{"id":9535,"date":"2022-03-25T15:00:44","date_gmt":"2022-03-25T07:00:44","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9535"},"modified":"2022-05-03T18:02:20","modified_gmt":"2022-05-03T10:02:20","slug":"google-universal-analytics-sunset","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/","title":{"rendered":"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8"},"content":{"rendered":"
\n

\u9019\u4e00\u5929\u7d42\u65bc\u8981\u4f86\u4e86…
\n\u4f46\u83ab\u6025\u83ab\u614c\u5f35\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda<\/span><\/p>\n<\/blockquote>\n

\ud83d\udca1<\/span> \u5927\u5bb6\u662f\u5426\u9084\u8a18\u5f97\u6211\u5011\u4e4b\u524d\u63a8\u51fa\u7684\u4e00\u7cfb\u5217 GA4 \u76f8\u95dc\u6587\u7ae0\uff1f\u9019\u88e1\u8907\u7fd2\ud83d\udc49
\n<\/span>\u65b0\u7248 Google Analytics 4\uff08GA4\uff09\u64cd\u4f5c\u4ecb\u9762\u4ecb\u7d39 \ud83c\udf08<\/span><\/a>
\n<\/span>\u65b0\u7248 GA4 \u8207\u901a\u7528\u7248 GA3 \u6bd4\u8f03\u5168\u653b\u7565\ud83e\uddd1\u200d\ud83d\udcbb<\/span><\/a><\/span><\/p>\n

\n

\ud83d\udcca Google \u5206\u6790\u7570\u52d5\u5f71\u97ff<\/b><\/span><\/h3>\n

\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c2023.7.1 \u904e\u5f8c\u5728\u81f3\u5c11\u982d\u516d\u500b\u6708\u5167\uff08\u81f3 2023\u5e74\u5e95\uff09\uff0c\u4f7f\u7528\u8005\u9084\u662f\u53ef\u4ee5\u5b58\u53d6\u5148\u524d\u5728\u901a\u7528 Analytics \u8cc7\u6e90\u4e2d\u8655\u7406\u7684\u8cc7\u6599\u3002<\/p>\n

\n

\ud83d\udca1<\/span>Google \u4e5f\u5c07\u5728\u8fd1\u671f\u516c\u5e03\u901a\u7528\u7248 GA \u8cc7\u6e90\u505c\u6b62\u670d\u52d9\u7684\u65e5\u671f\uff0c\u5728\u8a72\u65e5\u671f\u4e4b\u5f8c\uff0c\u4f7f\u7528\u8005\u5c31\u7121\u6cd5\u900f\u904e GA \u901a\u7528\u7248\u5f8c\u53f0\u4ecb\u9762\u6216 API \u5b58\u53d6\u8cc7\u6599\u6216\u67e5\u770b\u5831\u8868\u3002
\n\ud83d\udca1<\/span>\u800c Google Analytics (\u5206\u6790) 360 \u8cc7\u6e90\u7684\u8cc7\u6599\u8655\u7406\u671f\u9650\u5c07\u5ef6\u81f3\u00a02023 \u5e74 10 \u6708 1 \u65e5\u70ba\u6b62\uff1b\u6b64\u5ef6\u5c55\u671f\u70ba\u4e00\u6b21\u6027\u63aa\u65bd\u3002<\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\ude84 \u5efa\u8b70\u61c9\u5c0d\u505a\u6cd5<\/span><\/strong><\/h3>\n

\u6839\u64da\u4ee5\u4e0a\u7684\u8b8a\u52d5\uff0cGoogle \u4e5f\u5efa\u8b70\u5169\u9805\u6700\u91cd\u8981\u7684\u505a\u6cd5\uff1a
\n\u2460\u00a0\u5982\u679c\u5c1a\u672a\u555f\u7528\uff0c\u6e96\u5099\u597d\u6539\u7528 GA4 (Google Analytics 4)\u3002<\/b><\/span>\u53ef\u5728\u65b0\u7248\u670d\u52d9\u4e2d\u7d2f\u7a4d\u5fc5\u8981\u7684\u6b77\u4f86\u8cc7\u6599\u53ca\u9032\u884c\u4f7f\u7528\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u901a\u7528\u7248 GA \u505c\u6b62\u670d\u52d9\u5f8c\uff0c\u60a8\u4ecd\u80fd\u7e7c\u7e8c\u53d6\u7528\u6240\u9700\u8cc7\u6599\u3002<\/span>\u8cc7\u6599\u5206\u6790\u6642\u5f80\u5f80\u9700\u8981\u6bd4\u5c0d\u524d\u4e00\u5e74\u540c\u671f\u6578\u64da\uff08YoY\uff09\u56e0\u6b64\u5efa\u8b70\u5118\u5feb\u5728 2022 Q2 \u7d50\u675f\u4e4b\u524d\u5b8c\u6210\u76f8\u95dc GA4 \u8a2d\u5b9a\uff01
\n<\/b><\/span>\u2461 \u5728 2023.12.31 \u524d\u628a\u63e1\u8cc7\u6599\u4fdd\u5b58\u671f\u9593\uff0c\u532f\u51fa\u6b77\u4f86\u5831\u8868\u3002
\n<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

\ud83d\udd0e \u78ba\u8a8d\u60a8\u4f7f\u7528\u7684\u8cc7\u6e90\u985e\u578b<\/b><\/span><\/h3>\n

\u5982\u679c\u60a8\u662f\u5728 2020.10.14 \u4e4b\u524d\u5efa\u7acb\u8cc7\u6e90\uff0c\u6240\u7528\u7684\u300c\u53ef\u80fd\u300d\u662f\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u3002
\n\u82e5\u60a8\u662f\u5728 2020.10.14 \u4e4b\u5f8c\u5efa\u7acb\u8cc7\u6e90\uff0c\u4f7f\u7528\u7684\u300c\u53ef\u80fd\u300d\u662f Google Analytics (\u5206\u6790) 4 \u8cc7\u6e90\uff1b\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\u5247\u4e0d\u9700\u8981\u63a1\u53d6\u4efb\u4f55\u884c\u52d5\u3002<\/p>\n

\ud83c\udf44<\/span> \u67e5\u770b\u8cc7\u6e90\u985e\u578b<\/span><\/span><\/strong><\/h3>\n

\u67e5\u770b\u8cc7\u6e90 ID \u4f86\u4e86\u89e3\u8cc7\u6e90\u5c6c\u65bc\u54ea\u4e00\u7a2e\u985e\u578b\uff0c\u8acb\u6309\u7167\u4e0b\u5217\u6b65\u9a5f\u64cd\u4f5c\uff1a
\n\u2460 \u5728\u5de6\u4e0a\u89d2 (Analytics (\u5206\u6790) \u6a19\u8a8c\u65c1) \u9ede\u9078\u5411\u4e0b\u7bad\u982d\uff0c\u958b\u555f\u8cc7\u6e90\u9078\u53d6\u5668\u3002
\n\u2461 \u6700\u5de6\u5074\u7684\u8cc7\u6599\u6b04\u6703\u5217\u51fa\u5e33\u6236\uff0c\u4e0b\u4e00\u6b04\u5247\u5305\u542b\u60a8\u7684\u8cc7\u6e90\u3002\u76ee\u524d\u958b\u555f\u7684\u8cc7\u6e90\u6703\u4ee5\u7070\u8272\u9192\u76ee\u986f\u793a\u3002
\n\u2462 \u67e5\u770b\u8cc7\u6e90\u540d\u7a31\u4e0b\u65b9\u7684\u6578\u5b57\uff0c\u5373\u53ef\u8fa8\u8b58\u8cc7\u6e90\u985e\u578b\u3002<\/p>\n

\"GA\u8cc7\u6e90\u985e\u578b\u5224\u5225\u65b9\u5f0f\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83c\udf44<\/span> \u8cc7\u6e90\u985e\u578b\u5224\u5225\u65b9\u5f0f<\/span><\/span><\/strong><\/h3>\n

\u2460 \u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90 ID \u958b\u982d\u70ba UA\uff0c\u7d50\u5c3e\u5247\u662f\u6578\u5b57 (UA-XXXXXXXXX-1)\u3002
\n\u2461 Google Analytics (\u5206\u6790) 4 \u8cc7\u6e90 ID \u53ea\u6709\u6578\u5b57 (XXXXXXXXXX)\u3002<\/p>\n

 <\/p>\n

\ud83d\udcac \u76f8\u95dc Q & A<\/b><\/span><\/h3>\n

\ud83c\udf44<\/span> \u5982\u4f55\u5f9e\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u532f\u51fa\u8cc7\u6599\uff1f<\/span><\/span><\/strong><\/h3>\n

\u76ee\u524d\u6709\u591a\u7a2e\u65b9\u5f0f\u53ef\u7528\u4f86\u5f9e\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u532f\u51fa\u8cc7\u6599\uff0c\u5982\uff1aCSV\u3001TSV\u3001TSV (\u9069\u7528 Excel)\u3001Excel (XLSX)\u3001Google \u8a66\u7b97\u8868\u3001PDF\uff0c\u6216\u4f7f\u7528\u00a0Google Analytics Reporting API\u00a0\u532f\u51fa\u8cc7\u6599\uff0c\u800c Google Analytics (\u5206\u6790) 360 \u5ba2\u6236\u4e5f\u53ef\u4ee5\u5c07\u8cc7\u6599\u532f\u51fa\u81f3 BigQuery\u3002<\/p>\n

\n

\ud83d\udccc<\/span>\u5ef6\u4f38\u95b1\u8b80\uff1a\u532f\u51fa\u500b\u5225\u5831\u8868\u6307\u5f15<\/span><\/a>\u3001Google Analytics Reporting API<\/span><\/a>\u3001BigQuery Export\u6307\u5f15<\/span><\/a><\/p>\n<\/blockquote>\n

\ud83c\udf44<\/span> Google Ads \u5ee3\u544a\u6d3b\u52d5\u6703\u88ab\u5f71\u97ff\u55ce\uff1f<\/span><\/strong><\/span><\/h3>\n

\u5982\u679c\u6709\u4e0b\u5217\u60c5\u6cc1\uff0cGoogle Ads \u5ee3\u544a\u6d3b\u52d5\u53ef\u80fd\u6703\u53d7\u5f71\u97ff\uff1a
\n\u2460 \u5728 Google Ads \u4e2d\u91dd\u5c0d\u532f\u5165\u7684\u901a\u7528 Analytics (\u5206\u6790) \u76ee\u6a19\u6216\u96fb\u5b50\u5546\u52d9\u4ea4\u6613\u51fa\u50f9
\n\u2461 \u5728 Google Ads \u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\u901a\u7528 Analytics (\u5206\u6790) \u76ee\u6a19\u5c0d\u8c61
\n\u2462 \u532f\u5165\u901a\u7528 Analytics (\u5206\u6790) \u7db2\u7ad9\u6307\u6a19<\/p>\n

\ud83d\udca1<\/span> \u5982\u679c\u4f7f\u7528\u8005\u9023\u7d50\u4e86\u901a\u7528\u7248 GA \u8cc7\u6e90\u8207 Google Ads \u5e33\u6236\uff0c\u901a\u7528\u7248 GA \u8cc7\u6599\u5728 2023 \u5e74 7 \u6708 1 \u65e5\u5f8c\u5c31\u6703\u505c\u6b62\u50b3\u9001\u7d66 Google Ads\u3002
\n\ud83d\udca1<\/span> \u5efa\u8b70\u505a\u6cd5\uff1a\u5c07\u901a\u7528\u7248 GA \u8cc7\u6e90\u7684 Google Ads \u9023\u7d50\u9077\u79fb\u81f3 GA4 \u8cc7\u6e90\uff0c\u4e26\u63a5\u8457\u532f\u5165 GA4 \u8f49\u63db (\u4f9b\u51fa\u50f9\u4f7f\u7528)\uff0c\u4ee5\u53ca\u5c07 GA4 \u76ee\u6a19\u5c0d\u8c61\u52a0\u9032\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7fa4\u7d44 (\u4f9b\u518d\u884c\u92b7\u4f7f\u7528)\u3002<\/p>\n

\n

\ud83d\udccc<\/span>\u5ef6\u4f38\u95b1\u8b80\uff1a\u5c07\u901a\u7528\u7248 GA \u8cc7\u6e90\u7684 Google Ads \u9023\u7d50\u9077\u79fb\u81f3 GA4 \u8cc7\u6e90<\/span><\/a>\u3001\u5c07 GA4 \u8f49\u63db\u8cc7\u6599\u532f\u5165 Google Ads<\/span><\/a>\u3001\u5c07 GA4 \u76ee\u6a19\u5c0d\u8c61\u52a0\u9032\u5ee3\u544a\u6d3b\u52d5<\/span><\/a>\u3002<\/p>\n<\/blockquote>\n

\u9762\u5c0d\u5168\u65b0\u7684\u8b8a\u5316\u548c\u6311\u6230\uff0c\u6211\u5011\u4e00\u8d77\u7a4d\u6975\u9762\u5c0d\ud83d\udcaa<\/span> \u5982\u679c\u4f60\u5c0d GA4 \u6709\u66f4\u591a\u60f3\u4e86\u89e3\u7684\u7d30\u9805\uff0c\u6216\u662f\u6709\u6559\u80b2\u8a13\u7df4\u3001\u5206\u6790\u6216\u57fa\u790e\u5efa\u7f6e\u76f8\u95dc\u9700\u6c42\uff0c\u6b61\u8fce\u8207\u6211\u5011\u8a0e\u8ad6\u66f4\u591a\u7d30\u7bc0\u5594\uff01<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u9810\u5148\u61c9\u5c0d\u4f60\u8a72\u63a1\u53d6\u7684\u7684\u5169\u5927\u52d5\u4f5c\ud83c\udfc3<\/p>\n","protected":false},"author":1,"featured_media":9547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,560],"tags":[609,519,175,104,610],"class_list":["post-9535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-google-analytics","tag-ga","tag-ga4","tag-google-ads","tag-google-analytics","tag-universal-analytics"],"yoast_head":"\n\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8<\/title>\n<meta name=\"description\" content=\"\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8\" \/>\n<meta property=\"og:description\" content=\"\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T07:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-03T10:02:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-universal-analytics-sunset.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8\",\"datePublished\":\"2022-03-25T07:00:44+00:00\",\"dateModified\":\"2022-05-03T10:02:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/\"},\"wordCount\":116,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-universal-analytics-sunset.png\",\"keywords\":[\"GA\",\"GA4\",\"Google Ads\",\"Google Analytics\",\"Universal Analytics\"],\"articleSection\":[\"\u6578\u4f4d\u5ee3\u544a\",\"\u7db2\u7ad9\u5206\u6790\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/\",\"name\":\"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-universal-analytics-sunset.png\",\"datePublished\":\"2022-03-25T07:00:44+00:00\",\"dateModified\":\"2022-05-03T10:02:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-universal-analytics-sunset.png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-universal-analytics-sunset.png\",\"width\":2880,\"height\":1456,\"caption\":\"google-universal-analytics-sunset\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-universal-analytics-sunset\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8","description":"\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/","og_locale":"zh_TW","og_type":"article","og_title":"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8","og_description":"\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2022-03-25T07:00:44+00:00","article_modified_time":"2022-05-03T10:02:20+00:00","og_image":[{"width":2880,"height":1456,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-universal-analytics-sunset.png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8","datePublished":"2022-03-25T07:00:44+00:00","dateModified":"2022-05-03T10:02:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/"},"wordCount":116,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-universal-analytics-sunset.png","keywords":["GA","GA4","Google Ads","Google Analytics","Universal Analytics"],"articleSection":["\u6578\u4f4d\u5ee3\u544a","\u7db2\u7ad9\u5206\u6790"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/","name":"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-universal-analytics-sunset.png","datePublished":"2022-03-25T07:00:44+00:00","dateModified":"2022-05-03T10:02:20+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u6839\u64da Google \u5728 2022.3.16 \u767c\u4f48\u7684\u6700\u65b0\u6d88\u606f\uff0c\u5efa\u8b70\u5927\u5bb6\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 Google Analytics 4 (GA4) \u53d6\u4ee3 \u901a\u7528 Analytics \u5206\u6790 (\u901a\u7528\u7248 GA)\u3002\u81ea 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics \u8cc7\u6e90\u5c07\u505c\u6b62\u6536\u96c6\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0c\u8ddf\u8457 iSPOT \u7de8\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3\u8b8a\u52d5\u7684\u6642\u7a0b\u4ee5\u53ca\u61c9\u5c0d\u5f8c\u7e8c\u6b65\u9a5f\ud83e\uddda","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-universal-analytics-sunset.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-universal-analytics-sunset.png","width":2880,"height":1456,"caption":"google-universal-analytics-sunset"},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010Google \u5206\u6790\u3011GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5\ud83d\udea8"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/9535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=9535"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/9535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/9547"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=9535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=9535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=9535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}