{"id":9517,"date":"2022-03-25T11:00:25","date_gmt":"2022-03-25T03:00:25","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9517"},"modified":"2022-03-21T11:27:05","modified_gmt":"2022-03-21T03:27:05","slug":"google-ads-consent-mode-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-consent-mode-intro\/","title":{"rendered":"\u3010\u7126\u9ede\u7522\u54c1\u3011Google \u96b1\u79c1\u61c9\u5c0d\u5de5\u5177\uff1a\u540c\u610f\u8072\u660e\u6a21\u5f0f Consent Mode\ud83d\udee1"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google \u91dd\u5c0d\u96b1\u79c1\u898f\u7bc4\u6240\u63a8\u51fa\u7684\u61c9\u5c0d\u5de5\u5177\uff1a\u540c\u610f\u8072\u660e\u6a21\u5f0f Consent Mode\u3002\u70ba Cookie \u611f\u5230\u7169\u60f1\u7684\u5925\u4f34\u5011\uff0c\u5feb\u4f86\u8a8d\u8b58\u9019\u9805\u65b0\u5de5\u5177\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p>\u7576\u500b\u4eba\u96b1\u79c1\u8cc7\u6599\u796d\u51fa\u8d8a\u4f86\u8d8a\u56b4\u8b39\u7684\u898f\u7bc4\u5f8c\uff0c\u6240\u6709\u5ee3\u544a\u5546\u90fd\u5728\u7169\u60f1 cookie \u5e36\u4f86\u7684\u6311\u6230\u3002\u70ba\u4e86\u89e3\u6c7a\u4ee5\u4e0a\u554f\u984c\uff0cGoogle \u63a8\u51fa\u4e86\u3010\u540c\u610f\u8072\u660e\u6a21\u5f0f\uff08Consent Mode, \u76ee\u524d\u50c5\u63a8\u51fa Beta \u7248\uff09\u3011\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728\u5be6\u65bd\u540c\u610f\u6a6b\u5e45\u5f8c\u4fdd\u7559\u6e2c\u91cf\u7d50\u679c\uff0c\u4fdd\u969c\u7528\u6236\u96b1\u79c1\u7684\u540c\u6642\u4e5f\u4e0d\u6703\u56e0\u6b64\u907a\u5931\u6e2c\u91cf\u7d50\u679c\u3002<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac \u540c\u610f\u8072\u660e\u6a21\u5f0f\u4ecb\u7d39<\/strong><\/span><\/h3>\n<p>\u5c0e\u5165\u540c\u610f\u8072\u660e\u6a21\u5f0f\u53ef\u4ee5\u8b93 Google \u4ee3\u78bc\u7684\u884c\u70ba\u4f9d\u64da\u4f7f\u7528\u8005\u7684\u540c\u610f\u8072\u660e\u72c0\u614b\u9032\u884c\u8abf\u6574\uff0c\u4e26\u986f\u793a\u51fa\u6578\u64da\u5206\u6790\u548c\u5ee3\u544a Cookie \u662f\u5426\u5df2\u5fb5\u5f97\u4f7f\u7528\u8005\u7684\u540c\u610f\u8072\u660e\u3002Google \u7684\u4ee3\u78bc\u5c07\u6703\u81e8\u6a5f\u8abf\u6574\uff0c\u5728\u5df2\u5fb5\u5f97\u4f7f\u7528\u8005\u540c\u610f\u8072\u660e\u7684\u60c5\u6cc1\u4e0b\uff0c\u624d\u5c07 Cookie \u7528\u65bc\u6307\u5b9a\u76ee\u7684\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/x_N7ZwWEXoY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u27a1\ufe0f \u540c\u610f\u8072\u660e\u6a21\u5f0f\u53ef\u5728 Google Ads \u4e2d\u7528\u65bc<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6095821\">\u8f49\u63db\u8ffd\u8e64<\/a>\u548c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454000\">\u518d\u884c\u92b7<\/a>\uff0c\u4e5f\u53ef\u5728\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9276568\">Floodlight<\/a> \u548c <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2401634\">Google Analytics<\/a>\u3011\u7522\u54c1\u4e2d\u4f7f\u7528\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u81ea 2021 \u5e74 4 \u6708\u8d77\uff0c\u7b26\u5408\u8cc7\u683c\u898f\u5b9a\u7684\u4f7f\u7528\u8005\u53ef\u4ee5\u5728 Google Ads \u4e2d\u4f7f\u7528\u3010\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6a21\u64ec\u3011\u7684\u3010\u8f49\u63db\u6a21\u64ec\u3011\uff0c\u6a21\u64ec\u8f49\u63db\u6703\u986f\u793a\u5728\u3010\u8f49\u63db\u3011\u6b04\u4e2d\uff0c\u4e5f\u6703\u986f\u793a\u5728\u76f8\u95dc\u5831\u8868\u4e2d\u3002\u6b64\u5916\uff0c\u540c\u610f\u8072\u660e\u6a21\u5f0f\u76ee\u524d\u4e0d\u652f\u63f4\u4f86\u96fb\u8f49\u63db\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\ude80 \u540c\u610f\u8072\u660e\u6a21\u5f0f\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/h3>\n<p>\u540c\u610f\u8072\u660e\u6a21\u5f0f\u53ef\u4f7f\u7528\u65bc\u3010\u5168\u7db2\u7ad9\u4ee3\u78bc\u6216 Google Analytics \u7ba1\u7406\u5668\u3011\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u66f4\u6709\u6548\u7684\u8861\u91cf\u8f49\u5316\uff0c\u540c\u6642\u5c0a\u91cd\u7528\u6236\u5c0d\u5ee3\u544a cookie \u548c\u5206\u6790 cookie \u7684\u540c\u610f\u9078\u64c7\u3002\u4f7f\u7528\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6642\uff0c\u5982\u679c\u6709\u8a2a\u5ba2\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\uff0c\u4e26\u5728\u60a8\u7684 cookie \u540c\u610f\u6a6b\u5e45\u4e0a\u9078\u64c7\u3010\u4f7f\u7528\u5ee3\u544a cookie\u3011\uff0cGoogle \u4ee3\u78bc\u6703\u5075\u6e2c\u7db2\u7ad9\u662f\u5426\u5df2\u7372\u5f97\u5ba2\u6236\u8a31\u53ef\u3002\u82e5\u7528\u6236\u9ede\u9078\u540c\u610f\uff0c\u8f49\u5316\u6e2c\u91cf\u5831\u544a\u6703\u7e7c\u7e8c\u6b63\u5e38\u9032\u884c\uff1b\u82e5\u9ede\u9078\u4e0d\u540c\u610f\uff0c\u76f8\u95dc\u7684 Google \u6a19\u7c64\u5c07\u9032\u884c\u76f8\u5c0d\u61c9\u8abf\u6574\u800c\u4e0d\u4f7f\u7528\u5ee3\u544a cookie\uff0c\u5728\u66f4\u805a\u7126\u7684\u5c64\u9762\u4e0a\u8861\u91cf\u8f49\u5316\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u90e8\u7f72\u540c\u610f\u8072\u660e\u6a21\u5f0f\u5f8c\uff0c\u7cfb\u7d71\u5c07\u6703\u8abf\u6574\u4ee5\u4e0b\u5e7e\u985e\u9023\u7dda\u5075\u6e2c\uff08ping\uff09\u884c\u70ba<\/strong><\/span><\/p>\n<p>\u2460 \u540c\u610f\u8072\u660e\u72c0\u614b\uff08Google Ads \u548c Floodlight \u4ee3\u78bc\uff09\uff1a\u7576\u4f7f\u7528\u8005\u9020\u8a2a\u5df2\u5c0e\u5165\u540c\u610f\u8072\u660e\u6a21\u5f0f\u7684\u7db2\u9801\uff0c\u7cfb\u7d71\u5c31\u6703\u9001\u51fa ping\u3002<br \/>\n\u27a1\ufe0f \u7576\u67d0\u4e9b\u4ee3\u78bc\u7684\u540c\u610f\u8072\u660e\u72c0\u614b\u5f9e\u62d2\u7d55\u8f49\u70ba\u540c\u610f\uff08\u4f8b\u5982\uff0c\u4f7f\u7528\u8005\u9078\u64c7\u63a5\u53d7\u540c\u610f\u8072\u660e\u5c0d\u8a71\u65b9\u584a\uff09\uff0c\u4e5f\u6703\u89f8\u767c ping\uff0c\u91dd\u5c0d\u6bcf\u7a2e\u540c\u610f\u8072\u660e\uff08\u4f8b\u5982\uff0c\u5132\u5b58\u5ee3\u544a\u6216\u5132\u5b58\u6578\u64da\u5206\u6790\uff09\uff0c\u50b3\u9001\u7531\u7db2\u7ad9\u64c1\u6709\u8005\u9810\u8a2d\u7684\u540c\u610f\u8072\u660e\u72c0\u614b\u548c\/\u6216\u66f4\u65b0\u5f8c\u7684\u72c0\u614b\uff08\u4f8b\u5982\uff0c\u540c\u610f\u6216\u62d2\u7d55\uff09\u3002<br \/>\n\u2461 \u8f49\u63db\uff1a\u9001\u51fa ping \u4ee3\u8868\u5df2\u6709\u8f49\u63db\u767c\u751f\u3002<br \/>\n\u2462 Google Analytics\uff1a\u7576\u7db2\u7ad9\u4e0a\u5df2\u5c0e\u5165 GA \u7db2\u9801\u8a18\u9304\u5230\u6709\u4e8b\u4ef6\u767c\u751f\u6642\uff0c\u5373\u6703\u9001\u51fa ping\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step2. \u53d6\u5f97\u4f7f\u7528\u8005\u7684\u540c\u610f\u8072\u660e\u5f8c\uff0c\u76f8\u95dc\u4ee3\u78bc\u5c31\u6703\u6b63\u5e38\u904b\u4f5c\u3002<\/span><\/strong><\/p>\n<p>\u5982\u679c\u5411\u4f7f\u7528\u8005\u5fb5\u6c42\u5132\u5b58\u5ee3\u544a\/\u6578\u64da\u5206\u6790\u7528\u9014\u8cc7\u6599\u7684\u540c\u610f\u8072\u660e\u906d\u62d2\uff0c\u7cfb\u7d71\u6703\u900f\u904e\u3010\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u6216 Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u3011\u7684\u76f8\u95dc Google \u4ee3\u78bc\u884c\u70ba\u9032\u884c\u8abf\u6574\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25 \u88dc\u5145\uff1a\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6a21\u64ec<\/strong><\/span><\/h3>\n<p>\u540c\u610f\u8072\u660e\u6a21\u5f0f\u5c0d\u5ee3\u544a\u4e3b\u6709\u5169\u500b\u91cd\u8981\u7684\u50f9\u503c\uff1a\u78ba\u4fdd\u5ba2\u6236\u96b1\u79c1\u548c\u900f\u904e\u3010\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6a21\u64ec\u3011\u5f4c\u88dc\u5dee\u8ddd\u3002<\/p>\n<p>\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6a21\u64ec\u662f\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u5206\u6790\u53ef\u89c0\u5bdf\u6578\u64da\u7684\u8da8\u52e2\uff0c\u4ee5\u91cf\u5316\u8f49\u5316\u7387\u548c\u7528\u6236\u540c\u610f\u72c0\u614b\u4e4b\u9593\u7684\u95dc\u4fc2\u3002\u7576\u7528\u6236\u540c\u610f\u5132\u5b58 cookie\uff0c\u5373\u53ef\u900f\u904e\u6a21\u578b\u5f4c\u88dc\u7f3a\u5931\u7684\u6b78\u56e0\u8def\u5f91\u3002\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u5efa\u7acb\u66f4\u5b8c\u6574\u4e14\u6e96\u78ba\u7684\u5ee3\u544a\u6548\u679c\u8996\u5716\uff0c\u540c\u6642\u5c0a\u91cd\u7528\u6236 cookie \u540c\u610f\u9078\u64c7\u3002<\/p>\n<p>\u27a1\ufe0f\u00a0 \u4f7f\u7528\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6a21\u64ec\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u4e3b\u53ef\u66f4\u4e86\u89e3\u63a8\u52d5\u5176\u8f49\u5316\u76ee\u6a19\u7684\u56e0\u7d20\uff0c\u4e26\u7372\u5f97\u66f4\u591a\u8f49\u5316\u6d1e\u5bdf\u8cc7\u6599\uff0c\u4ee5\u6700\u4f73\u5316\u5ee3\u544a\u6d3b\u52d5\u51fa\u50f9\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u540c\u610f\u8072\u660e\u6a21\u5f0f\u4e26\u975e\u9069\u7528\u65bc\u6240\u6709\u5ee3\u544a\u4e3b\uff0c\u5982\u679c\u60a8\u6240\u5728\u7684\u5730\u5340\u5c0d cookie \u540c\u610f\u6709\u898f\u5b9a\uff0c\u5efa\u8b70\u4ed4\u7d30\u8a55\u4f30\u540c\u610f\u6a21\u5f0f\u662f\u5426\u9069\u5408\u60a8\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\ud83d\udcd1 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10548233\">\u540c\u610f\u8072\u660e\u6a21\u5f0f\u6a21\u64ec<\/a>\u3001<a href=\"https:\/\/developers.google.com\/gtagjs\/devguide\/consent\">\u8a2d\u5b9a\u540c\u610f\u8072\u660e\u6a21\u5f0f<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10021549\">\u6574\u5408 IAB \u8cc7\u8a0a\u516c\u958b\u548c\u540c\u610f\u8072\u660e\u67b6\u69cb<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10031513\">\u904b\u7528\u540c\u610f\u8072\u660e\u6a21\u5f0f\u8cc7\u6599<\/a>\u3001<a href=\"https:\/\/www.cookiechoices.org\/intl\/en\/\">\u540c\u610f\u8072\u660e\u7528\u8a9e\u7bc4\u4f8b<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10021549\">\u8cc7\u8a0a\u516c\u958b\u548c\u540c\u610f\u8072\u660e\u67b6\u69cb\u7b2c 2.0 \u7248\u7684\u8cc7\u8a0a\u516c\u958b\u548c\u540c\u610f\u8072\u660e (TC) \u5b57\u4e32<\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" 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