{"id":9735,"date":"2022-06-14T11:00:09","date_gmt":"2022-06-14T03:00:09","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9735"},"modified":"2022-06-14T11:40:41","modified_gmt":"2022-06-14T03:40:41","slug":"google-ads-set-up-image-extensions","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-set-up-image-extensions\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google Ads \u5716\u7247\u984d\u5916\u8cc7\u8a0a\u8a2d\u5b9a\u6559\u5b78 \ud83c\udfa8"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u5c07\u8981\u4f86\u4ecb\u7d39\u8207 Google \u641c\u5c0b\u5ee3\u544a\u76f8\u95dc\u7684\u3010\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3011\u8a2d\u5b9a\u65b9\u5f0f\u8207\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n<\/blockquote>\n<p>\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u662f\u641c\u5c0b\u5ee3\u544a\u7684\u5176\u4e2d\u4e00\u7a2e\u9644\u52a0\u8a0a\u606f\uff0c\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u904b\u7528\u66f4\u7cbe\u5f69\u7684\u8996\u89ba\u70ba\u6587\u5b57\u5ee3\u544a\u589e\u6dfb\u66f4\u660e\u4eae\u7684\u8272\u5f69\uff0c\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\u3002\u4ee5\u4e0b\u8981\u4f86\u8aaa\u660e\u5982\u4f55\u900f\u904e Google Ads \u8a2d\u5b9a\u3010\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3011\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u770b\u4e0b\u53bb\u5427\uff01<\/p>\n<figure id=\"attachment_9774\" aria-describedby=\"caption-attachment-9774\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9774\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9774\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb \u5efa\u7acb\u65b0\u5716\u7247\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<p>Step1. \u767b\u5165\u00a0<a href=\"http:\/\/ads.google.com\/\">Google Ads \u5e33\u6236<\/a> \u27a1\ufe0f\u00a0 \u5ee3\u544a\u8207\u984d\u5916\u8cc7\u8a0a \u27a1\ufe0f\u00a0 \u984d\u5916\u8cc7\u8a0a\u3002<br \/>\nStep2. \u9078\u64c7\u52a0\u865f\u6309\u9215 \u27a1\ufe0f \u9078\u53d6\u3010\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3011\u3002<br \/>\nStep3. \u5728\u3010\u65b0\u589e\u81f3\u3011\u4e0b\u62c9\u5f0f\u9078\u55ae\u4e2d\uff0c\u9078\u53d6\u8981\u52a0\u5165\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u7684\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7fa4\u7d44\u3002<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_9773\" aria-describedby=\"caption-attachment-9773\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9773\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9773\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Step4. \u9078\u64c7\u3010\u5716\u7247\u3011\u65c1\u7684\u52a0\u865f\u6309\u9215 \u27a1\ufe0f\u00a0 \u9078\u53d6\u5716\u7247\u4f86\u6e90\uff1a<br \/>\n\u2460 \u65b0\u5efa\uff1a\u65b0\u589e\u5716\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u8acb\u9078\u53d6\u3010\u6383\u63cf\u7db2\u7ad9\u3001\u4e0a\u50b3\u3011\u6216\u3010\u6700\u8fd1\u4f7f\u7528\u904e\u3011\u3002<br \/>\n\u2461 \u4f7f\u7528\u73fe\u6709\u7684\uff1a\u5f9e\u5e33\u6236\u7684\u4efb\u4f55\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7fa4\u7d44\u4e2d\uff0c\u9078\u64c7\u73fe\u6709\u7684\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002<\/p>\n<figure id=\"attachment_9772\" aria-describedby=\"caption-attachment-9772\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9772\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9772\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Step5. \u6309\u7167\u63d0\u793a\u4e0a\u50b3\u5716\u7247\uff1a<\/p>\n<p>\u2460 \u9577\u5bec\u6bd4\u4e0d\u7b26\u5408 1:1 \u6216 1.9:1 \u7684\u5716\u7247\u9808\u5148\u88c1\u526a \u27a1\ufe0f \u9078\u64c7\u5716\u7247 \u27a1\ufe0f \u7e7c\u7e8c \u27a1\ufe0f \u91dd\u5c0d\u6bcf\u5f35\u9700\u8981\u88c1\u526a\u7684\u5716\u7247\u91cd\u8907\u9019\u500b\u6b65\u9a5f\u3002<br \/>\n\u2461 \u70ba\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u9078\u53d6\u6700\u591a 20 \u5f35\u5716\u7247 \u27a1\ufe0f \u5132\u5b58\u3002<br \/>\n\u2462 \u53ef\u5728\u756b\u9762\u53f3\u5074\u9810\u89bd\u6700\u7d42\u7248\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002\u5982\u8981\u9032\u884c\u66f4\u6539\uff0c\u8acb\u6309\u4e00\u4e0b\u925b\u7b46\u5716\u793a\u3002<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_9771\" aria-describedby=\"caption-attachment-9771\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9771\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9771\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\u26a0\ufe0f \u5ee3\u544a\u4e0d\u4e00\u5b9a\u6bcf\u6b21\u90fd\u6703\u5305\u542b\u63d0\u4f9b\u7684\u6240\u6709\u6587\u5b57\u3002\u67d0\u4e9b\u683c\u5f0f\u7684\u5ee3\u544a\u53ef\u80fd\u6703\u906d\u5230\u7e2e\u77ed\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n<p>Step6. \u6e96\u5099\u597d\u653e\u9001\u5ee3\u544a\u5f8c \u27a1\ufe0f\u00a0 \u9ede\u9078\u3010\u5132\u5b58\u3011\u5373\u53ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcaf\u00a0 \u5716\u7247\u984d\u5916\u8cc7\u8a0a\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<figure id=\"attachment_9775\" aria-describedby=\"caption-attachment-9775\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9775\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9775\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u540c\u6642\u4f7f\u7528\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u548c\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002<\/p>\n<p>\u2461 \u6839\u64da\u5e33\u6236\u7d50\u69cb\u5efa\u7acb\u9069\u5408\u7684\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002<br \/>\n\u27a1\ufe0f \u5982\u679c\u5e33\u6236\u7d50\u69cb\u826f\u597d\uff0c\u5ee3\u544a\u7fa4\u7d44\u5c64\u7d1a\u53ef\u63d0\u4f9b\u6700\u5bc6\u5207\u7684\u95dc\u806f\u6027\u3002<br \/>\n\u27a1\ufe0f \u5982\u679c\u5716\u7247\u8207\u8a72\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6240\u6709\u7684\u5ee3\u544a\u6709\u95dc\u806f\uff0c\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u53ef\u63d0\u4f9b\u66f4\u5feb\u901f\u7684\u5c0e\u5165\u4f5c\u696d\u3002<\/p>\n<p>\u2462 \u5728\u984d\u5916\u8cc7\u8a0a\u4e2d\u52a0\u5165 3 \u5f35\u4e0d\u91cd\u8907\u7684\u5716\u7247\u3002<\/p>\n<p>\u2463 \u540c\u6642\u4f7f\u7528\u6b63\u65b9\u5f62\uff081:1\uff09\u548c\u6a6b\u5411\uff081.91:1\uff09\u5716\u7247\u3002\u8acb\u6309\u7167\u898f\u5b9a\u512a\u5148\u4f7f\u7528\u6b63\u65b9\u5f62\u5716\u7247\u3002<\/p>\n<p>\u2464 \u52d9\u5fc5\u91dd\u5c0d\u80fd\u5e36\u51fa\u5716\u7247\u7684\u67e5\u8a62\u5b57\u8a5e\u3001\u6703\u642d\u914d\u5716\u7247\u7684\u6587\u5b57\u5ee3\u544a\uff0c\u4ee5\u53ca\u6700\u7d42\u5230\u9054\u7db2\u5740\u5c0e\u5411\u7684\u5230\u9054\u7db2\u9801\uff0c\u65b0\u589e\u76f8\u95dc\u5716\u7247\u3002<br \/>\n\u27a1\ufe0f \u5716\u7247\u7522\u751f\u95dc\u806f\u7684\u65b9\u5f0f\u5fc5\u9808\u8207\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u76f8\u540c\u3002<br \/>\n\u27a1\ufe0f \u65b0\u589e\u7684\u5716\u7247\u9700\u53ef\u50b3\u9054\u7368\u7279\u8ce3\u9ede\u3001\u7528\u5716\u50cf\u65b9\u5f0f\u5448\u73fe\u63cf\u8ff0\u7684\u8cc7\u8a0a\uff0c\u6216\u662f\u9f13\u52f5\u4f7f\u7528\u8005\u63a1\u53d6\u884c\u52d5\u3002<br \/>\n\u27a1\ufe0f \u5c07\u5167\u5bb9\u91cd\u9ede\u653e\u5728\u5716\u7247\u4e2d\u592e\uff0c\u4f54 80% \u7684\u4f4d\u7f6e\uff0c\u53ef\u5354\u52a9\u4f7f\u7528\u8005\u77ad\u89e3\u5716\u7247\u8981\u8868\u9054\u7684\u8cc7\u8a0a\u3002<\/p>\n<p>\u2465 \u5617\u8a66\u904b\u7528\u591a\u7a2e\u5ee3\u544a\u7d20\u6750\u6a23\u5f0f\uff0c\u627e\u51fa\u6700\u9069\u5408\u7684\u5167\u5bb9\u505a\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u274e \u522a\u9664\u5716\u7247\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<p>\u2460 \u767b\u5165\u00a0<a href=\"http:\/\/ads.google.com\/\">Google Ads \u5e33\u6236<\/a> \u27a1\ufe0f \u5ee3\u544a\u8207\u984d\u5916\u8cc7\u8a0a \u27a1\ufe0f \u984d\u5916\u8cc7\u8a0a\u3002<br \/>\n\u2461 \u9078\u64c7\u3010\u5716\u7247\u3011\u6458\u8981\u8cc7\u8a0a\u5361\u6a19\u984c \u27a1\ufe0f \u627e\u51fa\u8981\u522a\u9664\u7684\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002<br \/>\n\u2462 \u52fe\u9078\u8981\u522a\u9664\u7684\u984d\u5916\u8cc7\u8a0a\u5de6\u5074\u7684\u65b9\u584a \u27a1\ufe0f \u9078\u64c7\u3010\u79fb\u9664\u3011 \u27a1\ufe0f \u78ba\u8a8d\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfa8\u00a0 \u88dc\u5145\uff1a\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/p>\n<p>\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u5f9e\u5ee3\u544a\u7684\u5230\u9054\u7db2\u9801\u81ea\u52d5\u9078\u53d6\u76f8\u95dc\u5716\u7247\u4e26\u9644\u52a0\u5230\u5ee3\u544a\u4e2d\u3002\u53ea\u8981\u555f\u7528\u9019\u9805\u529f\u80fd\uff0c\u7cfb\u7d71\u5c31\u6703\u5c07\u5230\u9054\u7db2\u9801\u4e2d\u7684\u5716\u7247\u52a0\u9032\u5e33\u6236\u4e2d\u7684\u5ee3\u544a\u7fa4\u7d44\u3002<\/p>\n<figure id=\"attachment_9776\" aria-describedby=\"caption-attachment-9776\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9776\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-set-up-image-extensions-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9776\" 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