{"id":9590,"date":"2022-04-19T11:00:27","date_gmt":"2022-04-19T03:00:27","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9590"},"modified":"2022-04-19T16:59:47","modified_gmt":"2022-04-19T08:59:47","slug":"ga4-migration-playbook-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-migration-playbook-part1\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011 GA4 \u7279\u8f2f\u4e00\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6559\u5b78 \ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u7bc7\u6587\u7ae0\u8981\u4f86\u4ecb\u7d39 Google Ads \u6700\u65b0\u91cb\u51fa\u7684\u884c\u92b7\u4e7e\u8ca8\u3010\u5f9e Google \u901a\u7528 Analytics \u9077\u79fb\u81f3 Google Analytics 4\uff08GA4\uff09\u3011\u6559\u5b78\u3002\u9019\u4e00\u7cfb\u5217\u7e3d\u5171\u5206\u70ba\u4e09\u500b\u7bc7\u7ae0\uff0c\u5206\u5225\u662f\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6559\u5b78\u6b65\u9a5f\u3001\u901a\u7528 Analytics \u8207 GA4 \u5e38\u898b\u554f\u984c\uff0c\u4ee5\u53ca\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u6e96\u5099\u597d\u4e00\u9846\u6e05\u9192\u7684\u8166\u888b\uff0c\u8ddf\u8457 iSPOT \u7de8\u8f2f\u4e00\u8d77\u95b1\u8b80\u4e0b\u53bb\u5427 \ud83c\udf08<\/strong><\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5982\u4f55\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4?<\/strong><\/span><\/h3>\n<p>\u958b\u59cb\u5c0e\u5165 GA4 \u8cc7\u6e90\u524d\uff0c\u8acb\u5148\u601d\u8003\u4e26\u56de\u7b54\u4ee5\u4e0b\u554f\u984c\uff1a<\/p>\n<p>\u2460 \u5ee3\u544a\u76ee\u6a19\u662f\u4ec0\u9ebc?<br \/>\n\u27a1\ufe0f \u7bc4\u4f8b\uff1a\u7dda\u4e0a\u92b7\u552e &#8211; \u5438\u5f15\u5f85\u958b\u767c\u5ba2\u6236<br \/>\n\u2461 \u76ee\u524d\u5982\u4f55\u4f7f\u7528 Google Analytics\uff1f<br \/>\n\u27a1\ufe0f \u7bc4\u4f8b\uff1a\u7576\u505a\u4e3b\u8981\u8a55\u4f30\u5e73\u53f0\uff0c\u8a55\u4f30\u7db2\u7ad9\u4f7f\u7528\u60c5\u5f62<br \/>\n\u2462 \u60a8\u7684 Google Analytics \u8cc7\u6e90\u7d50\u69cb\u70ba\u4f55\uff1f<br \/>\n\u27a1\ufe0f \u7bc4\u4f8b\uff1a\u6bcf\u7a2e\u7db2\u7ad9\u8a9e\u8a00\u5c0d\u61c9\u4e00\u500b\u8cc7\u6e90\uff0c\u6240\u6709\u7db2\u7ad9\u90fd\u5728\u540c\u500b\u8cc7\u6e90\u4e2d\uff0c\u4e26\u6309\u89c0\u770b\u6b21\u6578\u5206\u985e\u3002<br \/>\n\u2463 \u6700\u91cd\u8981\u7684\u8a55\u4f30\u6642\u6a5f\u70ba\u4f55?<br \/>\n\u27a1\ufe0f \u7bc4\u4f8b\uff1a\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u6642;\u5ba2\u6236\u63d0\u4f9b\u806f\u7d61\u8cc7\u8a0a\/\u611f\u8208\u8da3\u6642<\/p>\n<p>\u78ba\u8a8d\u4ee5\u4e0a\u4e8b\u9805\u5f8c\uff0c\u5373\u53ef\u9032\u5165\u4ee5\u4e0b\u8a2d\u5b9a\u6559\u5b78\u6b65\u9a5f\uff1a<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e00\uff1a\u8a2d\u5b9a GA4 \u8cc7\u6e90\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Step1. \u5efa\u7acb GA4 \u8cc7\u6e90<\/strong><\/span><\/p>\n<p>\u5982\u679c\u4f60\u7684\u5546\u5bb6\u53ea\u6709\u4e00\u500b\u7db2\u7ad9\uff0c\u8acb\u5c07 Analytics \u5e33\u6236\u8a2d\u70ba\u5305\u542b\u4e00\u500b GA4 \u8cc7\u6e90\uff0c\u4e14\u8a72\u8cc7\u6e90\u6709\u4e00\u500b\u7db2\u7ad9\u8cc7\u6599\u4e32\u6d41\uff1b\u5982\u679c\u662f\u8f03\u5927\u898f\u6a21\u8a2d\u5b9a\uff0c\u6bcf\u500b\u8cc7\u6e90\u4ee3\u8868\u4e00\u500b\u908f\u8f2f\u4f7f\u7528\u8005\u7fa4\u7684\u8cc7\u6599\uff08\u4f8b\u5982\uff0c\u55ae\u4e00\u8de8\u5e73\u53f0\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u8005\uff09\uff0c\u9019\u662f Analytics \u8655\u7406\u8cc7\u6599\u6642\u6700\u7cbe\u7d30\u7684\u5c64\u7d1a\u3002\u8cc7\u6e90\u4e5f\u662f Analytics \u5e33\u6236\u968e\u5c64\u4e2d\u7684\u4e00\u500b\u5c64\u7d1a\u3002<br \/>\n\u4f60\u53ef\u5728\u6b64\u5c64\u7d1a\u6574\u5408\u5176\u4ed6\u7522\u54c1\uff08\u4f8b\u5982\uff0cGoogle Ads\uff09\uff0c\u4e26\u8a62\u554f\u81ea\u5df1\u4ee5\u4e0b\u554f\u984c\uff1a\u8490\u96c6\u7684\u8cc7\u6599\u662f\u5426\u8207\u55ae\u4e00\u908f\u8f2f\u4f7f\u7528\u8005\u7fa4\u76f8\u95dc\uff0c\u5c07 Analytics \u9023\u7d50\u81f3\u5176\u4ed6\u7522\u54c1\u6642\uff0c\u662f\u5426\u8981\u8207\u5404\u9805\u7522\u54c1\u5171\u7528\u6574\u7d44\u8cc7\u6599\uff1f<br \/>\n\u27a1\ufe0f \u662f\u3002\u8acb\u5efa\u7acb\u4e00\u500b\u8cc7\u6e90\u3002<br \/>\n\u27a1\ufe0f \u5426\u3002\u8acb\u70ba\u6bcf\u500b\u908f\u8f2f\u4f7f\u7528\u8005\u7fa4\u5206\u5225\u5efa\u7acb\u8cc7\u6e90\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. GA4 \u8a2d\u5b9a\u7cbe\u9748<\/strong><\/span><\/p>\n<p>\u767b\u5165\u5e33\u6236\u4e26\u524d\u5f80\u3010\u7ba1\u7406\u3011\u27a1\ufe0f \u9078\u64c7\u3010\u8cc7\u6e90\u3011\u6b04\u4e2d\u7684\u3010Google Analytics 4 \u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u3011\u5373\u53ef\u627e\u5230 GA4 \u7cbe\u9748\u3002<\/p>\n<p>\u2460 \u5728\u3010\u6211\u60f3\u8981\u5efa\u7acb\u65b0\u7684 Analytics 4 \u8cc7\u6e90\u3011\u27a1\ufe0f \u9078\u64c7\u3010\u958b\u59cb\u4f7f\u7528\u3011\u3002<br \/>\n\u2461 \u5982\u679c\u7db2\u7ad9\u4f7f\u7528 gtag.js \u4ee3\u78bc \u27a1\ufe0f \u9078\u64c7\u73fe\u6709\u4ee3\u78bc\u555f\u7528\u8cc7\u6599\u8490\u96c6\uff08\u5df2\u9023\u7d50\u7684\u7db2\u7ad9\u4ee3\u78bc\uff09\u3002<br \/>\n\u2462 \u6309\u4e00\u4e0b\u3010\u5efa\u7acb\u8cc7\u6e90\u3011\u3002<br \/>\n\u2463 Analytics \u5efa\u7acb\u65b0\u7684 GA4 \u8cc7\u6e90\uff0c\u4e26\u5f9e\u901a\u7528 Analytics \u8cc7\u6e90\u8907\u88fd\u57fa\u672c\u8cc7\u6599\uff08\u4f8b\u5982\uff0c\u8cc7\u6e90\u540d\u7a31\u3001\u7db2\u5740\u3001\u6642\u5340\u548c\u8ca8\u5e63\uff09\uff0cAnalytics \u4e5f\u6703\u81ea\u52d5\u70ba GA4 \u8cc7\u6e90\u555f\u7528\u52a0\u5f37\u578b\u8a55\u4f30\u529f\u80fd\u3002<br \/>\n\u2464 \u7cfb\u7d71\u6703\u524d\u5f80 GA4 \u65b0\u8cc7\u6e90\u7684\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f \u27a1\ufe0f \u53ef\u5728\u6b64\u67e5\u770b\u914d\u7f6e\u8a2d\u5b9a\u7684\u9077\u79fb\u9078\u9805\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step3.\u00a0 \u555f\u7528 GA4 \u8cc7\u6599\u8490\u96c6<\/span><\/strong><\/p>\n<p>\u5982\u679c\u7121\u6cd5\u91cd\u8907\u4f7f\u7528\u73fe\u6709\u7684 gtag.js \u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\uff0c\u5c31\u5fc5\u9808\u5728\u7db2\u9801\u4e2d\u52a0\u5165 Analytics \u4ee3\u78bc\uff0c\u65b0\u7684 GA4 \u8cc7\u6e90\u624d\u6703\u958b\u59cb\u986f\u793a\u8cc7\u6599\u3002\u53ef\u9078\u64c7\u63a1\u7528\u3010\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u3001Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u3001\u65b0\u589e\u81f3\u7db2\u7ad9\u88fd\u4f5c\u5de5\u5177\u3011\u4e09\u7a2e\u5c0e\u5165\u65b9\u5f0f\u3002<\/p>\n<figure id=\"attachment_9598\" aria-describedby=\"caption-attachment-9598\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9598\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9598\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_9599\" aria-describedby=\"caption-attachment-9599\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9599\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9599\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_9600\" aria-describedby=\"caption-attachment-9600\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9600\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9600\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcda \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165\">\u8a2d\u5b9a\u65b9\u5f0f<\/a>\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061\">\u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6<\/a>\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/10110290\">\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f<\/a><\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e8c\uff1a\u8a2d\u5b9a GA4 \u6838\u5fc3\u5ee3\u544a\u529f\u80fd \u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Step1. \u9023\u7d50\u81f3 Google Ads<\/strong><\/span><\/p>\n<p>\u2460 \u5728 Analytics \u4e2d\u9078\u64c7\u3010\u7ba1\u7406\u3011\u27a1\ufe0f \u3010\u8cc7\u6e90\u3011\u27a1\ufe0f \u4f7f\u7528\u9078\u55ae\u9078\u53d6\u8981\u9023\u7d50\u7684\u8cc7\u6e90\u3002<br \/>\n\u2461 \u9078\u64c7\u3010\u7522\u54c1\u9023\u7d50\u3011\u4e2d\u7684\u3010Google Ads \u9023\u7d50\u3011\u27a1\ufe0f \u9023\u7d50\u3002<br \/>\n\u2462 \u9078\u64c7\u3010\u9078\u64c7 Google Ads \u5e33\u6236\u3011\u27a1\ufe0f \u9078\u53d6\u8981\u9023\u7d50\u7684 Google Ads \u5e33\u6236\u3002<br \/>\n\u2463 \u6309\u4e00\u4e0b\u3010\u78ba\u8a8d\u3011\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. \u8a2d\u5b9a GA4 \u8f49\u63db\u4e26\u532f\u5165 Google Ads<\/strong><\/span><\/p>\n<p>\u2460 \u5c07\u901a\u7528 Analytics \u8f49\u63db\u5c0d\u61c9\u81f3 GA4\u3002<br \/>\n\u2461 \u8907\u88fd\u901a\u7528 Analytics \u76ee\u6a19\u4e26\u9077\u79fb\u81f3 GA4 \u8f49\u63db \u27a1\ufe0f \u5728 Google Ads \u4e2d\u9a57\u8b49\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac\u00a0 \u53ef\u4ee5\u67e5\u770b\u3010\u5373\u6642\u3011\u5831\u8868\uff0c\u78ba\u8a8d\u8cc7\u6e90\u662f\u5426\u5df2\u9806\u5229\u63a5\u6536\u8cc7\u6599\u3002\u53ea\u8981\u6b63\u78ba\u8a2d\u5b9a\u8a55\u4f30\u7a0b\u5f0f\u78bc\uff0c\u3010\u76ee\u524d\u7684\u4f7f\u7528\u8005\u3011\u8cc7\u8a0a\u5361\u4e0a\u7684\u4f7f\u7528\u8005\u4eba\u6578\u61c9\u8a72\u6703\u7d04\u6bcf 15 \u79d2\u66f4\u65b0\u4e00\u6b21\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2462 \u5728GA4 \u8cc7\u6e90\u4e2d\u8907\u88fd\u901a\u7528Analytics \u76ee\u6a19\u5f8c\uff0c\u53ef\u5229\u7528\u4ee5\u4e0b\u65b9\u5f0f\u9a57\u8b49\u65b0\u8f49\u63db\uff1a<br \/>\n\u23e9 \u6bd4\u8f03\u8f49\u63db\u6b21\u6578\uff1a \u5982\u8981\u9a57\u8b49 GA4 \u662f\u5426\u5df2\u9806\u5229\u8907\u88fd\u8f49\u63db\uff0c\u53ef\u5c0d\u7167\u901a\u7528 Analytics \u4e2d\u76f8\u61c9\u76ee\u6a19\u7684\u8f49\u63db\u6b21\u6578\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5169\u908a\u7684\u6578\u64da\u4e0d\u4e00\u5b9a\u6703\u5b8c\u5168\u76f8\u7b26\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u23e9 \u9a57\u8b49\u4e8b\u4ef6\u8a55\u4f30\uff1a\u5c0d\u61c9\u4e8b\u4ef6\u5fc5\u9808\u50b3\u9001\u81f3 GA4\uff0c \u7cfb\u7d71\u624d\u6703\u8a08\u70ba\u4e00\u6b21\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac\u00a0 \u8acb\u524d\u5f80\u3010\u5831\u8868\u3011\u27a1\ufe0f\u3010\u53c3\u8207\u3011\u27a1\ufe0f\u3010\u4e8b\u4ef6\u3011\u6216\u67e5\u770b\u5373\u6642\u5831\u8868\uff0c\u78ba\u8a8d\u4e8b\u4ef6\u5df2\u6b63\u78ba\u89f8\u767c\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u23e9 \u78ba\u8a8d\u6bd4\u5c0d\u985e\u578b\u5dee\u7570\uff1a\u901a\u7528 Analytics \u548c GA4 \u4e2d\u53ef\u4f7f\u7528\u7684\u6bd4\u5c0d\u985e\u578b\u4e0d\u540c\u3002<br \/>\n\u23e9 \u6bd4\u8f03\u55ae\u6b21\u5de5\u4f5c\u968e\u6bb5\u8f49\u63db\u6b21\u6578\u5dee\u7570\uff1a\u53ef\u4ee5\u6bd4\u8f03\u901a\u7528 Analytics \u548c GA4 \u8f49\u63db\u6b21\u6578\uff0c\u4e26\u6aa2\u67e5\u7db2\u7ad9\u6a19\u8a18 \u548c Google Analytics \u8a2d\u5b9a\uff0c\u78ba\u4fdd\u8f49\u63db\u6b21\u6578\u76e1\u53ef\u80fd\u4e00\u81f4\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step3. \u5c07\u8f49\u63db\u4e8b\u4ef6\u532f\u5165 Google Ads \u532f\u5165\u8f49\u63db\u4e8b\u4ef6<\/span><\/strong><\/p>\n<p>\u2460 \u532f\u5165\u8f49\u63db\u4e8b\u4ef6\uff1a\u5728 Google Ads \u5e33\u6236\u4e2d\u524d\u5f80\u3010\u8f49\u63db\u3011\u27a1\ufe0f \u9078\u64c7\u52a0\u865f\u6309\u9215\u9ede\u9078\u3010\u532f\u5165\u3011\u27a1\ufe0f \u9078\u53d6 \u3010Google Analytics 4\u3011\u3002<br \/>\n\u2461 \u9078\u64c7\u9069\u7576\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u6309\u9215\u5f8c \u27a1\ufe0f \u9078\u64c7\u3010\u7e7c\u7e8c\u3011\u27a1\ufe0f \u9078\u53d6\u8981\u532f\u5165\u7684\u5404\u9805\u8f49\u63db\u4e8b\u4ef6 \u27a1\ufe0f \u9078\u64c7\u3010\u532f\u5165\u4e26\u7e7c\u7e8c\u3011\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5efa\u8b70\u7b49\u5019 24 \u5c0f\u6642\uff0c\u78ba\u4fdd\u532f\u5165\u7684\u8f49\u63db\u91cf\u8207\u539f\u6709\u76ee\u6a19\u7684\u8f49\u63db\u91cf\u76f8\u8fd1\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2462 \u78ba\u8a8d\u532f\u5165\u7684\u76ee\u6a19\u5df2\u8a2d\u70ba\u3010\u4e3b\u8981\u76ee\u6a19\u3011\u27a1\ufe0f \u9078\u53d6\u3010\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u3011\u3002<br \/>\n\u2463 \u5728 Google Ads \u4e2d\u9078\u64c7\u8f49\u63db\u6642\uff0c\u8acb\u9078\u53d6\u3010\u6a19\u793a\u70ba\u300c\u4e3b\u8981\u76ee\u6a19\u300d\u3011\u3002<br \/>\n\u2464 \u532f\u5165 GA4 \u76ee\u6a19\u6642\uff0c\u8acb\u9078\u53d6\u3010\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u529f\u80fd\uff08\u6216\u5176\u4ed6\u975e\u6700\u7d42\u9ede\u64ca\u6a21\u5f0f\uff09\u3011\u3002<br \/>\n\u2465 \u79fb\u9664\u901a\u7528 Analytics \u8f49\u63db\uff1a\u70ba\u907f\u514d\u91cd\u8907\u8a08\u7b97\u8f49\u63db\uff0c\u8acb\u5f9e Google Ads \u7684\u8f49\u63db\u8a2d\u5b9a\u4e2d\u79fb\u9664\u73fe\u6709\u7684\u901a\u7528 Analytics \u8f49\u63db\u3002\u53ea\u8981\u79fb\u9664\u8f49\u63db\u52d5\u4f5c\uff0c\u6216\u53d6\u6d88\u52fe\u9078\u3010\u4e3b\u8981\u76ee\u6a19\u3011\u8a2d\u5b9a\u5373\u53ef\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5efa\u8b70\u5728\u532f\u5165 GA4 \u8f49\u63db\u4e8b\u4ef6\u5f8c\uff0c\u7acb\u5373\u5b8c\u6210\u6b64\u64cd\u4f5c\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>Step4. GA4 \u9077\u79fb\u76ee\u6a19\u5c0d\u8c61<\/strong><\/span><\/p>\n<p>\u5c07 GA4 \u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\u65b0\u589e\u81f3\u6307\u5b9a\u901a\u7528 Analytics \u76ee\u6a19\u5c0d\u8c61\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e0d\u9700\u8981\u522a\u9664\u6216\u79fb\u9664\u901a\u7528 Analytics \u4e0a\u7684\u4efb\u4f55\u9805\u76ee\u3002\u5982\u8981\u5728 GA4 \u4e2d\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\uff0c\u8acb\u53c3\u8003\u4ee5\u4e0b\u6b65\u9a5f :<\/p>\n<p>\u2460 \u9078\u64c7\u3010\u8a2d\u5b9a\u3011\u27a1\ufe0f \u3010\u76ee\u6a19\u5c0d\u8c61\u3011\u27a1\ufe0f\u3010\u65b0\u589e\u76ee\u6a19\u5c0d\u8c61\u3011\u3002<br \/>\n\u2461 \u81ea\u884c\u5b9a\u7fa9\u6240\u6709\u7684\u53c3\u6578\uff0c\u5efa\u7acb\u65b0\u7684\u76ee\u6a19\u5c0d\u8c61\u3002<br \/>\n\u2462 \u4f7f\u7528\u7bc4\u672c\u4e26\u4fee\u6539\u539f\u6709\u53c3\u6578\u3002<br \/>\n\u2463 \u9078\u53d6\u5efa\u8b70\u7684\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac\u00a0 \u60a8\u53ef\u4ee5\u6cbf\u7528\u5efa\u8b70\u8a2d\u5b9a\uff0c\u6216\u6839\u64da\u9700\u6c42\u9032\u884c\u4fee\u6539\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>Step5. GA4 \u96fb\u5b50\u5546\u52d9\u8a55\u4f30<\/strong><\/span><\/p>\n<p>\u2460 \u8b93\u901a\u7528 Analytics \u7684\u5c0e\u5165\u8a2d\u5b9a\u7dad\u6301\u4e0d\u8b8a\u3002<br \/>\n\u2461 \u70ba GA4 \u8cc7\u6e90\u5efa\u7acb\u91cd\u8907\u4e8b\u4ef6\u3002<br \/>\n\u2462 \u4f7f\u7528 GA4 \u8cc7\u6e90\u898f\u5b9a\u7684\u65b0\u4e8b\u4ef6\u540d\u7a31\u548c\u53c3\u6578\u3002<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9615 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-150x24.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-1024x163.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-768x122.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-300x48.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-850x135.png 850w\" alt=\"\" width=\"1080\" height=\"172\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u66f4\u6709\u6548\u4fdd\u969c\u6d88\u8cbb\u8005\u96b1\u79c1\u5b89\u5168 \ud83c\udf10<\/p>\n","protected":false},"author":1,"featured_media":9604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353,560],"tags":[519,4,175,104,161,296,376],"class_list":["post-9590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","category-google-analytics","tag-ga4","tag-google","tag-google-ads","tag-google-analytics","tag-161","tag-296","tag-376"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 \u7279\u8f2f\u4e00\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6559\u5b78 By iSPOT Media \ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u5f9e Google \u901a\u7528 Analytics \u9077\u79fb\u81f3 Google Analytics 4 \u6559\u5b78\u3002\u9019\u4e00\u7cfb\u5217\u5206\u70ba\u4e09\u500b\u7bc7\u7ae0\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6b65\u9a5f\u3001\u901a\u7528 Analytics \u8207 GA4 \u5e38\u898b\u554f\u984c\uff0c\u4ee5\u53ca\u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19\u2026\u2026\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-migration-playbook-part1\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 \u7279\u8f2f\u4e00\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6559\u5b78 By iSPOT Media \ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u5f9e Google \u901a\u7528 Analytics \u9077\u79fb\u81f3 Google Analytics 4 \u6559\u5b78\u3002\u9019\u4e00\u7cfb\u5217\u5206\u70ba\u4e09\u500b\u7bc7\u7ae0\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6b65\u9a5f\u3001\u901a\u7528 Analytics \u8207 GA4 \u5e38\u898b\u554f\u984c\uff0c\u4ee5\u53ca\u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19\u2026\u2026\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-migration-playbook-part1\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T03:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T08:59:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part1-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"GA4 \u7279\u8f2f\u4e00\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6559\u5b78 By iSPOT Media \ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u5f9e Google \u901a\u7528 Analytics \u9077\u79fb\u81f3 Google Analytics 4 \u6559\u5b78\u3002\u9019\u4e00\u7cfb\u5217\u5206\u70ba\u4e09\u500b\u7bc7\u7ae0\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6b65\u9a5f\u3001\u901a\u7528 Analytics \u8207 GA4 \u5e38\u898b\u554f\u984c\uff0c\u4ee5\u53ca\u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19\u2026\u2026\u3002\" \/>\n<meta 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