{"id":9251,"date":"2021-12-30T11:00:43","date_gmt":"2021-12-30T03:00:43","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9251"},"modified":"2023-07-28T11:28:41","modified_gmt":"2023-07-28T03:28:41","slug":"ga4-multi-channel-funnels","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-multi-channel-funnels\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u7528 GA4 \u5ee3\u544a\u5831\u8868\u8207\u8f49\u63db\u8def\u5f91\uff0c\u7cbe\u6e96\u8861\u91cf\u6210\u6548 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\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a<br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcca GA4 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#3a8181;\"><strong>\u8de8\u7ba1\u9053\u7dda\u6027<\/strong><\/span>\uff1a\u5c07\u8f49\u63db\u529f\u52de\u5e73\u5747\u5206\u914d\u7d66\u5ba2\u6236\u5728\u5b8c\u6210\u8f49\u63db\u524d\u9ede\u64ca\u7684\u6240\u6709\u7ba1\u9053 (YouTube \u5247\u70ba\u4e92\u52d5\u700f\u89bd\u5f8c\u8f49\u63db)\u3002<\/li>\n<li><span style=\"color: #3a8181;\"><strong>\u8de8\u7ba1\u9053\u6839\u64da\u6392\u540d<\/strong><\/span>\uff1a\u5206\u5225\u6b78\u7d66\u6700\u521d\u548c\u6700\u7d42\u4e92\u52d5\u5404 40% \u7684\u529f\u52de\uff0c\u5176\u9918 20% \u7684\u529f\u52de\u5247\u5e73\u5747\u5206\u914d\u7d66\u4e2d\u9593\u7684\u4e92\u52d5\u3002<\/li>\n<li><strong><span style=\"color: #3a8181;\">\u6642\u9593\u8870\u6e1b<\/span><\/strong>\uff1a\u8d8a\u63a5\u8fd1\u8f49\u63db\u5b8c\u6210\u6642\u9593\u7684\u63a5\u89f8\u9ede\uff0c\u6240\u5206\u5f97\u7684\u529f\u52de\u8d8a\u591a\u3002\u529f\u52de\u5206\u914d\u662f\u4ee5 7 \u5929\u70ba\u6298\u534a\u754c\u7dda\uff0c\u610f\u5373\u5728\u8f49\u63db\u5b8c\u6210\u524d 8 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1829 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0a\u534811.41.02-1024x462.png\" alt=\"\" width=\"1024\" height=\"462\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\uddfa \u8f49\u63db\u8def\u5f91\u5831\u8868<\/span><\/strong><\/h3>\n<p>\u4f7f\u7528\u8f49\u63db\u8def\u5f91\u5831\u8868\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5728\u7528\u6236\u7684\u8f49\u63db\u8def\u5f91\u4e0a\u505a\u89e3\u8b80\uff0c\u8209\u4f8b\u4f86\u8aaa\u5f9e\u4e0b\u65b9\u5716\u8868\u53ef\u4ee5\u770b\u51fa\u4f86\uff0c\u5728\u5f8c\u671f\u8f49\u63db\u63a5\u89f8\u9ede\u4e3b\u8981\u96c6\u4e2d\u5728 Direct \u8207 Paid Search\uff0c\u56e0\u6b64\u53ef\u4ee5\u5728\u4ed8\u8cbb\u641c\u5c0b\u7b49\u6700\u5f8c\u63a5\u89f8\u9ede\u4f48\u5c40\u66f4\u591a\u5b57\u8a5e\u6216\u63d0\u5347\u9810\u7b97\uff01<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1830 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u534812.12.51-1024x365.png\" alt=\"\" width=\"1024\" height=\"365\" \/><\/p>\n<p>\u63a5\u8457\u53ef\u4ee5\u770b\u5230\u5728\u8f49\u63db\u8def\u5f91\u4e0a\u6703\u986f\u793a\uff0c\u4f7f\u7528\u8005\u5be6\u969b\u4e0a\u662f\u900f\u904e\u54ea\u4e9b\u8def\u5f91\u9032\u7ad9\u7684\uff0c\u4ee5\u53ca\u8e29\u904e\u4e86\u5e7e\u6b21\u3001\u54ea\u4e9b\u9ede\u624d\u5b8c\u6210\u8f49\u63db\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5224\u8b80\u4f7f\u7528\u8005\u5b8c\u6210\u8f49\u63db\u524d\u7684\u5be6\u969b\u8f49\u63db\u8def\u5f91\u662f\u4ec0\u9ebc\u6a23\u5b50\uff0c\u5f8c\u7e8c\u53ef\u4ee5\u7528\u4f86\u8abf\u6574\u4f7f\u7528\u8005\u6d88\u8cbb\u65c5\u7a0b\u7684\u7b56\u7565\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1831 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u534812.26.24-1024x429.png\" alt=\"\" width=\"1024\" height=\"429\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5c0f\u7d50<\/span><\/strong><\/h3>\n<p>\u5f9e GA4 \u7684\u5ee3\u544a\u5831\u8868\u89c0\u5bdf\uff0c\u5efa\u8b70\u5148\u4e86\u89e3\u7576\u6642\u8981\u5224\u8b80\u6578\u64da\u6642\uff0c\u8981\u4f7f\u7528\u54ea\u4e00\u7a2e\u6b78\u56e0\u6a21\u5f0f\u3002\u540c\u6b65\u4e5f\u53ef\u4ee5\u5230\u8f49\u63db\u8def\u5f91\u5831\u8868\u4e86\u89e3\u4e0d\u540c\u6e20\u9053\u5728\u4e0d\u540c\u63a5\u89f8\u9ede\u7684\u8868\u73fe\uff0c\u4ee5\u53ca\u4f7f\u7528\u8005\u8981\u5b8c\u6210\u8f49\u63db\u4e0a\u8def\u5f91\u8981\u7d93\u904e\u591a\u5c11\u6b21\u7b49\u7b49\uff0c\u85c9\u7531\u4e0a\u8ff0\u5404\u7a2e\u5831\u8868\u8207\u529f\u80fd\u7684\u6574\u5408\u89c0\u5bdf\u8207\u5206\u6790\uff0c\u76f8\u4fe1\u80fd\u5920\u5e6b\u52a9\u4f60\u5728\u5206\u6790\u5ee3\u544a\u8868\u73fe\u6642\u627e\u51fa\u66f4\u591a\u6d1e\u5bdf\uff01<\/p>\n<p>\u5982\u679c\u4f60\u5c0d GA4 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href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/website-analysis-solution?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280-GA.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-300x78.png 300w, 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