{"id":9183,"date":"2021-12-31T11:00:53","date_gmt":"2021-12-31T03:00:53","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9183"},"modified":"2021-12-13T18:17:38","modified_gmt":"2021-12-13T10:17:38","slug":"google-ads-privacy-guide-app","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-privacy-guide-app\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads \u96b1\u79c1\u5b89\u5168\u61c9\u5c0d\u6307\u5357\uff1a\u61c9\u7528\u7a0b\u5f0f\u7bc7 \ud83d\udcf1"},"content":{"rendered":"
\n

\u672c\u6587\u70ba Google Ads \u96b1\u79c1\u5b89\u5168\u61c9\u5c0d\u6307\u5357\u4e0b\u96c6\uff1a\u61c9\u7528\u7a0b\u5f0f\u7bc7\u3002\u9084\u6c92\u770b\u904e\u3010\u7db2\u9801\u5ba2\u6236\u7bc7\u3011\u7684\u670b\u53cb\u53ef\u5148\u524d\u5f80 \u9019\u88e1 <\/a>\u95b1\u8b80\u3002<\/strong><\/p>\n<\/blockquote>\n

\u672c\u7bc7\u70ba\u61c9\u7528\u7a0b\u5f0f\u5ba2\u6236\uff0c\u5728\u9762\u5c0d\u96b1\u79c1\u653f\u7b56\u53ef\u57f7\u884c\u7684\u61c9\u5c0d\u65b9\u6cd5\uff0c\u5c07\u5206\u70ba\u4e09\u6b65\u9a5f\u4f86\u8aaa\u660e\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u770b\u4e0b\u53bb\u5427\uff01<\/p>\n

\n

\ud83d\udcdd \u7b2c\u4e00\u6b65\uff1a\u8490\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599<\/strong><\/span><\/h3>\n

\u7121\u8ad6\u662f\u8490\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599\u6216\u7b2c\u4e09\u65b9\u8cc7\u6599\uff0cApple \u7684 App \u8ffd\u8e64\u900f\u660e\u5ea6\u653f\u7b56\uff08ATT\uff09\u90fd\u8981\u6c42 iOS \u958b\u767c\u4eba\u54e1\uff0c\u4f7f\u7528\u4f86\u81ea\u5176\u4ed6\u61c9\u7528\u7a0b\u5f0f\u6216\u7db2\u7ad9\u7684\u7279\u5b9a\u8cc7\u8a0a\u65bc\u5ee3\u544a\u76ee\u7684\u6642\uff0c\u9808\u8acb\u6c42\u7528\u6236\u6388\u6b0a\u8a31\u53ef\uff0c\u5373\u4f7f\u5b83\u5011\u5df2\u7d93\u7372\u5f97\u4e86\u6d88\u8cbb\u8005\u540c\u610f\u6642\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u641c\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599\u65b9\u5f0f<\/strong><\/span><\/p>\n

\u2460 \u50c5\u9650 iOS \u6700\u4f73\u5316 App \u8ffd\u8e64\u900f\u660e\u5ea6\u63d0\u793a\uff1a\u9069\u7528\u65bc\u9078\u64c7\u5c07\u5176\u4f7f\u7528\u5230\u61c9\u7528\u7a0b\u5f0f\u4e2d\u7684\u6642\u5019\uff0c\u5728\u986f\u793a ATT \u63d0\u793a\u524d\uff0c\u8acb\u5617\u8a66\u5728\u5404\u7a2e\u8aaa\u660e\u6587\u5b57\u6216\u524d\u5c0e\u8a0a\u606f\uff0c\u8b93\u5ba2\u6236\u5145\u5206\u77ad\u89e3\u8cc7\u6599\u5982\u4f55\u88ab\u4f7f\u7528\uff0c\u5f9e\u800c\u63d0\u5347\u53c3\u8207\u7387\/\u6388\u6b0a\u7387\uff0c\u5141\u8a31\u5ee3\u544a\u65b9\u53ef\u5b58\u53d6 iOS \u5ee3\u544a\u8b58\u5225\u78bc\uff08IDFAs\uff09\uff0c\u70ba\u60a8\u7684\u4f01\u696d\u63d0\u4f9b\u6709\u5229\u65bc\u5ee3\u544a\u500b\u4eba\u5316\u8207\u6210\u6548\u8861\u91cf\u7684\u7528\u6236\u7d1a\u5225\u548c\u4e8b\u4ef6\u7d1a\u5225\u8b58\u5225\u78bc\u3002<\/p>\n

\u2461 \u4f7f\u7528\u6216\u66f4\u65b0 Google Analytics for Firebase SDK\uff1a\u4ee5\u4fbf\u81ea\u52d5\u8a2d\u5b9a SKAdNetwork \u652f\u63f4\u3002\u5f9e Google Analytics for Firebase SDK \u8490\u96c6\u5df2\u767b\u5165 Google \u7528\u6236\u6578\u64da\uff0c\u5c07\u900f\u904e Google \u70ba\u4fdd\u8b77\u500b\u4eba\u8cc7\u6599\u800c\u5efa\u69cb\u7684\u5f37\u5927\u900f\u660e\u5ea6\u548c\u63a7\u5236\u5e33\u6236\u5de5\u5177\u986f\u793a\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

<\/h3>\n

\ud83c\udfaf\u00a0 \u7b2c\u4e8c\u6b65\uff1a\u8a55\u4f30\u6578\u64da<\/strong><\/span><\/h3>\n

\u9069\u7576\u7684\u4e8b\u4ef6\u548c\u8f49\u63db\u8ffd\u8e64\uff0c\u6709\u52a9\u65bc\u78ba\u4fdd\u8de8\u5e73\u53f0\u6210\u6548\uff0c\u9032\u4e00\u6b65\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/p>\n

\u8a55\u4f30\u6578\u64da\u505a\u6cd5<\/strong><\/span><\/p>\n

\u2460 \u4f7f\u7528 Google Analytics 4\uff1a\u7372\u5f97\u8de8\u88dd\u7f6e\u7684\u7528\u6236\u884c\u70ba\u6578\u64da\u3002<\/p>\n

\u2461 \u4f7f\u7528\u8f49\u63db\u6a21\u64ec\uff1a\u8f49\u63db\u6a21\u64ec\u662f\u4e00\u7a2e\u9032\u968e\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848\uff0c\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u4f86\u5f4c\u88dc\u8a55\u4f30\u843d\u5dee\uff08\u4f8b\u5982\uff0c\u7f3a\u4e4f\u7528\u6236\u540c\u610f\u6216\u53d7\u5230\u700f\u89bd\u5668\u9650\u5236\uff09\uff0c\u9032\u800c\u70ba\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u63d0\u4f9b\u66f4\u597d\u3001\u66f4\u6e96\u78ba\u7684\u8f49\u63db\u6578\u64da\u3002
\n\u2192 \u8f49\u63db\u6a21\u64ec\u5df2\u76f4\u63a5\u6574\u5408\u5230 Google Ads \u7522\u54c1\u4e2d\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u5728\u8f49\u63db\u5831\u544a\u4e2d\u627e\u5230\u9019\u4e9b\u6a21\u64ec\u8cc7\u6599\u3002\u5305\u62ec\uff0c\u5b89\u88dd\u3001\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u548c\u8f49\u63db\u50f9\u503c\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udcac\u00a0 \u88dc\u5145\uff1a\u6aa2\u8996 SKAdNetwork \u5831\u544a\u6578\u64da\u65b9\u5f0f<\/span><\/strong><\/p>\n

Step1. \u9032\u5165 Google Ads
\nStep2. \u9ede\u64ca\u5831\u544a \u2192 \u9810\u5b9a\u7fa9\u5831\u544a \u2192 \u5176\u4ed6
\nStep3. \u9ede\u64ca SkAdNetwork \u8f49\u63db \u2192 \u5831\u544a\u6578\u64da\u5c07\u65bc\u6578\u6708\u5167\u51fa\u73fe\u5728 Google Ads API \u4e2d\u3002<\/p>\n

\n

\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u9810\u671f\u7684 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u6d41\u91cf\u6ce2\u52d5\u4ee5\u53ca\u60a8\u7684\u5ee3\u544a\u6d3b\u52d5\u91cf\u6ce2\u52d5\uff0c\u53ef\u80fd\u56e0\u53c3\u8207\u5f0f\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u7684\u89f8\u53ca\u7387\u800c\u4e0b\u964d\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\udd16 \u7b2c\u4e09\u6b65\uff1a\u4f7f\u7528\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848<\/strong><\/span><\/h3>\n

\u7b2c\u4e00\u65b9\u8cc7\u6599\u80fd\u5920\u63d0\u4f9b\u95dc\u9375\u6d1e\u5bdf\uff0c\u77ad\u89e3\u76ee\u6a19\u5c0d\u8c61\u5f9e\u5ee3\u544a\u9ede\u64ca\u5230\u884c\u52d5\u7684\u904e\u7a0b\uff0c\u9084\u53ef\u4f5c\u70ba\u8f49\u63db\u6a21\u64ec\u7684\u57fa\u790e\u3002 Google \u7684\u6a5f\u5668\u5b78\u7fd2\u53ef\u5c07\u7b2c\u4e00\u65b9\u8cc7\u6599\u4e2d\u7684\u7d71\u8a08\u6a21\u5f0f\u61c9\u7528\u65bc\u6578\u64da\u4e0d\u5b8c\u6574\u6216\u7f3a\u5931\u7684\u61c9\u7528\u7a0b\u5f0f\u6d41\u91cf\u90e8\u5206\uff0c\u5e6b\u52a9\u6539\u5584\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u7684\u8a55\u4f30\u548c\u6210\u6548\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u81ea\u52d5\u5316\u65b9\u6848\u6700\u4f73\u4f5c\u6cd5<\/span><\/strong><\/p>\n

\u2460 \u9023\u7d50 Google Analytics \u548c Google Ads\uff1a\u5728 Google Ads \u5ee3\u544a\u6d3b\u52d5\u4e2d\u5c0d Google Analytics \u8f49\u63db\u9032\u884c\u51fa\u50f9\u6642\uff0c\u80fd\u66f4\u5feb\u555f\u52d5\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u81ea\u52d5\u5316\u76f8\u4f3c\u53d7\u773e\u3002<\/p>\n

\n

\ud83c\udf1f\u00a0 \u512a\u52e2\uff1a\u6539\u7528 Google Analytics for Firebase \u8f49\u63db\u9032\u884c\u51fa\u50f9\u7684\u4e2d\u4f4d\u6578\u5ee3\u544a\u6d3b\u52d5\uff0c\u5b89\u88dd\u6578\u589e\u52a0 13%\uff0c\u61c9\u7528\u7a0b\u5f0f\u5167\u4e8b\u4ef6\u589e\u52a0 20%\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

\u2461 \u512a\u5316 Android \u4e0a\u7684\u9032\u968e\u51fa\u50f9\u89e3\u6c7a\u65b9\u6848\uff1a\u53ef\u9078\u64c7\u3010\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08tCPA\uff09\u3011\u6216\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08tROAS\uff0c\u73fe\u5728\u7a31\u70ba\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\uff09\u3011\u4ee5\u7372\u5f97\u66f4\u9ad8\u54c1\u8cea\u7528\u6236\uff0c\u63d0\u5347\u7528\u6236\u5b8c\u6210\u60a8\u9810\u5b9a\u7684\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u3002<\/p>\n

\u2462 \u6574\u5408 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff1a\u7531\u65bc SKAdNetwork \u5ee3\u544a\u6d3b\u52d5\u9650\u5236\uff0c\u6bcf\u500b iOS \u61c9\u7528\u7a0b\u5f0f\u53ea\u80fd\u4f7f\u7528 8 \u500b\u6216\u66f4\u5c11\u7684\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u5ee3\u544a\u6d3b\u52d5\u3002\u5efa\u8b70\u53ef\u4f7f\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\uff08tCPI\uff09\u3011\u6216\u3010\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08tCPA\uff09\u3011\uff0c\u4ee5\u4fdd\u6301\u6700\u4f73\u6210\u6548\u3002<\/p>\n

\n

\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5982\u679c\u4f60\u5df2\u53c3\u8207 Google \u91dd\u5c0d iOS \u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5ee3\u544a\u6d3b\u52d5 Beta \u7248\uff0c\u5efa\u8b70\u5148\u66ab\u505c\u9019\u4e9b\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u6062\u5fa9\u81f3\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08tCPA\uff09\u5ee3\u544a\u6d3b\u52d5\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u7528\u66f4\u5b89\u5168\u3001\u6709\u6548\u7684\u65b9\u5f0f\u5c55\u958b\u884c\u92b7\u4f48\u5c40\uff01<\/p>\n","protected":false},"author":1,"featured_media":9206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353,1],"tags":[4,175,448,296,376,578],"class_list":["post-9183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","category-digital-marketing","tag-google","tag-google-ads","tag-ios14","tag-296","tag-376","tag-578"],"yoast_head":"\nGoogle Ads \u96b1\u79c1\u5b89\u5168\u61c9\u5c0d\u6307\u5357\uff1a\u61c9\u7528\u7a0b\u5f0f\u7bc7 By iSPOT Media\ud83d\udcf1<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google Ads \u96b1\u79c1\u5b89\u5168\u61c9\u5c0d\u6307\u5357\u4e0b\u96c6\uff1a\u61c9\u7528\u7a0b\u5f0f\u7bc7\u3002\u5728\u9762\u5c0d\u96b1\u79c1\u653f\u7b56\u53ef\u57f7\u884c\u7684\u61c9\u5c0d\u65b9\u6cd5\uff0c\u5c07\u5206\u70ba\u4e09\u6b65\u9a5f\u4f86\u8aaa\u660e\u3002\u7b2c\u4e00\u6b65\uff1a\u8490\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599\u7121\u8ad6\u662f\u8490\u96c6\u7b2c\u4e00\u65b9\u8cc7\u6599\u6216\u7b2c\u4e09\u65b9\u8cc7\u6599\uff0cApple \u7684 App \u8ffd\u8e64\u900f\u660e\u5ea6\u653f\u7b56\uff08ATT\uff09\u90fd\u8981\u6c42 iOS \u958b\u767c\u4eba\u54e1\uff0c\u4f7f\u7528\u4f86\u81ea\u5176\u4ed6\u61c9\u7528\u7a0b\u5f0f\u2026\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-privacy-guide-app\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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