{"id":9676,"date":"2022-05-27T11:00:16","date_gmt":"2022-05-27T03:00:16","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9676"},"modified":"2022-05-23T10:55:52","modified_gmt":"2022-05-23T02:55:52","slug":"google-ads-optimized-targeting","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-optimized-targeting\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19 Google Ads \u8a2d\u5b9a\u6559\u5b78 \ud83d\udcab"},"content":{"rendered":"<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39<span class=\"s1\"> Google Ads <\/span>\u4e94\u6708\u7684\u7126\u9ede\u529f\u80fd\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u3011\u904b\u4f5c\u65b9\u5f0f\u3001\u8207\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55\u7684\u4e0d\u540c\u3001\u9069\u7528\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u53ca\u8a2d\u5b9a\u65b9\u5f0f\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83c\udfaf<\/span> \u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19<\/span><\/h3>\n<p class=\"p6\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u6709\u52a9\u65bc\u89f8\u53ca\u6f5b\u5728\u76ee\u6a19\u65b0\u53d7\u773e\uff0c\u5c0b\u627e\u5ee3\u544a\u6d3b\u52d5\u4e2d\u3010\u624b\u52d5\u9078\u53d6\u3011\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u4ee5\u5916\u7684\u5ba2\u7fa4\uff0c\u85c9\u6b64\u627e\u51fa\u53ef\u80fd\u932f\u904e\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002\u5982\u679c\u4f60\u7b26\u5408\u4ee5\u4e0b\u689d\u4ef6\uff0c\u4e0d\u59a8\u8a66\u8457\u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\uff1a<\/p>\n<p class=\"p6\">\u2460 \u5e0c\u671b\u5c07\u5ee3\u544a\u5411\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u653e\u9001\u3002<\/p>\n<figure id=\"attachment_9678\" aria-describedby=\"caption-attachment-9678\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9678\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-1-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9678\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p6\">\u2461 \u60f3\u958b\u767c\u73fe\u6709\u5ba2\u7fa4\u4ee5\u5916\u7684\u65b0\u5ba2\u6236\uff0c\u540c\u6642\u9054\u6210\u5ee3\u544a\u76ee\u6a19\u3002<\/p>\n<figure id=\"attachment_9679\" aria-describedby=\"caption-attachment-9679\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9679\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-2-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9679\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p6\">\u2462 \u60f3\u8981\u70ba\u5ee3\u544a\u6d3b\u52d5\u5c0b\u627e\u6210\u6548\u826f\u597d\u7684\u65b0\u4f7f\u7528\u8005\u3002<br \/>\n\u2463 \u60f3\u5728\u4e0d\u63d0\u9ad8\u51fa\u50f9\u6216\u6bcf\u4f4d\u5ba2\u6236\u8cbb\u7528\u7684\u524d\u63d0\u4e0b\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002<\/p>\n<figure id=\"attachment_9680\" aria-describedby=\"caption-attachment-9680\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9680\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/make-changes-with-bulk-uploads-3-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9680\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong>\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u7684\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/p>\n<p class=\"p6\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u6703\u6839\u64da\u5230\u9054\u7db2\u9801\u6216\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u4e2d\u7684\u95dc\u9375\u5b57\uff0c\u627e\u51fa\u7b26\u5408\u5ee3\u544a\u76ee\u6a19\u7684\u5c0d\u8c61\u3002\u6b64\u5916\uff0c\u4e5f\u53ef\u4ee5\u70ba\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u52a0\u5165\u689d\u4ef6\uff08\u4f8b\u5982\uff0c\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u6216\u95dc\u9375\u5b57\/\u6307\u5b9a\u76ee\u6a19\u4fe1\u865f)\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u6703\u6839\u64da\u9019\u4e9b\u4fe1\u865f\u5c0b\u627e\u985e\u4f3c\u7684\u689d\u4ef6\u4e26\u653e\u9001\u5ee3\u544a\u3002<\/p>\n<blockquote>\n<p class=\"p6\" style=\"text-align: left;\"><strong><span class=\"s4\">\u26a0\ufe0f<\/span><span class=\"s5\"> \u6ce8\u610f\uff1a\u5982\u679c\u4e0d\u60f3\u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\uff0c\u53ef\u4ee5\u5728\u5ee3\u544a\u7fa4\u7d44\u8a2d\u5b9a\u4e2d\u95dc\u9589\u6b64\u529f\u80fd\uff1b\u82e5\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u767c\u73fe\u6709\u5176\u4ed6\u6210\u6548\u66f4\u4f73\u7684\u7ba1\u9053\uff0c\u5247\u53ef\u80fd\u6703\u6e1b\u5c11\u6216\u505c\u6b62\u91dd\u5c0d\u60a8\u7684\u4fe1\u865f\u653e\u9001\u5ee3\u544a\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\udc40<\/span>\u00a0 \u88dc\u5145\uff1a\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55 vs. \u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19<\/strong><\/span><\/h3>\n<p class=\"p6\"><span class=\"s6\">\u27a1\ufe0f<\/span><span class=\"s7\"> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9496986\"><span class=\"s8\">\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55<\/span><\/a><\/span>\uff1a\u53ef\u5c07\u7bc4\u570d\u64f4\u5927\u5230\u8207\u624b\u52d5\u9078\u53d6\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u985e\u4f3c\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u85c9\u6b64\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002<br \/>\n<span class=\"s2\">\u27a1\ufe0f<\/span> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509\"><span class=\"s9\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19<\/span><\/a>\uff1a\u4f9d\u64da\u5373\u6642\u5ee3\u544a\u6d3b\u52d5\u8f49\u63db\u8cc7\u6599\uff08\u4f8b\u5982\uff0c\u5b8c\u6210\u8f49\u63db\u7684\u4f7f\u7528\u8005\u6700\u8fd1\u641c\u5c0b\u7684\u5167\u5bb9\uff09\u9396\u5b9a\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u4f7f\u7528\u8005\uff0c\u85c9\u6b64\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p class=\"p6\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83c\udf1f<\/span> \u63a1\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u6642\uff0c\u7cfb\u7d71\u9996\u5148\u6703\u53c3\u8003\u624b\u52d5\u9078\u53d6\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u4f86\u8abf\u6574\u6a21\u5f0f\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3 class=\"p6\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83e\udd41<\/span> <span class=\"s10\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u9069\u7528\u7684\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/span><\/h3>\n<p class=\"p6\"><strong><span class=\"s5\" style=\"color: #008080;\">\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/p>\n<p class=\"p6\">\u2460 \u53ef\u63d0\u4f9b\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3001\u81ea\u8a02\u5340\u9694\u3001\u5ba2\u6236\u8cc7\u6599\u5340\u9694\u3001\u95dc\u9375\u5b57\u548c\u4e3b\u984c\uff0c\u505a\u70ba\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u7684\u4fe1\u865f\u3002<br \/>\n\u2461 \u5ee3\u544a\u53ef\u80fd\u6703\u5411\u6307\u5b9a\u4fe1\u865f\u4ee5\u5916\u7684\u4f7f\u7528\u8005\u653e\u9001\u3002<\/p>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong><span class=\"s5\">\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/span><\/p>\n<p class=\"p6\">\u2460 \u53ef\u63d0\u4f9b\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3001\u81ea\u8a02\u5340\u9694\u548c\u5ba2\u6236\u8cc7\u6599\u5340\u9694\uff0c\u505a\u70ba\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u7684\u4fe1\u865f\u3002<br \/>\n\u2461 \u5ee3\u544a\u53ef\u80fd\u6703\u5411\u6307\u5b9a\u4fe1\u865f\u4ee5\u5916\u7684\u4f7f\u7528\u8005\u653e\u9001\u3002<br \/>\n\u2462 \u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u4e0d\u6703\u5411\u4f7f\u7528\u5ba2\u6236\u8cc7\u6599\u5340\u9694\u6392\u9664\u7684\u4f7f\u7528\u8005\u653e\u9001\u5ee3\u544a\u3002<\/p>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong><span class=\"s5\">\u5f71\u7247\uff08\u4f7f\u7528\u3010\u92b7\u552e\u3001\u5f85\u958b\u767c\u5ba2\u6236\u6216\u7db2\u7ad9\u6d41\u91cf\u3011\u76ee\u6a19\u7684\u5f71\u7247\u5ee3\u544a\uff09<\/span><\/strong><\/span><\/p>\n<p class=\"p6\">\u2460 \u53ef\u63d0\u4f9b\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3001\u81ea\u8a02\u5340\u9694\u548c\u5ba2\u6236\u8cc7\u6599\u5340\u9694\uff0c\u505a\u70ba\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u7684\u4fe1\u865f\u3002<br \/>\n\u2461 \u5ee3\u544a\u53ef\u80fd\u6703\u5411\u6307\u5b9a\u4fe1\u865f\u4ee5\u5916\u7684\u4f7f\u7528\u8005\u653e\u9001\u3002<br \/>\n\u2462 \u520a\u767b\u4f4d\u7f6e\u4e0d\u6703\u505a\u70ba\u4fe1\u865f\uff0c\u5ee3\u544a\u53ea\u6703\u986f\u793a\u5728\u60a8\u63d0\u4f9b\u7684\u520a\u767b\u4f4d\u7f6e\u3002<br \/>\n\u2463 \u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u4e0d\u6703\u5411\u4f7f\u7528\u5ba2\u6236\u8cc7\u6599\u5340\u9694\u6392\u9664\u7684\u4f7f\u7528\u8005\u653e\u9001\u5ee3\u544a\u3002<\/p>\n<h3><\/h3>\n<h3 class=\"p6\"><span style=\"color: #eb7a77;\"><strong><span class=\"s11\">\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb<\/span><span class=\"s10\">\u00a0 \u6559\u5b78\uff1a\u8b8a\u66f4\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u8a2d\u5b9a<\/span><\/strong><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/v9SqjeH7nrU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p6\">\u2460 \u9032\u5165 Google Ads <span class=\"s2\">\u27a1\ufe0f<\/span>\u00a0 \u9078\u53d6\u8981\u8b8a\u66f4\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<br \/>\n\u2461 \u9078\u64c7\u5ee3\u544a\u7fa4\u7d44 <span class=\"s2\">\u27a1\ufe0f<\/span>\u00a0 \u8a2d\u5b9a <span class=\"s2\">\u27a1\ufe0f<\/span>\u3010\u4fee\u6539\u5ee3\u544a\u7fa4\u7d44\u6307\u5b9a\u76ee\u6a19\u3011\u3002<br \/>\n\u2462 \u9078\u64c7\u8a2d\u5b9a <span class=\"s2\">\u27a1\ufe0f\u00a0<\/span> \u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19 <span class=\"s2\">\u27a1\ufe0f<\/span>\u00a0 \u6838\u53d6\u65b9\u584a\u555f\u7528\u6216\u505c\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u3002<br \/>\n\u2463 \u9ede\u9078\u3010\u5132\u5b58\u3011\u5373\u53ef\u3002<\/p>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong><span class=\"s5\">\u67e5\u770b\u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u7684\u5ee3\u544a\u6210\u6548<\/span><\/strong><\/span><\/p>\n<p class=\"p6\">\u2460 \u9032\u5165 Google Ads <span class=\"s2\">\u27a1\ufe0f<\/span>\u00a0 \u9078\u53d6\u8981\u8b8a\u66f4\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<br \/>\n\u2461 \u9078\u64c7\u5ee3\u544a\u7fa4\u7d44 <span class=\"s2\">\u27a1\ufe0f<\/span>\u00a0 \u5373\u53ef\u67e5\u770b\u6210\u6548\u8cc7\u6599\u3002<br \/>\n\u2462 \u9078\u64c7\u3010\u76ee\u6a19\u5c0d\u8c61\u3011\u6216\u3010\u95dc\u9375\u5b57\u3011<span class=\"s2\">\u27a1\ufe0f\u00a0<\/span> 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