{"id":9465,"date":"2022-03-08T11:00:38","date_gmt":"2022-03-08T03:00:38","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9465"},"modified":"2022-03-08T17:28:22","modified_gmt":"2022-03-08T09:28:22","slug":"news-2022-2-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-2-google-ads\/","title":{"rendered":"\u30102022 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e8c\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udc40"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e09\u5927\u9805\u76ee\uff1a\u5206\u5225\u662f\u8207\u641c\u5c0b\u3001\u591a\u5a92\u9ad4\u3001\u8cfc\u7269\u548c\u5f71\u7247\u5ee3\u544a\u76f8\u95dc\u7684\u3010\u6700\u4f73\u5316\u5efa\u8b70\u3011\u66f4\u65b0\u5167\u5bb9\u30012022 \u5e74\u5168\u65b0\u7684 Google Ads \u5408\u4f5c\u5925\u4f34\u8a08\u756b\uff0c\u4ee5\u53ca\u53ef\u8b93\u7db2\u7ad9\u9023\u7d50\u3001\u6458\u8981\u548c\u7db2\u7ad9\u7c21\u4ecb\u66f4\u6613\u65bc\u7ba1\u7406\u7684\u3010\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u3011\u5347\u7d1a\u8cc7\u8a0a\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u7d93\u6b77\u4e86\u5047\u671f\u7684\u4f11\u990a\u5f8c\uff0c\u8b93\u6211\u5011\u6d3b\u7d61\u4e00\u4e0b\u8166\u888b\u3001\u5438\u6536\u65b0\u8cc7\u8a0a\uff0c\u4e00\u8d77\u4f86\u5feb\u901f\u56de\u9867 Google Ads \u4e8c\u6708\u4efd\u6240\u7d93\u6b77\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf08<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1e\u00a0 \u6700\u4f73\u5316\u5efa\u8b70\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>Google \u5718\u968a\u767c\u73fe\uff0c\u5ee3\u544a\u5ba2\u6236\u63a1\u7528\u3010\u6700\u4f73\u5316\u5efa\u8b70\u3011\u5c07\u5e33\u6236\u5c64\u7d1a\u7684\u6700\u4f73\u5316\u5206\u6578\u63d0\u9ad8 10 \u5206\u5f8c\uff0c\u8f49\u63db\u6b21\u6578\u7684\u4e2d\u4f4d\u6578\u63d0\u9ad8\u4e86 14%\u3002\u56e0\u6b64\uff0c\u5718\u968a\u65bc\u8fd1\u671f\u65b0\u589e\u4e86\u591a\u9805\u6700\u4f73\u5316\u5efa\u8b70\u548c\u5de5\u5177\uff0c\u66f4\u65b0\u7684\u5167\u5bb9\u5305\u542b\uff1a<\/p>\n<p><strong><span style=\"color: #008080;\">\u63d0\u9ad8\u63a2\u7d22\u5ee3\u544a\u7684\u6210\u6548<\/span><\/strong><\/p>\n<figure id=\"attachment_9470\" aria-describedby=\"caption-attachment-9470\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9470\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9470\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4f7f\u7528\u8005\u53ef\u900f\u904e\u6700\u4f73\u5316\u5206\u6578\uff0c\u6c7a\u5b9a\u3010\u641c\u5c0b\u3001\u591a\u5a92\u9ad4\u3001\u8cfc\u7269\u548c\u5f71\u7247\u5ee3\u544a\u3011\u6700\u4f73\u5316\u5efa\u8b70\u7684\u512a\u5148\u9806\u5e8f\u3002\u63a2\u7d22\u5ee3\u544a\u7684\u6700\u4f73\u5316\u5efa\u8b70\u548c\u6700\u4f73\u5316\u5206\u6578\u73fe\u5df2\u6b63\u5f0f\u767b\u5834\uff0c\u63a1\u7528\u9019\u4e9b\u5efa\u8b70\u5373\u53ef\u7372\u5f97\u66f4\u591a\u6700\u4f73\u505a\u6cd5\uff0c\u5305\u62ec\uff1a<\/p>\n<p>\u2460 \u4fee\u6b63\u906d\u62d2\u767b\u7684\u7d20\u6750\u8cc7\u6e90\u3002<br \/>\n\u2461 \u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002<br \/>\n\u2462 \u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u81ea\u52d5\u5957\u7528\u6700\u4f73\u5316\u5efa\u8b70<\/strong><\/span><\/p>\n<p>\u73fe\u5728\u53ef\u4ee5\u5728\u7ba1\u7406\u54e1\u5e33\u6236\u4e2d\u81ea\u52d5\u5957\u7528\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u85c9\u6b64\u63d0\u9ad8\u5e33\u6236\u6700\u4f73\u5316\u7684\u6548\u7387\uff0c\u6d1e\u5bdf\u591a\u500b\u7ba1\u7406\u54e1\u5e33\u6236\u7684\u6210\u6548\u63d0\u5347\u5546\u6a5f\uff0c\u4e26\u66f4\u8f15\u9b06\u5730\u9032\u884c\u7ba1\u7406\u3002\u73fe\u5728\uff0c\u53ef\u4ee5\u5f9e\u8d85\u904e 22 \u9805\u6700\u4f73\u5316\u5efa\u8b70\u4e2d\u6311\u9078\u8981\u81ea\u52d5\u5957\u7528\u7684\u5efa\u8b70\uff0c\u5305\u62ec\uff0c\u6539\u5584\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u8207\u5347\u7d1a\u8f49\u63db\u8ffd\u8e64\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\ud83c\udf1f \u6ce8\u610f\uff1a\u555f\u7528\u9019\u9805\u529f\u80fd\u5f8c\uff0c\u7cfb\u7d71\u6703\u5728\u65b0\u5546\u6a5f\u51fa\u73fe\u6642\uff0c\u81ea\u52d5\u5957\u7528\u6240\u9078\u985e\u578b\u7684\u6700\u4f73\u5316\u5efa\u8b70\u3002\u9019\u4e9b\u9078\u9805\u53ef\u96a8\u6642\u8b8a\u66f4\u6216\u505c\u7528\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\u63d0\u9ad8\u5f71\u7247\u5ee3\u544a\u7684\u6700\u4f73\u5316\u6548\u7387<\/span><\/strong><\/p>\n<p>\u66f4\u591a\u9069\u7528\u5f71\u7247\u5ee3\u544a\u7684\u6700\u4f73\u5316\u5efa\u8b70\u4e5f\u5c07\u6b63\u5f0f\u767b\u5834\uff0c\u5305\u62ec\uff1a<\/p>\n<p>\u2460 \u8a2d\u5b9a\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff0c\u4ee5\u8f03\u4f4e\u7684\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u722d\u53d6\u66f4\u591a\u9ede\u64ca\u548c\u8f49\u63db\u3002<br \/>\n\u2461 \u8a2d\u5b9a Google Analytics 4\uff0c\u53d6\u5f97\u66f4\u8a73\u76e1\u7684\u8de8\u5e73\u53f0\u5ba2\u6236\u6df1\u5165\u5206\u6790\u3002<br \/>\n\u2462 \u5347\u7d1a\u8f49\u63db\u8ffd\u8e64\uff0c\u63d0\u9ad8\u8f49\u63db\u8a55\u4f30\u7684\u6e96\u78ba\u5ea6 \u27a1\ufe0f \u88dc\u5145\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398?hl=zh-Hant\">\u6700\u4f73\u5316\u5efa\u8b70<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udd47 Google \u5168\u65b0\u5408\u4f5c\u5925\u4f34\u8a08\u756b<\/strong><\/span><\/h3>\n<figure id=\"attachment_9467\" aria-describedby=\"caption-attachment-9467\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9467\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9467\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u63d0\u5347\u5ee3\u544a\u9700\u6c42\u8207\u54c1\u8cea\uff0cGoogle \u5718\u968a\u516c\u4f48\u4e86 2022 \u5e74\u5168\u65b0\u7684\u3010\u5408\u4f5c\u5925\u4f34\u8a08\u756b\u3011\u4e26\u63d0\u4f9b\u4e86\u8c50\u5bcc\u7684\u798f\u5229\u5167\u5bb9\u3002\u76ee\u524d\u53ea\u6709\u5404\u570b\u5bb6\/\u5730\u5340\u6bcf\u5e74\u6392\u540d\u524d 3% \u7684\u5408\u4f5c\u5925\u4f34\u80fd\u7372\u5f97\u5c08\u5c6c\u798f\u5229\uff0c\u5305\u62ec\uff1a<\/p>\n<p>\u2460 \u7522\u54c1 Beta \u7248\uff1a\u6301\u7e8c\u53d6\u5f97\u6700\u65b0\u7684\u7522\u54c1 Beta \u7248\u3002<br \/>\n\u2461 \u9032\u968e Google Ads \u652f\u63f4\uff1a\u4eab\u6709 24 \u5c0f\u6642\u63d0\u4f9b\u7684\u9032\u968e\u5ee3\u544a\u652f\u63f4\u670d\u52d9\uff0c\u66f4\u8fc5\u901f\u6709\u6548\u89e3\u6c7a\u5ba2\u6236\u554f\u984c\u3002<br \/>\n\u2462 \u4e3b\u7ba1\u7d1a\u6d3b\u52d5\uff1a\u53c3\u8207\u9080\u8acb\u5236\u7684\u696d\u754c\u6d3b\u52d5\u3002\u5982\uff0c\u53c3\u8207 Google \u4e3b\u7ba1\u5713\u684c\u8a0e\u8ad6\u6703\u3001\u8207\u5176\u4ed6\u83c1\u82f1\u5408\u4f5c\u5925\u4f34\u96c6\u6703\u2026\u2026\u7b49\u6d3b\u52d5\u3002<br \/>\n\u2463 \u83c1\u82f1\u5408\u4f5c\u5925\u4f34\u5927\u734e\u8207\u5168\u65b0 2022 \u5e74\u83c1\u82f1\u5408\u4f5c\u5925\u4f34\u5fbd\u7ae0<br \/>\n\u2464 \u7368\u5bb6\u734e\u52f5\uff1a\u904b\u7528 Google Ads \u62b5\u514d\u984d\uff0c\u5354\u52a9\u5ba2\u6236\u66f4\u8f15\u9b06\u88fd\u4f5c\u5ee3\u544a\u6d3b\u52d5\u3002<br \/>\n\u2465 \u51e1\u662f\u5728\u7279\u5b9a\u5e02\u5834\u4e2d\u7684 Google \u5408\u4f5c\u5925\u4f34\u548c\u83c1\u82f1\u5408\u4f5c\u5925\u4f34\uff0c\u73fe\u5728\u6bcf\u6708\u90fd\u80fd\u53d6\u5f97 Think with Google \u63d0\u4f9b\u7684\u6df1\u5165\u5206\u6790\u532f\u5831\uff0c\u5167\u6709 Google \u767c\u5e03\u7684\u6700\u65b0\u6df1\u5165\u5206\u6790\uff0c\u5354\u52a9\u7528\u6236\u96a8\u6642\u638c\u63e1\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u7522\u696d\u8da8\u52e2\u7684\u8b8a\u5316\u3002<\/p>\n<p>\u81ea 2 \u6708\u4e0b\u65ec\u8d77\uff0c\u6240\u6709\u5408\u4f5c\u5925\u4f34\u90fd\u6703\u5217\u5165\u5168\u65b0\u7684 Google \u5408\u4f5c\u5925\u4f34\u76ee\u9304\uff1b\u5168\u7403\u4efb\u4f55\u5ee3\u544a\u5ba2\u6236\u53ea\u8981\u60f3\u5c0b\u627e\u6700\u7b26\u5408\u81ea\u5bb6\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u90fd\u80fd\u67e5\u95b1\u9019\u500b\u76ee\u9304\u3002<\/p>\n<p><strong>\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10417534\">\u5408\u4f5c\u5925\u4f34\u8a08\u756b<\/a>\u3001<a href=\"https:\/\/www.google.com\/partners\/become-a-partner\/\">\u798f\u5229<\/a>\u3001<a href=\"https:\/\/www.google.com\/partners\/resourceshub\/#requirements_overview\">\u8cc7\u6e90<\/a><\/strong><\/p>\n<blockquote><p><strong><span style=\"color: #eb7a77;\">\ud83d\udce2 \u5feb\u8a0a\uff01iSPOT \u7372\u5f97 2022 \u5e74 Google \u5408\u4f5c\u5925\u4f34\u8a08\u5283\u7684<a href=\"https:\/\/www.google.com\/partners\/agency?id=8374749376\">\u83c1\u82f1\u5408\u4f5c\u5925\u4f34<\/a>\u8cc7\u683c\u3002\u4e26\u65bc 2021 \u5e74\u56ca\u62ec\u83c1\u82f1\u5408\u4f5c\u5925\u4f34\u5927\u734e\u4e09\u9805\u5927\u734e\uff01\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2021-google-premier-partner-awards\/\">\u7372\u734e\u8a0a\u606f\u53ca\u76f8\u95dc\u9023\u7d50<\/a>\uff09<\/span><\/strong><br \/>\n<em>\u300c\u83c1\u82f1\u5408\u4f5c\u5925\u4f34\u70ba\u570b\u5bb6 \/ \u5730\u5340\u7684\u524d 3% \u7684 Google \u5408\u4f5c\u5925\u4f34\uff0c\u8b93\u6211\u5011\u70ba\u4ed6\u5011\u7684\u512a\u7570\u8868\u73fe\u559d\u91c7\u3002\u9019\u4e9b\u516c\u53f8\u81f4\u529b\u65bc\u7cbe\u9032\u7522\u54c1\u5c08\u696d\u77e5\u8b58\u3001\u5efa\u7acb\u65b0\u5ba2\u6236\u95dc\u4fc2\u53ca\u5354\u52a9\u73fe\u6709\u5ba2\u6236\u6210\u9577\uff0c\u56e0\u6b64\u5728\u696d\u754c\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u5982\u540c\u4ed6\u5011\u70ba\u5ba2\u6236\u7de0\u9020\u51fa\u8272\u7684\u7dda\u4e0a\u696d\u7e3e\uff0c\u6211\u5011\u4e5f\u5e0c\u671b\u70ba\u4ed6\u5011\u63d0\u4f9b\u5354\u52a9\u3002\u300d<\/em><br \/>\n<em>&#8211; Google Ads \u884c\u92b7\u90e8\u9580\u8cc7\u6df1\u4e3b\u7ba1 Davang Shah<\/em><\/p>\n<p>* \u524d 3% \u7684\u6392\u540d\u8cc7\u6599\u662f\u4f9d\u64da\u6bcf\u5e74\u7684\u8a55\u4f30\u7d50\u679c\uff0c\u4ee5\u71df\u904b\u570b\u5bb6\uff0f\u5730\u5340\u70ba\u57fa\u790e\uff0c\u4e26\u8003\u91cf\u591a\u9805\u56e0\u7d20\uff0c\u5176\u4e2d\u5305\u62ec\u4f46\u4e0d\u9650\u65bc\uff1a\u5ba2\u6236\u6210\u9577\u7387\u3001\u5ba2\u6236\u7559\u5b58\u7387\u3001\u7522\u54c1\u591a\u6a23\u6027\uff0c\u4ee5\u53ca\u5e74\u5ea6\u5ee3\u544a\u652f\u51fa\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd25 \u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u66f4\u65b0<\/span><\/strong><\/h3>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u653e\u9001\u66f4\u5f15\u4eba\u6ce8\u76ee\u7684\u5ee3\u544a\uff0c Google Ads \u5c07\u63a8\u51fa\u591a\u9805\u65b0\u7684\u6539\u826f\u529f\u80fd\uff0c\u8b93\u7db2\u7ad9\u9023\u7d50\u3001\u6458\u8981\u548c\u7db2\u7ad9\u7c21\u4ecb\u66f4\u6613\u65bc\u7ba1\u7406\u3002\u66f4\u65b0\u7684\u5167\u5bb9\u5305\u542b\uff1a<\/p>\n<p><strong><span style=\"color: #008080;\">\u2460 \u81ea\u52d5\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/p>\n<figure id=\"attachment_9468\" aria-describedby=\"caption-attachment-9468\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9468\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-3-1024x768.png 1024w, 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-2-google-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9469\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u27a1\ufe0f\u00a0 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href=\"https:\/\/support.google.com\/google-ads\/answer\/7332530\">\u984d\u5916\u8cc7\u8a0a\u986f\u793a\u6642\u6a5f<\/a><\/strong><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, 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