{"id":9254,"date":"2022-01-06T11:00:33","date_gmt":"2022-01-06T03:00:33","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9254"},"modified":"2023-07-28T11:28:29","modified_gmt":"2023-07-28T03:28:29","slug":"ga4-funnel-exploration","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-funnel-exploration\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u904b\u7528GA4\u8cfc\u7269\u6d41\u7a0b\u6f0f\u6597\u505a\u4f7f\u7528\u8005\u9032\u968e\u5206\u6790\u23f3"},"content":{"rendered":"<p>\u4e0d\u77e5\u4f60\u662f\u5426\u6709\u5370\u8c61\uff0c\u5728\u901a\u7528\u7248 GA3 \u4e5f\u6709\u8cfc\u7269\u6d41\u7a0b\u7684\u6f0f\u6597\uff0c\u5e6b\u52a9\u6211\u5011\u6aa2\u8996\u6bcf\u500b\u52d5\u4f5c\u6b65\u9a5f\u7684\u8868\u73fe\u3002\u800c\u5728 GA4 \u88e1\u9762\u4e00\u6a23\u4fdd\u6709\u9019\u500b\u529f\u80fd\uff0c\u5b83\u662f\u4e00\u500b\u5c0d\u65bc\u8981\u5206\u6790\u7db2\u7ad9\u8868\u73fe\u6216\u662f\u512a\u5316\u7db2\u7ad9\u6642\u662f\u4e00\u500b\u76f8\u7576\u91cd\u8981\u7684\u5831\u8868\uff0c\u5c31\u8ddf\u6211\u5011\u4e00\u8d77\u4f86\u770b\u770b\u8a72\u5982\u4f55\u904b\u7528\u5427\uff01\ud83d\ude80<\/p>\n<hr \/>\n<blockquote><p>\ud83d\udd0a\u7dca\u6025\u901a\u77e5\uff01<strong><span style=\"color: #eb7a77;\">\u81ea 2023.7.1 \u8d77\uff0c\u901a\u7528\u7248 GA \u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a<br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc49 \u5f9e\u63a2\u7d22\u529f\u80fd\u5efa\u7acb\u8cfc\u7269\u6d41\u7a0b\u5831\u8868<\/span><\/strong><\/h3>\n<p>\u9996\u5148\uff0c\u53ef\u4ee5\u5148\u9032\u5165\u5230 GA4 \u88e1\u9762\u627e\u5230\u63a2\u7d22\u5831\u8868\uff0c\u5728\u63a2\u7d22\u5831\u8868\u88e1\u6709\u4e0a\u65b9\u5c31\u6703\u6709\u4e00\u500b\u9810\u8a2d\u7684\u7bc4\u4f8b\u5831\u8868\u53eb\u505a\u300c\u7a0b\u5e8f\u63a2\u7d22\u300d\uff0c\u53ef\u4ee5\u76f4\u63a5\u9ede\u64ca\u5957\u7528\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1834 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u53482.46.53-1024x556.png\" alt=\"\" width=\"1024\" height=\"556\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\udd16 \u5efa\u7acb\u7a0b\u5e8f\u6b65\u9a5f<\/span><\/strong><\/h3>\n<p>\u9032\u5165\u4ee5\u5f8c\uff0c\u53ef\u4ee5\u76f4\u63a5\u5728\u6b65\u9a5f\u7684\u90e8\u5206\u9078\u64c7\u4f60\u60f3\u8981\u76e3\u6e2c\u7684\u4f7f\u7528\u8005\u6d41\u7a0b\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u7522\u54c1\u9801 \u2192 \u8cfc\u7269\u8eca \u2192 \u8f49\u63db\u5b8c\u6210\u9801\uff0c\u53ef\u4ee5\u76e3\u6e2c\u4f7f\u7528\u8005\u90fd\u662f\u6d41\u5931\u5728\u54ea\u4e00\u6bb5\u904e\u7a0b\uff0c\u5f8c\u7e8c\u53ef\u4ee5\u5728\u91dd\u5c0d\u90a3\u500b\u90e8\u5206\u53bb\u505a\u5206\u6790\u8207\u512a\u5316\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1835 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u53484.59.02-1024x509.png\" alt=\"\" width=\"1024\" height=\"509\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u53e6\u5916\uff0c\u4e5f\u53ef\u4ee5\u5728<strong><span style=\"color: #3a8181;\">\u300e\u7d30\u5206\u300f<\/span><\/strong>\u8a2d\u5b9a\u8981\u91dd\u5c0d\u4ec0\u9ebc\u6a23\u7684\u689d\u4ef6\u53bb\u89c0\u5bdf\uff0c\u6240\u8b02<strong><span style=\"color: #3a8181;\">\u300e\u7d30\u5206\u300f<\/span><\/strong>\u53ef\u4ee5\u60f3\u50cf\u6210\u985e\u4f3c\u662f\u4ee5\u524d\u5728\u901a\u7528\u7248 GA3 <strong><span style=\"color: #3a8181;\">\u300e\u5340\u9694\u300f<\/span><\/strong>\u7684\u6982\u5ff5\uff0c\u4f8b\u5982\uff1a\u53ef\u4ee5\u5340\u9694\u662f\u4ec0\u9ebc\u6027\u5225\u7684\u4eba\u3001\u6216\u662f\u4ec0\u9ebc\u6e20\u9053\u9032\u7ad9\u7684\u4f7f\u7528\u8005\uff0c\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u66f4\u5177\u9ad4\u7684\u4e86\u89e3\u6d41\u5931\u7684\u53d7\u773e\u8f2a\u5ed3\uff0c\u512a\u5316\u4e0a\u4e5f\u6703\u66f4\u6709\u65b9\u5411\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1836 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u53485.01.22-1024x473.png\" alt=\"\" width=\"1024\" height=\"473\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7d93\u904e\u6642\u9593\u5206\u6790<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1837 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u53485.06.48-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" \/><\/p>\n<p>\u6bd4\u8f03\u7279\u5225\u7684\u662f\u5728 GA4 \u7a0b\u5e8f\u5206\u6790\u88e1\u6709\u500b\u529f\u80fd\u662f\u53ef\u4ee5\u986f\u793a<strong><span style=\"color: #3a8181;\">\u300c\u7d93\u904e\u6642\u9593\u300d<\/span><\/strong>\uff0c\u610f\u601d\u5c31\u662f\u6307\u5728\u6f0f\u6597\u8a72\u5c64\u7684\u4f7f\u7528\u8005\u5e73\u5747\u82b1\u4e86\u591a\u4e45\u6642\u9593\u624d\u80fd\u4e0b\u8d70\uff0c\u9019\u500b\u529f\u80fd\u53ef\u4ee5\u4f7f\u7528\u5728\u5e7e\u500b\u60c5\u5883\u4e0b\uff1a<\/p>\n<ol>\n<li>\u5206\u6790\u6bcf\u4e00\u5c64\u4f7f\u7528\u8005\u7e7c\u7e8c\u4e0b\u4e00\u500b\u6b65\u9a5f\u6240\u9700\u8981\u7684\u6642\u9593\uff0c\u540c\u6642\u91dd\u5c0d\u5404\u500b\u968e\u6bb5\u627e\u51fa\u7e2e\u77ed\u7684\u65b9\u6cd5\u3002<\/li>\n<li>\u5206\u6790\u4e0d\u540c\u6d3b\u52d5\u6a94\u671f\u662f\u5426\u6709\u5f71\u97ff\u4f7f\u7528\u8005\u5b8c\u6210\u8f49\u63db\u7684\u901f\u5ea6\u3002<\/li>\n<li>\u5206\u6790\u4e0d\u540c\u7d30\u5206\u689d\u4ef6\u4e0b(\u4f8b\u5982\uff1a\u6027\u5225\u3001\u6e20\u9053) \u8f49\u63db\u6240\u9700\u8981\u7d93\u904e\u7684\u6642\u9593\u3002<\/li>\n<\/ol>\n<p>\u4ee5\u4e0a\u70ba\u8209\u4f8b\uff0c\u5927\u5bb6\u4e5f\u53ef\u767c\u60f3\u4e0d\u540c\u7684\u5206\u6790\u60c5\u5883\u3002<br \/>\n\ud83e\uddda \u8209\u4e00\u500b\u5be6\u6230\u61c9\u7528\u7684\u4f8b\u5b50\uff1a\u5f9e\u7a0b\u5e8f\u5206\u6790\u53bb\u770b\u4f7f\u7528\u8005\u5f80\u4e0b\u7d50\u5e33\u5e73\u5747\u6240\u9700\u82b1\u7684\u6642\u9593\uff0c\u53ef\u4ee5\u5f97\u5230\u66f4\u591a\u6df1\u5165\u6d1e\u5bdf\uff01\u4ee5\u4e0b\u8ff0\u5716\u8868\u800c\u8a00\uff0c\u53ef\u4ee5\u767c\u73fe\u5047\u8a2d\u50c5\u6d3b\u52d5\u70ba\u4e3b\u8981\u8b8a\u56e0\u7684\u60c5\u6cc1\u4e0b\uff0c7\u6708\u6d3b\u52d5\u66f4\u8b93\u4f7f\u7528\u8005\u80fd\u7e2e\u77ed\u4e0b\u55ae\u7684\u8003\u616e\u6642\u9593\uff0c\u56e0\u6b64\u53ef\u4ee5\u8a0e\u8ad6\u8a2d\u8a08\u66f4\u591a\u76f8\u4f3c\u6d3b\u52d5\u6216\u884c\u92b7\u7b56\u7565\u4f86\u63d0\u9ad8\u6536\u55ae\u7684\u6574\u9ad4\u6548\u7387\uff0c\u8207\u7e2e\u77ed\u4f7f\u7528\u8005\u7684\u7d50\u5e33\u6642\u7a0b\ud83e\ude84<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1839 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-17-\u4e0b\u53485.14.09-1024x593.png\" alt=\"\" width=\"1024\" height=\"593\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u4eca\u5929\u7684\u5206\u4eab\uff0c\u5982\u679c\u4f60\u5c0d GA4 \u6709\u66f4\u591a\u60f3\u4e86\u89e3\u7684\u7d30\u9805\uff0c\u6216\u662f\u6709\u6559\u80b2\u8a13\u7df4\u3001\u5206\u6790\u6216\u57fa\u790e\u5efa\u7f6e\u76f8\u95dc\u9700\u6c42\uff0c\u6b61\u8fce\u8207\u6211\u5011\u8a0e\u8ad6\u66f4\u591a\u7d30\u7bc0\u5594<img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f913.svg\" alt=\"\ud83e\udd13\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\ud83d\udccc \u95b1\u8b80\u66f4\u591a\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-compare-to-ga3\/\">\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/website-analysis-solution?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280-GA.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8981\u5982\u4f55\u52a0\u901f\u4f7f\u7528\u8005\u9032\u884c\u8f49\u63db\u52d5\u4f5c\uff1f\u4e00\u8d77\u4f86\u63a2\u7d22\u5427\ud83e\ude90<\/p>\n","protected":false},"author":1,"featured_media":9341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[560],"tags":[519,104,587,556],"class_list":["post-9254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-ga4","tag-google-analytics","tag-587","tag-556"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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