{"id":9181,"date":"2021-12-28T11:00:29","date_gmt":"2021-12-28T03:00:29","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9181"},"modified":"2021-12-13T18:18:00","modified_gmt":"2021-12-13T10:18:00","slug":"google-ads-privacy-guide-web","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-privacy-guide-web\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads \u96b1\u79c1\u5b89\u5168\u61c9\u5c0d\u6307\u5357\uff1a\u7db2\u9801\u5ba2\u6236\u7bc7 \ud83d\udda5"},"content":{"rendered":"
\n

\u96b1\u79c1\u6b0a\u653f\u7b56\u53ef\u80fd\u5f71\u97ff\u5ee3\u544a\u7528\u6236\u4f7f\u7528 cookies <\/span>\u8ffd\u8e64\u8a55\u4f30\u6210\u6548\u548c\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\u3002\u4ee5\u4e0b\u5c31\u8b93\u6211\u5011\u4f86\u5b78\u7fd2\uff0c\u8a72\u5982\u4f55\u900f\u904e\u4e09\u6b65\u9a5f\u9032\u884c\u61c9\u5c0d\u3002<\/strong><\/p>\n<\/blockquote>\n

\u96a8\u8457\u96b1\u79c1\u610f\u8b58\u62ac\u982d\uff0c\u4eba\u5011\u8d8a\u4f86\u8d8a\u91cd\u8996\u4ed6\u5011\u5728\u6578\u4f4d\u5e73\u53f0\u7684\u8cc7\u6599\u5b89\u5168\u6027\uff0c\u8d8a\u4f86\u8d8a\u591a\u5e73\u53f0\u505c\u6b62\u4f7f\u7528\u7b2c\u4e09\u65b9 cookies <\/span>\u641c\u96c6\u500b\u4eba\u8cc7\u6599\uff0c\u9019\u4e5f\u5f71\u97ff\u4e86\u8a31\u591a\u6578\u4f4d\u5ee3\u544a\u7684\u6210\u6548\uff0c\u6bd4\u5982\uff0cGoogle Ads<\/span>\u3002\u70ba\u4e86\u540c\u6642\u517c\u9867\u4f7f\u7528\u8005\u7684\u500b\u4eba\u8cc7\u6599\u96b1\u79c1\u6027\u8207\u7dad\u6301\u5ee3\u544a\u6210\u6548\uff0cGoogle <\/span>\u65bc\u9032\u884c\u63a8\u51fa\u4e86\u3010\u6578\u4f4d\u5ee3\u544a\u96b1\u79c1\u5b89\u5168\u6307\u5357\u3011\uff0c\u7531\u65bc\u7bc7\u5e45\u554f\u984c\uff0c\u6211\u5011\u5c07\u5206\u70ba\u3010\u4e0a\u96c6\uff1a\u7db2\u9801\u7bc7\u3011\u8207\u3010\u4e0b\u96c6\uff1a\u61c9\u7528\u7a0b\u5f0f\u7bc7\u3011\u3002<\/p>\n

\u23f0<\/span> \u91cd\u8981\u6642\u7a0b\u8868<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460<\/span> 2019\uff1a<\/span>Chrome \u5ba3\u4f48\u63a8\u51fa<\/span> Privacy Sandbox
\n\u2461<\/span> 2020\uff1a<\/span>Chrome \u5ba3\u4f48\u5c07\u9010\u6b65\u6dd8\u6c70\u7b2c\u4e09\u65b9<\/span> cookies\u3001<\/span>Apple \u5ba3\u4f48\u63a8\u51fa<\/span> App \u8ffd\u8e64\u900f\u660e\u5ea6
\n<\/span>\u2462 2021<\/span>\uff1aApple <\/span>\u5be6\u65bd\u65b0\u898f\u7bc4
\n<\/span>\u2463 \u73fe\u5728\uff1a\u751f\u614b\u7cfb\u7d71\u6b63\u5c55\u958b\u5354\u4f5c\u9f4a\u5fc3\u5354\u529b\u5c0b\u627e\u66ff\u4ee3\u65b9\u6848<\/p>\n

\u672c\u7bc7\u70ba\u7db2\u9801\u5ba2\u6236\u61c9\u5c0d\u96b1\u79c1\u653f\u7b56\u53ef\u57f7\u884c\u7684\u61c9\u5c0d\u65b9\u6cd5\uff0c\u5c07\u5206\u70ba\u4e09\u6b65\u9a5f\u4f86\u8aaa\u660e\u3002 \u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u770b\u4e0b\u53bb\u5427\uff01\u00a0<\/span><\/p>\n

\n

\ud83d\udcdd<\/span> \u7b2c\u4e00\u6b65\uff1a\u8490\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599<\/span><\/strong><\/span><\/h3>\n

\u96a8\u8457\u7b2c\u4e09\u65b9 cookies <\/span>\u9010\u6b65\u6dd8\u6c70\u3001\u7b2c\u4e09\u65b9\u8cc7\u6599\u8d8a\u4f86\u8d8a\u96e3\u4ee5\u53d6\u5f97\uff0c\u8207\u5ba2\u6236\u5efa\u7acb\u7dca\u5bc6\u95dc\u4fc2\u91cd\u8981\u5ea6\u5927\u5e45\u5ea6\u4e0a\u5347\u3002\u70ba\u4e86\u80fd\u66f4\u8f15\u9b06\u8490\u96c6\u548c\u6df1\u5165\u6d1e\u5bdf\u8cc7\u6599\uff0c\u5982\u4f55\u53d6\u5f97\u3010\u7b2c\u4e00\u65b9\u8cc7\u6599\u3011\u6210\u70ba\u884c\u92b7\u4eba\u7684\u9996\u8981\u8ab2\u984c\u3002<\/p>\n

\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb\u00a0 \u6578\u4f4d\u77e5\u8b58\u6559\u5ba4<\/span>
\n<\/strong>\u2460 \u7b2c\u4e00\u65b9\u8cc7\u6599\uff081P \u8cc7\u6599\uff09\uff1a\u7531\u5c0d\u7522\u54c1\u611f\u8208\u8da3\u3001\u4e14\u66fe\u6709\u904e\u4e92\u52d5\u7684\u6d88\u8cbb\u8005\u76f4\u63a5\u63d0\u4f9b\uff08\u5982\uff0c\u96fb\u5b50\u90f5\u4ef6\u4fe1\u7bb1\u6216\u8cfc\u8cb7\u6b77\u53f2\u8a18\u9304\uff09\uff0c\u53ea\u6709\u4f60\u77e5\u9053\u7684\u4eba\u54e1\u540d\u55ae\u3002<\/strong>
\n\u2461 \u7b2c\u4e09\u65b9\u8cc7\u6599\uff083P \u8cc7\u6599\uff09\uff1a\u53ef\u80fd\u5c0d\u4f60\u7684\u7522\u54c1\/\u670d\u52d9\u611f\u8208\u8da3\u7684\u4eba\u54e1\u540d\u55ae\uff0c \u9019\u662f\u4f60\u8207\u6240\u6709\u7af6\u722d\u5c0d\u624b\u5171\u7528\u7684\u540d\u55ae\u3002\u00a0<\/strong><\/p><\/blockquote>\n

\u641c\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599\u65b9\u5f0f<\/span><\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460 \u4f7f\u7528\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\uff1a\u82e5\u8981\u5efa\u7acb\u826f\u597d\u7684\u8861\u91cf\u57fa\u790e\uff0c\u6700\u91cd\u8981\u7684\u6b65\u9a5f\u662f\u5c07\u3010\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u3011\u653e\u5728\u6240\u6709\u7db2\u7ad9\u9801\u9762\u4e0a\uff0c\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u78ba\u4fdd\u4ee5\u96b1\u79c1\u5b89\u5168\u7684\u65b9\u5f0f\u8de8\u700f\u89bd\u5668\u9032\u884c\u6e96\u78ba\u8861\u91cf\u3002<\/p>\n

\u2461 \u5728\u7db2\u7ad9\u4e0a\u8490\u96c6\u96fb\u5b50\u90f5\u4ef6\uff1a\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u8c50\u5bcc\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u5efa\u7acb\u66f4\u591a\u5177\u6709\u9644\u52a0\u50f9\u503c\u7684\u6a5f\u6703\uff0c\u8b93\u6d88\u8cbb\u8005\u8207\u60a8\u7684\u4f01\u696d\u4e92\u52d5\uff0c\u9032\u4e00\u6b65\u589e\u5f37\u7b2c\u4e00\u65b9\u8cc7\u6599\u5eab\u3002<\/p>\n

\n

\ud83c\udf1e<\/span> \u00a0\u512a\u52e2\uff1a\u6709\u6548\u5229\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u53ef\u5f9e\u55ae\u4e00\u5ee3\u544a\u520a\u767b\u3001\u6e9d\u901a\u6216\u63a8\u5ee3\u4e2d\u7522\u751f\u96d9\u500d\u7684\u589e\u91cf\u6536\u76ca\u3002<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83c\udfaf<\/span> \u00a0\u7b2c\u4e8c\u6b65\uff1a\u8a55\u4f30\u6578\u64da<\/span><\/strong><\/span><\/h3>\n

\u6210\u529f\u8490\u96c6\u5230\u7b2c\u4e00\u65b9\u8cc7\u6599\u5f8c\uff0c\u53ef\u900f\u904e\u9069\u7576\u5206\u6790\u548c\u8a55\u4f30\u65b9\u5f0f\uff0c\u78ba\u4fdd\u8de8\u5e73\u53f0\u6210\u6548\uff0c\u9032\u4e00\u6b65\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u8a55\u4f30\u6578\u64da\u505a\u6cd5<\/strong><\/span><\/p>\n

\u2460 \u4f7f\u7528\u5f37\u5316\u8f49\u63db\uff08\u73fe\u70ba Beta <\/span>\u7248\uff09\uff1a\u63d0\u9ad8\u641c\u5c0b\u548c YouTube <\/span>\u4e2d\u8f49\u63db\u8a55\u4f30\u7684\u6e96\u78ba\u6027\u3002
\n<\/span>\u2192<\/span> \u5f37\u5316\u8f49\u63db\u6703\u81ea\u52d5\u6bd4\u5c0d\u5df2\u540c\u610f\u7684\u7b2c\u4e00\u65b9\u8f49\u63db\u8cc7\u6599\u8207 Google <\/span>\u7528\u6236\u767b\u5165\u8cc7\u6599\uff08\u533f\u540d\u65b9\u5f0f\u5448\u73fe\uff09\uff0c\u4e26\u5354\u52a9\u6062\u5fa9\u4ee5\u5176\u4ed6\u65b9\u5f0f\u7121\u6cd5\u8861\u91cf\u7684\u8f49\u63db\u6578\u64da\u3002<\/p>\n

\n

\ud83c\udf1e<\/span>\u00a0 \u5f37\u5316\u8f49\u63db\u512a\u52e2\uff1a\u53ef\u6709\u6548\u63d0\u5347\u3010\u641c\u5c0b\u8f49\u63db\u7387\u3011\uff0c\u589e\u9577\u7684\u4e2d\u4f4d\u6578\u9054 3.5%<\/span>\uff0c\u4e14\u8f49\u63db\u7387\u53ef\u96a8\u6642\u9593\u6301\u7e8c\u589e\u52a0\uff1b\u4ee5\u53ca\u3010YouTube for Action <\/span>\u8f49\u63db\u7387\u3011\uff0c\u589e\u9577\u7684\u4e2d\u4f4d\u6578\u9054 12%<\/span>\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n

\u2461 \u4f7f\u7528\u8f49\u63db\u6a21\u64ec\uff1a\u8f49\u63db\u6a21\u64ec\u662f\u4e00\u7a2e\u9032\u968e\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848\uff0c\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u4f86\u5f4c\u88dc\u8a55\u4f30\u843d\u5dee\uff08\u4f8b\u5982\uff0c\u7f3a\u4e4f\u7528\u6236\u540c\u610f\u6216\u53d7\u5230\u700f\u89bd\u5668\u9650\u5236\uff09\uff0c\u9032\u800c\u70ba\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u63d0\u4f9b\u66f4\u597d\u3001\u66f4\u6e96\u78ba\u7684\u8f49\u63db\u6578\u64da\u3002
\n<\/span>\u2192<\/span> \u8f49\u63db\u6a21\u64ec\u5df2\u76f4\u63a5\u6574\u5408\u5230 Google Ads <\/span>\u7522\u54c1\u4e2d\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u5728\u8f49\u63db\u5831\u544a\u4e2d\u627e\u5230\u9019\u4e9b\u6a21\u64ec\u8cc7\u6599\u3002<\/p>\n

\u2462 \u4f7f\u7528 Google Analytics 4<\/span>\uff1a\u8de8\u5e73\u53f0\u6574\u5408\u4e26\u7c21\u5316\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u4e2d\u6240\u6709\u7528\u6236\u4e92\u52d5\u6578\u64da\u7684\u8655\u7406\u3001\u5831\u8868\u3001\u53d7\u773e\u548c\u5206\u6790\u3002<\/p>\n

 <\/p>\n

\ud83e\udd16 <\/span>\u7b2c\u4e09\u6b65\uff1a\u4f7f\u7528\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848<\/strong><\/span><\/h3>\n

\u64c1\u6709\u66f4\u5f37\u5927\u7684\u6a19\u8a18\u57fa\u790e\u67b6\u69cb\u8207\u66f4\u53ef\u9760\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u4e26\u8a2d\u7f6e\u597d\u517c\u9867\u96b1\u79c1\u5b89\u5168\u7684\u8861\u91cf\u6a19\u6e96\u5f8c\uff0c\u5373\u53ef\u958b\u59cb\u4f7f\u7528 Google <\/span>\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u81ea\u52d5\u5316\u65b9\u6848\u6700\u4f73\u4f5c\u6cd5<\/strong><\/span><\/p>\n

\u2460 \u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\uff1a\u81ea\u52d5\u5c07\u7b2c\u4e00\u65b9\u5ba2\u6236\u8cc7\u6599\u8207 Google <\/span>\u7528\u6236\u8cc7\u6599\u4ee5\u533f\u540d\u7684\u65b9\u5f0f\u9032\u884c\u9023\u7d50\u3002<\/p>\n

\u2461 \u5229\u7528\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\uff1a\u53ef\u4f7f\u7528\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08\u73fe\u7a31\u70ba\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\uff09\u3011\uff0c\u5728\u9810\u7b97\u5167\u7372\u5f97\u66f4\u9ad8\u54c1\u8cea\u5ba2\u6236\u3002<\/p>\n

\n

\ud83c\udf1e<\/span> \u00a0\u512a\u52e2\uff1a\u8207\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08<\/span>tCPA<\/span>\uff09\u76f8\u6bd4\uff0c\u8f49\u63db\u5230\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08<\/span>tROAS<\/span>\uff09\u7684\u5ee3\u544a\u5ba2\u6236\uff0c\u5e73\u5747\u80fd\u4ee5\u985e\u4f3c\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5be6\u73fe\u9ad8\u9054<\/span> 14% <\/span>\u7684\u8f49\u63db\u50f9\u503c\u3002<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n

\u2462 \u4f7f\u7528\u5168\u81ea\u52d5\u89e3\u6c7a\u65b9\u6848\uff1a\u53ef\u4f7f\u7528\u3010\u667a\u6167\u591a\u5a92\u9ad4\u5ee3\u544a\u3001\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u3011\u7b49\u65b9\u6848\uff0c\u4ee5\u66f4\u5177\u52d5\u614b\u6027\u3001\u9810\u6e2c\u6027\u548c\u5f48\u6027\u7684\u65b9\u5f0f\uff0c\u4f7f\u7528\u3010\u6700\u4f73\u4fe1\u865f\u7d44\u5408\u3011\u89f8\u53ca\u6700\u6709\u53ef\u80fd\u8f49\u63db\u7684\u5ba2\u6236\u3002<\/p>\n

\u2463 \u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\uff1a\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u70ba Google <\/span>\u5373\u5c07\u63a8\u51fa\u7684\u6700\u65b0\u529f\u80fd\uff0c\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u900f\u904e\u3010\u5f71\u7247\u5ee3\u544a\u3001\u63a2\u7d22\u5ee3\u544a\u6216\u591a\u5a92\u9ad4\u5ee3\u544a\u3011\u4f86\u89f8\u53ca\u65b0\u7684\u6f5b\u5728\u53d7\u773e\uff0c\u6355\u7372\u53ef\u80fd\u932f\u904e\u7684\u9ad8\u50f9\u503c\u76ee\u6a19\u5c0d\u8c61\u7fa4\u7d44\uff0c\u63d0\u9ad8\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002<\/p>\n

\n

\ud83c\udf1e<\/span>\u00a0 \u512a\u52e2\uff1a\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u53ef\u4f7f\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08CPA<\/span>\uff09\u964d\u4f4e 40% <\/span>\u4ee5\u4e0a\uff0c\u4e26\u4f7f\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS<\/span>\uff09\u63d0\u9ad8\u591a\u9054 33%<\/span>\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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