{"id":9289,"date":"2022-01-14T11:00:54","date_gmt":"2022-01-14T03:00:54","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9289"},"modified":"2022-01-19T17:07:35","modified_gmt":"2022-01-19T09:07:35","slug":"set-up-google-promotion-of-local-products","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/set-up-google-promotion-of-local-products\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u8a2d\u5b9a\u6559\u5b78 \ud83d\udcda"},"content":{"rendered":"
\n

\u60f3\u5728\u5be6\u9ad4\u5546\u5e97\u4e2d\uff08\u5982\uff0c\u96f6\u552e\u6216\u96dc\u8ca8\u5e97\u3001\u9910\u5ef3\u6216\u7d93\u92b7\u5546\uff09\u900f\u904e Google <\/span>\u7dda\u4e0a\u7ba1\u9053\u6709\u6548\u5ba3\u50b3\u7522\u54c1\u6216\u670d\u52d9\uff0c\u53ef\u900f\u904e\u3010\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\uff08<\/span>Promotion of local products\uff09<\/span>\u3011\u9019\u9805\u529f\u80fd\u3002\u4ee5\u4e0b\u5c07\u8b1b\u89e3\u5982\u4f55\u900f\u904e Google Ads <\/span>\u5b8c\u6210\u76f8\u95dc\u64cd\u4f5c\uff0c\u4e00\u5171\u5206\u70ba\u56db\u5927\u6b65\u9a5f\uff08\u5efa\u7acb Feed <\/span>\u2192<\/span> \u8a2d\u5b9a\u8a66\u7b97\u8868 \u2192<\/span> \u4e0a\u50b3\u8cc7\u6599 \u2192<\/span> \u5c07 Feed <\/span>\u52a0\u5165\u5340\u57df\u5ee3\u544a\uff09\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u7e7c\u7e8c\u5f80\u4e0b\u95b1\u8b80\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

\ud83d\ude80\u00a0 \u5efa\u8b70\u5728\u5be6\u969b\u64cd\u4f5c\u524d\uff0c\u5148\u53c3\u95b1\u3010\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u4ecb\u7d39<\/span><\/a>\u3011\u6587\u7ae0\u5537 \ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb<\/strong><\/span><\/p>\n

\n

Step1. \u5efa\u7acb\u5e97\u9762\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/span><\/strong><\/h3>\n

\u524d\u5f80\u5e33\u6236\u3010\u696d\u52d9\u8cc7\u6599\u3011\u5340\u57df\u5efa\u7acb\u672c\u5730\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff1a<\/p>\n

\u2460 \u767b\u5165\u00a0Google Ads\u00a0\u5e33\u6236
\n\u2461 \u9078\u64c7\u5e33\u6236\u53f3\u4e0a\u89d2\u7684\u5de5\u5177\u5716\u793a\u00a0\u2192\u3010\u8a2d\u5b9a\u3011\u2192\u3010\u696d\u52d9\u8cc7\u6599\u3011
\n\u2462 \u9ede\u9078\u52a0\u865f\u6309\u9215\u00a0\u2192 \u9078\u64c7\u3010\u5e97\u9762\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u5373\u53ef\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

<\/h3>\n

Step2. \u8a2d\u5b9a\u8a66\u7b97\u8868\u683c\u5f0f\u4e26\u4e0a\u50b3\u8cc7\u6599<\/span><\/strong><\/h3>\n

\u2460 \u8a2d\u5b9a\u8cc7\u6599\u683c\u5f0f\uff1a\u4e0b\u8f09 Google \u63d0\u4f9b\u7684\u00a0CSV \u7bc4\u672c<\/span><\/a>\uff0c\u4f7f\u7528\u8a72\u6b04\u4f4d\u8a2d\u5b9a\u7522\u54c1\u8cc7\u6599\u683c\u5f0f\u3002
\n\u2461 \u4e0a\u50b3\u8cc7\u6599\uff1a\u70ba\u7522\u54c1\u52d5\u614b\u994b\u7d66\u547d\u540d\u4e26\u4e0a\u50b3\u8a66\u7b97\u8868\u6a94\u6848\uff0c\u9078\u64c7\u3010\u5957\u7528\u3011\u5373\u53ef\u3002<\/p>\n

\n

\u26a0\ufe0f\u00a0<\/span> \u6ce8\u610f\u4e8b\u9805\uff1a<\/strong><\/span><\/p>\n

\u2460 \u8acb\u52d9\u5fc5\u4f7f\u7528\u7bc4\u672c\u4e2d\u7684\u5b8c\u6574\u6b04\u4f4d\u540d\u7a31\u3002<\/strong><\/span>
\n\u2461 \u540d\u7a31\u8acb\u76e1\u53ef\u80fd\u7c21\u77ed\uff08\u4e0d\u542b\u4efb\u4f55\u7a7a\u683c\uff09\uff0c\u4e14\u4e0d\u8981\u91cd\u8907\u4f7f\u7528\u300c\u5df2\u79fb\u9664\u7684\u820a\u8cc7\u6599\u96c6\u6216\u52d5\u614b\u994b\u7d66\u7684\u540d\u7a31\u300d\uff0c\u56e0\u70ba Google Ads \u53ea\u80fd\u8fa8\u8b58\u65b0\u540d\u7a31\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udca1 <\/span>\u88dc\u5145\uff1a\u67e5\u770b\u8cc7\u6599\u52d5\u614b\u994b\u7d66<\/span><\/strong><\/span><\/p>\n

\u2460 \u4e0a\u50b3\u5b8c\u6210\u5f8c\uff0c\u8acb\u524d\u5f80\u3010\u8cc7\u6599\u52d5\u614b\u994b\u7d66\u548c\u8a2d\u5b9a\u3011\u2192\u3010\u8a2d\u5b9a\u3011\u2192\u3010\u696d\u52d9\u8cc7\u6599\u3011\u67e5\u770b\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3002
\n\u2461 \u9078\u53d6\u52d5\u614b\u994b\u7d66\u540d\u7a31\uff0c\u67e5\u770b\u5df2\u4e0a\u50b3\u7684\u8cc7\u6599\u3002
\n\u2462 \u53ef\u5728\u3010\u4e0a\u50b3\u8a18\u9304\u3011\u4e0b\u65b9\u9a57\u8b49\u4e0a\u50b3\u8cc7\u6599\u662f\u5426\u6709\u8aa4\u4e26\u52a0\u4ee5\u4fee\u6b63\u3002
\n\u2463 \u5c07\u5e97\u9762\u7522\u54c1\u52d5\u614b\u994b\u7d66\u4e0a\u50b3\u81f3 Google Ads \u5e33\u6236\u5f8c\uff0c\u5373\u53ef\u5c07\u9019\u500b\u52d5\u614b\u994b\u7d66\u52a0\u5230\u65b0\u7684\u6216\u73fe\u6709\u7684\u5340\u57df\u5ee3\u544a\u6d3b\u52d5\u4e2d\u3002
\n\u27a1\ufe0f<\/span>\u00a0 \u6bcf\u9593\u5546\u5e97\u5efa\u8b70\u9078\u64c7 5 \u5230 10 \u9805\u7522\u54c1\uff0c\u5ee3\u544a\u6d3b\u52d5\u624d\u80fd\u653e\u9001\u9019\u985e\u5ee3\u544a\u3002<\/p>\n

 <\/p>\n

Step3. \u5c07\u52d5\u614b\u994b\u7d66\u9023\u7d50\u81f3\u300c\u65b0\u7684\u300d\u5340\u57df\u5ee3\u544a<\/span><\/strong><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460 \u767b\u5165\u00a0Google Ads\u00a0\u5e33\u6236\u3002
\n\u2461 \u5efa\u7acb\u5340\u57df\u5ee3\u544a\u6d3b\u52d5 \u2192 \u9078\u53d6\u5340\u57df\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u6642\uff0c\u8acb\u6372\u52d5\u5230\u5e95\u90e8 \u2192 \u9078\u64c7\u3010\u5176\u4ed6\u8a2d\u5b9a\u3011\u3002
\n\u2462 \u5c55\u958b\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u2192 \u52fe\u9078\u3010\u5728\u9019\u500b\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u3002
\n\u2463 \u9078\u53d6\u3010Google Ads\uff08\u696d\u52d9\u8cc7\u6599\u52d5\u614b\u994b\u7d66\uff09\u3011\u6216\u3010Merchant Center\uff08\u5e97\u9762\u5546\u54c1\u76ee\u9304\u52d5\u614b\u994b\u7d66\uff09\u3011\u505a\u70ba\u52d5\u614b\u994b\u7d66\u4f86\u6e90\u3002
\n\u2464 \u5f9e\u4e0b\u62c9\u5f0f\u9078\u55ae\u4e2d\u9078\u53d6\u76f8\u95dc\u7684\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff08\u52d5\u614b\u994b\u7d66\u5728\u6b64\u4e4b\u524d\u5fc5\u9808\u4e0a\u50b3\u81f3 Google Ads \u5e33\u6236\uff09\u3002<\/p>\n

\n

\u26a0\ufe0f\u00a0<\/span> \u8a2d\u7f6e\u5340\u57df\u5ee3\u544a\u7522\u54c1\u76f8\u95dc\u8cc7\u683c\u898f\u5b9a\uff1a<\/span><\/strong><\/span><\/p>\n

\u2460 \u4e0d\u5f97\u5ba3\u50b3\u5177\u6709\u6cd5\u5f8b\u6216\u6587\u5316\u654f\u611f\u6027\u7684\u7522\u54c1\uff0c\u4f8b\u5982\uff0c\u9152\u985e\u6216\u8ced\u535a\u7522\u54c1\u3002<\/strong><\/span>
\n\u2461 \u672c\u5730\u5546\u54c1\u994b\u7d66\u4e0d\u5141\u8a31\u4f7f\u7528\u6309\u6708\u4ed8\u6b3e\u6216\u8a02\u95b1\u65b9\u5f0f\u92b7\u552e\u7684\u5546\u54c1\uff1b\u6b64\u529f\u80fd\u76ee\u524d\u5728\u97d3\u570b\u4e0d\u53ef\u4f7f\u7528\u3002<\/strong><\/span>
\n\u2462 \u5982\u679c\u4f4d\u65bc\u6b50\u76df\u548c\u745e\u58eb\uff0c\u4e0d\u80fd\u5c07\u672c\u5730\u5546\u54c1\u994b\u7d66\u7528\u65bc\u6309\u91cd\u91cf\u6216\u9ad4\u7a4d\u51fa\u552e\u7684\u5546\u54c1\uff08\u4f8b\u5982\uff0c\u98df\u54c1\u6216\u67d0\u4e9b\u5316\u599d\u54c1\uff09\uff1b\u5982\u679c\u4f4d\u65bc\u6b50\u76df\u6216\u745e\u58eb\uff0c\u5247\u4e0d\u80fd\u4f7f\u7528\u9700\u8981\u7bc0\u80fd\u5206\u985e\u7684\u7522\u54c1\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

<\/h3>\n

Step4. \u5c07\u52d5\u614b\u994b\u7d66\u9023\u7d50\u81f3\u300c\u73fe\u6709\u7684\u300d\u5340\u57df\u5ee3\u544a<\/span><\/strong><\/h3>\n

\u2460 \u767b\u5165\u00a0Google Ads\u00a0\u5e33\u6236\u3002
\n\u2461 \u524d\u5f80\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u2192 \u958b\u555f\u73fe\u6709\u7684\u5340\u57df\u5ee3\u544a \u2192 \u9078\u64c7\u3010\u8a2d\u5b9a\u3011\u2192 \u3010\u5176\u4ed6\u8a2d\u5b9a\u3011\u3002
\n\u2462 \u5c55\u958b\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u2192 \u52fe\u9078\u3010\u5728\u9019\u500b\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u3002
\n\u2463 \u9078\u53d6\u3010Google Ads\uff08\u696d\u52d9\u8cc7\u6599\u52d5\u614b\u994b\u7d66\uff09\u3011\u6216\u3010Merchant Center\uff08\u5e97\u9762\u5546\u54c1\u76ee\u9304\u52d5\u614b\u994b\u7d66\uff09\u3011\u505a\u70ba\u52d5\u614b\u994b\u7d66\u4f86\u6e90\u3002
\n\u2464 \u5f9e\u4e0b\u62c9\u5f0f\u9078\u55ae\u4e2d\u9078\u53d6\u76f8\u95dc\u7684\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff08\u52d5\u614b\u994b\u7d66\u5728\u6b64\u4e4b\u524d\u5fc5\u9808\u4e0a\u50b3\u81f3 Google Ads \u5e33\u6236\uff09\u3002<\/p>\n

\n

\u26a0\ufe0f<\/span> \u6ce8\u610f\uff1a\u5fc5\u9808\u64c1\u6709\u5546\u5bb6\u6a94\u6848<\/a>\uff0c\u624d\u80fd\u5efa\u7acb\u5e97\u9762\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3002<\/span><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5feb\u901f\u5b78\u6703\u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u8a2d\u5b9a\uff01<\/p>\n","protected":false},"author":1,"featured_media":9334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[4,175,432,582,161,547,583,376],"class_list":["post-9289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-google","tag-google-ads","tag-local-campaigns","tag-promotion-of-local-products","tag-161","tag-547","tag-583","tag-376"],"yoast_head":"\n\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u5ba3\u50b3\u5e97\u9762\u7522\u54c1\u8a2d\u5b9a\u6559\u5b78 By iSPOT Media \ud83d\udcda<\/title>\n<meta name=\"description\" content=\"\u60f3\u5728\u5be6\u9ad4\u5546\u5e97\u4e2d\u900f\u904e Google 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