{"id":9284,"date":"2022-01-11T11:00:52","date_gmt":"2022-01-11T03:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9284"},"modified":"2022-01-11T14:09:48","modified_gmt":"2022-01-11T06:09:48","slug":"google-promotion-of-local-products-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-promotion-of-local-products-intro\/","title":{"rendered":"\u30102022 Google \u6700\u65b0\u71df\u990a\u3011Google \u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u4ecb\u7d39  \ud83c\udfec"},"content":{"rendered":"<blockquote>\n<p class=\"p1\" style=\"text-align: left;\"><strong><span class=\"s1\">\u672c\u6587\u8981\u4f86\u4ecb\u7d39<\/span> Google Ads <span class=\"s1\">\u65b0\u63a8\u51fa\u7684\u529f\u80fd\uff1a<\/span>Google <span class=\"s1\">\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\uff08<\/span>Promotion of local products<span class=\"s1\">\uff09\u3002\u60f3\u900f\u904e\u7dda\u4e0a\u7ba1\u9053\u589e\u52a0\u5be6\u9ad4\u5e97\u92ea\u6536\u76ca\u7684\u5925\u4f34\u5011\uff0c\u8acb\u5feb\u4f86\u8a8d\u8b58\u9019\u9805\u529f\u80fd\u5427\uff01<\/span><\/strong><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">\u65b0\u7684\u4e00\u5e74\uff0c\u8b93\u6211\u5011\u4f86\u88dc\u5145\u65b0\u7684\u6578\u4f4d\u77e5\u8b58<\/span> <span class=\"s3\">\ud83d\ude80<\/span> <span class=\"s1\">\u63a5\u4e0b\u4f86\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u4f86\u95b1\u8b80<\/span> Google Ads 2022 <span class=\"s1\">\u5e74\u7684\u65b0\u529f\u80fd\uff1a<\/span>Google <span class=\"s1\">\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\uff08<\/span>Promotion of local products<span class=\"s1\">\uff09<\/span><span class=\"s3\">\ud83c\udfec<\/span><\/p>\n<hr \/>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong>\u5ba3\u50b3\u5e97\u9762\u7522\u54c1<span class=\"s5\">\u4ecb\u7d39<\/span><\/strong><\/span><\/h3>\n<p class=\"p6\"><span class=\"s6\">Google <\/span>\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\uff08<span class=\"s7\">Promotion of local products<\/span>\uff09\u53ef\u5354\u52a9\u5ee3\u544a\u7528\u6236\u5728\u5be6\u9ad4\u5546\u5e97\uff08\u5982\uff0c\u96f6\u552e\u5546\u5e97\u3001\u96dc\u8ca8\u5e97\u3001\u9910\u5ef3\u548c\u6c7d\u8eca\u7d93\u92b7\u5546<span class=\"s7\">\u2026\u2026<\/span>\u7b49\u3002\uff09\u5ba3\u50b3\u7522\u54c1\u3002\u5ee3\u544a\u4e3b\u53ef\u900f\u904e\u3010<span class=\"s7\">Google <\/span>\u641c\u5c0b\u3001<span class=\"s7\">YouTube <\/span>\u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3011\u591a\u9805\u7ba1\u9053\u5ba3\u50b3\u81ea\u5bb6\u7522\u54c1\uff0c\u88fd\u4f5c\u5e97\u9762\u7522\u54c1\u5ba3\u50b3\u5ee3\u544a\u6642\uff0c\u53ef\u4ee5\u52a0\u5165\u54c1\u724c\u6a19\u8a8c\u3001\u5ee3\u544a\u6a19\u984c\u3001\u4e3b\u9801\u6a6b\u5e45\u548c\u6bcf\u9031\u7522\u54c1\u7126\u9ede\uff0c\u5c55\u793a\u5546\u5bb6\u76ee\u524d\u63d0\u4f9b\u7684\u7522\u54c1\u3002<\/p>\n<figure id=\"attachment_9285\" aria-describedby=\"caption-attachment-9285\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9285\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9285\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><\/h3>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\">\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u4e8b\u524d\u6e96\u5099<\/span><\/strong><\/h3>\n<p class=\"p6\">\u2460 \u4f7f\u7528<span class=\"s7\"> Google Ads <\/span>\u5546\u5bb6\u6578\u64da\u3002<span class=\"s7\"><br \/>\n<\/span>\u2461 \u5efa\u7acb\u5340\u57df\u5ee3\u544a\uff08<span class=\"s7\">Local campaigns<\/span>\uff09\u5c55\u793a\u7522\u54c1\u3002<span class=\"s7\"><br \/>\n<\/span>\u2462 \u4f7f\u7528<span class=\"s7\"> Google Merchant Center <\/span>\u9023\u7d50\u3010\u696d\u52d9\u8cc7\u6599\u52d5\u614b\u994b\u7d66\u3011\u6216\u3010\u5e97\u9762\u5546\u54c1\u76ee\u9304\u5ee3\u544a\u52d5\u614b\u994b\u7d66\u3011\u3002<\/p>\n<figure id=\"attachment_9286\" aria-describedby=\"caption-attachment-9286\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9286\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9286\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p6\"><span class=\"s3\">\u27a1\ufe0f<\/span> \u900f\u904e\u5340\u57df\u5ee3\u544a\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\uff0c\u5411\u5546\u5bb6\u9644\u8fd1\u7684\u4f7f\u7528\u8005\u5c55\u793a\u5e97\u5167\u512a\u60e0\uff0c\u66f4\u9192\u76ee\u7684\u986f\u793a\u7522\u54c1\u8a73\u7d30\u8cc7\u8a0a\uff0c\u5438\u5f15\u4f7f\u7528\u8005\u9020\u8a2a\u5546\u5bb6\u3002<span class=\"s7\"><br \/>\n<\/span><span class=\"s3\">\u27a1\ufe0f<\/span> \u5982\u679c\u6709\u96e2\u7dda\u5a92\u9ad4\u6216\u5e73\u9762\u5ee3\u544a\uff0c\u5e97\u9762\u7522\u54c1\u5ba3\u50b3\u4e5f\u6709\u52a9\u65bc\u64f4\u5927\u7dda\u4e0a\u5ee3\u544a\u3002<\/p>\n<blockquote>\n<p class=\"p7\" style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\"><span class=\"s3\">\u26a0\ufe0f<\/span>\u00a0 \u6ce8\u610f\u4e8b\u9805\uff1a\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u529f\u80fd\u4e0d\u652f\u63f4\u67d0\u4e9b\u7522\u54c1\uff08\u4f8b\u5982\uff0c\u900f\u904e\u6309\u6708\u4ed8\u6b3e\u6216\u6708\u79df\u65b9\u6848\u5f62\u5f0f\u92b7\u552e\u7684\u7522\u54c1\uff09\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p class=\"p8\"><span style=\"color: #008080;\"><strong><span class=\"s3\">\ud83c\udf1f<\/span>\u00a0 \u88dc\u5145\uff1a\u89e3\u6c7a\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u7684\u76f8\u95dc\u554f\u984c<\/strong><\/span><\/p>\n<p class=\"p6\">\u5728\u8a2d\u5b9a\u5e97\u9762\u7522\u54c1\u52d5\u614b\u994b\u7d66\u6642\u53ef\u80fd\u9047\u5230\u67d0\u4e9b\u985e\u578b\u7684\u932f\u8aa4\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u505a\u6cd5\u627e\u51fa\u6240\u6709\u7522\u54c1\u52d5\u614b\u994b\u7d66\u932f\u8aa4<\/p>\n<p class=\"p6\">Step1. <span class=\"s8\">\u767b\u5165\u00a0<\/span>Google Ads \u5e33\u6236<span class=\"s8\">\u3002<br \/>\nStep2. <\/span>\u9078\u64c7\u5de5\u5177\u5716\u793a\u00a0\u2192\u3010\u66f4\u591a\u5de5\u5177\u3011\u2192\u3010\u696d\u52d9\u8cc7\u6599\u3011<br \/>\n<span class=\"s8\">Step3. <\/span>\u9078\u64c7\u3010\u8cc7\u6599\u52d5\u614b\u994b\u7d66\u3011\u2192 \u9078\u53d6\u8207\u60a8\u5ee3\u544a\u6d3b\u52d5\u76f8\u95dc\u7684\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff0c\u5373\u53ef\u9a57\u8b49\u76f8\u95dc\u554f\u984c\u3002<br \/>\n<span class=\"s3\">\u27a1\ufe0f<\/span> \u5982\u679c\u7121\u6cd5\u9806\u5229\u8a2d\u5b9a\u5e97\u9762\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff0c\u53ef\u53c3\u95b1 <span class=\"s3\">\ud83d\udca1<\/span> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10947747\"><span class=\"s9\">\u89e3\u6c7a\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u7684\u76f8\u95dc\u554f\u984c<\/span><\/a>\u3002<\/p>\n<h3><\/h3>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong>\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u6848\u4f8b<\/strong><\/span><\/h3>\n<figure id=\"attachment_9287\" aria-describedby=\"caption-attachment-9287\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9287\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-promotion-of-local-products-intro-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9287\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p6\">\u4ee5\u4e0b\u70ba\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u7684\u5ee3\u544a\u5448\u73fe\u7bc4\u4f8b\uff1a<\/p>\n<p class=\"p6\">\u2460<span class=\"s7\"> Google <\/span>\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\uff1a\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u529f\u80fd\u53ef\u5354\u52a9\u8abf\u6574\u5ee3\u544a\u986f\u793a\u4f4d\u7f6e\uff0c\u78ba\u4fdd\u5546\u5e97\u548c\u7522\u54c1\u66dd\u5149\u5ea6\u3002<br \/>\n\u2461<span class=\"s7\"> YouTube<\/span>\uff1a\u4f7f\u7528\u8005\u53ef\u900f\u904e\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\uff0c\u5728<span class=\"s7\"> YouTube <\/span>\u4e0a\u6700\u6709\u53ef\u80fd\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u9020\u8a2a\u5e97\u5bb6\u7684\u4f4d\u7f6e\u986f\u793a\u5ee3\u544a\u3002<br \/>\n\u2462 \u5546\u5bb6\u6a94\u6848\u9801\u9762\uff1a\u4f7f\u7528\u8005\u53ef\u900f\u904e\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u529f\u80fd\u4f7f\u7528\u3010\u5546\u5bb6\u6a94\u6848\u3011\u9801\u9762\uff0c\u5411\u5ba2\u6236\u91cd\u9ede\u4ecb\u7d39\u5e97\u5167\u7279\u50f9\u512a\u60e0\u548c\u7522\u54c1\uff0c\u4ee5\u53ca\u986f\u793a\u5730\u9ede\u5c6c\u6027\uff0c\u5438\u5f15\u4f7f\u7528\u8005\u9020\u8a2a\u3002<\/p>\n<blockquote>\n<p class=\"p7\" style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\"><span class=\"s3\">\u26a0\ufe0f<\/span>\u00a0 \u6ce8\u610f\u4e8b\u9805\uff1a<\/span><\/strong><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\u2460 \u4f7f\u7528\u3010\u5e97\u9762\u5546\u54c1\u76ee\u9304\u52d5\u614b\u994b\u7d66\u3011\u6642\uff0c\u53ea\u80fd\u5728<span class=\"s7\"> Google <\/span>\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u4e0a\u986f\u793a\u5ee3\u544a\u3002<span class=\"s7\"><br \/>\n<\/span>\u2461 \u4f4d\u65bc\u745e\u58eb \u3001\u6b50\u6d32\u7d93\u6fdf\u5340\uff08<span class=\"s7\">EEA<\/span>\uff09\u3001\u82f1\u570b\u7684\u5546\u5bb6\u6a94\u6848\u9801\u9762\uff0c\u76ee\u524d\u4e0d\u652f\u63f4\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u529f\u80fd\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p class=\"p8\"><strong><span style=\"color: #008080;\"><span class=\"s3\">\ud83d\udcda<\/span>\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/?s=%E5%9C%A8%E5%9C%B0%E5%BB%A3%E5%91%8A\"><span class=\"s10\">\u5340\u57df\u5ee3\u544a\u88dc\u5145<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/3540291\"><span class=\"s10\">\u5e97\u9762\u5eab\u5b58\u5165\u9580\u6307\u5357<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9580085?hl=zh-Hant&amp;ref_topic=11081457#zippy=%2C%E5%BB%BA%E7%AB%8B%E5%BA%97%E9%9D%A2%E7%94%A2%E5%93%81%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6%2C%E8%A8%AD%E5%AE%9A%E8%B3%87%E6%96%99%E6%A0%BC%E5%BC%8F%2C%E4%B8%8A%E5%82%B3%E8%B3%87%E6%96%99%2C%E5%B0%87%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6%E5%8A%A0%E5%88%B0%E6%96%B0%E7%9A%84%E5%8D%80%E5%9F%9F%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E4%B8%AD%2C%E5%B0%87%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6%E5%8A%A0%E5%88%B0%E7%8F%BE%E6%9C%89%E7%9A%84%E5%8D%80%E5%9F%9F%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E4%B8%AD\"><span 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