{"id":9395,"date":"2022-02-16T11:00:48","date_gmt":"2022-02-16T03:00:48","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9395"},"modified":"2022-02-20T17:42:16","modified_gmt":"2022-02-20T09:42:16","slug":"set-up-performance-max-campaign","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/set-up-performance-max-campaign\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google Ads \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u6559\u5b78 \ud83d\udcda"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\">\u672c\u7bc7\u6587\u7ae0\u70ba Google \u65bc\u8fd1\u671f\u767c\u8868\u7684\u6700\u65b0\u529f\u80fd\u3010 Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3011\u7684\u8a2d\u5b9a\u6559\u5b78\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u958b\u555f\u4f60\u7684 Google Ads \u5f8c\u53f0\uff0c\u53c3\u8003\u4ee5\u4e0b\u6b65\u9a5f\u57f7\u884c\u5427\uff01<\/p>\n<\/blockquote>\n<p>\ud83c\udf1e \u8907\u7fd2\u6642\u9593\uff1aGoogle\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-max-intro\/\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/a>\u3011\u4ee5\u76ee\u6a19\u70ba\u57fa\u790e\uff0c\u53ef\u5728\u6240\u6709 Google Ads \u7ba1\u9053\uff08\u5305\u542b YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u641c\u5c0b\u806f\u64ad\u7db2\u53ca\u63a2\u7d22\u2026\u2026\u7b49\u3002\uff09\u904b\u4f5c\uff0c\u4e26\u63a1\u7528\u81ea\u52d5\u5316\u6a5f\u5236\u7684\u6700\u4f73\u529f\u80fd\uff08\u5982\uff0c\u667a\u6167\u51fa\u50f9\uff09\u5354\u52a9\u5ee3\u544a\u7528\u6236\u63d0\u5347\u6210\u6548\uff0c\u76e1\u91cf\u89f8\u53ca\u66f4\u591a\u6709\u50f9\u503c\u7684\u5ba2\u6236\uff01<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>Step1. \u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19<\/strong><\/span><\/h3>\n<figure id=\"attachment_9405\" aria-describedby=\"caption-attachment-9405\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9405\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9405\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u767b\u5165 Google Ads \u5e33\u865f<br \/>\n\u2461 \u9078\u64c7\u5de6\u5074\u9078\u55ae\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u2192\u3010\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5\u3011<br \/>\n\u2462 \u9078\u53d6\u5ee3\u544a\u6d3b\u52d5\u7684\u4e3b\u8981\u76ee\u6a19\u4ee5\u53ca\u60f3\u9054\u6210\u7684\u8f49\u63db\u6210\u6548\u76ee\u6a19<br \/>\n\u27a1\ufe0f \u9078\u64c7\u3010\u6700\u9ad8\u6210\u6548\u3011\u70ba\u4e3b\u8981\u6700\u4f73\u5316\u76ee\u6a19<br \/>\n\u27a1\ufe0f \u5982\u679c\u60f3\u512a\u5148\u9054\u6210\u67d0\u4e9b\u76ee\u6a19\uff0c\u53ef\u4ee5\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u6216\u4e4b\u5f8c\u518d\u505a\u8abf\u6574\uff0c\u4ee5\u53cd\u6620\u5404\u76ee\u6a19\u7684\u76f8\u5c0d\u91cd\u8981\u6027<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step2. \u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5\u985e\u578b<\/span><\/strong><\/h3>\n<figure id=\"attachment_9404\" aria-describedby=\"caption-attachment-9404\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9404\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9404\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u8a2d\u5b9a\u8f49\u63db\u76ee\u6a19\u5f8c\uff0c\u9078\u64c7\u3010\u6700\u9ad8\u6210\u6548\u3011\u9078\u9805\u3002<br \/>\n\u2461 \u900f\u904e\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u5b58\u53d6\u6240\u6709 Google Ads \u7ba1\u9053\u548c\u5ee3\u544a\u7a7a\u9593<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step3. \u8a2d\u5b9a\u51fa\u50f9\u548c\u9810\u7b97<\/span><\/strong><\/h3>\n<figure id=\"attachment_9401\" aria-describedby=\"caption-attachment-9401\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9401\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9401\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u9078\u53d6\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u7b97\u548c\u51fa\u50f9\u7b56\u7565\uff0c\u8acb\u52d9\u5fc5\u6839\u64da\u696d\u52d9\u76ee\u6a19\u4f86\u9078\u64c7\u51fa\u50f9\u7b56\u7565\u3002<br \/>\n\u27a1\ufe0f \u5982\u679c\u76ee\u6a19\u662f\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u8acb\u9078\u64c7\u3010\u8f49\u63db\u50f9\u503c\u3011\u3002<br \/>\n\u27a1\ufe0f \u5982\u679c\u8457\u91cd\u65bc\u3010\u63d0\u9ad8\u8f49\u63db\u91cf\u3011\u8acb\u5f9e\u4e0b\u62c9\u5f0f\u9078\u55ae\u4e2d\u9078\u53d6\u3010\u8f49\u63db\u3011\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udd25 \u5373\u5c07\u767b\u5834\uff1aGoogle \u4e5f\u5373\u5c07\u63a8\u51fa\u3010\u9810\u7b97\u8207\u76ee\u6a19\u9810\u6e2c\u3011\u529f\u80fd\uff0c\u5354\u52a9\u7528\u6236\u505a\u51fa\u6c7a\u7b56\uff01<\/strong><\/p>\n<\/blockquote>\n<p>\u2461 \u53ef\u4ee5\u5728\u51fa\u50f9\u7b56\u7565\u4e2d\uff0c\u52a0\u5165\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u6216\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002<br \/>\n\u2462 \u5982\u679c\u4ecd\u4e0d\u78ba\u5b9a\u8a72\u5f9e\u4f55\u8655\u8457\u624b\uff1a<br \/>\n\u27a1\ufe0f \u5efa\u8b70\u627e\u51fa\u91dd\u5c0d\u76f8\u540c\u8f49\u63db\u76ee\u6a19\u9032\u884c\u6700\u4f73\u5316\u7684\u985e\u4f3c\u5ee3\u544a\u6d3b\u52d5\uff0c\u7136\u5f8c\u53c3\u8003\u904e\u53bb 30 \u5929\u7684\u5e73\u5747\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u6216\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u5ee3\u544a\u6d3b\u52d5\u4e5f\u53ef\u80fd\u6839\u64da\u6b77\u4f86\u5e33\u6236\u6210\u6548\u81ea\u52d5\u5efa\u8b70\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u6216\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff0c\u76f4\u63a5\u63a1\u7528\u6216\u8996\u9700\u6c42\u4fee\u6539\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375454\">\u51fa\u50f9\u548c\u9810\u7b97<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7381968\">\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3419241\">\u8f49\u63db\u50f9\u503c<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10486637\">\u652f\u51fa\u4e0a\u9650<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637\">\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268632\">\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9<\/a>\u3002<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Step4. \u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5<\/h3>\n<figure id=\"attachment_9402\" aria-describedby=\"caption-attachment-9402\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9402\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9402\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u8a2d\u5b9a\u51fa\u50f9\u7b56\u7565\u548c\u76ee\u6a19\u5f8c\uff0c\u8acb\u9078\u64c7\u5ee3\u544a\u6d3b\u52d5\u7684\u5730\u5340\u548c\u8a9e\u8a00\u8a2d\u5b9a<br \/>\n\u27a1\ufe0f \u4e5f\u53ef\u4ee5\u8abf\u6574\u5176\u4ed6\u8a2d\u5b9a\u3002\u4f8b\u5982\uff0c\u5ee3\u544a\u6642\u6bb5\u6216\u958b\u59cb\/\u7d50\u675f\u65e5\u671f\u3002<\/p>\n<p>\u2461 \u7cfb\u7d71\u4e5f\u63d0\u4f9b\u8ffd\u8e64\u7bc4\u672c\u548c\u6700\u7d42\u5230\u9054\u7db2\u5740\u5c3e\u78bc\u8a2d\u5b9a\uff0c\u5efa\u8b70\u958b\u555f\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011\u529f\u80fd\uff0c\u76e1\u53ef\u80fd\u63d0\u9ad8\u76f8\u95dc\u641c\u5c0b\u67e5\u8a62\u7684\u6db5\u84cb\u7387\u3002<br \/>\n\u27a1\ufe0f \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e00\u5b9a\u8981\u8207\u6838\u5fc3\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u4e00\u540c\u653e\u9001\u3002<br \/>\n\u27a1\ufe0f \u53ef\u8996\u9700\u8981\u6392\u9664\u81ea\u5bb6\u7db2\u7ad9\u7684\u7279\u5b9a\u5230\u9054\u7db2\u9801\u3002\u4f8b\u5982\uff0c\u516c\u53f8\u7db2\u8a8c\u6216\u5e38\u898b\u554f\u984c\u7db2\u9801\u3002<br \/>\n\u27a1\ufe0f \u4f7f\u7528\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u53ef\u8b93\u5176\u4ed6\u53ef\u80fd\u5e36\u4f86\u8f49\u63db\u7684\u641c\u5c0b\u4e5f\u5e36\u51fa\u5ee3\u544a\uff0c\u4e26\u4f7f\u7528\u7db2\u7ad9\u4e0a\u5230\u9054\u7db2\u9801\u5167\u5bb9\uff0c\u52d5\u614b\u8abf\u6574\u5ee3\u544a\u6a19\u984c\uff1b\u9084\u53ef\u767c\u6398\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u3001\u5c1a\u672a\u56ca\u62ec\u7684\u5168\u65b0\u8f49\u63db\u641c\u5c0b\u67e5\u8a62\u6216\u662f\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u8a55\u7d1a\u8f03\u9ad8\u7684\u5168\u65b0\u8f49\u63db\u641c\u5c0b\u67e5\u8a62\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udd25 \u5373\u5c07\u767b\u5834\uff1a\u60a8\u53ef\u4ee5\u5229\u7528\u3010\u5e33\u6236\u5c64\u7d1a\u7684\u6392\u9664\u95dc\u9375\u5b57\u3011\uff0c\u5f9e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6392\u9664\u7279\u5b9a\u95dc\u9375\u5b57\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step5. \u8a2d\u5b9a\u5ee3\u544a\u7fa4\u7d44<\/span><\/strong><\/h3>\n<figure id=\"attachment_9403\" aria-describedby=\"caption-attachment-9403\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9403\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9403\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u5ee3\u544a\u7d20\u6750<\/strong><\/span><\/p>\n<p>\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u54c1\u8cea\u8207\u985e\u578b\u5c0d\u65bc\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u81f3\u95dc\u91cd\u8981\u3002\u8207\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u7684\u3010\u5ee3\u544a\u7fa4\u7d44\u3011\u985e\u4f3c\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u4f86\u7ba1\u7406\u4e0d\u540c\u7a2e\u985e\u7684\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u3002\u9019\u4e9b\u7d20\u6750\u8cc7\u6e90\u5305\u62ec\uff1a<\/p>\n<p>\u2460 \u5716\u7247\uff1a\u6700\u591a\u52a0\u5165 20 \u5f35\u5716\u7247\u3002<br \/>\n\u2461 \u6a19\u8a8c\uff1a\u6700\u591a\u52a0\u5165 5 \u500b\u6a19\u8a8c\u3002<br \/>\n\u2462 \u5f71\u7247\uff1a\u6700\u591a\u52a0\u5165 5 \u90e8\u5f71\u7247\u3002<br \/>\n\u2463 \u5ee3\u544a\u6a19\u984c\uff1a\u6700\u591a\u52a0\u5165 5 \u5247\u5ee3\u544a\u6a19\u984c\uff08\u6bcf\u5247\u6700\u591a 30 \u500b\u534a\u5f62\u5b57\u5143\uff09\u3002<br \/>\n\u2464 \u9577\u5ee3\u544a\u6a19\u984c\uff1a\u6700\u591a\u52a0\u5165 5 \u5247\u9577\u5ee3\u544a\u6a19\u984c\uff08\u6bcf\u5247\u6700\u591a 90 \u500b\u534a\u5f62\u5b57\u5143\uff09\u3002<br \/>\n\u2465 \u8aaa\u660e\uff1a\u52a0\u5165 1 \u5247\u7c21\u77ed\u8aaa\u660e\uff08\u6700\u591a 60 \u500b\u534a\u5f62\u5b57\u5143\uff09\uff0c\u4ee5\u53ca\u6700\u591a 4 \u5247\u8aaa\u660e\uff08\u6bcf\u5247\u6700\u591a 90 \u500b\u534a\u5f62\u5b57\u5143\uff09\u3002<br \/>\n\u2466 \u884c\u52d5\u865f\u53ec\uff1a\u8acb\u5f9e\u591a\u7a2e\u7248\u9762\u914d\u7f6e\u4e2d\u9078\u64c7\uff0c\u4e26\u8f38\u5165\u60a8\u7684\u5546\u5bb6\u6216\u54c1\u724c\u540d\u7a31\u3002<\/p>\n<p>\u27a1\ufe0f \u53ef\u4ee5\u5efa\u7acb\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\uff0c\u5c07\u95dc\u65bc\u76f8\u540c\u4e3b\u984c\u7684\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u7d0d\u5165\u5176\u4e2d\uff0c\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u53ef\u5efa\u7acb\u591a\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3002<br \/>\n\u27a1\ufe0f \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6703\u6839\u64da\u8f49\u63db\u76ee\u6a19\uff0c\u81ea\u52d5\u5c07\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\u6210\u6240\u6709\u53ef\u7528\u7684\u5ee3\u544a\u683c\u5f0f\u3002\u63d0\u4f9b\u7684\u7d20\u6750\u8cc7\u6e90\u8d8a\u591a\uff0c\u5ee3\u544a\u6d3b\u52d5\u5c31\u80fd\u6253\u9020\u51fa\u66f4\u591a\u683c\u5f0f\u7684\u5ee3\u544a\uff0c\u5411\u4f7f\u7528\u8005\u986f\u793a\u66f4\u591a\u7cbe\u5f69\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u60a8\u7684\u5ee3\u544a\u4e5f\u80fd\u56e0\u6b64\u5728\u66f4\u591a\u5ee3\u544a\u7a7a\u9593\u986f\u793a\uff0c\u70ba\u60a8\u722d\u53d6\u66f4\u591a\u8f49\u63db\u6216\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f<\/strong><\/span><\/p>\n<p>\u2460 \u5efa\u8b70\u8f38\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u4ee5\u505a\u70ba\u81ea\u52d5\u6307\u5b9a\u76ee\u6a19\u7684\u53c3\u8003\uff0c\u4e26\u78ba\u4fdd\u7406\u60f3\u7684\u76ee\u6a19\u5c0d\u8c61\u80fd\u770b\u898b\u6700\u5207\u5408\u9700\u6c42\u7684\u5ee3\u544a\u3002\u9019\u4e9b\u4fe1\u865f\u53ef\u63d0\u4f9b\u91cd\u8981\u8cc7\u8a0a\uff0c\u5354\u52a9\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u9032\u884c\u8abf\u6574\uff0c\u5f37\u5316\u4e26\u52a0\u5feb\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u3002<br \/>\n\u2461 \u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u548c\u7db2\u7ad9\u8a2a\u5ba2\u540d\u55ae\u7b49\u8cc7\u6599\u4ee5\u53ca\u81ea\u8a02\u5340\u9694\uff0c\u80fd\u6e96\u78ba\u6307\u51fa\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u7684\u8f49\u63db\u6a5f\u7387\u6700\u9ad8\uff0c\u56e0\u6b64\u662f\u6700\u9069\u5408\u63d0\u4f9b\u7684\u76ee\u6a19\u5c0d\u8c61\u8cc7\u8a0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Step6. \u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<figure id=\"attachment_9407\" aria-describedby=\"caption-attachment-9407\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9407\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9407\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u52a0\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u5f8c\uff0c\u8acb\u8003\u616e\u52a0\u5165\u3010\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u3011\u3002<br \/>\n\u27a1\ufe0f \u4f8b\u5982\uff0c\u7db2\u7ad9\u9023\u7d50\u3001\u6458\u8981\u3001\u4f86\u96fb\u3001\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u2026\u2026\u7b49\u8cc7\u8a0a\u3002<br \/>\n\u27a1\ufe0f \u9019\u4e9b\u80fd\u8b93\u5ee3\u544a\u66f4\u6436\u773c\uff0c\u540c\u6642\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u66f4\u591a\u5be6\u7528\u7684\u5546\u5bb6\u8cc7\u8a0a\uff08\u5305\u62ec\u5404\u7a2e\u806f\u7d61\u65b9\u5f0f\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step7. \u5ee3\u544a\u7e3d\u89bd<\/span><\/strong><\/h3>\n<figure id=\"attachment_9406\" aria-describedby=\"caption-attachment-9406\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9406\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9406\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u767c\u5e03\u5ee3\u544a\u524d\uff1a\u8acb\u67e5\u770b\u6458\u8981\u9801\u9762\uff0c\u6aa2\u67e5\u662f\u5426\u6709\u4efb\u4f55\u7f3a\u6f0f\u6216\u9700\u8981\u4fee\u6b63\u7684\u932f\u8aa4\u3002<\/p>\n<p>\u2461 \u5ee3\u544a\u958b\u59cb\u653e\u9001\u5f8c\uff1a\u8acb\u5148\u7b49\u5f85\u5e7e\u9031\u518d\u8a55\u4f30\u6210\u6548\u3002<br \/>\n\u27a1\ufe0f \u7576\u5546\u5bb6\u9047\u4e0a\u8f49\u63db\u6642\u9593\u5dee\u6216\u8f49\u63db\u5ef6\u9072\u7684\u60c5\u6cc1\uff08\u5ba2\u6236\u5728\u521d\u6b21\u8207\u4e4b\u4e92\u52d5\u5f8c\uff09\uff0c\u9700\u8981\u66f4\u591a\u6642\u9593\u624d\u6703\u5b8c\u6210\u8f49\u63db\u3002<br \/>\n\u27a1\ufe0f \u77ed\u671f\u5167\u53ef\u4ee5\u67e5\u770b\u662f\u5426\u6709\u5ee3\u544a\u62d2\u767b\u7684\u60c5\u5f62\uff0c\u78ba\u4fdd\u5ee3\u544a\u904b\u4f5c\u6b63\u5e38\uff0c\u540c\u6642\u6aa2\u67e5\u5ee3\u544a\u6d3b\u52d5\u72c0\u614b\uff0c\u770b\u770b\u662f\u5426\u53d7\u5230\u9810\u7b97\u9650\u5236\u3002\u82e5\u6709\u9019\u7a2e\u60c5\u5f62\uff0c\u5efa\u8b70\u60a8\u63d0\u9ad8\u6bcf\u65e5\u9810\u7b97\uff0c\u78ba\u4fdd\u80fd\u722d\u53d6\u5230\u6700\u591a\u7684\u8f49\u63db\u3002<br \/>\n\u27a1\ufe0f \u8acb\u5bc6\u5207\u6ce8\u610f\u7d20\u6750\u8cc7\u6e90\u7684\u6210\u6548\uff0c\u770b\u770b\u8a72\u5982\u4f55\u6539\u5584\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u3002<\/p>\n<p>\u2462 \u5728\u5e33\u6236\u5c64\u7d1a\u9032\u884c\u5176\u4ed6\u8abf\u6574\uff0c\u9032\u4e00\u6b65\u81ea\u8a02\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3002<br \/>\n\u27a1\ufe0f \u524d\u5f80\u3010\u5de5\u5177\u8207\u8a2d\u5b9a\u3011\u2192\u3010\u8f49\u63db\u3011\u2192 \u4fee\u6539\u8f49\u63db\u76ee\u6a19\u7684\u8f49\u63db\u52d5\u4f5c\u6216\u50f9\u503c\u3002<br \/>\n\u27a1\ufe0f \u66f4\u65b0\u5ee3\u544a\u6d3b\u52d5\u9810\u8a2d\u4f7f\u7528\u7684\u76ee\u6a19\uff0c\u4e26\u4fee\u6539\u8f49\u63db\u50f9\u503c\u4ee5\u53cd\u6620\u76ee\u6a19\u7684\u91cd\u8981\u6027\uff0c\u8003\u616e\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u63a1\u7528\u8207\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u76f8\u540c\u7684\u76ee\u6a19\u3002<\/p>\n<p>\u2463 \u5982\u679c\u60f3\u9032\u4e00\u6b65\u638c\u63a7\u5ee3\u544a\u7684\u986f\u793a\u4f4d\u7f6e\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6703\u6cbf\u7528\u5e33\u6236\u5c64\u7d1a\u5957\u7528\u7684\u54c1\u724c\u5b89\u5168\u8a2d\u5b9a\uff0c\u7528\u6236\u9084\u53ef\u8996\u9700\u6c42\u52a0\u5165\u67d0\u4e9b\u6392\u9664\u689d\u4ef6\u3002\u4f8b\u5982\uff0c\u5167\u5bb9\u3001\u5ee3\u544a\u7a7a\u9593\u985e\u578b\u6216\u520a\u767b\u4f4d\u7f6e\u2026\u2026\u7b49\u6392\u9664\u689d\u4ef6\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404244\">\u5ee3\u544a\u6642\u6bb5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724897\">\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7197008\">\u8ffd\u8e64\u7bc4\u672c<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6273460\">\u6700\u4f73\u5316\u6307\u5357<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724492\">\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724492#audience_signals\">\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7332837\">\u984d\u5916\u8cc7\u8a0a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724896?hl=zh-Hant&amp;ref_topic=11336002#zippy=%2C%E6%B2%92%E6%9C%89-merchant-center-%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6%E6%88%96%E6%9C%AA%E8%A8%AD%E5%AE%9A%E8%A6%AA%E8%87%A8%E9%96%80%E5%B8%82%E7%9B%AE%E6%A8%99%E7%9A%84%E5%BB%A3%E5%91%8A%E5%AE%A2%E6%88%B6\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff1a\u5b8c\u6574\u6559\u5b78<\/a><\/strong>\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=otvqWUzqxl4\">\u512a\u5316\u5ee3\u544a\u6559\u5b78<\/a><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724896?hl=zh-Hant&amp;ref_topic=11336002#zippy=%2C%E6%B2%92%E6%9C%89-merchant-center-%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6%E6%88%96%E6%9C%AA%E8%A8%AD%E5%AE%9A%E8%A6%AA%E8%87%A8%E9%96%80%E5%B8%82%E7%9B%AE%E6%A8%99%E7%9A%84%E5%BB%A3%E5%91%8A%E5%AE%A2%E6%88%B6\"><\/a><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" 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