{"id":9497,"date":"2022-03-18T11:00:10","date_gmt":"2022-03-18T03:00:10","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9497"},"modified":"2022-03-21T11:26:43","modified_gmt":"2022-03-21T03:26:43","slug":"performance-max-campaigns-audience-signals","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/performance-max-campaigns-audience-signals\/","title":{"rendered":"\u30102022 Google \u6700\u65b0\u71df\u990a\u3011\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u65b0\u529f\u80fd\uff1a\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f \ud83d\udcf6"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u7bc7\u8981\u4f86\u4ecb\u7d39 Google Ads \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u63a8\u51fa\u7684\u65b0\u529f\u80fd\uff1a\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u3002<br \/>\n\ud83d\udca1 \u9084\u4e0d\u719f\u6089\u9019\u9805\u5ee3\u544a\u7684\u670b\u53cb\uff0c\u53ef\u4ee5\u5148\u53c3\u95b1\u5148\u524d\u7684\u4ecb\u7d39\u6587\u7ae0\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-max-intro\/\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/set-up-performance-max-campaign\/\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u8a2d\u5b9a\u6559\u5b78<\/a>\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac\u00a0 \u524d\u60c5\u63d0\u8981\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<p>\u2460 \u8f38\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u505a\u70ba\u81ea\u52d5\u6307\u5b9a\u76ee\u6a19\u7684\u53c3\u8003\u3002<br \/>\n\u27a1\ufe0f \u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u53ef\u63d0\u4f9b\u91cd\u8981\u8cc7\u8a0a\uff0c\u5354\u52a9\u5ee3\u544a\u6d3b\u52d5\u66f4\u5feb\u9054\u5230\u6700\u4f73\u6210\u6548\uff0c\u4e5f\u80fd\u5354\u52a9\u627e\u51fa\u5148\u524d\u6c92\u767c\u73fe\u7684\u65b0\u8f49\u63db\u5ba2\u6236\u5340\u9694\u3002<\/p>\n<p>\u2461 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\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u53ef\u5354\u52a9\u81ea\u52d5\u5316\u529f\u80fd\uff0c\u5224\u5225\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u548c\u5e6b\u52a9\u60a8\u9054\u6210\u76ee\u6a19\u7684\u8cc7\u8a0a\uff0c\u767c\u6398\u66f4\u591a\u8f49\u63db\u5ba2\u6236\u3002<\/p>\n<figure id=\"attachment_9503\" aria-describedby=\"caption-attachment-9503\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9503\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9503\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25\u00a0 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9500\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u81ea\u8a02\u5340\u9694<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u8005\u53ef\u63d0\u4f9b\u8cc7\u8a0a\uff0c\u6307\u51fa\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u611f\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u7576\u6f5b\u5728\u5ba2\u6236\u641c\u5c0b\u7279\u5b9a\u7522\u54c1\u548c\u670d\u52d9\u6642\uff0c\u5c31\u80fd\u66f4\u8f15\u9b06\u8207\u4ed6\u5011\u4e92\u52d5\u3002\u4f8b\u5982\uff0c\u4f9d\u64da\u7279\u5b9a\u5b57\u8a5e\u52a0\u5165\u76f8\u95dc\u95dc\u9375\u5b57\u3001\u7db2\u5740\u548c\u61c9\u7528\u7a0b\u5f0f\uff1b\u4e5f\u53ef\u4ee5\u6839\u64da\u8208\u8da3\u548c\u8a73\u7d30\u5ba2\u5c64\u4f86\u52a0\u5165\u5176\u4ed6\u76f8\u95dc\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff08\u4f8b\u5982\uff0c\u6f5b\u5728\u8cb7\u5bb6\u5340\u9694\u6216\u8208\u8da3\u76f8\u4f3c\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff09\u3002<br \/>\n\u27a1\ufe0f\u00a0 Google Ads \u7684\u81ea\u52d5\u5316\u529f\u80fd\u6703\u4ee5\u9019\u4e9b\u5df2\u77e5\u7684\u76ee\u6a19\u5c0d\u8c61\u70ba\u57fa\u790e\uff0c\u5354\u52a9\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\uff0c\u63a5\u89f8\u65b0\u7684\u6709\u50f9\u503c\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_9502\" aria-describedby=\"caption-attachment-9502\" style=\"width: 4266px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9502\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3.png\" alt=\"\" width=\"4266\" height=\"3200\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3.png 4266w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-3-850x638.png 850w\" sizes=\"auto, (max-width: 4266px) 100vw, 4266px\" \/><figcaption id=\"caption-attachment-9502\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u8cc7\u6599<\/span><\/strong><\/p>\n<p>\u900f\u904e\u3010\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u3011\u4e0a\u50b3\u73fe\u6709\u5ba2\u6236\u7684\u540d\u55ae\uff0c\u6216\u66fe\u96e2\u7dda\/\u5728\u5e97\u5167\u8cfc\u8cb7\u7684\u5ba2\u6236\u540d\u55ae\uff0c\u8b93\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u904b\u7528\u9019\u4e9b\u8cc7\u6599\uff0c\u77ad\u89e3\u54ea\u4e9b\u985e\u578b\u7684\u5ba2\u6236\u66fe\u8207\u5546\u5bb6\u4e92\u52d5\u6216\u8cfc\u8cb7\u7522\u54c1\uff0c\u85c9\u6b64\u627e\u5230\u66f4\u591a\u9019\u985e\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002<br \/>\n\u27a1\ufe0f\u00a0 Google Ads \u7684\u81ea\u52d5\u5316\u529f\u80fd\u6703\u5229\u7528\u9019\u4e9b\u8cc7\u6599\uff0c\u6700\u5927\u5316\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u529f\u80fd\uff0c\u52a0\u901f\u627e\u5230\u76f8\u4f3c\u7684\u65b0\u8f49\u63db\u5ba2\u6236\u3002<\/p>\n<figure id=\"attachment_9501\" aria-describedby=\"caption-attachment-9501\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9501\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9501\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2764\ufe0f\u00a0 \u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u597d\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u4e26\u653e\u9001\u4e00\u6bb5\u6642\u9593\u5f8c\uff0c\u53ef\u67e5\u770b\u3010\u6d1e\u5bdf\u3011\u9801\u9762\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u76ee\u6a19\u5c0d\u8c61\u548c\u6210\u6548\u3002\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\u80fd\u8b93\u60a8\u77ad\u89e3\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u7684\u6210\u6548\u826f\u597d\u4ee5\u53ca\u8f49\u63db\u7684\u4f86\u6e90\uff0c\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\u4e2d\u6703\u986f\u793a\u6210\u6548\u6700\u4f73\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u800c\u4e14\u53ef\u80fd\u6a19\u793a\u70ba \u3010\u4fe1\u865f\u3011\u6216\u3010\u6700\u4f73\u5316\u3011\u3002<br \/>\n\u27a1\ufe0f \u4fe1\u865f\u5340\u9694\u662f\u4f60\u52a0\u5165\u7684\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u3002<br \/>\n\u27a1\ufe0f \u6700\u4f73\u5316\u5340\u9694\u5247\u662f\u7cfb\u7d71\u70ba\u4e86\u5354\u52a9\u767c\u6398\u66f4\u591a\u8f49\u63db\u800c\u81ea\u52d5\u66ff\u60a8\u627e\u5230\u7684\u5340\u9694\u3002<\/p>\n<figure id=\"attachment_9504\" aria-describedby=\"caption-attachment-9504\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9504\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9504\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\u26a0\ufe0f\u00a0 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