{"id":9257,"date":"2022-01-13T11:00:04","date_gmt":"2022-01-13T03:00:04","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9257"},"modified":"2023-07-28T11:29:45","modified_gmt":"2023-07-28T03:29:45","slug":"ga4-cohort-exploration","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-cohort-exploration\/","title":{"rendered":"\u3010\u7db2\u7ad9\u5206\u6790\u3011\u7528\u540c\u985e\u7fa4\u7d44\u5206\u6790\u627e\u51fa\u4f7f\u7528\u8005\u7684\u6df1\u5165\u6d1e\u5bdf\ud83d\udd75\ud83c\udffb\u200d\u2642\ufe0f"},"content":{"rendered":"<p>\u76f8\u4fe1\u8a31\u591a\u4eba\u90fd\u6709\u807d\u904e\u540c\u985e\u7fa4\u7d44\u5206\u6790\uff0c\u6211\u5011\u53ef\u85c9\u7531\u6b64\u529f\u80fd\u4f86\u898f\u5283\u4e0b\u4e00\u6b65\u7684\u4f7f\u7528\u8005\u7b56\u7565\u8207\u89c0\u5bdf\uff0c\u6216\u5f9e\u4e2d\u6316\u6398\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\u4f86\u512a\u5316\u884c\u92b7\u7b56\u7565\uff01\u4eca\u5929\u6211\u5011\u5c31\u4f86\u804a\u804a\uff0c\u5982\u4f55\u900f\u904e\u540c\u985e\u7fa4\u7d44\u5206\u6790\u4f86\u6316\u6398\u6df1\u5165\u6d1e\u5bdf\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u5feb\u8ddf\u8457\u6211\u5011\u4e00\u8d77\u4f86\u63a2\u7d22\u5427\ud83d\udc40<\/p>\n<hr \/>\n<blockquote><p>\ud83d\udd0a\u7dca\u6025\u901a\u77e5\uff01<strong><span style=\"color: #eb7a77;\">\u81ea 2023.7.1 \u8d77\uff0c\u901a\u7528\u7248 GA \u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u7db2\u7ad9\u8cc7\u6599<\/span><\/strong>\uff0c\u8cc7\u6599\u5b58\u53d6\u5c07\u81f3\u5c11\u4fdd\u7559\u81f3 2023\u5e74\u5e95\u3002\u6211\u5011\u5efa\u8b70\u9032\u884c\u4ee5\u4e0b\u5169\u9805\u6e96\u5099\uff1a<br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5982\u679c\u5c1a\u672a\u555f\u7528\u65b0\u7248 GA\uff0c\u8acb\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/span><\/strong><br \/>\n<strong><span style=\"color: #3a8181;\">\ud83d\udd3a \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002<\/span><\/strong><br \/>\n<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\">\u26a0\ufe0f <\/span>\u8acb\u9810\u5148\u5728\u65b0\u7248 GA4 \u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\uff0c\u56e0\u6b64<strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u5118\u5feb\u5728 2022 \u5e74 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a<\/span><\/strong>\uff01<br \/>\n\ud83d\udd16 \u82e6\u60f1\u5982\u4f55\u5c0e\u5165\u5b8c\u6574 GA4 ? \u6b61\u8fce<a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\">\u806f\u7e6b\u6211\u5011\u53d6\u5f97\u512a\u60e0\u5831\u50f9<\/a>\uff01<br \/>\n\ud83d\udd16 \u770b\u66f4\u591a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/category\/media-insights\/google-analytics\/\">\u6700\u65b0\u7db2\u7ad9\u5206\u6790 GA4 \u89e3\u8aaa\u6587\u7ae0<\/a><\/p><\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udca1 \u4ec0\u9ebc\u662f\u540c\u985e\u7fa4\u7d44\u5206\u6790<\/strong><\/span><\/h3>\n<p>\u540c\u985e\u7fa4\u7d44\u662f\u6307\u300e\u5728\u4e00\u6bb5\u6642\u9593\u5167\uff0c\u6709\u76f8\u540c\u7279\u5fb5\u7684\u4e00\u7fa4\u4f7f\u7528\u8005\u300f\uff0c\u8209\u4f8b\u4f86\u8aaa\uff0c\u7576\u4f60\u60f3\u77e5\u9053\u4e00\u500b\u540c\u985e\u7684\u4f7f\u7528\u8005\u548c\u7522\u54c1\u5728\u67d0\u500b\u6642\u9593\u4e92\u52d5\u95dc\u4fc2\u6642\uff0c\u5c31\u5f88\u9069\u5408\u4f7f\u7528\u540c\u985e\u7fa4\u7d44\u5206\u6790\uff0c\u53ef\u4ee5\u5f88\u5feb\u901f\u7684\u5728\u6578\u64da\u88e1\u9762\u89c0\u5bdf\u51fa\u8b8a\u5316\uff0c\u4e26\u5236\u5b9a\u65b0\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd2e GA4 \u540c\u985e\u7fa4\u7d44\u5206\u6790\u4e09\u7a2e\u4f7f\u7528\u6a21\u5f0f<\/span><\/strong><\/h3>\n<p>\u5728 GA4 \u88e1\u9762\u4f7f\u7528\u540c\u985e\u7fa4\u7d44\u5206\u6790\u6709\u4ee5\u4e0b\u4e09\u7a2e\u6a21\u5f0f\uff1a<\/p>\n<p><strong><span style=\"color: #3a8181;\">1. \u6a19\u6e96\u6a21\u5f0f\uff1a<\/span><\/strong><br \/>\n\u6a19\u6e96\u6a21\u5f0f\u6307\u5f97\u662f\u53ef\u4ee5\u8b93\u4f60\u8b58\u5225\u5728\u88ab\u7d0d\u5165\u540c\u985e\u7fa4\u7d44\u5f8c\u5728\u6bcf\u500b\u7279\u5b9a\u671f\u9593\u4e5f\u56de\u8a2a\u7684\u7528\u6236\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u4e0b\u5716\uff0c\u53ef\u4ee5\u770b\u5230\u5728 4\/1 &#8211; 4\/5 \u5167\u4f86\u8a2a\u904e\u7684\u4f7f\u7528\u8005\u4e2d\uff0c\u5176\u4e2d\u6709 32 \u4f4d\u4f7f\u7528\u8005\u5728\u7b2c\u56db\u9031\u6709\u518d\u6b21\u56de\u8a2a\u3002<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1843 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-20-\u4e0b\u53483.44.39-1024x688.png\" alt=\"\" width=\"1024\" height=\"688\" \/><\/p>\n<p><strong><span style=\"color: #3a8181;\">2. \u7d2f\u8a08\u6a21\u5f0f<\/span><\/strong>\uff1a<br \/>\n\u7d2f\u8a08\u6a21\u5f0f\u53ef\u4ee5\u8b93\u4f60\u8b58\u5225\u5728\u88ab\u7d0d\u5165\u540c\u985e\u7fa4\u7d44\u5f8c\u5728\u7279\u5b9a\u671f\u9593\u9023\u7e8c\u56de\u8a2a\u7684\u4f7f\u7528\u8005\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u4e0b\u5716\uff0c\u53ef\u4ee5\u770b\u5230\u5728 6\/1 &#8211; 6\/5 \u5167\u4f86\u8a2a\u904e\u7684\u4f7f\u7528\u8005\u4e2d\uff0c\u5176\u4e2d\u6709 3 \u4f4d\u4f7f\u7528\u8005\u5728\u9023\u7e8c\u56db\u9031\u90fd\u6709\u56de\u8a2a\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9344\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03.png\" alt=\"\" width=\"2244\" height=\"892\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03.png 2244w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-150x60.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-1024x407.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-768x305.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-1536x611.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-2048x814.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-300x119.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u622a\u5716-2022-01-05-\u4e0b\u53485.52.03-850x338.png 850w\" sizes=\"auto, (max-width: 2244px) 100vw, 2244px\" \/><\/p>\n<p><span style=\"color: #3a8181;\"><strong>3. \u7d2f\u7a4d\u6a21\u5f0f<\/strong><\/span>\uff1a<br \/>\n\u7d2f\u7a4d\u6a21\u5f0f\u53ef\u4ee5\u8b93\u4f60\u8b58\u5225\u5728\u88ab\u7d0d\u5165\u540c\u985e\u7fa4\u7d44\u5f8c\u5728\u7279\u5b9a\u671f\u9593\u5167\u7d2f\u7a4d\u7684\u4f7f\u7528\u8005\u6216\u50f9\u503c(\u770b\u4f60\u8a2d\u5b9a\u4ec0\u9ebc)\u3002<br \/>\n\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u4e0b\u5716\uff0c\u53ef\u4ee5\u770b\u5230\u5728 4\/1 &#8211; 4\/5 \u5167\u4f86\u8a2a\u904e\u7684\u4f7f\u7528\u8005\u4e2d\uff0c\u5176\u4e2d\u9023\u7e8c\u4e09\u9031\u7d2f\u7a4d\u4e86 2,156 \u4f4d\u4f7f\u7528\u8005\u3002<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1844 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-20-\u4e0b\u53484.24.04-1024x643.png\" alt=\"\" width=\"1024\" height=\"643\" \/><\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\uddf0 \u5982\u4f55\u4f7f\u7528\u540c\u985e\u7fa4\u7d44\u5206\u6790<\/span><\/strong><\/h3>\n<p>\u5176\u5be6\u540c\u985e\u7fa4\u7d44\u5206\u6790\u53ef\u4ee5\u4f7f\u7528\u5728\u5f88\u591a\u4e0d\u540c\u7684\u5834\u666f\u4e0b\uff0c\u4ee5\u4e0b\u7c21\u55ae\u8209\u5e7e\u500b\u4f8b\u5b50\uff1a<\/p>\n<ol>\n<li><strong><span style=\"color: #3a8181;\">\u5404\u9031\u7559\u5b58\u72c0\u6cc1<br \/>\n<\/span><\/strong>\u5f9e\u6bcf\u9031\u8868\u73fe\u89c0\u5bdf\u7559\u5b58\u72c0\u6cc1\uff0c3\u6708\u6bcf\u4e00\u9031\u7684\u4f7f\u7528\u8005\u7559\u5b58\u72c0\u6cc1\u7d04\u70ba 6 %\u5de6\u53f3\uff0c\u50c5\u5728\u6700\u5f8c\u4e00\u9031\u6709\u6bd4\u8f03\u660e\u986f\u4e0b\u6ed1\uff0c4\u6708\u6709\u53ef\u80fd\u6d3b\u52d5\u4e0a\u66f4\u5438\u5f15\u4f7f\u7528\u8005\u56e0\u6b64\u524d\u5169\u9031\u7559\u5b58\u6bd4\u7387\u9ad8\uff0c\u4f46\u5f8c\u5169\u9031\u76f8\u5c0d\u964d\u4f4e\u8a31\u591a\uff0c\u5efa\u8b70\u57f7\u884c\u4e0a\u53ef\u4ee5\u5728\u5f8c\u5169\u9031\u589e\u52a0\u820a\u5ba2\u5f8c\u7e8c\u7684\u518d\u884c\u92b7\u6216 EDM \u4f86\u6e9d\u901a\uff0c\u4f86\u63d0\u9ad8\u4f7f\u7528\u8005\u56de\u8a2a\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1845 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-20-\u4e0b\u53484.29.23-1024x234.png\" alt=\"\" width=\"1024\" height=\"234\" \/><\/li>\n<li>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #3a8181;\">\u6536\u76ca\u5206\u6790<br \/>\n<\/span><\/strong>\u5728\u63a1\u7528\u7d2f\u7a4d\u7684\u6a21\u5f0f\u4e0b\u89c0\u5bdf\uff0c3\/1-3\/6 \u5167\u6709\u4f86\u8a2a\u7684 18,784 \u4f4d\u4f7f\u7528\u8005\u4e09\u9031\u5167\u7e3d\u5171\u7d2f\u7a4d 8,640.59\uff0c4\/1-4\/6 \u5167\u6709\u4f86\u8a2a\u7684 6,275 \u4f4d\u4f7f\u7528\u8005\u4e09\u9031\u5167\u7e3d\u5171\u7d2f\u7a4d\u2028 13,852.48\uff0c\u660e\u986f\u5ba2\u55ae\u6210\u9577\u7d04 4.8 \u500d\uff0c\u56de\u904e\u982d\u5206\u6790\u767c\u73fe\uff0c\u8a72\u9031\u53ef\u4ee5\u7528\u7279\u5b9a\u50f9\u683c\u52a0\u8cfc\u76f8\u4f3c\u7522\u54c1\uff0c\u56e0\u6b64\u63d0\u9ad8\u5ba2\u55ae\uff0c\u4e5f\u5efa\u8b70\u672a\u4f86\u53ef\u4ee5\u7d81\u6210\u7522\u54c1\u7d44\u5408\uff0c\u6210\u70ba\u5e38\u614b\u8ca9\u552e\u5546\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1846 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-20-\u4e0b\u53484.31.03-1024x234.png\" alt=\"\" width=\"1024\" height=\"234\" \/><\/li>\n<li>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #3a8181;\">\u65b0\u5ba2\u6236\u958b\u767c\u5206\u6790<br \/>\n<\/span><\/strong>\u5f9e\u672c\u6708\u6bcf\u9031\u4f7f\u7528\u8005\u7559\u5b58\u72c0\u6cc1\u5206\u6790\uff0c\u904e\u4e00\u500b\u6708\u5f8c\u6d3b\u8e8d\u7528\u6236\u7559\u5b58\u7d0424%\uff0c\u5047\u8a2d\u6d3b\u8e8d\u7528\u6236\u8f49\u63db\u7387\u70ba2%\uff0c\u56e0\u6b64\u53ef\u4f7f\u7528\u4e0b\u6708\u76ee\u6a19\u71df\u6536 = \u6240\u9700\u7528\u6236\u6578*10%*2%*\u5ba2\u55ae\u7684\u65b9\u5f0f\uff0c\u4f86\u8a08\u7b97\u51fa\u4e0b\u6708\u9700\u8981\u5e36\u5165\u7684\u4f7f\u7528\u8005\u6578\u91cf\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1847 size-large\" src=\"http:\/\/www.stevenhi.xyz\/wp-content\/uploads\/2021\/12\/\u622a\u5716-2021-12-20-\u4e0b\u53484.32.58-1024x424.png\" alt=\"\" width=\"1024\" height=\"424\" \/><\/p>\n<p>&nbsp;<\/li>\n<\/ol>\n<p>\u4e5f\u5982\u524d\u9762\u63d0\u53ca\uff0c\u5176\u5be6\u9084\u6709\u5f88\u591a\u4f7f\u7528\u540c\u985e\u7fa4\u7d44\u5206\u6790\u7684\u65b9\u6cd5\uff0c\u4e5f\u5efa\u8b70\u5927\u5bb6\u53ef\u4ee5\u591a\u591a\u601d\u8003\u8981\u5982\u4f55\u628a\u9019\u500b\u5831\u8868\u904b\u7528\u5728\u4e0d\u540c\u7684\u5206\u6790\u5834\u666f\u4e0b\ud83d\ude4c\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5c0f\u7d50<\/span><\/strong><\/h3>\n<p>\u9019\u7bc7\u6587\u7ae0\u6211\u5011\u4e86\u89e3\u4e86\u4ec0\u9ebc\u662f\u540c\u985e\u7fa4\u7d44\u5206\u6790\u3001GA4 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href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-compare-to-ga3\/\">\u3010\u7db2\u7ad9\u5206\u6790\u3011\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Service\/additional-services\/website-analysis-solution?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280-GA.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-GA-1024x265.png 1024w, 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