{"id":9593,"date":"2022-04-22T11:00:42","date_gmt":"2022-04-22T03:00:42","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9593"},"modified":"2022-04-19T20:19:58","modified_gmt":"2022-04-19T12:19:58","slug":"ga4-migration-playbook-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ga4-migration-playbook-part2\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011 GA4 \u7279\u8f2f\u4e8c\uff1a\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19 \ud83d\ude80"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u7bc7\u6587\u7ae0\u8981\u4f86\u4ecb\u7d39 GA4 \u642c\u79fb\u7b2c\u4e8c\u96c6\uff1a\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19\u3002\u5c0d\u65bc GA4 \u642c\u79fb\u9084\u4e0d\u719f\u6089\u7684\u670b\u53cb\uff0c\u53ef\u53c3\u8003\u4e0a\u4e00\u7bc7\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-migration-playbook-part1\/\">GA4 \u7279\u8f2f\u4e00\uff1a\u5f9e\u901a\u7528 Analytics \u9077\u79fb\u81f3 GA4 \u6559\u5b78<\/a>\u3011\u4ee5\u53ca\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-universal-analytics-sunset\/\">GA \u901a\u7528\u7248 Universal Analytics \u5373\u5c07\u505c\u6b62\u670d\u52d9\u901a\u77e5<\/a>\u3011\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5982\u4f55\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19<\/strong><\/span><\/h3>\n<figure id=\"attachment_9649\" aria-describedby=\"caption-attachment-9649\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9649\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9649\" class=\"wp-caption-text\">Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/5iGu3XwNjbk5\">Igor Kapustin<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p>\u5ee3\u544a\u4f7f\u7528\u8005\u53ef\u79fb\u9664\u91cd\u8907\u7684\u901a\u7528 Analytics \u8f49\u63db\uff0c\u65b9\u6cd5\u662f\u79fb\u9664\u8f49\u63db\u52d5\u4f5c\u6216\u4e0d\u518d\u5c07\u8f49\u63db\u52d5\u4f5c\u7d0d\u5165\u3010\u8a2d\u70ba\u4e3b\u8981\u8f49\u63db\u3011\u6b04\u3002\u57f7\u884c\u7684\u6b65\u9a5f\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u79fb\u9664\u8f49\u63db\u52d5\u4f5c<\/strong><\/span><\/p>\n<p>\u2460 \u9078\u53d6\u53f3\u4e0a\u65b9\u7684\u3010\u5de5\u5177\u8207\u8a2d\u5b9a\u3011\u27a1\ufe0f \u9078\u53d6\u3010\u8f49\u63db\u3011\u27a1\ufe0f \u53ef\u80fd\u4f4d\u65bc\u3010\u8a55\u4f30\u3011\u4e0b\u65b9\u3002<br \/>\n\u2461 \u627e\u51fa\u8981\u79fb\u9664\u7684\u8f49\u63db\u52d5\u4f5c \u27a1\ufe0f \u52fe\u9078\u5c0d\u61c9\u7684\u6838\u53d6\u65b9\u584a\u3002<br \/>\n\u2462 \u79fb\u9664\u901a\u7528 Analytics \u8f49\u63db\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. \u4e0d\u518d\u7d0d\u5165\u3010\u8a2d\u70ba\u4e3b\u8981\u8f49\u63db\u3011\u6b04<\/strong><\/span><\/p>\n<p>\u2460 \u767b\u5165 Google Ads \u5e33\u6236 \u27a1\ufe0f \u5de5\u5177\u8207\u8a2d\u5b9a\u3002<br \/>\n\u2461 \u9078\u53d6\u3010\u8f49\u63db\u3011<br \/>\n\u2462 \u627e\u51fa\u8981\u8b8a\u66f4\u7684\u500b\u5225\u8f49\u63db\u52d5\u4f5c \u27a1\ufe0f \u6309\u4e00\u4e0b\u5c0d\u61c9\u540d\u7a31\u3002<br \/>\n\u2463 \u5728\u3010\u8a2d\u5b9a\u3011\u756b\u9762\u53f3\u4e0b\u65b9 \u27a1\ufe0f \u7de8\u8f2f\u8a2d\u5b9a \u27a1\ufe0f \u6a19\u793a\u70ba\u3010\u4e3b\u8981\u76ee\u6a19\u3011\u3002<br \/>\n\u2464 \u6309\u4e00\u4e0b\u3010\u5132\u5b58\u3011\u27a1\ufe0f \u3010\u5b8c\u6210\u3011\ud83c\udf1f<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u532f\u5165 GA4 \u8f49\u63db\u4e8b\u4ef6<\/strong><\/span><\/h3>\n<figure id=\"attachment_9650\" aria-describedby=\"caption-attachment-9650\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9650\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9650\" class=\"wp-caption-text\">Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/5iGu3XwNjbk5\">Igor Kapustin<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p>\u2460 \u9078\u53d6\u3010\u5de5\u5177\u8207\u8a2d\u5b9a\u3011\u27a1\ufe0f \u9078\u53d6\u3010\u8f49\u63db\u3011\u3002<br \/>\n\u2461 \u6309\u4e00\u4e0b\u5de6\u4e0a\u65b9\u3010\u8f49\u63db\u3011\u27a1\ufe0f\u3010\u532f\u5165\u3011\u4e26\u9078\u53d6\u3010Google Analytics (\u5206\u6790)\u3011\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac\u00a0 \u5982\u679c\u662f\u7db2\u7ad9\u8f49\u63db\uff0c\u8acb\u9078\u53d6\u3010\u7db2\u8def\u3011\u27a1\ufe0f \u63a5\u8457\u9ede\u9078\u3010\u7e7c\u7e8c\u3011\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2462 \u9078\u53d6\u8981\u532f\u5165\u7684\u8f49\u63db\u4e8b\u4ef6 \u27a1\ufe0f \u9078\u64c7\u3010\u532f\u5165\u4e26\u7e7c\u7e8c\u3011\u27a1\ufe0f \u3010\u5b8c\u6210\u3011\ud83c\udf1f<br \/>\n\u2463 Google Ads \u8f49\u63db\u8ffd\u8e64\u5c31\u6703\u958b\u59cb\u532f\u5165 Analytics \u5e33\u6236\u8cc7\u6599\uff0c\u532f\u5165\u7bc4\u570d\u50c5\u9650\u5728\u6309\u4e0b\u3010\u532f\u5165\u3011\u4e4b\u5f8c\u7522\u751f\u7684\u8cc7\u6599\uff0c\u5728\u6b64\u4e4b\u524d\u7684\u6b77\u4f86\u8cc7\u6599\u90fd\u4e0d\u6703\u7d0d\u5165\u8f49\u63db\u8ffd\u8e64\u3002<br \/>\n\u2464 Google Ads \u6703\u6839\u64da\u9078\u64c7\u7684\u8f49\u63db\u56de\u6eaf\u671f\uff087-90 \u5929\uff0c\u9810\u8a2d\u70ba 30 \u5929\uff09\uff0c\u6c7a\u5b9a\u8981\u5f9e Analytics \u532f\u5165\u54ea\u4e9b\u8f49\u63db\u4e8b\u4ef6\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac \u8209\u4f8b \uff0c\u5982\u679c\u70ba\u540d\u70ba\u300c\u8a3b\u518a\u300d\u7684\u8f49\u63db\u4e8b\u4ef6\u6307\u5b9a\u4e86 30 \u5929\u7684\u9810\u8a2d\u56de\u6eaf\u671f\uff0cGoogle Ads \u5c31\u53ea\u6703\u532f\u5165\u81ea\u5ee3\u544a\u9ede\u64ca\u5f8c 30 \u5929\u5167\u767c\u751f\u7684\u8f49\u63db\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\ude80\u00a0 GA4 \u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<p>\u532f\u5165 GA4 \u76ee\u6a19\u6642\uff0c\u5efa\u8b70\u9078\u53d6\u3010\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u6a21\u5f0f\u3011\uff0c\u53ef\u4f7f\u7528\u65b0\u7684\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u529f\u80fd\uff0c\u77ad\u89e3\u5ba2\u6236\u5728\u8f49\u63db\u8def\u5f91\u4e0a\u8207\u5ee3\u544a\u4e92\u52d5\u6642\uff0c\u6bcf\u6b21\u5ee3\u544a\u9ede\u64ca\u7522\u751f\u7684\u50f9\u503c\u3002<br \/>\n\u27a1\ufe0f \u66f4\u6539\u8f49\u63db\u8a2d\u5b9a\u6216\u8f49\u63db\u8ffd\u8e64\u5f8c\uff0cGoogle Ads \u4fbf\u6703\u8abf\u6574\u51fa\u50f9\uff0c\u56e0\u6b64\u6210\u6548\u53ef\u80fd\u7522\u751f\u6ce2\u52d5\u3002\u70ba\u6307\u660e\u6b64\u60c5\u6cc1\uff0c\u7cfb\u7d71\u53ef\u80fd\u6703\u986f\u793a\u3010\u5b78\u7fd2\u4e2d\u3011\u72c0\u614b\u3002<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9615 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-150x24.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-1024x163.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-768x122.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-300x48.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/GA-Banner_1-850x135.png 850w\" alt=\"\" width=\"1080\" height=\"172\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u642c\u79fb GA4 \u904e\u7a0b\u4e2d\uff0c\u5225\u5fd8\u4e86\u79fb\u9664 Analytics \u76ee\u6a19\u5537\ud83c\udf1f<\/p>\n","protected":false},"author":1,"featured_media":9603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353,560],"tags":[519,4,175,104,161,296,376],"class_list":["post-9593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","category-google-analytics","tag-ga4","tag-google","tag-google-ads","tag-google-analytics","tag-161","tag-296","tag-376"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 \u7279\u8f2f\u4e8c\uff1a\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19 By iSPOT Media \ud83d\ude80<\/title>\n<meta name=\"description\" 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content=\"\u672c\u7bc7\u6587\u7ae0\u8981\u4f86\u4ecb\u7d39 GA4 \u642c\u79fb\u7b2c\u4e8c\u96c6\uff1a\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19\u3002\u76ee\u6a19\u5ee3\u544a\u4f7f\u7528\u8005\u53ef\u79fb\u9664\u91cd\u8907\u7684\u901a\u7528 Analytics \u8f49\u63db\uff0c\u65b9\u6cd5\u662f\u79fb\u9664\u8f49\u63db\u52d5\u4f5c\u6216\u4e0d\u518d\u5c07\u8f49\u63db\u52d5\u4f5c\u7d0d\u5165\u3010\u8a2d\u70ba\u4e3b\u8981\u8f49\u63db\u3011\u6b04\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/ga4-migration-playbook-part2\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T03:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ga4-migration-playbook-part2-cover.png\" \/>\n\t<meta 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