{"id":9690,"date":"2022-05-24T11:00:28","date_gmt":"2022-05-24T03:00:28","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9690"},"modified":"2022-05-31T12:53:21","modified_gmt":"2022-05-31T04:53:21","slug":"performance-max-campaigns-guide","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/performance-max-campaigns-guide\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011\u8b93\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6210\u6548\u66f4\u4f73\u7684\u4e03\u500b\u4f7f\u7528\u79d8\u8a23 \ud83c\udf08"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google Ads \u4e94\u6708\u7684\u63a8\u85a6\u529f\u80fd\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u8b93\u5ee3\u544a\u6210\u6548\u66f4\u51fa\u8272\u7684\u4e03\u7a2e\u6700\u4f73\u5316\u505a\u6cd5\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u904e\u53bb\u6211\u5011\u66fe\u4ecb\u7d39\u904e\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-max-intro\/\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/a>\u3011\uff0c\u9019\u9805\u7522\u54c1\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u7528\u6236\u5b58\u53d6 YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u641c\u5c0b\u806f\u64ad\u7db2\u3001\u63a2\u7d22\u3001Gmail \u548c Google \u5730\u5716\u4e0a\u7684\u6240\u6709 Google Ads \u5ee3\u544a\u7a7a\u9593\uff0c\u4e26\u642d\u914d\u4ee5\u95dc\u9375\u5b57\u70ba\u6e96\u7684\u6838\u5fc3\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u4f7f\u7528\u3002<\/p>\n<figure id=\"attachment_9186\" aria-describedby=\"caption-attachment-9186\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9186\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9186\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4ee5\u4e0b\u5c07\u5206\u4eab\u5b98\u65b9\u6240\u91cb\u51fa\u7684 2022 \u5e74\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u7684\u6700\u4f73\u5316\u505a\u6cd5\uff0c\u611f\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u63a5\u8457\u95b1\u8b80\u4e0b\u53bb\u5427\uff5e<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5982\u679c\u4f60\u662f\u4f7f\u7528\u3010\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u3011\u6216\u3010\u5340\u57df\u5ee3\u544a\u3011\u7684\u7528\u6236\uff0c\u5efa\u8b70\u7e7c\u7e8c\u4f7f\u7528\u9019\u5169\u7a2e\u5ee3\u544a\u3002\u56e0\u70ba\u9019\u5169\u9805\u5ee3\u544a\u5df2\u80fd\u900f\u904e Google Ads \u4ecb\u9762\u548c\u96fb\u5546\u5e73\u53f0\u76f4\u63a5\u5347\u7d1a\u70ba\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\ud83e\udd42<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u79d8\u8a23\u4e00\uff1a\u9078\u64c7\u8f49\u63db\u76ee\u6a19\u4e26\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c<\/strong><\/span><\/h3>\n<figure id=\"attachment_9405\" aria-describedby=\"caption-attachment-9405\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9405\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9405\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u9078\u64c7\u4e3b\u8981\u76ee\u6a19\u548c\u8f49\u63db\u76ee\u6a19\u3002<\/strong><\/span><\/p>\n<p>\u27a1\ufe0f\u00a0 \u5b9a\u7fa9\u53ca\u7ba1\u7406\u6bcf\u500b\u8f49\u63db\u52d5\u4f5c\uff0c\u6c7a\u5b9a\u8981\u4f7f\u7528\u54ea\u4e9b\u76ee\u6a19\u7576\u505a\u667a\u6167\u51fa\u50f9\u7684\u6700\u4f73\u5316\u76ee\u6a19\u3002<br \/>\n\ud83c\udf1f\u00a0 \u5efa\u8b70\u4f7f\u7528\u8f49\u63db\u8ffd\u8e64\uff0c\u4e26\u8a55\u4f30\u6240\u6709\u8f49\u63db\u7684\u50f9\u503c\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u8a2d\u5b9a\u6b63\u78ba\u7684\u8f49\u63db\u8a55\u4f30\u65b9\u5f0f\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f\u00a0 \u8a2d\u5b9a\u8f49\u63db\u52d5\u4f5c\u548c\u76ee\u6a19\uff0c\u7cfb\u7d71\u6703\u5f15\u5c0e\u667a\u6167\u51fa\u50f9\u548c\u81ea\u52d5\u5316\u529f\u80fd\u9054\u6210\u76ee\u6a19\u3002<br \/>\n\ud83c\udf1f \u5efa\u8b70\u8457\u91cd\u8a55\u4f30\u5546\u5bb6\u91cd\u8996\u7684\u8f49\u63db\uff0c\u4e26\u88fd\u4f5c\u76f8\u95dc\u5831\u8868\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2462 \u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f \u70ba\u66f4\u91cd\u8981\u7684\u8f49\u63db\u6307\u5b9a\u66f4\u9ad8\u7684\u50f9\u503c\u5f8c\uff0c\u5ee3\u544a\u6d3b\u52d5\u4fbf\u53ef\u81ea\u52d5\u512a\u5148\u8655\u7406\u8cb4\u5546\u5bb6\u6700\u91cd\u8996\u7684\u8f49\u63db\u985e\u578b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u79d8\u8a23\u4e8c\uff1a\u9078\u64c7\u5408\u9069\u7684\u9810\u7b97\u548c\u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/h3>\n<figure id=\"attachment_9401\" aria-describedby=\"caption-attachment-9401\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9401\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9401\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u9078\u64c7\u51fa\u50f9\u7b56\u7565\u3002<\/strong><\/span><\/p>\n<p>\u27a1\ufe0f \u4f7f\u7528\u8f49\u63db\u8ffd\u8e64\u50f9\u503c\uff1a\u8acb\u9078\u53d6\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u505a\u70ba\u51fa\u50f9\u7b56\u7565\u3002<br \/>\n\u27a1\ufe0f\u00a0 \u6c92\u6709\u8ffd\u8e64\u50f9\u503c\u4e14\u91cd\u8996\u6240\u6709\u8f49\u63db\uff1a\u8acb\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u5728\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u53ef\u80fd\u722d\u53d6\u6700\u591a\u8f49\u63db\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u53c3\u8003\u5e33\u6236\u4e2d\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u9810\u7b97\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f\u00a0 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u82e5\u9810\u7b97\u904e\u4f4e\uff0c\u53ef\u80fd\u9700\u8981\u8f03\u9577\u6642\u9593\u624d\u6703\u898b\u6548\u3002\u6b64\u5916\uff0c\u5ee3\u544a\u6d3b\u52d5\u4e5f\u53ef\u80fd\u6703\u63d0\u4f9b\u6307\u5b9a\u76ee\u6a19 \/ \u9810\u7b97<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9634060\">\u6a21\u64ec\u5de5\u5177<\/a>\uff0c\u4e26\u6839\u64da\u8f38\u5165\u7684\u51fa\u50f9\u7b56\u7565\u76ee\u6a19\u548c\u9810\u7b97\u4f86\u4f30\u7b97\u6210\u6548\u6307\u6a19\uff0c\u4f8b\u5982\u8cbb\u7528\u3001\u8f49\u63db\u6b21\u6578\u548c\u8f49\u63db\u50f9\u503c\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5982\u8981\u5efa\u7acb\u65b0\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e26\u8a2d\u5b9a\u7d14\u96e2\u7dda\u76ee\u6a19\uff0c\u8acb\u6839\u64da\u5546\u5bb6\u6240\u5728\u5730\u9ede\u7684\u6210\u6548\u76ee\u6a19\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u79d8\u8a23\u4e09\uff1a\u555f\u7528\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u555f\u7528\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011<\/strong><\/span><\/p>\n<p>\u27a1\ufe0f\u00a0 \u8b93\u6709\u53ef\u80fd\u4fc3\u6210\u8f49\u63db\u7684\u641c\u5c0b\u5e36\u51fa\u5ee3\u544a\uff0c\u4e26\u6839\u64da\u7db2\u7ad9\u4e0a\u7684\u5230\u9054\u7db2\u9801\uff0c\u627e\u51fa\u76f8\u95dc\u67e5\u8a62\u4e26\u52d5\u614b\u81ea\u8a02\u5ee3\u544a\u6a19\u984c\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5982\u679c\u73fe\u6709\u641c\u5c0b\u5ee3\u544a\u7684\u95dc\u9375\u5b57\u8207\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u67e5\u8a62\u5b8c\u5168\u76f8\u7b26\uff0c\u5247\u7121\u8ad6\u6bd4\u5c0d\u985e\u578b\u70ba\u4f55\uff0c\u7cfb\u7d71\u90fd\u6703\u512a\u5148\u63a1\u7528\u9019\u4e9b\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u7684\u5ee3\u544a\uff0c\u800c\u975e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u5ee3\u544a\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcac\u00a0 \u88dc\u5145\uff1a\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/strong><\/span><\/p>\n<p>\u2460 \u900f\u904e\u53ef\u80fd\u6210\u6548\u826f\u597d\u7684\u641c\u5c0b\u67e5\u8a62\u722d\u53d6\u66f4\u591a\u8f49\u63db \u27a1\ufe0f \u4fdd\u6301\u958b\u555f\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011\u529f\u80fd<br \/>\n\u2461 \u627e\u51fa\u5176\u4ed6\u6210\u6548\u826f\u597d\u7684\u641c\u5c0b\u67e5\u8a62\uff0c\u4f46\u6392\u9664\u7db2\u7ad9\u4e0a\u7684\u7279\u5b9a\u5230\u9054\u7db2\u9801 \u27a1\ufe0f \u5c07\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011\u4fdd\u6301\u958b\u555f\uff0c\u4e26\u4f7f\u7528\u7db2\u5740\u6392\u9664\u689d\u4ef6<br \/>\n\u2462 \u67e5\u770b\u5176\u4ed6\u641c\u5c0b\u67e5\u8a62\uff0c\u4f46\u6392\u9664\u7279\u5b9a\u641c\u5c0b \u27a1\ufe0f \u5c07\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011\u4fdd\u6301\u958b\u555f\uff0c\u4e26\u4f7f\u7528\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\uff0c\u907f\u514d\u7279\u5b9a\u641c\u5c0b\u67e5\u8a62\u5e36\u51fa\u5ee3\u544a\u3002<br \/>\n\u2463 \u4e0d\u60f3\u900f\u904e\u7db2\u7ad9\u4e0a\u7684\u5176\u4ed6\u5230\u9054\u7db2\u9801\u722d\u53d6\u66f4\u591a\u8f49\u63db\uff0c\u4e14\u53ea\u80fd\u5c07\u5ba2\u6236\u5e36\u5f80\u55ae\u4e00\u5230\u9054\u7db2\u9801\uff08\u4f8b\u5982\uff0c\u57fa\u65bc\u653f\u7b56\u56e0\u7d20\uff09\uff0c\u800c\u8a72\u7db2\u9801\u662f\u552f\u4e00\u7684\u8f49\u63db\u8def\u5f91 \u27a1\ufe0f \u95dc\u9589\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u3011\uff08\u4e0d\u5efa\u8b70\u505a\u6cd5\uff09<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u79d8\u8a23\u56db\uff1a\u5c07\u5ee3\u544a\u7d20\u6750\u4e0a\u50b3\u5230\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u2460 \u5efa\u7acb\u8207\u55ae\u4e00\u4e3b\u984c\u76f8\u95dc\u7684\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f\u00a0 \u8996\u9700\u8981\u70ba\u6bcf\u500b\u5ee3\u544a\u5efa\u7acb\u591a\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\uff0c\u6240\u6709\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u7684\u4e3b\u984c\u5fc5\u9808\u7d71\u4e00\uff0c\u81ea\u52d5\u5316\u529f\u80fd\u53ef\u5c07\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\u6210\u6240\u6709\u76f8\u95dc\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u4e26\u5411\u76ee\u6a19\u5c0d\u8c61\u986f\u793a\u66f4\u6709\u610f\u7fa9\u7684\u5ee3\u544a\u7d20\u6750\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u52a0\u5165\u591a\u7248\u672c\u7684\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\uff08\u5305\u62ec\u5404\u7a2e\u5716\u7247\u5927\u5c0f\uff09\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f\u00a0 \u63d0\u4f9b\u7684\u7d20\u6750\u8cc7\u6e90\u8d8a\u591a\uff0c\u5ee3\u544a\u6d3b\u52d5\u53ef\u5efa\u7acb\u7684\u5ee3\u544a\u683c\u5f0f\u5c31\u8d8a\u591a\uff0c\u5ee3\u544a\u986f\u793a\u4f4d\u7f6e\u4e5f\u5c31\u8d8a\u591a\u3002<br \/>\n\ud83c\udf1f\u00a0 \u6587\u5b57\u7d20\u6750\u8cc7\u6e90\u5f7c\u6b64\u4e4b\u9593\u5fc5\u9808\u6709\u5be6\u8cea\u5dee\u7570\uff0c\u7d44\u5408\u5728\u4e00\u8d77\u6642\u4e5f\u8981\u6709\u610f\u7fa9\u3002<br \/>\n\u27a1\ufe0f \u52a0\u5165\u9577\u5ea6\u81f3\u5c11 10 \u79d2\u7684\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u6709\u52a9\u5448\u73fe\u5546\u5bb6\u7684\u5be6\u969b\u904b\u4f5c\u60c5\u5f62\u3002<br \/>\n\ud83c\udf1f \u5982\u679c\u6c92\u6709\u5f71\u7247\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c31\u6703\u4f7f\u7528\u5176\u4ed6\u7d20\u6750\u8cc7\u6e90\u81ea\u52d5\u7522\u751f\u9ad8\u756b\u8cea\u5f71\u7247\u3002<\/p>\n<figure id=\"attachment_9188\" aria-describedby=\"caption-attachment-9188\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9188\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9188\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_9187\" aria-describedby=\"caption-attachment-9187\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9187\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-max-intro-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9187\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u7d20\u6750\u8cc7\u6e90\u9700\u8981\u4e00\u4e9b\u6642\u9593\u624d\u6703\u901a\u904e\u6838\u51c6\uff0c\u6709\u4e9b\u751a\u81f3\u9700\u8981\u6578\u5929\u7684\u8655\u7406\u6642\u9593\uff08\u4f8b\u5982\uff0c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\uff09\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u79d8\u8a23\u4e94\uff1a\u65b0\u589e\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f<\/strong><\/span><\/h3>\n<p>\u2460 \u8f38\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u505a\u70ba\u81ea\u52d5\u6307\u5b9a\u76ee\u6a19\u7684\u53c3\u8003\u3002<br \/>\n\u2461 \u52a0\u5165\u5f8c\u6bb5\u7a0b\u5e8f\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3002<\/p>\n<figure id=\"attachment_9500\" aria-describedby=\"caption-attachment-9500\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9500\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-campaigns-audience-signals-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9500\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u79d8\u8a23\u516d\uff1a\u52a0\u5165\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p>\u76e1\u53ef\u80fd\u4f7f\u7528\u6700\u591a\u7684\u76f8\u95dc\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u3002<br \/>\n\u27a1\ufe0f\u00a0 \u8a2d\u6709\u7d14\u96e2\u7dda\u76ee\u6a19\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u7121\u6cd5\u986f\u793a\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u3002<\/p>\n<figure id=\"attachment_9407\" aria-describedby=\"caption-attachment-9407\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9407\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-up-performance-max-campaign-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9407\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u79d8\u8a23\u4e03\uff1a\u8a55\u4f30\u6210\u6548\u65b9\u5f0f<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u8457\u91cd\u8207\u51fa\u50f9\u7b56\u7565\u4e00\u81f4\u7684\u76f8\u95dc\u6210\u6548\u6307\u6a19\u3002<\/strong><\/span><\/p>\n<p>\u27a1\ufe0f \u63a1\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u51fa\u50f9\u7b56\u7565\uff1a\u61c9\u67e5\u770b\u8f49\u63db\u6b21\u6578\u3001\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u548c\u8cbb\u7528\u3002<br \/>\n\u27a1\ufe0f \u63a1\u7528\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u51fa\u50f9\u7b56\u7565\uff1a\u61c9\u67e5\u770b\u8f49\u63db\u50f9\u503c\u3001\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u548c\u8cbb\u7528\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u8003\u616e\u8f49\u63db\u5ef6\u9072\u3002<\/strong><\/span><\/p>\n<p>\u27a1\ufe0f\u00a0 \u5982\u679c\u4f7f\u7528\u8005\u5728\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\u901a\u5e38\u8981\u904e 7 \u5929\u624d\u6703\u5b8c\u6210\u8f49\u63db\uff0c\u5728\u8a55\u4f30\u6210\u6548\u6642\u76e1\u91cf\u4e0d\u8981\u7d0d\u5165\u6700\u8fd1\u4e00\u9031\u7684\u8cc7\u6599\uff0c\u56e0\u70ba\u7576\u4e2d\u9084\u6c92\u6709\u9019 7 \u5929\u7684\u8f49\u63db\u8cc7\u6599\u3002<br \/>\n\ud83c\udf1f\u00a0 \u8acb\u5148\u7d2f\u7a4d 30 \u5929\u7684\u8cc7\u6599\uff0c\u4e4b\u5f8c\u518d\u5206\u6790\u96e2\u7dda\u76ee\u6a19\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\uff0c\u9810\u7559\u4e00\u4e9b\u6642\u9593\u8b93\u6d88\u8cbb\u8005\u5728\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\u9020\u8a2a\u5546\u5bb6\u6240\u5728\u5730\u9ede\uff0c\u4e26\u8b93\u7cfb\u7d71\u586b\u5165<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6100636\">\u89aa\u81e8\u9580\u5e02<\/a>\u8f49\u63db\u8cc7\u6599\u3002<\/p>\n<p><strong><span style=\"color: #3a8181;\">\u2462 \u6bd4\u8f03\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u524d\u5f8c\u7684\u6210\u6548\u5dee\u7570\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f\u00a0 \u63a8\u51fa\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u524d\uff0c\u8acb\u5148\u627e\u51fa\u6700\u4f73\u5316\u76ee\u6a19\u8207\u6253\u7b97\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\u7684\u76ee\u6a19\u76f8\u540c\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u7136\u5f8c\u67e5\u770b\u5e7e\u9031\u5167\u7684\u8f49\u63db\u6307\u6a19\uff08\u4f8b\u5982\uff0c\u8f49\u63db\u91cf\u6216\u50f9\u503c\uff0c\u4ee5\u53ca\u5e73\u5747\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u6216\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u3002<\/p>\n<p><strong><span style=\"color: #3a8181;\">\u2463 \u6aa2\u67e5\u662f\u5426\u6709\u5ee3\u544a\u6d3b\u52d5\u5feb\u8a0a\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f\u00a0 \u627e\u51fa\u6240\u6709\u5ee3\u544a\u62d2\u767b\u72c0\u614b\u78ba\u8a8d\u904b\u4f5c\u6b63\u5e38\uff0c\u4e5f\u53ef\u4ee5\u67e5\u770b\u5ee3\u544a\u6d3b\u52d5\u72c0\u614b\uff0c\u77ad\u89e3\u662f\u5426\u53d7\u5230\u9810\u7b97\u9650\u5236\u3002<\/p>\n<p><span style=\"color: #3a8181;\"><strong>\u2464 \u700f\u89bd\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10262382\">\u6df1\u5165\u5206\u6790<\/a>\u3011\u9801\u9762\uff0c\u77ad\u89e3\u6210\u6548\u63d0\u9ad8\u7684\u539f\u56e0\u3002<\/strong><\/span><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2465 \u900f\u904e\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u77ad\u89e3\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u6210\u6548\u3002<\/strong><\/span><\/p>\n<p>\u27a1\ufe0f \u5728\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u4e2d\u9078\u53d6\u3010\u67e5\u770b\u8a73\u60c5\u3011\uff0c\u6aa2\u8996\u7d20\u6750\u8cc7\u6e90\u7684\u54c1\u8cea\uff0c\u9032\u800c\u77ad\u89e3\u662f\u5426\u9700\u8981\u65b0\u589e\u7d20\u6750\u8cc7\u6e90\uff0c\u8b93\u81ea\u52d5\u5316\u529f\u80fd\u5efa\u7acb\u5ee3\u544a\u7d20\u6750\u3002<br \/>\n\u27a1\ufe0f \u67e5\u770b\u3010\u7d44\u5408\u3011\u5206\u9801\uff0c\u77ad\u89e3\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\u6210\u6548\u6700\u4f73\uff0c\u4e26\u9810\u89bd\u4f9d\u7167\u7ba1\u9053\u5283\u5206\u7684\u5ee3\u544a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2466 \u5584\u7528\u5176\u4ed6\u53ef\u7528\u7684\u5831\u8868\u3002<\/span><\/strong><\/p>\n<p>\u27a1\ufe0f \u5728\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11465047\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u520a\u767b\u4f4d\u7f6e\u5831\u8868<\/a>\u3011\u4e2d\uff0c\u53ef\u4ee5\u67e5\u770b\u5ee3\u544a\u653e\u9001\u4f4d\u7f6e\u548c\u76f8\u95dc\u66dd\u5149\u60c5\u5f62\u3002<br \/>\n\u27a1\ufe0f \u904b\u7528\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9014109\">\u500b\u5225\u5546\u5e97\u5831\u8868<\/a>\u3011\u4e86\u89e3\u89aa\u81e8\u9580\u5e02\u548c\u672c\u5730\u52d5\u4f5c\u6307\u6a19\u3002<br \/>\n\u27a1\ufe0f 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