{"id":9508,"date":"2022-03-29T11:00:17","date_gmt":"2022-03-29T03:00:17","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9508"},"modified":"2022-04-19T18:11:11","modified_gmt":"2022-04-19T10:11:11","slug":"facebook-api-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/facebook-api-intro\/","title":{"rendered":"\u3010\u7126\u9ede\u7522\u54c1\u3011Facebook \u5168\u65b0\u5546\u52d9\u5de5\u5177\uff1a\u8f49\u63db API \ud83c\udf1e"},"content":{"rendered":"
\n

\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Facebook\/Meta \u65bc 2022 \u5e74 3 \u6708\u63a8\u51fa\u7684\u5546\u52d9\u5de5\u5177\uff1a\u8f49\u63db API\u3002\u60f3\u8981\u53d6\u5f97\u66f4\u6709\u6548\u537b\u66f4\u53ef\u9760\u8cc7\u6599\u7ba1\u9053\u7684\u5925\u4f34\u5011\uff0c\u5feb\u4f86\u8a8d\u8b58\u9019\u9805\u5de5\u5177\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83c\udf1f \u8f49\u63db API \u4ecb\u7d39<\/strong><\/span><\/h3>\n

\u8f49\u63db API \u662f Facebook \u5546\u696d\u5de5\u5177\uff0c\u53ef\u5728\u4f01\u696d\u7684\u884c\u92b7\u8cc7\u6599\u548c Facebook \u4e4b\u9593\u5efa\u7acb\u76f4\u63a5\u9023\u7d50\u3002\u4f01\u696d\u53ef\u900f\u904e\u8f49\u63db API \u91dd\u5c0d\u5ee3\u544a\u76ee\u6a19\u8a2d\u5b9a\u548c\u500b\u4eba\u5316\u9032\u884c\u6700\u4f73\u5316\u3001\u964d\u4f4e\u6bcf\u6b21\u884c\u52d5\u6210\u672c\uff0c\u4e26\u66f4\u6e96\u78ba\u5730\u8861\u91cf\u884c\u92b7\u6d3b\u52d5\u6210\u679c\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1afacebook<\/a><\/figcaption><\/figure>\n

\u8f49\u63db API \u7684\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/p>\n

\u8f49\u63db API \u662f\u900f\u904e\u3010\u4f3a\u670d\u5668\u3001\u7db2\u7ad9\u5e73\u53f0\u6216 CRM \u5230 Facebook \u7684\u884c\u92b7\u8cc7\u6599\u3011\u5efa\u7acb\u9023\u7d50\u7ba1\u9053\u3002\u9019\u985e\u884c\u92b7\u8cc7\u6599\u6709\u52a9\u65bc\u5728 Facebook \u4e0a\u5c07\u5ee3\u544a\u9ad4\u9a57\u500b\u4eba\u5316\u3001\u9032\u884c\u6700\u4f73\u5316\u53ca\u8861\u91cf\u6210\u6548\uff0c \u9032\u800c\u8b93\u7cfb\u7d71\u5411\u8f03\u6709\u53ef\u80fd\u5c0d\u5ee3\u544a\u7522\u751f\u8208\u8da3\u7684\u7528\u6236<\/a>\u986f\u793a\u5ee3\u544a\u3002\u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u6574\u5408\u5546\u52d9\u5e73\u53f0\u5408\u4f5c\u5925\u4f34\u3001\u8f49\u63db API \u9598\u9053\u3001Tealium\u3001\u7a0b\u5f0f\u78bc\u2026\u2026\u7b49\u591a\u7a2e\u65b9\u5f0f\u8a2d\u5b9a\u8f49\u63db API\u3002<\/p>\n

<\/h3>\n

\ud83d\udc99\u00a0 \u4f7f\u7528\u8f49\u63db API \u7684\u512a\u9ede<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1afacebook<\/a><\/figcaption><\/figure>\n

\u2460 \u964d\u4f4e\u5ee3\u544a\u6210\u672c\u8f49\u63db API \u8cc7\u6599\u8f03\u4e0d\u6613\u53d7\u5230\u700f\u89bd\u5668\u8f09\u5165\u932f\u8aa4\u3001\u9023\u7dda\u554f\u984c\u53ca\u5ee3\u544a\u5c01\u9396\u7a0b\u5f0f\u7684\u5f71\u97ff\uff0c\u53ef\u5275\u9020\u66f4\u53ef\u9760\u7684\u9023\u7d50\u7ba1\u9053\uff0c\u6709\u52a9\u65bc\u6295\u905e\u7cfb\u7d71\u964d\u4f4e\u60a8\u7684\u6bcf\u6b21\u884c\u52d5\u6210\u672c\u3002
\n\u2461 \u63d0\u5347\u5ee3\u544a\u6210\u6548\u4f7f\u7528\u8f49\u63db API \u53ef\u66f4\u6e05\u695a\u8861\u91cf\u9867\u5ba2\u5b8c\u6574\u6b77\u7a0b\uff08\u5f9e\u63a2\u7d22\u5230\u8f49\u63db\uff09\u4e2d\u7684\u5ee3\u544a\u6210\u6548\u8207\u6b78\u56e0\u6210\u679c\uff0c\u6df1\u5165\u77ad\u89e3\u6578\u4f4d\u5ee3\u544a\u5c0d\u7dda\u4e0a\u8207\u5be6\u9ad4\u6210\u679c\u8868\u73fe\u7522\u751f\u7684\u5f71\u97ff\u3002
\n\u27a1\ufe0f \u4f7f\u7528\u8f49\u63db API \u7684\u60c5\u6cc1\u4e0b\uff0c\u53ef\u4ee5\u7d0d\u5165\u66f4\u591a\u9867\u5ba2\u8cc7\u8a0a\u53c3\u6578\uff0c\u63d0\u9ad8\u4e8b\u4ef6\u7684\u914d\u5c0d\u7387\u548c\u300c\u4e8b\u4ef6\u914d\u5c0d\u54c1\u8cea\u300d\u5206\u6578<\/a>\u3002
\n\u2462 \u63d0\u9ad8\u8cc7\u6599\u7684\u63a7\u5236\u6b0a\u8f49\u63db API \u5728\u8207\u50cf\u7d20\u5206\u958b\u5be6\u4f5c\u6642\uff0c \u80fd\u5920\u5c0d\u8981\u5206\u4eab\u7684\u5167\u5bb9\u8207\u6642\u6a5f\u64c1\u6709\u66f4\u591a\u638c\u63a7\u6b0a\u3002<\/p>\n

<\/h3>\n

\ud83d\ude80\u00a0 \u4f7f\u7528\u8f49\u63db API \u65b9\u5f0f<\/strong><\/span><\/h3>\n

\u6574\u5408\u5546\u52d9\u5e73\u53f0\u5408\u4f5c\u5925\u4f34<\/span><\/strong><\/p>\n

\u5982\u679c\u662f\u4f7f\u7528\u3010Shopify<\/a>\u3001WooCommerce<\/a>\u3001Wix<\/a>\u00a0\u6216\u00a0BigCommerce<\/a>\u3011\u7b49\u5546\u52d9\u5e73\u53f0\uff0c\u8a2d\u5b9a\u8f49\u63db API \u53ef\u53c3\u8003\u4ee5\u4e0b\u6b65\u9a5f\uff1a<\/p>\n

Step1. \u524d\u5f80\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177<\/a>\u4e2d\u7684\u3010\u8cc7\u6599\u4f86\u6e90\u3011\u2192 \u9078\u64c7\u3010\u8a2d\u5b9a\u3011\u3002
\nStep2. \u9078\u64c7\u5408\u4f5c\u5925\u4f34\u3002
\nStep3. \u6309\u7167\u8a2d\u5b9a\u6307\u793a\u64cd\u4f5c\u5373\u53ef\u3002<\/p>\n

\u8f49\u63db API \u9598\u9053<\/strong><\/span><\/p>\n

\u8f49\u63db API \u9598\u9053\u662f\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u4e2d\u7121\u9808\u7a0b\u5f0f\u78bc\u7684\u81ea\u52a9\u5f0f\u8a2d\u5b9a\u9078\u9805\uff0c\u53ef\u4ee5\u4f7f\u7528\u8a72\u5de5\u5177\u5728\u96f2\u7aef\u670d\u52d9\u4f3a\u670d\u5668\u4e0a\u5b89\u88dd\u5957\u4ef6\uff0c\u5c07\u7db2\u7ad9\u9023\u63a5\u5230 Facebook\u3002\u4f7f\u7528\u689d\u4ef6\u5982\u4e0b\uff1a<\/p>\n

\u2460 \u5df2\u6709\u4f7f\u7528 Facebook \u50cf\u7d20\u3002
\n\u2461 \u5c1a\u672a\u4f7f\u7528\u8f49\u63db API \u50b3\u9001\u7db2\u7ad9\u4e8b\u4ef6\u3002
\n\u2462 \u7db2\u7ad9\u4e8b\u4ef6\u6700\u4f73\u5316\u6bcf\u6708\u8cbb\u7528\u8d85\u904e $2,000 \u7f8e\u5143\u3002
\n\u2463 \u672a\u8207\u96fb\u5b50\u5546\u52d9\u5408\u4f5c\u5925\u4f34\uff08\u4f8b\u5982\uff0cShopify\u3001WooCommerce\u3001BigCommerce\u2026\u2026\u7b49\u7db2\u7ad9\uff09\u5408\u4f5c\u3002
\n\u27a1\ufe0f \u82e5\u60a8\u7b26\u5408\u4ee5\u4e0a\u689d\u4ef6\uff0c\u53ef\u53c3\u7167\u3010\u6b64\u4efd\u6587\u4ef6<\/a>\u3011\u6307\u793a\u9032\u884c\u8a2d\u5b9a\u3002<\/p>\n

\u6574\u5408\u5176\u4ed6\u5408\u4f5c\u5925\u4f34<\/strong><\/span><\/p>\n

\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u4f4d\u5728\u5176\u4e2d\u4e00\u500b Facebook \u5408\u4f5c\u5925\u4f34\u5e73\u53f0\uff08\u4f8b\u5982\uff0cGoogle \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/a>\u3001Tealium\u00a0<\/a>\uff09\uff0c\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u6b65\u9a5f\u8a2d\u5b9a\u8f49\u63db API\uff1a<\/p>\n

Step1. \u555f\u7528\u5408\u4f5c\u5925\u4f34\u6574\u5408\u529f\u80fd
\n\u2460 \u524d\u5f80\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177<\/a>\u4e2d\u7684\u3010\u8cc7\u6599\u4f86\u6e90\u3011\u2192 \u9078\u64c7\u3010\u8a2d\u5b9a\u3011\u3002
\n\u2461 \u9078\u64c7\u9078\u64c7\u5408\u4f5c\u5925\u4f34 \u2192 \u9078\u64c7\u00a0Tealium\u00a0\u4e26\u6309\u7167\u8a2d\u5b9a\u6307\u793a\u64cd\u4f5c\u3002
\nStep2. \u65b0\u589e\u9023\u63a5\u5668
\n\u2460 \u9078\u64c7\u3010EventStream\u3011\u2192\u3010Add Connector\u3011\u3002
\n\u2461 \u5728\u641c\u5c0b\u5321\u8f38\u5165\u3010Facebook Conversions\u3011\u2192\u3010\u7e7c\u7e8c\u3011\u3002
\nStep3. \u9078\u64c7\u4f86\u6e90
\n\u2460 \u9078\u64c7\u8cc7\u6599\u4f86\u6e90 \u2192 \u9078\u64c7\u3010\u4e8b\u4ef6\u994b\u7d66 \/ Event Feed\u3011\u3002
\n\u2461 \u9ede\u64ca\u3010\u7e7c\u7e8c\u3011\u3002
\nStep4. \u9078\u64c7\u9023\u63a5\u5668
\n\u2460 \u9078\u64c7\u3010Add Connector\u3011\u2192 \u8f38\u5165\u540d\u5b57\u3001Pixel ID\u3002
\n\u2461 \u9ede\u64ca\u3010Test Connection\u3011\u2192 \u9ede\u64ca\u3010\u7e7c\u7e8c\u3011\u3002
\nStep5. \u9078\u64c7\u9023\u63a5\u5668\u52d5\u4f5c
\n\u2460 \u52a0\u5165\u6d3b\u52d5\u540d\u7a31\u3001\u6d3b\u52d5\u985e\u578b\u3002
\n\u2461 \u4f9d\u5e8f\u586b\u5165\u5176\u4ed6\u8cc7\u8a0a \u2192 \u9078\u64c7\u5b8c\u6210\u2192 \u5132\u5b58\u4e26\u767c\u4f48\u3002<\/p>\n

\u4f7f\u7528\u7a0b\u5f0f\u78bc\u76f4\u63a5\u6574\u5408<\/span><\/strong><\/p>\n

\u70ba\u4e86\u52a0\u5f37\u638c\u63a7\u6574\u5408\u904e\u7a0b\uff0c\u53ef\u4ee5\u59d4\u8a17\u958b\u767c\u4eba\u54e1\u5efa\u7acb\u5229\u7528\u8f49\u63db API \u7684\u76f4\u63a5\u6574\u5408\u5de5\u5177\uff1a\u77ad\u89e3\u8a73\u60c5<\/a>
\n\u27a1\ufe0f \u5982\u679c\u60f3\u8981\u66f4\u591a\u5ba2\u88fd\u5316\u9ad4\u9a57\uff0c\u4e5f\u53ef\u4ee5\u5728\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u4e2d\u5efa\u7acb\u500b\u4eba\u5316\u8a2d\u5b9a\u6307\u793a<\/a>\uff0c\u4e26\u5c07\u6307\u793a\u50b3\u9001\u7d66\u60a8\u81ea\u5df1\u6216\u958b\u767c\u4eba\u54e1\u3002<\/p>\n

 <\/p>\n

\ud83d\udcda \u88dc\u5145\uff1a\u8f49\u63db API \u8207 Facebook \u50cf\u7d20\u7684\u4e0d\u540c<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1afacebook<\/a><\/figcaption><\/figure>\n

\u8f49\u63db API \u662f\u76f4\u63a5\u5f9e\u5ee3\u544a\u4e3b\u7528\u65bc\u884c\u92b7\u7684\u4f3a\u670d\u5668\u8490\u96c6\u548c\u5206\u4eab\u8cc7\u6599\uff0c\u800c Facebook \u50cf\u7d20\u5247\u4f9d\u8cf4\u700f\u89bd\u5668\u6280\u8853\uff0c\u96a8\u8457 Cookie \u7684\u9010\u6b65\u6dd8\u6c70\uff0c\u8a72\u6280\u8853\u7684\u53ef\u9760\u6027\u4e5f\u6703\u964d\u4f4e\u3002\u900f\u904e\u8f49\u63db API\u3001\u50cf\u7d20\u6216\u5176\u4ed6\u5546\u696d\u5de5\u5177\u5206\u4eab\u7684\u8cc7\u6599\uff0c\u5747\u53d7\u6240\u6709\u76f8\u540c\u7684\u4fdd\u8b77\u548c\u63a7\u5236\u3002<\/p>\n

\n

\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a\u6bd4\u8f03\u8f49\u63db API \u8a2d\u5b9a\u9078\u9805<\/a>\u3001\u8f49\u63db API \u7684\u6700\u4f73\u4f5c\u6cd5<\/a>\u3001\u6700\u4f73\u505a\u6cd5 \u2461<\/a>\u3001\u96b1\u79c1\u8207\u8cc7\u6599\u4f7f\u7528\u6700\u4f73\u4f5c\u6cd5<\/a>\u3001\u8f49\u63dbAPI \u554f\u8207\u7b54<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u6539\u5584\u5ee3\u544a\u6210\u6548\uff0c\u63d0\u6607\u8cc7\u6599\u63a7\u5236\u6b0a\ud83d\udcaa\ud83c\udffb<\/p>\n","protected":false},"author":1,"featured_media":9510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[475,28,138,605,161,376,606,607],"class_list":["post-9508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-api","tag-facebook","tag-instagram","tag-meta","tag-161","tag-376","tag-606","tag--api"],"yoast_head":"\n\u3010\u7126\u9ede\u7522\u54c1\u3011Facebook \u5168\u65b0\u5546\u52d9\u5de5\u5177\uff1a\u8f49\u63db API By iSPOT Media \ud83c\udf1e<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Facebook\/Meta \u65bc 2022 \u5e74 3 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