{"id":9575,"date":"2022-04-12T11:00:40","date_gmt":"2022-04-12T03:00:40","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9575"},"modified":"2022-04-19T17:30:01","modified_gmt":"2022-04-19T09:30:01","slug":"news-2022-3-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-3-facebook-ads\/","title":{"rendered":"\u30102022 Meta \u6700\u65b0\u71df\u990a\u3011Facebook \u4e09\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udc08"},"content":{"rendered":"
\n

\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u70ba\u4ee5\u4e0b\u56db\u500b\u9805\u76ee\uff1a\u8207\u8f49\u63db\u76f8\u95dc\u7684\u5206\u6790\u5831\u544a\u6700\u4f73\u505a\u6cd5\u3001\u5ee3\u544a\u53d7\u773e\u9078\u9805\u66f4\u65b0\u3001 \u7522\u54c1\u8cfc\u8cb7\u6d41\u7a0b\u7570\u52d5\uff0c\u4ee5\u53ca Facebook Reels \u63a8\u51fa\u7684\u5f71\u7247\u5de5\u5177\u529f\u80fd\u3002<\/strong><\/p>\n<\/blockquote>\n

\u4e0a\u9031\u624d\u525b\u770b\u904e Facebook \u66f4\u65b0\u5831\u7684\u4f60\uff0c\u9019\u9031\u53c8\u8fce\u4f86\u4e86\u4e00\u4efd\u65b0\u7684\u66f4\u65b0\u5831\uff0c\u662f\u4e0d\u662f\u89ba\u5f97\u5f88\u9a5a\u559c\u5462\uff1f\u56db\u6708\u5c31\u662f\u500b\u5145\u6eff\u5947\u5e7b\u611f\u7684\u5b63\u7bc0 \ud83d\udc7b \u5feb\u8ddf\u8457\u559c\u6b61\u5e36\u7d66\u4f60\u9a5a\u5947\u7684 iSPOT \u7de8\u7de8\uff0c\u4e00\u8d77\u4f86\u5438\u6536 Facebook \u4e09\u6708\u4efd\u7684\u7522\u54c1\u77e5\u8b58\u5427\uff01<\/p>\n

\n

\ud83d\ude80 \u597d\u7269\u5206\u4eab\uff1a\u5206\u6790\u5831\u544a\u6700\u4f73\u4f5c\u6cd5<\/strong><\/span><\/h3>\n

\u81ea\u53bb\u5e74\u958b\u59cb\uff0cMeta\/Facebook \u9010\u6b65\u5b8c\u6210\u6539\u5584\u6210\u6548\u4f5c\u696d\uff0c\u76ee\u524d\u4f30\u8a08\u6574\u9ad4\u5df2\u5c07 iOS \u7db2\u7ad9\u8f49\u63db\u6f0f\u5831\u7684\u6a5f\u7387\u5f9e 15% \u964d\u81f3\u5927\u7d04 8%\u3002\u5982\u679c\u60f3\u66f4\u6709\u6548\u964d\u4f4e\u6f0f\u5831\u6a5f\u7387\uff0c\u53ef\u63a1\u53d6\u4ee5\u4e0b\u5b98\u65b9\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n

\u7db2\u7ad9\u8f49\u63db\u884c\u92b7\u6d3b\u52d5<\/strong><\/span><\/p>\n

\u5982\u679c\u662f\u900f\u904e\u3010\u520a\u767b\u7db2\u7ad9\u8f49\u63db\u884c\u92b7\u6d3b\u52d5\u3011\u4f86\u63d0\u9ad8\u92b7\u552e\u696d\u7e3e\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u505a\u6cd5\uff1a<\/p>\n

\u2460 \u6574\u5408\u6216\u5b89\u88dd\u8f49\u63db API \uff0c \u4e26\u900f\u904e\u8f49\u63db API \u50b3\u9001\u5728\u7db2\u7ad9\u4e8b\u4ef6\u8a2d\u5b9a\u5de5\u5177\u4e2d\u8a2d\u5b9a\u7684\u524d 8 \u500b\u4e8b\u4ef6\u3002
\n\u2461 \u5728\u7cfb\u7d71\u5b78\u7fd2\u968e\u6bb5\u5408\u4f75\u53ca\u6e1b\u5c11\u5ee3\u544a\u7d44\u5408\u6578\u91cf\uff0c\u85c9\u6b64\u589e\u52a0\u9810\u7b97\u548c\u64f4\u5927\u53d7\u773e\u898f\u6a21\u3002
\n\u2462 \u7c21\u5316\u884c\u92b7\u6d3b\u52d5\u67b6\u69cb\uff0c\u9054\u6210\u6bcf\u9031 50 \u6b21\u8f49\u63db\u7684\u9580\u6abb\u3002
\n\u2463 \u81f3\u5c11\u7b49\u5019 72 \u5c0f\u6642\u4e26\u9078\u64c7\u6574\u500b\u6700\u4f73\u5316\u671f\u9593\uff0c\u518d\u8a55\u4f30\u6210\u6548\u3002<\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u8f49\u63db\u884c\u92b7\u6d3b\u52d5<\/strong><\/span><\/p>\n

\u5982\u679c\u662f\u900f\u904e\u3010\u520a\u767b\u61c9\u7528\u7a0b\u5f0f\u8f49\u63db\u884c\u92b7\u6d3b\u52d5\u3011\u4f86\u63d0\u9ad8\u3010\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u6b21\u6578\uff08\u4f8b\u5982\uff0c\u5b89\u88dd\u6b21\u6578\uff09\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u505a\u6cd5\uff1a<\/p>\n

\u2460 \u5728\u7cfb\u7d71\u5b78\u7fd2\u968e\u6bb5\u5408\u4f75\u53ca\u6e1b\u5c11\u5ee3\u544a\u7d44\u5408\u6578\u91cf\uff0c\u85c9\u6b64\u589e\u52a0\u9810\u7b97\u548c\u64f4\u5927\u53d7\u773e\u898f\u6a21\u3002
\n\u2461 \u7c21\u5316\u884c\u92b7\u6d3b\u52d5\u67b6\u69cb\uff0c\u6709\u52a9\u65bc\u9054\u6210 88 \u6b21\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u7684\u9580\u6abb\uff0c\u4ee5\u964d\u4f4e\u7a7a\u767d\u8f49\u63db\u7387\u3002
\n\u2462 \u904b\u7528\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u7c21\u5316\u884c\u92b7\u6d3b\u52d5\u67b6\u69cb\u3002\u4e5f\u53ef\u8003\u616e\u5408\u4f75\u82b1\u8cbb\u504f\u4f4e\u7684\u591a\u500b\u884c\u92b7\u6d3b\u52d5\uff0c\u6216\u662f\u4f7f\u7528\u884c\u92b7\u6d3b\u52d5\u9810\u7b97\u6700\u4f73\u5316\uff08CBO\uff09\u529f\u80fd\uff0c\u8b93\u5ee3\u544a\u6295\u905e\u7cfb\u7d71\u66f4\u52a0\u9748\u6d3b\uff0c\u4ee5\u5c07\u9810\u7b97\u81ea\u52d5\u5206\u914d\u7d66\u6210\u6548\u6700\u4f73\u7684\u5ee3\u544a\u7d44\u5408\u3002
\n\u2463 \u63a1\u7528\u5ee3\u6cdb\u53d7\u773e\u8a2d\u5b9a\uff0c\u5c07\u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u6216\u8208\u8da3\/\u884c\u70ba\u9ad8\u5ea6\u91cd\u758a\u7684\u53d7\u773e\u5408\u4f75\u70ba\u898f\u6a21\u66f4\u5927\u7684\u5ba2\u7fa4\u3002<\/p>\n

\u63d0\u9ad8\u7db2\u7ad9\u8207\u61c9\u7528\u7a0b\u5f0f\u8f49\u63db\u6210\u6548<\/strong><\/span><\/p>\n

\u4ee5\u4e0b\u662f Meta\/Facebook \u6839\u64da\u56e0\u5ee3\u544a\u751f\u614b\u8207\u5e73\u53f0\u7570\u52d5\u8cfc\u8cb7\u7cfb\u7d71\uff0c \u91cd\u65b0\u6e2c\u8a66\u7684\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n

\u2460 \u4f7f\u7528\u8f49\u63db\u6b21\u6578\u76ee\u6a19\uff0c\u53ef\u7372\u5f97\u8f03\u4f4e\u8f49\u63db\u6210\u672c\u3002
\n\u2461 \u900f\u904e\u54c1\u724c\u6307\u6a19\u63d0\u5347\u6e2c\u8a66\u8207\u8f49\u63db\u63d0\u5347\u6e2c\u8a66\uff0c\u4f7f\u7528 6 \u500b\u6216\u4ee5\u4e0a\u7248\u4f4d\u7684\u8f49\u63db\u884c\u92b7\u6d3b\u52d5\u3002
\n\u2462 \u4f7f\u7528 Meta Advantage Lookalikes\uff08\u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u64f4\u5145\uff09\u8207 Meta Advantage Detailed Targeting Expansion\uff08\u8a73\u7d30\u76ee\u6a19\u8a2d\u5b9a\u64f4\u5145\uff09\u3002<\/p>\n

\u27a1\ufe0f\u00a0 \u8f49\u63db API \u662f\u6539\u5584\u6210\u6548\u8861\u91cf\u8207\u63d0\u9ad8\u6210\u6548\u6700\u4f73\u4f5c\u6cd5\u7684\u95dc\u9375\u4e4b\u4e00\uff0c \u5efa\u8b70\u5ee3\u544a\u8005\u512a\u5148\u8003\u616e\u4ee5\u4e0b\u9078\u9805\uff1a
\n\u2460 \u4f7f\u7528\u8f49\u63db API\uff0c\u66f4\u7cbe\u6e96\u7684\u8861\u91cf\u9867\u5ba2\u5b8c\u6574\u6b77\u7a0b\u4e2d\u7684\u5ee3\u544a\u6210\u6548\u8207\u6b78\u56e0\u6210\u679c\u3002
\n\u2461 \u6839\u64da\u5b98\u65b9\u6700\u4f73\u505a\u6cd5\u8a2d\u5b9a\u8f49\u63dbAPI\uff0c\u6539\u9032\u5ee3\u544a\u6578\u64da\u56de\u5831\u540c\u6642\u5354\u52a9\u63d0\u9ad8\u8f49\u63db\u6210\u6548\u3002<\/p>\n

\u27a1\ufe0f\u00a0 \u6839\u64da\u4f7f\u7528\u6e2c\u8a66\u5de5\u5177\u6642\u56de\u7b54\u7684\u554f\u984c\uff0c\u53ef\u4ee5\u904b\u7528\u4ee5\u4e0b\u5169\u7a2e\u6e2c\u8a66\uff1a
\n\u2460\u4f7f\u7528\u8f49\u63db\u63d0\u5347\u6e2c\u8a66\uff0c\u4e86\u89e3\u63a1\u53d6\u6700\u4f73\u505a\u6cd5\u6216\u5176\u4ed6\u884c\u92b7\u4f5c\u70ba\u5c0d\u65bc\u5e36\u52d5\u6210\u6548\u7684\u5be6\u8cea\u6548\u76ca\u3002
\n\u2461 \u4f7f\u7528 A\/B\u6e2c\u8a66\uff0c\u8861\u91cf\u5ee3\u544a\u8b8a\u66f4\u6210\u6548\uff0c\u6216\u5feb\u901f\u6bd4\u8f03\u5169\u500b\u7b56\u7565\u3002<\/p>\n

\n

\u26a0\ufe0f \u6ce8\u610f\uff1a\u8f49\u63db\u63d0\u5347\u6e2c\u8a66\u5fc5\u9808\u5be6\u4f5c\u8f49\u63db API \u624d\u53ef\u4ee5\u4f7f\u7528\u63d0\u5347\u6210\u6548\u8861\u91cf\u5de5\u5177\u3002<\/strong><\/p>\n<\/blockquote>\n

\ud83d\udcd8 \u5ef6\u4f38\u95b1\u8b80\uff1a\u5206\u6790\u5831\u544a\u6700\u4f73\u505a\u6cd5<\/a>\u3001\u76f8\u95dc\u8aaa\u660e<\/a>\u3001\u8f49\u63db\u6b21\u6578\u76ee\u6a19<\/a>\u3001\u5ee3\u544a\u7ba1\u7406\u54e1\u7248\u4f4d<\/a>\u3001\u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u64f4\u5145<\/a>\u3001\u8a73\u7d30\u76ee\u6a19\u8a2d\u5b9a\u64f4\u5145<\/a> \u3001\u8f49\u63db API<\/a>\u3001\u8f49\u63db API \u7684\u6700\u4f73\u4f5c\u6cd5<\/a>\u3001\u6bd4\u8f03\u8f49\u63db API \u8a2d\u5b9a\u9078\u9805<\/a>\u3001\u8f49\u63db\u63d0\u5347\u6e2c\u8a66<\/a>\u3001A\/B \u6e2c\u8a66<\/a><\/span><\/strong><\/p>\n

<\/h3>\n

\ud83c\udf1f \u5ee3\u544a\u53d7\u773e\u9078\u9805\u66f4\u65b0<\/strong><\/span><\/h3>\n

\u81ea 2022.3.17 \u8d77\uff0cMeta\/Facebook \u6703\u9678\u7e8c\u522a\u9664\u90e8\u5206\u5ee3\u544a\u53d7\u773e\u9078\u9805\u3002\u5982\u679c\u4f60\u7684\u67d0\u4e9b\u5ee3\u544a\u9078\u9805\u518d\u522a\u9664\u6e05\u55ae\u5167\uff0c\u53ef\u80fd\u6703\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u770b\u5230\u3010\u6211\u5011\u5df2\u522a\u9664\u4e00\u4e9b\u8a73\u7d30\u53d7\u773e\u9078\u9805\u3011\u7684\u8a0a\u606f\u3002<\/p>\n

\n

\u26a0\ufe0f \u6ce8\u610f\uff1a\u5982\u679c\u53d7\u5f71\u97ff\u7684\u8a73\u7d30\u53d7\u773e\u9078\u9805\u7528\u65bc\u6392\u9664\u76ee\u7684\uff0c\u5ee3\u544a\u7fa4\u7d44\u53ef\u80fd\u6703\u88ab\u66ab\u505c\u4ee5\u9632\u6b62\u932f\u8aa4\u6295\u653e\u3002\u4f8b\u5982\uff0c\u975e\u6392\u9664\u76ee\u7684\uff0c\u9078\u9805\u5c07\u88ab\u81ea\u52d5\u522a\u9664\u3002\u5c0d\u65bc\u672a\u66ab\u505c\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u5982\u679c\u60a8\u5e0c\u671b\u5728\u79fb\u9664\u53d7\u5f71\u97ff\u7684\u53d7\u773e\u9078\u9805\u7684\u60c5\u6cc1\u4e0b\u7e7c\u7e8c\u6295\u653e\u5ee3\u544a\uff0c\u5247\u7121\u9700\u57f7\u884c\u4efb\u4f55\u64cd\u4f5c\u3002<\/strong><\/p>\n<\/blockquote>\n

<\/h3>\n

\ud83d\udecd\u00a0 \u7522\u54c1\u8cfc\u8cb7\u6d41\u7a0b\u7570\u52d5<\/strong><\/span><\/h3>\n

\u70ba\u7c21\u5316\u7522\u54c1\u6d41\u7a0b\uff0c\u70ba\u3010\u89f8\u53ca\u7387\u548c\u983b\u7387\u3011\u8cfc\u8cb7\u65b9\u5f0f\u63d0\u4f9b\u66f4\u5f37\u5927\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u81ea 2022.3.3 \u8d77\uff0cMeta\/Facebook \u5c07\u53d6\u6d88\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n

\u27a1\ufe0f \u884c\u92b7\u76ee\u6a19\uff1a\u8f49\u63db
\n\u27a1\ufe0f \u884c\u92b7\u76ee\u6a19\uff1a\u61c9\u7528\u7a0b\u5f0f\u4e0b\u8f09
\n\u27a1\ufe0f \u5f71\u7247\u89c0\u770b\u7684 CPA \u8a08\u8cbb\uff08\u5305\u542b ThruPlay & \u5f71\u7247\u9023\u7e8c\u64ad\u653e 2 \u79d2\u4ee5\u4e0a\uff09<\/p>\n

\u5ee3\u544a\u4e3b\u7121\u6cd5\u518d\u4f7f\u7528\u4e0a\u8ff0\u529f\u80fd\u5efa\u7acb\u65b0\u884c\u92b7\u6d3b\u52d5\uff0c \u53ea\u80fd\u652f\u63f4\u904e\u53bb\u884c\u92b7\u6d3b\u52d5\u7684\u7de8\u8f2f\uff0c\u4f46\u7121\u6cd5\u5ef6\u9577\u884c\u92b7\u6d3b\u52d5\u6642\u9593\u81f3\u4ee5\u4e0b\u65e5\u671f\u4e4b\u5f8c\uff1a<\/p>\n

\u2460 \u81ea 2022.6.15 \u8d77\uff0c\u4f7f\u7528 CPA \u8a08\u8cbb\u7684\u5f71\u7247\u89c0\u770b\u884c\u92b7\u6d3b\u52d5\uff08\u5305\u542b ThruPlay & \u5f71\u7247\u9023\u7e8c\u64ad\u653e 2 \u79d2\u4ee5\u4e0a\uff09\u5c07\u6703\u66ab\u505c\u3002
\n\u2461 \u81ea 2022.9.22 \u8d77\uff0c\u4f7f\u7528\u3010\u89f8\u53ca\u7387\u8207\u983b\u7387\u3011\u8cfc\u8cb7\u7684\u8f49\u63db\/\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u884c\u92b7\u6d3b\u52d5\u5c07\u6703\u66ab\u505c\u3002<\/p>\n

<\/h3>\n

Facebook Reels \u65b0\u529f\u80fd\uff1a\u88fd\u4f5c\u5f71\u7247\u5de5\u5177<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

\u2460 Remix on Reels\uff1a\u53ef\u81ea\u73fe\u6709\u7684 Reel \u65c1\u5efa\u7acb\u65b0\u7684 Reel\uff0c\u5c07 Inatagram Reels \u8de8\u5e73\u53f0\u63a8\u85a6\u7d66 Facebook App\u3002
\n\u27a1\ufe0f \u6b64\u529f\u80fd\u5c07\u5728\u672a\u4f86\u5e7e\u9031\u5167\u5728 Facebook \u5e73\u53f0\u4e0a\u63a8\u51fa\u3002
\n\u2461 Share to stories\uff1a\u9810\u8a08\u65bc\u4eca\u5e74\u4e09\u6708\u7a0d\u665a\u63a8\u51fa\u3002\u53ef\u5c07 Reels \u5206\u4eab\u5230 Facebook \u9650\u6642\u52d5\u614b\u3002
\n\u27a1\ufe0f \u9019\u9805\u529f\u80fd\u50c5\u9069\u7528\u65bc\u5728 Facebook \u5e73\u53f0\u4e0a\u5206\u4eab\u7684 Reels\uff0c\u4e0d\u9069\u7528\u65bc IG XAR Reels\u3002
\n\u2462 Composer redesign\uff1a\u5df2\u63a8\u51fa\u7684\u97f3\u6a02\u88fd\u4f5c\u6d41\u7a0b\uff0c\u53ef\u5354\u52a9\u7528\u6236\u66f4\u5bb9\u6613\u5efa\u7acb Reels\u3002
\n\u2463 Creating Reels from existing stories\uff1a\u5df2\u63a8\u51fa\u529f\u80fd\u3002\u53ef\u5f9e\u73fe\u6709\u7684\u9650\u6642\u52d5\u614b\u88e1\u5275\u5efaReels\u3002<\/p>\n

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