/\u4e00\u81f4\u7684\u4e3b\u984c\u4f86\u5206\u985e\u7d20\u6750\u8cc7\u6e90\uff0c\u505a\u6cd5\u548c\u88fd\u4f5c\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u4e2d\u5206\u985e\u5ee3\u544a\u7fa4\u7d44\u7684\u65b9\u5f0f\u76f8\u540c\uff0c\u4e26\u63d0\u4f9b\u591a\u9805\u3010\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u3011\u7d20\u6750\u8cc7\u6e90\uff0c\u6709\u52a9\u65bc\u7a81\u986f\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002<\/p>\n<p>\ud83c\udf1e\u00a0 \u512a\u9ede\uff1a\u5982\u679c\u6c92\u6709\u5f71\u7247\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u4ee5\u4f7f\u7528\u73fe\u6709\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u81ea\u52d5\u7522\u751f\u9ad8\u756b\u8cea\u5f71\u7247\u3002<\/p>\n<figure id=\"attachment_9187\" aria-describedby=\"caption-attachment-9187\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9187\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9187\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_9188\" aria-describedby=\"caption-attachment-9188\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9188\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9188\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f<\/strong><\/span><\/p>\n<p>\u65b0\u589e\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u80fd\u70ba\u81ea\u52d5\u5316\u7cfb\u7d71\u63d0\u4f9b\u91cd\u8981\u8cc7\u8a0a\uff0c\u4e0d\u50c5\u6709\u5229\u5ee3\u544a\u6d3b\u52d5\u52a0\u901f\u9069\u61c9\u4e26\u63d0\u5347\u6210\u6548\uff0c\u4e5f\u80fd\u5354\u52a9\u767c\u6398\u5148\u524d\u4e0d\u66fe\u767c\u73fe\u7684\u5168\u65b0\u8f49\u63db\u5ba2\u6236\u5340\u9694\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724897\">\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122\">\u5ee3\u544a\u8a55\u7d1a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724748\">\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724492\">\u7d20\u6750\u8cc7\u6e90<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/performance-marketing-best-practices\/\">\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998\">\u8cc7\u6599\u5340\u9694<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9805516\">\u81ea\u8a02\u5340\u9694<\/a><\/strong><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads 11 \u6708\u5168\u65b0\u5ee3\u544a\u529f\u80fd\u5831\u5230\uff01<\/p>\n","protected":false},"author":1,"featured_media":9189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,576,376,294,577],"class_list":["post-9169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-performance-max","tag-376","tag-294","tag-577"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6b63\u5f0f\u767b\u5834 By 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