{"id":9727,"date":"2022-06-10T11:00:49","date_gmt":"2022-06-10T03:00:49","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9727"},"modified":"2022-06-14T11:40:31","modified_gmt":"2022-06-14T03:40:31","slug":"news-2022-google-marketing-live-retail","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-google-marketing-live-retail\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u30112022 \u5e74 Google Marketing Live \u91cd\u9ede\u6574\u7406\uff1a\u96f6\u552e\u8cfc\u7269\u7bc7 \ud83d\udecd"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u70ba 2022 \u5e74 Google Marketing Live\u3010\u96f6\u552e\u8207\u8cfc\u7269\u5ee3\u544a\u3011\u66f4\u65b0\u5167\u5bb9\u6574\u7406\u3002\u5c1a\u672a\u770b\u904e\u3010\u7522\u54c1\u7bc7\u3011\u7684\u670b\u53cb\u8acb\u524d\u5f80\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-google-marketing-live-products\/\">\u50b3\u9001\u9580<\/a>\u3011\u95b1\u8b80\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\ude80 2022 \u5e74 Google Marketing Live<\/strong><\/span><\/h3>\n<p>Google Marketing Live \u662f\u6bcf\u5e74 Google \u7684\u91cd\u9ede\u884c\u92b7\u76db\u5bb4\u4e4b\u4e00\uff0c\u96c6\u7d50\u4e86\u4f86\u81ea\u5168\u7403\u7684\u884c\u92b7\u7cbe\u83ef\uff0c\u63d0\u4f9b\u696d\u754c\u7d93\u9a57\u5206\u4eab\u3001\u5ee3\u544a\u6700\u4f73\u505a\u6cd5\uff0c\u4ee5\u53ca\u73cd\u8cb4\u7684\u6578\u64da\u8cc7\u6599\uff0c\u5354\u52a9\u884c\u92b7\u4eba\u6709\u6548\u63d0\u5347\u5ee3\u544a\u6210\u6548\uff01\u672c\u6587\u70ba 2022 \u5e74\u7684 Google Marketing Live\u3010Gogole Ads \u96f6\u552e\u548c\u8cfc\u7269\u3011\u91cd\u9ede\u6574\u7406\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u770b\u4e0b\u53bb\u5427\ud83d\udca8<\/p>\n<hr \/>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd0d Google \u641c\u5c0b\u7d50\u679c<\/span><\/strong><\/h3>\n<p>\u2460 Google Search \u65b0\u7248\u8996\u89ba\uff1aGoogle \u91dd\u5c0d\u670d\u98fe\u985e\u67e5\u8a62\u5448\u73fe\u4e86\u66f4\u591a\u4ee5\u8996\u89ba\u5143\u7d20\u70ba\u4e3b\u8ef8\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u6d88\u8cbb\u8005\u53ef\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u770b\u5230\u54c1\u724c\u548c\u96f6\u552e\u5546\u63d0\u4f9b\u7684\u7522\u54c1\u5716\u7247\uff0c\u4ee5\u53ca\u4f86\u81ea\u751f\u6d3b\u54c1\u5473\u96dc\u8a8c\u3001\u7db2\u8a8c\u548c\u5546\u54c1\u8a55\u50f9\u5f71\u7247\u7b49\u5a92\u9ad4\u7684\u63a8\u85a6\u3002<br \/>\n\u2461 YouTube Shorts \u548c YouTube \u641c\u5c0b\uff1aGoogle \u9810\u8a08\u5c07\u7522\u54c1\u52d5\u614b\u994b\u7d66\u7684\u61c9\u7528\u7bc4\u570d\u64f4\u5c55\u81f3 YouTube Shorts\uff0c\u9396\u5b9a\u6f5b\u5728\u5ba2\u6236\u5728 YouTube \u641c\u5c0b\u5f71\u7247\u7684\u7576\u4e0b\uff0c\u5f15\u767c\u4ed6\u5011\u5c0d\u5546\u54c1\u7684\u8208\u8da3\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9EJIH8kxTn8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\ud83d\udcac \u4f7f\u7528\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10147229\">\u5f71\u7247\u884c\u52d5\u5ee3\u544a<\/a>\u3011\u7684\u5ba2\u6236\u5f88\u5feb\u5c31\u80fd\u9ad4\u9a57\u9019\u9805\u529f\u80fd\uff0c\u672a\u4f86\u4e5f\u5373\u5c07\u958b\u653e\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u9032\u884c\u65e9\u671f\u5be6\u9a57\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcf1 Google \u61c9\u7528\u7a0b\u5f0f<\/span><\/strong><\/h3>\n<figure id=\"attachment_9760\" aria-describedby=\"caption-attachment-9760\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9760\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9760\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 Multisearch\uff1a\u6d88\u8cbb\u8005\u4f7f\u7528 Google App \u641c\u5c0b\u5546\u54c1\u6642\uff0c\u53ef\u540c\u6642\u62cd\u7167\u548c\u8f38\u5165\u67e5\u8a62\u5b57\u8a5e\uff0c\u8f15\u9b06\u5730\u627e\u51fa\u60f3\u8981\u7684\u7522\u54c1\u3002<br \/>\n\u2461 \u64f4\u589e\u5be6\u5883\u6280\u8853\uff1aGoogle \u641c\u5c0b\u4e2d\u5c0e\u5165\u4e86 3D \u548c AR \u529f\u80fd\uff0c\u54c1\u724c\u53ef\u8b93\u6d88\u8cbb\u8005\u5f9e\u5404\u500b\u89d2\u5ea6\u9ad4\u9a57\u7522\u54c1\uff0c\u4ee5\u53ca\u5728\u771f\u5be6\u74b0\u5883\u4e2d\u8207\u7522\u54c1\u4e92\u52d5\u3002\u54c1\u724c\u53ea\u8981\u5728\u00a0Manufacturer Center\u00a0\u5167\u63d0\u4f9b 3D \u5167\u5bb9\u52d5\u614b\u994b\u7d66\uff0c\u6216\u66f4\u65b0\u73fe\u6709\u7684\u52d5\u614b\u994b\u7d66\uff0c\u5c31\u80fd\u8b93\u6d88\u8cbb\u8005\u4eab\u53d7\u9019\u4e9b\u9ad4\u9a57\u3002<br \/>\n\u2462 Web App App Connect\uff1a\u53ef\u5e6b\u5fd9\u627e\u51fa\u9700\u8981\u5efa\u7acb\u6df1\u5c64\u9023\u7d50\u7684\u7db2\u5740\uff0c\u8b93\u5ee3\u544a\u5ba2\u6236\u66f4\u8f15\u9b06\u7684\u5c07\u6d88\u8cbb\u8005\u9023\u5f80\u61c9\u7528\u7a0b\u5f0f\u5167\u7684\u76f8\u95dc\u9801\u9762\uff0c\u6b64\u5916\u4e5f\u6703\u4f30\u7b97\u6df1\u5c64\u9023\u7d50\u5c0d\u6536\u76ca\u7684\u5f71\u97ff\uff0c\u4ee5\u53ca\u6709\u6548\u8a55\u4f30\u61c9\u7528\u7a0b\u5f0f\u8f49\u63db\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udecd\u00a0 \u8cfc\u7269\u6d41\u7a0b<\/span><\/strong><\/h3>\n<p>\u6d88\u8cbb\u8005\u53ef\u9078\u64c7\u76f4\u63a5\u5f9e Google \u9032\u5165\u5546\u5bb6\u7db2\u7ad9\u7684\u7d50\u5e33\u6d41\u7a0b\u4e26\u67e5\u770b\u52a0\u9032\u8cfc\u7269\u8eca\u7684\u7522\u54c1\uff0c\u7136\u5f8c\u9078\u7528\u4efb\u4f55\u4ed8\u6b3e\u65b9\u5f0f\u5728\u7db2\u7ad9\u4e0a\u7d50\u5e33\u3002<\/p>\n<blockquote><p><span style=\"color: #008080;\"><strong>\ud83d\udcac \u76ee\u524d\u5c07\u5728 Google \u548c YouTube \u4e0a\u9032\u884c\u524d\u6e2c\uff0c\u8b93\u90e8\u5206\u5546\u5bb6\u8a66\u7528\u9019\u9805\u9ad4\u9a57\uff1b\u65e5\u5f8c\u6e96\u5099\u597d\u958b\u653e\u66f4\u591a\u5408\u4f5c\u5925\u4f34\u4f7f\u7528\u9019\u9805\u529f\u80fd\u6642\uff0c\u4e5f\u6703\u5206\u4eab\u66f4\u591a\u76f8\u95dc\u8cc7\u8a0a\u3002<\/strong><\/span><\/p><\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f\u00a0 \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/strong><\/span><\/h3>\n<figure id=\"attachment_9759\" aria-describedby=\"caption-attachment-9759\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9759\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9759\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u63d0\u9ad8\u5546\u5e97\u92b7\u552e\u91cf\uff1a\u9664\u4e86\u65e2\u6709\u7684\u89aa\u81e8\u9580\u5e02\u548c\u672c\u5730\u52d5\u4f5c \uff08\u4f8b\u5982\uff0c\u4fc3\u6210\u6d88\u8cbb\u8005\u524d\u5f80\u5be6\u9ad4\u5e97\u7684\u300c\u4f86\u96fb\u300d\u6309\u9215\u548c\u300c\u53d6\u5f97\u8def\u7dda\u300d\u6309\u9215\u9ede\u64ca\uff09\u8a55\u4f30\u529f\u80fd\uff0c\u5ee3\u544a\u5ba2\u6236\u4e5f\u80fd\u59a5\u5584\u8861\u91cf\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u3002<br \/>\n\u2461 \u5728\u63db\u5b63\u4fc3\u92b7\u6d3b\u52d5\u671f\u9593\u5438\u5f15\u4f86\u5e97\u4eba\u6f6e\uff1a\u5728\u70ba\u671f\u4e0d\u9577\u7684\u5b63\u7bc0\u6027\u4e8b\u4ef6\u671f\u9593\uff08\u4f8b\u5982\uff0c\u7236\u89aa\u7bc0\u6216\u9ed1\u8272\u661f\u671f\u4e94\uff09\uff0c\u5ee3\u544a\u5ba2\u6236\u5c07\u53ef\u9078\u64c7\u653e\u9001\u6a94\u671f\u8f03\u77ed\uff08\u5169\u9031\u6216\u66f4\u77ed\uff09\u7684\u5ee3\u544a\u6d3b\u52d5\u9054\u6210\u5546\u5e97\u76ee\u6a19\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb\u00a0 \u6703\u54e1\u65b9\u6848<\/span><\/strong><\/h3>\n<figure id=\"attachment_9758\" aria-describedby=\"caption-attachment-9758\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9758\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-google-marketing-live-retail-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9758\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5ee3\u544a\u5ba2\u6236\u5728\u63a5\u4e0b\u4f86\u5e7e\u500b\u6708\u5167\uff0c\u53ef\u4ee5\u5728\u7f8e\u570b\u900f\u904e\u5ee3\u544a\u5411\u6d88\u8cbb\u8005\u5448\u73fe\u6703\u54e1\u65b9\u6848\u7684\u798f\u5229\uff08\u4f8b\u5982\uff0c\u512a\u60e0\u3001\u514d\u904b\u8cbb\u548c\u9ede\u6578\uff09\u3002\u65b9\u6cd5\u6709\u5169\u7a2e\uff1a<\/p>\n<p>\u2460 \u5ee3\u544a\u5ba2\u6236\u5b8c\u6210\u7c21\u55ae\u6b65\u9a5f\u5728 Merchant Center \u4e2d\u6574\u5408\u6703\u54e1\u65b9\u6848\uff0c\u5728\u514d\u8cbb\u7522\u54c1\u8cc7\u8a0a\u4e2d\uff0c\u5411\u9858\u610f\u770b\u5230\u9019\u985e\u8cc7\u8a0a\u7684\u73fe\u6709\u65b9\u6848\u6703\u54e1\u986f\u793a\u6703\u54e1\u798f\u5229\u3002<br \/>\n\u2461 \u5ee3\u544a\u5ba2\u6236\u53ef\u63a1\u7528\u3010\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u3011\u529f\u80fd\u4e0a\u50b3\u6703\u54e1\u540d\u55ae\uff0c\u9396\u5b9a\u53ef\u80fd\u5c0d\u6703\u54e1\u65b9\u6848\u611f\u8208\u8da3\u7684\u65b0\u5ba2\u7fa4\u9032\u884c\u5ba3\u50b3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\uded2\u00a0 \u7522\u54c1\u5206\u9801<\/strong><\/span><\/h3>\n<p>\u73fe\u5728\u5ee3\u544a\u5ba2\u6236\u80fd\u5920\u5728\u5e33\u6236\u5c64\u7d1a\u5b58\u53d6\u3010\u7522\u54c1\u3011\u5206\u9801\uff0c\u8f15\u9b06\u5728\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u4e2d\uff0c\u627e\u51fa\u72c0\u614b\u70ba\u300c\u5df2\u505c\u7528\u300d\u7684\u7522\u54c1\u3002\u4eca\u5e74\u7a0d\u665a\uff0c\u5ee3\u544a\u5ba2\u6236\u9084\u53ef\u4ee5\u5728\u7522\u54c1\u5206\u9801\u4e0a\u627e\u51fa\u907a\u6f0f\u5c6c\u6027\u7684\u7522\u54c1\u3001\u77ad\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u7522\u54c1\u5728\u54ea\u4e9b\u60c5\u6cc1\u4e0b\u7af6\u722d\u529b\u66f4\u52dd\u4e00\u7c4c\uff0c\u4ee5\u53ca\u627e\u51fa\u6709\u6a5f\u6703\u63d0\u5347\u696d\u7e3e\u7684\u7522\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #eb7a77;\"><strong>\ud83c\udf08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.google\/products\/search\/multisearch\/\">multisearch<\/a>\u3001<a href=\"https:\/\/support.google.com\/manufacturers\/answer\/6124024\">Manufacturer Center<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12131000\">Web to App Connect<\/a>\u3001<a href=\"https:\/\/www.googlemarketinglive.com\/americas\/en?utm_medium=referral&amp;utm_source=helpcenter&amp;utm_campaign=20220524_Commerce_HC\">Google Marketing Live<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/holiday-marketing-retail-guide\/\">Google Ads \u96f6\u552e\u5546\u6307\u5357<\/a><\/strong><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u900f\u904e Google Marketing Live \u4e86\u89e3\u96f6\u552e\u8cfc\u7269\u65b0\u8da8\u52e2 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