{"id":9429,"date":"2022-02-22T11:00:27","date_gmt":"2022-02-22T03:00:27","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9429"},"modified":"2022-02-20T18:06:06","modified_gmt":"2022-02-20T10:06:06","slug":"2021-google-search-report-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-search-report-part1\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Search 2021 \u5e74\u5ea6\u641c\u5c0b\u6307\u5357\uff1a\u4e0a \ud83d\udd75\ud83c\udffb\u200d\u2642\ufe0f"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u7bc7\u6587\u7ae0\u70ba Google \u65bc\u8fd1\u671f\u767c\u8868\u7684\u6700\u65b0\u884c\u92b7\u5831\u544a\u3010Google Search 2021 \u5e74\u5ea6\u641c\u5c0b\u6307\u5357\u3011\u7684\u4e0a\u7bc7\uff0c\u5c07\u4ecb\u7d39\u4e09\u5927\u90e8\u5206\uff1a\u75ab\u60c5\u4e0b\u7684\u884c\u92b7\u7b56\u7565\u3001\u589e\u52a0\u641c\u5c0b\u6b77\u7a0b\u7684\u71b1\u9580\u63a5\u89f8\u9ede\uff0c\u4ee5\u53ca\u6578\u4f4d\u7ba1\u9053\u7684\u60c5\u611f\u50f9\u503c\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u7e7c\u7e8c\u95b1\u8b80\u4e0b\u53bb\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u75ab\u60c5\u5f8c\u7684\u884c\u92b7\u601d\u7dad\u8f49\u8b8a<\/strong><\/span><\/h3>\n<p>\u9762\u5c0d\u75ab\u60c5\u6311\u6230\uff0c\u8a31\u591a\u54c1\u724c\u8702\u64c1\u8f49\u5f80\u7dda\u4e0a\uff0c\u4ee5\u73fe\u6709\u884c\u92b7\u7b56\u7565\u70ba\u57fa\u790e\u4f86\u505a\u5f48\u6027\u61c9\u8b8a\u3002\u5982\u4eca\u9762\u5c0d\u5feb\u901f\u8b8a\u9077\u7684\u7db2\u8def\u74b0\u5883\uff0c\u54c1\u724c\u5fc5\u9808\u63a1\u53d6\u66f4\u9748\u6d3b\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4e0d\u50c5\u8981\u9632 COVID-19\uff0c\u9084\u8981\u80fd\u56e0\u61c9\u672a\u4f86\u7684\u696d\u52d9\u9700\u6c42\u3002\u4ee5\u4e0b\u70ba Google \u6240\u63d0\u4f9b\u7684\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n<figure id=\"attachment_9445\" aria-describedby=\"caption-attachment-9445\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9445\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9445\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/6141c9688446d80011488727\">Polina Orlova<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u2460 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\u5728\u5404\u500b\u8cfc\u7269\u968e\u6bb5\uff0c\u5411\u6d88\u8cbb\u8005\u5c55\u793a\u60a8\u7684\u9580\u9762\u3002<\/strong><\/span><\/p>\n<p>\u4e0d\u8ad6\u4f55\u6642\u4f55\u5730\uff0c\u6d88\u8cbb\u8005\u90fd\u671f\u671b\u81ea\u5df1\u7684\u8cfc\u7269\u9700\u6c42\u80fd\u7372\u5f97\u6eff\u8db3\u3002\u8cfc\u7269\u6c7a\u7b56\u4e26\u975e\u7dda\u6027\u904e\u7a0b\uff0c\u800c\u662f\u5145\u6eff\u8457\u932f\u7d9c\u8907\u96dc\u7684\u63a5\u89f8\u9ede\uff0c\u900f\u904e Google \u667a\u6167\u93e1\u982d\u9019\u985e\u5275\u65b0\u6280\u8853\uff0c\u8b93\u66f4\u591a\u4f7f\u7528\u8005\u4ee5\u65b0\u7a4e\u7368\u7279\u7684\u65b9\u5f0f\u5728\u7db2\u8def\u4e0a\u700f\u89bd\u5167\u5bb9\uff0c\u5c0b\u627e\u8cfc\u7269\u9748\u611f\u3002<br \/>\n\u27a1\ufe0f\u00a0 \u89f8\u53ca\u8655\u65bc\u8cfc\u7269\u6b77\u7a0b\u5404\u968e\u6bb5\u7684\u6d88\u8cbb\u8005\uff0c\u4e26\u63d0\u4f9b\u5be6\u7528\u7684\u8cc7\u8a0a\uff0c\u5f15\u5c0e\u4ed6\u5011\u524d\u5f80\u60a8\u7684\u5e97\u9762\u3002<br \/>\n\u27a1\ufe0f\u00a0 \u5728 Google \u641c\u5c0b\u3010\u8cfc\u7269\u3011\u7684\u514d\u8cbb\u7522\u54c1\u8cc7\u8a0a\u4e2d\u520a\u767b\u7522\u54c1\uff0c\u5411\u6b63\u5728\u641c\u5c0b\u60a8\u7522\u54c1\/\u670d\u52d9\u7684\u5ba2\u7fa4\u986f\u793a\u76f8\u95dc\u5167\u5bb9\u3002<br \/>\n\u27a1\ufe0f\u00a0 \u5c07\u7522\u54c1\u52d5\u614b\u994b\u7d66\u9023\u7d50\u81f3\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\uff0c\u5438\u5f15\u5ba2\u6236\u524d\u5f80\u7db2\u7ad9\uff08\u6216\u9023\u7d50\u81f3\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c07\u5ba2\u6236\u5e36\u5f80\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\uff09\uff0c\u7e2e\u77ed\u5ee3\u544a\u8207\u865b\u64ec\u5e97\u9762\u4e4b\u9593\u7684\u8def\u5f91\u3002\u3011<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u8de8\u90e8\u9580\u3001\u901a\u8def\u548c\u5e73\u53f0\u7684\u6574\u5408\u8207\u5275\u65b0\u3002<\/strong><\/span><\/p>\n<p>\u4e9e\u592a\u5730\u5340\u6709\u591a\u9054\u4e5d\u6210\u7684\u6d88\u8cbb\u8005\u671f\u671b\u96f6\u552e\u5546\u80fd\u5728\u7db2\u8def\u4e0a\u92b7\u552e\u7522\u54c1\uff0c\u5373\u4f7f\u6700\u5f8c\u9078\u64c7\u5230\u5be6\u9ad4\u5e97\u9762\u8cfc\u7269\uff0c\u6d88\u8cbb\u8005\u5728\u7814\u7a76\u7522\u54c1\u7684\u904e\u7a0b\u4e2d\uff0c\u4e5f\u6703\u53c3\u8003\u81f3\u5c11\u4e00\u500b\u6578\u4f4d\u901a\u8def\u7684\u8cc7\u8a0a\u3002\u9019\u8868\u793a\u6bcf\u500b\u54c1\u724c\u90fd\u80fd\u64c1\u6709\u4e0d\u5c40\u9650\u65bc\u6578\u4f4d\u6216\u5be6\u9ad4\u7684\u6210\u9577\u5546\u6a5f\uff0c\u7279\u522b\u662f\u5c08\u6ce8\u65bc\u70ba\u5ba2\u6236\u63d0\u4f9b\u7dda\u4e0a\u5230\u7dda\u4e0b\u9806\u66a2\u9ad4\u9a57\u7684\u54c1\u724c\u3002<br \/>\n\u27a1\ufe0f\u00a0 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\u7684\u53d7\u8a2a\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u82e5\u54c1\u724c\u4f7f\u7528\u9019\u985e\u6280\u8853\uff0c\u81ea\u5df1\u8cfc\u8cb7\u8a72\u54c1\u724c\u7684\u610f\u9858\u6703\u66f4\u9ad8\u3002<\/p>\n<p>\u76f4\u64ad\u92b7\u552e\u7684\u4eba\u6c23\u8fc5\u901f\u7ac4\u5347\uff0c\u6b63\u662f\u56e0\u70ba\u9019\u7a2e\u6a21\u5f0f\u80fd\u63d0\u4f9b\u8eab\u6b77\u5176\u5883\u3001\u6709\u53c3\u8207\u611f\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u800c\u7d50\u5408\u8cfc\u7269\u529f\u80fd\u7684\u5f71\u7247\u5247\u53ef\u7528\u4f86\u8a66\u63a2\u5e02\u5834\u6c34\u6eab\u3002\u96a8\u8457\u8a31\u591a\u5275\u4f5c\u8005\u4ee5\u76f4\u64ad\u65b9\u5f0f\u8a55\u8ad6\u7522\u54c1\u548c\u5206\u4eab\u8cfc\u7269\u6230\u5229\u54c1\uff0c\u76f4\u64ad\u5c0d\u6d88\u8cbb\u8005\u7684\u6c7a\u7b56\u904e\u7a0b\u8d8a\u4f86\u8d8a\u5177\u5f71\u97ff\u529b\u3002<br \/>\n\u27a1\ufe0f\u00a0 YouTube \u4e3b\u8fa6\u7684\u3010\u7bc0\u6176\u76f4\u64ad\u8207\u8cfc\u7269\u9031\u3011\u6d3b\u52d5\uff0c\u56ca\u62ec\u5275\u4f5c\u8005\u8207\u54c1\u724c\u5408\u529b\u88fd\u4f5c\u7684\u76f4\u64ad\u7bc0\u76ee\u3002<br \/>\n\u27a1\ufe0f\u00a0 \u5c0d\u8a71\u5f0f\u92b7\u552e\u80fd\u8b93\u8cfc\u7269\u6b77\u7a0b\u500b\u4eba\u5316\uff0c\u4e26\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u9069\u7576\u7684\u5354\u52a9\u3002\u6bd4\u5982\uff0c\u5728\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u52a0\u5165\u804a\u5929\u5ba4\uff0c\u5c31\u80fd\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u96d9\u5411\u6e9d\u901a\u3002\u6d88\u8cbb\u8005\u53ef\u4ee5\u67e5\u8a62\u904b\u9001\u72c0\u614b\u6216\u63d0\u554f\uff0c\u54c1\u724c\u5247\u53ef\u5c55\u793a\u76f8\u95dc\u7522\u54c1\uff0c\u4ee5\u53ca\u77ad\u89e3\u6d88\u8cbb\u8005\u70ba\u4f55\u4e2d\u9014\u96e2\u958b\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/economysea.withgoogle.com\/\">e-Conomy SEA 2021<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-trends\/research-on-apac-shopper-behavior\/\">\u4e9e\u592a\u8cfc\u7269\u5831\u544a<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-trends\/customer-expectations-meet-retail-opportunities\/\">\u96f6\u552e\u5546\u5831\u544a<\/a>\u3001<a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\">COVID-19 \u63a8\u52d5\u7684\u6280\u8853\u7b56\u7565\u5831\u544a <\/a>\u3001<a href=\"https:\/\/www.economist.com\/business\/the-olympics-is-a-ratings-flop-advertisers-dont-care\/21803502\">\u5967\u904b\u6536\u8996\u7387\u6848\u4ef6<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/topic\/10070269?hl=en&amp;ref_topic=3122874\">\u6700\u4f73\u505a\u6cd5<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/shopping\/search-on-2021-shopping\/\">\u8cfc\u7269\u9748\u611f<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10430643?hl=zh-Hant\">\u5f71\u7247\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9934596?hl=en\">\u52d5\u614b\u994b\u7d66<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972\">\u672c\u5730\u5eab\u5b58\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/gadgets.ndtv.com\/apps\/features\/shopee-brazil-shopping-app-most-downloaded-2-years-lazada-alibaba-garena-free-fire-coupons-2523521\">Shopee \u5df4\u897f\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/www.prnewswire.com\/news-releases\/jddj-jd-beauty-and-sephora-collaborate-to-deliver-cosmetics-products-within-one-hour-301354856.html\">\u4eac\u6771\u884c\u92b7\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\">\u5be6\u6642\u5546\u52d9\u8cfc\u7269\u9ad4\u9a57<\/a>\u3001<a href=\"https:\/\/techcrunch.com\/2021\/07\/21\/youtube-to-pilot-test-shopping-from-livestreams-with-select-creators\/\">YouTube \u76f4\u64ad\u8cfc\u7269<\/a>\u3001<a href=\"https:\/\/www.bigcommerce.com\/blog\/conversational-commerce\/\">\u5c0d\u8a71\u5546\u52d9\u6307\u5357<\/a>\u3001<a href=\"https:\/\/blog.youtube\/news-and-events\/shop-live-with-your-favorite-creators\/\">YT \u7bc0\u6176\u76f4\u64ad\u8207\u8cfc\u7269\u9031<\/a><\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\u589e\u52a0\u641c\u5c0b\u6b77\u7a0b\u7684\u71b1\u9580\u63a5\u89f8\u9ede<\/strong><\/span><\/h3>\n<p>\u73fe\u5728\u7684\u6d88\u8cbb\u8005\u6703\u641c\u5c0b\u8207\u81ea\u5df1\u9700\u6c42\u548c\u50f9\u503c\u7406\u5ff5\u76f8\u7b26\u7684\u54c1\u724c\uff0c\u5176\u4e2d\u9ad8\u9054 75% \u7684\u4eba\u6703\u5411\u65b0\u767c\u6398\u7684\u54c1\u724c\u8cfc\u8cb7\u7522\u54c1\uff0c\u800c\u975e\u539f\u672c\u719f\u6089\u7684\u54c1\u724c\u3002\u6d88\u8cbb\u8005\u5e0c\u671b\u80fd\u7372\u5f97\u638c\u63a7\u6b0a\u53ca\u8c50\u5bcc\u7684\u8cc7\u8a0a\uff0c\u4ee5\u5229\u505a\u51fa\u660e\u667a\u7684\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u800c Google \u641c\u5c0b\u80fd\u63d0\u4f9b\u5207\u5408\u9700\u6c42\u7684\u5be6\u7528\u8cc7\u8a0a\uff0c\u56e0\u6b64\u5728\u8cfc\u7269\u6b77\u7a0b\u4e2d\u662f\u71b1\u9580\u7684\u63a5\u89f8\u9ede\u3002\u4ee5\u4e0b\u70ba Google \u6240\u63d0\u4f9b\u7684\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n<figure id=\"attachment_9446\" aria-describedby=\"caption-attachment-9446\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9446\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9446\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/6141c9688446d80011488727\">Polina Orlova<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u85c9\u52a9 Google Search \u81ea\u52d5\u5316\u589e\u52a0\u54c1\u724c\u66dd\u5149\u6a5f\u6703\u3002<\/strong><\/span><\/p>\n<p>\u6bcf\u5929\u641c\u5c0b\u67e5\u8a62\u4e2d\u6709 15% \u70ba\u5168\u65b0\u7684\u5167\u5bb9\u3002\u5c07\u3010\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u3011\u64f4\u5927\u70ba\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u3011\u4e26\u642d\u914d\u3010\u667a\u6167\u51fa\u50f9\u3011\uff0c\u7cfb\u7d71\u5c31\u6703\u81ea\u52d5\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u4ee5\u6355\u6349\u6d88\u8cbb\u8005\u641c\u5c0b\u7522\u54c1\u6642\u4f7f\u7528\u7684\u4e0d\u540c\u67e5\u8a62\uff0c\u5728\u65b0\u5546\u6a5f\u51fa\u73fe\u6642\u653e\u9001\u5ee3\u544a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u5efa\u7acb\u4ee5\u6578\u64da\u70ba\u6e96\u7684\u884c\u92b7\u9031\u671f\uff0c\u638c\u63e1\u77ac\u606f\u842c\u8b8a\u7684\u9700\u6c42\u3002<\/span><\/strong><\/p>\n<p>\u6709\u4e86\u53ef\u9748\u6d3b\u8abf\u6574\u7684\u5ee3\u544a\u7b56\u7565\uff0c\u5c31\u80fd\u6839\u64da\u6d88\u8cbb\u8005\u7576\u4e0b\u6700\u91cd\u8996\u7684\u9700\u6c42\u4f86\u63a1\u53d6\u884c\u52d5\uff0c\u4e26\u9032\u884c\u6e2c\u8a66\u8207\u5b78\u7fd2\uff0c\u4ee5\u6301\u7e8c\u6700\u4f73\u5316\u3002<br \/>\n\u27a1\ufe0f \u53ef\u4ee5\u900f\u904e Google Ads \u4e2d\u5168\u65b0\u7684\u3010\u6df1\u5165\u5206\u6790\u3011\u9801\u9762\uff0c\u904b\u7528\u7cfb\u7d71\u6839\u64da\u5ee3\u544a\u696d\u52d9\u6240\u63d0\u4f9b\u7684\u6df1\u5165\u5206\u6790\u4f86\u9810\u6e2c\u53ca\u638c\u63e1\u9700\u6c42\uff0c\u4e26\u627e\u51fa\u7522\u54c1\/\u670d\u52d9\u7684\u6210\u9577\u5546\u6a5f\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u63a1\u7528\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u7b56\u7565\uff08DTC\uff09\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u53ca\u9ad4\u9a57\u3002<\/strong><\/span><\/p>\n<p>\u8003\u616e\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u81ea\u6709\u7ba1\u9053\uff08DTC\u3002\u4f8b\u5982\uff0c\u54c1\u724c\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u8cc7\u6e90\uff09\uff0c\u4ee5\u5229\u5efa\u7acb\u5c08\u5c6c\u7684\u54c1\u724c\u5f62\u8c61\u53ca\u9ad4\u9a57\uff0c\u540c\u6642\u5b8c\u7f8e\u5448\u73fe\u54c1\u724c\u50f9\u503c\u53ca\u63d0\u4f9b\u7684\u6d88\u8cbb\u8005\u670d\u52d9\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 \u6ce8\u610f\u4e8b\u9805\uff1a\u5207\u52ff\u5ffd\u7565\u5167\u90e8\u54e1\u5de5<\/strong><\/span><\/p>\n<p>\u9762\u5c0d\u91cd\u65b0\u8a55\u4f30\u8b8a\u52d5\u7684\u6642\u671f\uff0c\u5982\u8981\u78ba\u4fdd\u4f01\u696d\u80fd\u6c38\u7e8c\u6210\u9577\uff0c\u5c31\u5fc5\u9808\u6bd4\u5f80\u66f4\u52a0\u91cd\u8996\u9802\u5c16\u4eba\u624d\u7684\u5ef6\u652c\u8207\u7559\u4efb\u3002<br \/>\n\u27a1\ufe0f \u4ee5\u6253\u9020\u591a\u5143\u5305\u5bb9\u7684\u5de5\u4f5c\u5718\u968a\u70ba\u512a\u5148\u8981\u52d9\uff0c\u4e0d\u50c5\u6709\u52a9\u65bc\u5438\u5f15\u548c\u7559\u4f4f\u9802\u5c16\u4eba\u624d\uff0c\u9084\u53ef\u523a\u6fc0\u5275\u65b0\u8207\u63d0\u9ad8\u7372\u5229\u3002<br \/>\n\u27a1\ufe0f \u9ad4\u8a8d\u5230\u85aa\u6c34\u4ee5\u5916\u7684\u76ee\u6a19\u5c0d\u54e1\u5de5\u4f86\u8aaa\u540c\u6a23\u91cd\u8981\uff0c\u5c07\u54e1\u5de5\u57f9\u990a\u6210\u516c\u53f8\u7684\u91cd\u8981\u4e00\u54e1\u53ca\u54c1\u724c\u4ee3\u8868\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.europeanbusinessreview.com\/the-covid-19-crisis-as-an-opportunity-for-introspection\/\">The European Business Review<\/a>\u3001<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-05-10\/quit-your-job-how-to-resign-after-covid-pandemic\">Bloomberg Businessweek<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-trends\/search-behaviors-during-mega-sales\/\">\u4e9e\u592a\u5340\u57df\u8cfc\u7269\u7b56\u7565<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2407779?hl=en\">\u5ee3\u6cdb\u6bd4\u5c0d<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/search\/broad-match-keywords-hyundai-marine-fire-insurance\/\">\u5ee3\u6cdb\u6bd4\u5c0d\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=en\">\u667a\u6167\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11031467?hl=zh-Hant\">\u641c\u5c0b\u5ee3\u544a\u88dc\u5145<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/holiday-consumer-trends-and-insights\/\">\u884c\u92b7\u6d1e\u5bdf<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10568762?hl=en\">\u6d1e\u5bdf\u9801\u9762<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/future-of-marketing\/management-and-culture\/discovering-and-attracting\/\">\u5438\u5f15\u5408\u9069\u4eba\u624d\u6280\u5de7<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/future-of-marketing\/management-and-culture\/diversity-and-inclusion-for-your-bottom-line\/\">\u591a\u5143\u5316\u8207\u5305\u5bb9\u6027\u7b56\u7565<\/a>\u3001<a href=\"https:\/\/www.unilever.com.lk\/news\/press-releases\/2021\/unilever-enables-100-of-its-employees-to-discover-their-purpose\/\">\u806f\u5408\u5229\u83ef\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/app-and-mobile\/future-proof-your-online-retail-business\/\">\u7dda\u4e0a\u96f6\u552e\u5efa\u8b70<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6578\u4f4d\u7ba1\u9053\u7684\u60c5\u611f\u50f9\u503c<\/strong><\/span><\/h3>\n<p>\u75ab\u60c5\u5c0e\u81f4\u4eba\u8207\u4eba\u4e4b\u9593\u5fc5\u9808\u4fdd\u6301\u8ddd\u96e2\uff0c\u7e7c\u800c\u6539\u8b8a\u6bcf\u500b\u4eba\u7684\u60c5\u611f\u8868\u9054\u65b9\u5f0f\uff0c\u4e26\u4e14\u66f4\u52a0\u4f9d\u8cf4\u6578\u4f4d\u7ba1\u9053\u4f86\u7dad\u6301\u4eba\u969b\u95dc\u4fc2\u3002\u5982\u679c\u54c1\u724c\u53ea\u5c07\u6578\u4f4d\u5e73\u53f0\u7576\u505a\u529f\u80fd\u6027\u901a\u8def\uff0c\u5c31\u6703\u932f\u5931\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u548c\u57f9\u990a\u6df1\u5165\u95dc\u4fc2\u7684\u826f\u6a5f\uff0c\u96d9\u65b9\u4e5f\u7121\u6cd5\u900f\u904e\u60c5\u611f\u9023\u7d50\u9032\u4e00\u6b65\u7372\u76ca\u548c\u6210\u9577\u3002\u4ee5\u4e0b\u63d0\u4f9b\u4e86\u5e7e\u9805\u63d0\u6607\u60c5\u611f\u50f9\u503c\u7684\u884c\u92b7\u5efa\u8b70\uff1a<\/p>\n<figure id=\"attachment_9447\" aria-describedby=\"caption-attachment-9447\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9447\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2021-google-search-report-PART1-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9447\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/6141c9688446d80011488727\">Polina Orlova<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u5728\u5404\u500b\u63a5\u89f8\u9ede\u63d0\u4f9b\u4e00\u81f4\u7684\u9ad4\u9a57\u3002<\/strong><\/span><\/p>\n<p>\u7814\u7a76\u986f\u793a\uff0c\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6b77\u7a0b\u53d7\u5230\u60c5\u611f\u7684\u9a45\u4f7f\uff0c\u5728\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u6d88\u8cbb\u8005\u90fd\u5e0c\u671b\u80fd\u611f\u5230\u5b89\u5fc3\u4e26\u63e1\u6709\u638c\u63a7\u6b0a\uff0c\u800c\u4e14\u6703\u7279\u5225\u9752\u775e\u80fd\u5354\u52a9\u81ea\u5df1\u901a\u904e\u9019\u6bb5\u3010\u6df7\u6c8c\u6b77\u7a0b\u3011\u7684\u54c1\u724c\u3002\u904b\u7528\u6578\u4f4d\u7ba1\u9053\u7684\u60c5\u611f\u529b\u91cf\uff0c\u5728\u81ea\u7136\u548c\u4ed8\u8cbb\u901a\u8a0a\u7ba1\u9053\u63d0\u4f9b\u53ca\u6642\u3001\u6b63\u78ba\u4e14\u8207\u6d88\u8cbb\u8005\u76f8\u95dc\u7684\u8cc7\u8a0a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u900f\u904e\u865b\u64ec\u529f\u80fd\u589e\u5f37\u4f7f\u7528\u9ad4\u9a57\u3002<\/strong><\/span><\/p>\n<p>\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u504f\u597d\u73fe\u5834\u6d3b\u52d5\uff0c\u5c24\u5176\u662f\u5728\u75ab\u60c5\u671f\u9593\u3002\u5efa\u8b70\u5584\u7528\u865b\u64ec\u7ba1\u9053\u7684\u512a\u52e2\u4f86\u8f14\u52a9\u6216\u589e\u5f37\u5be6\u9ad4\u9ad4\u9a57\uff0c\u4e26\u8b93\u6d88\u8cbb\u8005\u81ea\u7531\u9078\u64c7\u7dda\u4e0a\u6216\u73fe\u5834\u6d3b\u52d5\u3002<br \/>\n\u27a1\ufe0f\u00a0 Google Project Starline \u9019\u9805\u5168\u65b0 3D \u6280\u8853\u7d50\u5408\u5148\u786c\u9ad4\u8207\u8edf\u9ad4\uff0c\u8b93\u670b\u53cb\u3001\u5bb6\u4eba\u548c\u540c\u4e8b\u5373\u4f7f\u5206\u9694\u5169\u5730\u4e5f\u80fd\u611f\u89ba\u540c\u805a\u4e00\u5802\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u6295\u8cc7\u66f4\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u5ee3\u544a\u7d20\u6750\u3002<\/strong><\/span><\/p>\n<p>\u5ee3\u544a\u53ef\u4ee5\u662f\u5efa\u7acb\u60c5\u611f\u5171\u9cf4\uff0c\u540c\u6642\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u4e3b\u8981\u5229\u5668\u3002\u5ee3\u544a\u7d20\u6750\u5728\u6240\u6709\u5a92\u9ad4\u5e73\u53f0\u4e2d\u90fd\u662f\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\u7684\u95dc\u9375\u8981\u7d20\uff0c\u5728\u6578\u4f4d\u7ba1\u9053\u4e0a\u66f4\u662f\u5982\u6b64\u3002\u70ba\u751f\u52d5\u5448\u73fe\u54c1\u724c\u8207\u7522\u54c1\uff0c\u5ee3\u544a\u4e2d\u52d9\u5fc5\u4ee5\u771f\u8aa0\u7684\u65b9\u5f0f\uff0c\u5c55\u793a\u81ea\u5bb6\u54c1\u724c\u5982\u4f55\u5354\u52a9\u6d88\u8cbb\u8005\u63d0\u5347\u751f\u6d3b\u54c1\u8cea\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-journey\/reshaping-customer-journey-search\/\">\u6df7\u6c8c\u6d88\u8cbb\u6b77\u7a0b\u2460<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-journey\/navigating-purchase-behavior-and-decision-making\/\">\u6df7\u6c8c\u6d88\u8cbb\u6b77\u7a0b\u2461<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-journey\/reshaping-customer-journey-search\/\">\u8cfc\u8cb7\u6c7a\u7b56<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/search\/search-engine-strategy-online-sales\/\">\u54c1\u724c\u6848\u4f8b<\/a> \u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-trends\/trending-visual-stories\/augmented-reality-shopping-data\">AR \u5275\u9020\u7684\u54c1\u724c\u9ad4\u9a57<\/a>\u3001<a href=\"https:\/\/www.heinekenmalaysia.com\/news-article\/tiger-takes-street-food-from-the-streets-and-onto-your-screens\/\">\u6d77\u5c3c\u6839\u5546\u696d\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/www.heydoor.com.au\/customer-page\/\">heydoor<\/a>\u3001<a href=\"https:\/\/blog.google\/technology\/research\/project-starline\/\">Starline \u8a08\u5283<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/future-of-marketing\/creativity\/performance-marketing-best-practices\/\">\u884c\u92b7\u5275\u610f<\/a><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, 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