{"id":9431,"date":"2022-03-01T11:00:53","date_gmt":"2022-03-01T03:00:53","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9431"},"modified":"2022-02-20T18:07:14","modified_gmt":"2022-02-20T10:07:14","slug":"2022-google-ads-tech-talk-day","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2022-google-ads-tech-talk-day\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011 2022 \u5e74 Google Ads Tech Talk Day \u7cbe\u83ef\u6574\u7406 \ud83c\udf1e"},"content":{"rendered":"
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\u672c\u7bc7\u6587\u7ae0\u70ba Google 2022 <\/span>\u5e74\u767c\u8868\u7684\u71b1\u9580\u884c\u92b7\u5831\u544a\u3010Google Ads Tech Talk Day<\/span>\u3011\uff0c\u91dd\u5c0d\u96b1\u79c1\u6b0a\u653f\u7b56\u6240\u767c\u8868\u7684\u61c9\u5c0d\u884c\u92b7\u5efa\u8b70\u3002\u611f\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u7e7c\u7e8c\u95b1\u8b80\u4e0b\u53bb\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

\u96b1\u79c1\u6b0a\u6539\u8b8a\u4e0b\u7684\u61c9\u5c0d\u7b56\u7565<\/strong><\/span><\/p>\n

\u4e0d\u65b7\u6539\u8b8a\u7684\u6578\u4f4d\u5ee3\u544a\u751f\u614b\uff0c\u96b1\u79c1\u5ea6\u5c0d\u65bc\u722d\u53d6\u9867\u5ba2\u4fe1\u4efb\u5c07\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002\u4fdd\u8b77\u4f7f\u7528\u8005\u96b1\u79c1\u5c07\u662f\u672a\u4f86\u6578\u4f4d\u884c\u92b7\u7684\u9996\u8981\u8ab2\u984c\u3002\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by Adelina Koboreva<\/a> from Ouch!<\/a><\/figcaption><\/figure>\n

\u2460 \u5728\u904e\u53bb 1 <\/span>\u5e74\u5167\uff0c81% <\/span>\u4f7f\u7528\u8005\u66f4\u95dc\u5fc3\u4f01\u696d\u5982\u4f55\u904b\u7528\u4f7f\u7528\u8005\u7684\u500b\u4eba\u8cc7\u6599\u3002
\n<\/span>\u2461 \u6839\u64da\u7814\u7a76\u986f\u793a\uff0c\u82e5\u6709\u6548\u5229\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u884c\u92b7\u4eba\u5c07\u589e\u52a0\u5169\u500d ROI<\/span>\uff08\u5f9e\u55ae\u4e00\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\u3001\u5ba3\u50b3\u8a0a\u606f\u6216\u63a8\u5ee3\u6d3b\u52d5\uff09\u3002
\n<\/span>\u2462 \u75ab\u60c5\u671f\u9593\uff0c\u5584\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u7684 \u3010\u6210\u719f\u5ea6\u9818\u5148\u4f01\u696d\u3011\u76f8\u8f03\u65bc \u3010\u6210\u719f\u5ea6\u8d77\u6b65\u4f01\u696d\u3011\uff0c\u5e73\u5747\u65b0\u589e 11% <\/span>\u7684\u71df\u6536\u6210\u9577\u3002<\/p>\n

<\/h3>\n

\u7b2c\u4e00\u65b9\u8cc7\u6599\u884c\u92b7\u7b56\u7565<\/span><\/strong><\/h3>\n

\u900f\u904e\u6709\u6548\u5229\u7528\u6578\u4f4d\u5316\u5de5\u5177\u63d0\u5347\u884c\u92b7\u6548\u76ca\uff0c\u7b2c\u4e00\u65b9\u8cc7\u6599\u7684\u61c9\u7528\u80fd\u5c0d\u71df\u6536\u7522\u751f\u6b63\u9762\u5f71\u97ff\u3002\u53ef\u57f7\u884c\u7684\u7b56\u7565\u5982\u4e0b\uff1a<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by Adelina Koboreva<\/a> from Ouch!<\/a><\/figcaption><\/figure>\n

\u2460 \u6536\u96c6\uff1a\u6536\u96c6\u66f4\u591a\u7b2c\u4e00\u65b9\u8cc7\u6599\u4f86\u6e90\u3002\u5305\u542b\uff1a\u57cb\u8a2d\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc \u3001\u555f\u7528\u5f37\u5316\u8f49\u63db\u3001\u5efa\u7acb\u540c\u610f\u8072\u660e\u6a21\u5f0f\u3001Google Analytics SDK<\/span>\u3002
\n<\/span>\u2461 \u8a55\u4f30\uff1a\u5229\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u5206\u6790\u8a55\u4f30 GA4 <\/span>\u8de8\u88dd\u7f6e\u6574\u5408\u5206\u6790\u548c\u9032\u968e\u8cc7\u6599\u5206\u6790\u529f\u80fd\uff08\u4f8b\u5982\uff0c\u6a5f\u5668\u5b78\u7fd2\uff09\u3002
\n<\/span>\u2462 \u7d50\u5408\uff1a\u7d50\u5408\u5176\u4ed6\u5e73\u53f0\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002\u5982\uff0cGoogle <\/span>\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\uff0c\u53ef\u5728\u4fdd\u8b77\u4f7f\u7528\u8005\u96b1\u79c1\u5efa\u7acb\u4e26\u5f37\u5316\u5ba2\u6236\u95dc\u4fc2\u3002
\n<\/span>\u2463 \u555f\u7528\uff1a\u5584\u7528 Google <\/span>\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002\u5982\uff0cGoogle <\/span>\u81ea\u52d5\u5316\u5ee3\u544a\u6d3b\u52d5\uff08\u4f8b\u5982\uff0cAPP campaign<\/span>\u3001Performance Max campaign<\/span>\uff09\u3002<\/p>\n

 <\/p>\n

\u900f\u904e GA4 <\/span>\u958b\u5275\u65b0\u8cfd\u5c40<\/strong><\/span><\/h3>\n

\u7b2c\u4e09\u65b9 Cookie <\/span>\u5373\u5c07\u9000\u5834\uff0c\u5f80\u5f8c\u8cc7\u6599\u4ee5\u7b2c\u4e00\u65b9\u8cc7\u6599\u70ba\u4e3b\u3002\u9762\u81e8\u4e0d\u5b8c\u6574\u7684\u8cc7\u6599\u4e16\u4ee3\uff0c\u8de8\u88dd\u7f6e\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u5834\u666f\u5c24\u70ba\u91cd\u8981\uff0c\u9700\u8981\u66f4\u7d30\u7dfb\u7684\u8cc7\u6599\u61c9\u7528\u7b56\u7565\u3002\u5728\u8cc7\u6599\u641c\u96c6\u65b9\u9762\uff0c\u8acb\u66f4\u78ba\u5be6\u6536\u96c6\u4e26\u53d6\u5f97\u4f7f\u7528\u8005\u540c\u610f\uff0c\u5229\u7528\u6a21\u578b\u6f14\u7b97\u5be6\u969b\u7684\u6210\u6548\u3002\u672a\u4f86\u9700\u4ef0\u8cf4\u6578\u64da\u6a21\u578b\uff0c\u624d\u80fd\u5b8c\u5168\u767c\u63ee\u884c\u92b7\u6578\u64da\u529b\u3002\u4ee5\u4e0b\u70ba\u4f7f\u7528 GA4 <\/span>\u53ef\u5e36\u4f86\u7684\u512a\u52e2\uff1a\u00a0 \u00a0 \u00a0<\/span><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by Adelina Koboreva<\/a> from Ouch!<\/a><\/figcaption><\/figure>\n

\u2460 \u5448\u73fe\u7528\u6236\u771f\u5be6\u4f7f\u7528\u884c\u70ba\uff0c\u7372\u5f97\u66f4\u5177\u5546\u696d\u50f9\u503c\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002
\n<\/span>\u2461 \u7d50\u5408 GA for Firebase<\/span>\uff0c\u5168\u6e20\u9053\u8de8\u88dd\u7f6e\u8ffd\u8e64\u3002
\n<\/span>\u2462 \u532f\u5165 CRM <\/span>\u8cc7\u6599\uff0c\u5b8c\u6574\u5206\u6790\u7528\u6236\u8d77\u627f\u8f49\u5408\u3002<\/p>\n

GA4 <\/span>\u5167\u5efa\u6a5f\u5668\u5b78\u7fd2\u6240\u5e36\u4f86\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u6377\u5f91<\/strong><\/span><\/p>\n

\u2460 \u66f4\u5168\u9762\uff1a\u5168\u901a\u8def\u8de8\u88dd\u7f6e DDA <\/span>\u81ea\u52d5\u6b78\u56e0\u6a21\u578b\uff0c\u5224\u65b7\u6d88\u8cbb\u8005\u9ad8\u50f9\u503c\u6d41\u91cf\u7ba1\u9053\u3002
\n<\/span>\u2461 \u66f4\u5b8c\u6574\uff1a\u7528\u6236\u884c\u70ba\u7684\u8f49\u63db\u6a21\u64ec\u8207\u8a08\u7b97\uff0c\u88dc\u8db3\u7b2c\u4e09\u65b9 Cookie <\/span>\u9000\u5834\u5f8c\u7684\u8cc7\u6599\u7a7a\u7f3a\u3002
\n<\/span>\u2462 \u66f4\u667a\u6167\uff1a\u9810\u6e2c\u7528\u6236\u8cfc\u8cb7\u8207\u6d41\u5931\u6a5f\u7387\uff0c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\u63d0\u9ad8\u884c\u92b7\u6210\u6548\u3002<\/p>\n

\n

\ud83d\udcda<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1a2022 Google Ads Tech Talk Day<\/span>\uff08\u5b8c\u6574\u7c21\u5831\uff09<\/span><\/a>\u3001\u5f71\u7247\u7248<\/span><\/a>\u30012022 Google <\/span>\u5730\u5716\u66f4\u65b0<\/span><\/a>\u3001YouTube 2021 <\/span>\u5e74\u672b\u8da8\u52e2<\/span><\/a>\u3001Google Analytics <\/span>\u8de8\u570b\u8cc7\u6599\u50b3\u8f38\u8207\u8655\u7406\u898f\u7bc4\u8207\u96b1\u79c1\u6b0a\u4fdd\u8b77\u653f\u7b56<\/span><\/a>\u30012022 <\/span>\u5e74\u904a\u6232\u7522\u696d\u6700\u65b0\u6d1e\u5bdf<\/span><\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e00\u8d77\u4f86\u56de\u9867 2022 \u5e74\u958b\u6625\u512a\u8cea\u7684\u884c\u92b7\u6d3b\u52d5 Tech Talk Day \u7684\u7cbe\u83ef\u6574\u7406\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":9439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[4,175,296,376,578,596],"class_list":["post-9431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-google","tag-google-ads","tag-296","tag-376","tag-578","tag-596"],"yoast_head":"\n\u3010\u597d\u7269\u5206\u4eab\u3011 2022 Google Ads Tech Talk Day \u7cbe\u83ef By iSPOT Media \ud83c\udf1e<\/title>\n<meta name=\"description\" content=\"\u672c\u7bc7\u6587\u7ae0\u70ba Google 2022 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