{"id":930,"date":"2018-06-18T09:00:22","date_gmt":"2018-06-18T01:00:22","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=930"},"modified":"2021-01-07T13:30:21","modified_gmt":"2021-01-07T05:30:21","slug":"youtube-ads-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ads-part2\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u5584\u7528 YouTube \u5f71\u97f3\u5ee3\u544a\u7372\u5f97\u66f4\u591a\u95dc\u6ce8\uff08\u4e0b\uff09"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\">\u4e0a\u4e00\u7bc7\u70ba\u5404\u4f4d\u4ecb\u7d39\u4e86 YouTube \u5f71\u97f3\u5ee3\u544a\u5bb6\u65cf\u4e2d\u7684\u7b2c\u4e00\u7a2e\u5f62\u5f0f\u2014\u2014 <\/span><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ads-part1\/\"><span class=\"s2\">TrueView \u4e32\u6d41\u5167\u5ee3\u544a<\/span><\/a><span class=\"s1\">\uff0c\u9019\u4e00\u7bc7\u5247\u8981\u4f86\u4ecb\u7d39\u80fd\u5920\u5f15\u5c0e\u89c0\u773e\u9ede\u64ca\u7e2e\u5716\u5f71\u7247\u5ee3\u544a\u7684 <\/span><span class=\"s2\">TrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a<\/span><span class=\"s1\">\uff0c\u4ee5\u53ca\u53ef\u589e\u52a0\u8986\u84cb\u9762\u8207\u983b\u7387\u7684 <\/span><span class=\"s2\">Bumper Ads \u5f71\u7247\u524d\u4e32\u5834\u5ee3\u544a<\/span><span class=\"s1\">\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u7e2e\u5716\u5c31\u662f\u529b\u91cf\uff1aTrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a<\/span><\/strong><\/span><\/h3>\n<p>TrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a\u653e\u9001\u65bc YouTube \u641c\u5c0b\u7d50\u679c\u9801\uff0c\u4e5f\u53ef\u986f\u793a\u65bc\u5728 GDN \u4e2d\u7684\u5167\u5bb9\u5074\u6b04\uff0c\u4ee5\u53ca\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u7684\u9996\u9801\uff0c\u986f\u793a\u7684\u5167\u5bb9\u5305\u542b\uff1a<span style=\"color: #ff0000;\">\u7e2e\u5716\u3001\u6a19\u984c\u3001\u983b\u9053\u540d\u7a31\u548c\u5f71\u7247\u89c0\u770b\u6b21\u6578<\/span>\u3002\u7576\u89c0\u773e\u89c0\u770b\u5f71\u7247\u6642\uff0c\u770b\u898b\u5074\u908a\u6b04\u986f\u793a\u7684\u5f71\u97f3\u5ee3\u544a\u6703\u610f\u8b58\u5230\u9019\u662f\u4ed6\u5011\u5728\u5c0b\u627e\u7684\u5167\u5bb9\uff0c\u4fbf\u6703\u9ede\u64ca\u7e2e\u5716\u89c0\u770b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1369\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-1-0706.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-1-0706.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-1-0706-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-1-0706-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h6 class=\"p4\"><strong><span class=\"s3\" style=\"color: #008080;\">\u8a08\u8cbb\u65b9\u5f0f<\/span><\/strong><\/h6>\n<p class=\"p4\"><span class=\"s1\">TrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a\u8a08\u8cbb\u65b9\u5f0f\u8f03\u70ba\u55ae\u7d14\uff0c\u7576\u89c0\u773e\u9ede\u64ca\u7e2e\u5716\u4e26\u89c0\u770b\u5ee3\u544a\u6642\uff0c\u624d\u9700\u8981\u4ed8\u8cbb\u3002<br \/>\n<\/span><\/p>\n<h6 class=\"p4\"><strong><span class=\"s3\" style=\"color: #008080;\">\u6295\u653e\u5efa\u8b70<\/span><\/strong><\/h6>\n<p class=\"p4\"><span class=\"s1\">\u5728\u6295\u653e TrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a\uff0c\u5728\u8a2d\u5b9a\u6700\u7d42\u5230\u9054\u7db2\u5740\u6642\u8acb\u6ce8\u610f\u4ee5\u4e0b\u5169\u4ef6\u4e8b\uff1a<br \/>\n<\/span><span class=\"s1\">1. \u5c07\u7e2e\u7565\u5716\u9023\u7d50\u81f3\u4f60\u7684\u5f71\u7247\u89c0\u770b\u9801\u9762\u6216\u983b\u9053\u9801\u9762<br \/>\n<\/span><span class=\"s1\">2. \u8207 <\/span><span class=\"s2\">Tr<\/span><span class=\"s2\">ueView\u00a0<\/span><span class=\"s1\">\u4e32\u6d41\u5167\u5f71\u97f3\u5ee3\u544a\u76f8\u540c\uff0c\u5728\u8a2d\u5b9a TrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a\u6642\u8acb\u8a18\u5f97\u5c07\u7db2\u5740\u91cd\u758a\u5728\u5f71\u7247\u4e0a<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\"><span class=\"s2\">6 \u79d2\u5b9a\u8f38\u8d0f\uff1aBumper Ads \u5f71\u7247\u524d\u4e32\u5834\u5ee3\u544a<\/span><\/span><\/strong><\/span><\/h3>\n<p class=\"p4\"><span class=\"s1\">Bumper Ads \u70ba\u5168\u9577 6 \u79d2\u3001\u4e0d\u53ef\u7565\u904e\u7684\u65b0\u578b\u614b\u7684\u5ee3\u544a\uff0c\u6703\u5728\u5f71\u7247\u958b\u59cb\u524d\u81ea\u52d5\u64ad\u653e\uff0c\u9700\u8981\u5148\u89c0\u770b\u5b8c\u5ee3\u544a\u624d\u80fd\u6b23\u8cde\u5f71\u7247\u5167\u5bb9\u3002Bumper Ads \u5f71\u7247\u524d\u4e32\u5834\u5ee3\u544a\u53ef\u5c55\u793a\u65bc\u591a\u7a2e\u88dd\u7f6e\uff0c\u5305\u542b\uff1a\u684c\u6a5f\u3001\u884c\u52d5\u88dd\u7f6e\u4ee5\u53ca\u884c\u52d5\u61c9\u7528\u88dd\u7f6e\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5ee3\u544a\u89f8\u53ca\u548c\u66dd\u5149\u7387\u3002<\/span><\/p>\n<h6 class=\"p4\"><strong><span style=\"color: #008080;\">Bumper Ads \u6848\u4f8b\uff1aiQueen \u672a\u4f86\u7f8e<\/span><\/strong><\/h6>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YahzNW69Adw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h6 class=\"p4\"><strong><span class=\"s3\" style=\"color: #008080;\">\u8a08\u8cbb\u65b9\u5f0f<\/span><\/strong><\/h6>\n<p class=\"p4\"><span class=\"s1\">Bumper Ads \u5f71\u7247\u524d\u4e32\u5834\u5ee3\u544a\u662f\u900f\u904e AdWords \u7af6\u50f9\u6a5f\u5236\uff0c\u4ee5\u5343\u6b21\u66dd\u5149\u51fa\u50f9(CPM)\u3002<\/span><\/p>\n<h6 class=\"p4\"><strong><span class=\"s3\" style=\"color: #008080;\">\u6295\u653e\u5efa\u8b70<\/span><\/strong><\/h6>\n<p class=\"p4\"><span class=\"s1\">\u5728\u6295\u653e Bumper Ads \uff0c\u5efa\u8b70\u642d\u914d<span style=\"color: #ff0000;\"> TrueView\u00a0<\/span>\u4e00\u8d77\u4f7f\u7528\uff0c\u53ef\u6709\u6548\u63d0\u9ad8\u8986\u84cb\u9762\u548c\u983b\u7387\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span class=\"s1\" style=\"color: #eb7a77;\"><strong>YouTube \u5f71\u97f3\u5ee3\u544a\u512a\u9ede<\/strong><\/span><\/h3>\n<p class=\"p1\"><span class=\"s4\">\u7d9c\u89c0 YouTube \u5f71\u97f3\u5ee3\u544a<\/span><span class=\"s1\">\u7684\u4e09\u7a2e\u5f62\u5f0f\uff0c\u53ef\u5f59\u6574\u51fa\u5b83<\/span><span class=\"s1\">\u7684\u4e09\u9805\u512a\u9ede\uff1a<\/span><\/p>\n<figure id=\"attachment_1370\" aria-describedby=\"caption-attachment-1370\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1370 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-0706.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-0706.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-0706-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/06\/youtube-ads-part2-0706-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1370\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><strong><span style=\"color: #008080;\">\u5c0d\u7684\u5ba2\u7fa4\u8b93\u4f60\u7684\u6295\u653e\u9810\u7b97\u66f4\u7cbe\u6e96<\/span> <\/strong><br \/>\nYouTube \u5f71\u97f3\u5ee3\u544a\u7684\u6a5f\u5236\u70ba\u300c\u89c0\u770b\u5ee3\u544a\u624d\u9700\u8981\u6536\u8cbb\u300d\uff0c\u9019\u9805\u7279\u6027\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5c07\u9810\u7b97\u6295\u5165\u5c0d\u4f60\u611f\u8208\u8da3\u7684\u5ba2\u7fa4\uff0c\u66f4\u5bb9\u6613\u5438\u5f15\u6027\u5225\u3001\u5e74\u9f61\u3001\u8208\u8da3\u548c\u4f4d\u7f6e\u7b26\u5408\u4f60\u9700\u6c42\u7684\u5ba2\u7fa4\u3002<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><strong><span style=\"color: #008080;\">\u53ef\u5c55\u793a\u65bc\u4e0d\u540c\u88dd\u7f6e<\/span> <\/strong><br \/>\n<\/span><span class=\"s1\">YouTube \u5f71\u97f3\u5ee3\u544a\u53ef\u986f\u793a\u65bc\u667a\u6167\u578b\u624b\u6a5f\u3001\u5e73\u677f\u96fb\u8166\u3001\u7b46\u96fb\u3001\u684c\u6a5f\u7b49\u591a\u5143\u88dd\u7f6e\uff0c\u8b93\u4f60\u5411\u5ba2\u6236\u89e3\u8aaa\u5ee3\u544a\u6642\u66f4\u4fbf\u5229\u3002<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><strong><span style=\"color: #008080;\">\u514d\u8cbb\u7684\u6210\u6548\u5831\u8207\u5efa\u7acb\u8ffd\u96a8\u8005<\/span><\/strong><br \/>\n\u5ee3\u544a\u53ef\u4ee5\u900f\u904e\u63a8\u52d5\u5f71\u7247\u5206\u4eab\u3001\u8a02\u95b1\u548c\u65b0\u6a5f\u6703\u5efa\u7acb\u66f4\u591a\u8ffd\u96a8\u8005\uff0c\u5982\u679c\u60f3\u4e86\u89e3\u7528\u6236\u8207\u6295\u653e\u5ee3\u544a\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u53ef\u81f3 <a href=\"https:\/\/www.youtube.com\/analytics?o=U\"><span class=\"s5\">YouTube \u6578\u64da\u4e2d\u5fc3<\/span><\/a> \u67e5\u770b\u3002<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f YouTube \u5f71\u97f3\u5ee3\u544a\u7684\u4e09\u7a2e\u8868\u73fe\u5f62\u5f0f\u3002<\/span><span class=\"s1\">\u672a\u4f86\u6211\u5011\u6703\u6301\u7e8c\u66f4\u65b0 Google \u7522\u54c1\uff0c\u8acb\u7e7c\u7e8c\u95dc\u6ce8\u6211\u5011\uff5e<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8b93\u4f60\u7684\u5ee3\u544a\u9032\u4e00\u6b65\u7372\u5f97\u66f4\u591a\u9ede\u64ca\uff01<\/p>\n","protected":false},"author":1,"featured_media":1371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[111,4,175,94,93,62,376,294],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-bumper-ads","tag-google","tag-google-ads","tag-trueview","tag-youtube","tag-62","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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