{"id":9832,"date":"2022-07-19T11:00:42","date_gmt":"2022-07-19T03:00:42","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9832"},"modified":"2022-07-19T11:53:12","modified_gmt":"2022-07-19T03:53:12","slug":"upgrade-to-performance-max","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/upgrade-to-performance-max\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u6700\u65b0\u529f\u80fd\uff1a\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u4e09\u7a2e\u65b9\u5f0f \ud83c\udf1e"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u5982\u4f55\u5c07\u3010\u667a\u6167\u8cfc\u7269\u3011\u548c\u3010\u5730\u5340\u5ee3\u544a\u3011\u900f\u904e Google Ads \u5347\u7d1a\u70ba\u6700\u65b0\u7684\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u8ddf\u8457 iSPOT 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\u5982\u679c\u9078\u64c7\u4e0d\u63d0\u65e9\u5347\u7d1a\uff0c\u3010\u667a\u6167\u8cfc\u7269\u3011\u5ee3\u544a\u6703\u5728\u4e03\u5230\u4e5d\u6708\u9593\u81ea\u52d5\u5347\u7d1a\uff1b\u3010\u5730\u5340\u5ee3\u544a\u3011\u6703\u5728\u516b\u5230\u4e5d\u6708\u9593\u81ea\u52d5\u5347\u7d1a\u3002<\/p>\n<figure id=\"attachment_9860\" aria-describedby=\"caption-attachment-9860\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9860\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9860\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4ee5\u4e0b\u5c07\u5206\u4eab\u4e09\u7a2e\u5c07\u3010\u667a\u6167\u8cfc\u7269\u3011\u6216\u3010\u5730\u5340\u5ee3\u544a\u3011\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u65b9\u5f0f\u3002<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\">\ud83c\udf1f \u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6b65\u9a5f<\/span><\/h3>\n<p><span style=\"color: #008080;\">\u524d\u5f80\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u9801\u9762<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9861\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u2460 \u767b\u5165 Google Ads \u5e33\u6236 \u27a1\ufe0f \u5ee3\u544a\u6d3b\u52d5\u3002<br 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\u5ee3\u544a\u6d3b\u52d5\u985e\u578b \u27a1\ufe0f \u53ef\u9032\u884c\u5347\u7d1a \u27a1\ufe0f \u5957\u7528 \u27a1\ufe0f \u5728\u4e0b\u4e00\u500b\u3010\u53ef\u9032\u884c\u5347\u7d1a\u3011\u5f48\u51fa\u5f0f\u8996\u7a97\u4e2d\uff0c\u9078\u64c7\u3010\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3011\u27a1\ufe0f \u5b8c\u6210\uff01<\/p>\n<p><strong><span style=\"color: #008080;\">\u524d\u5f80\u3010\u6700\u4f73\u5316\u5efa\u8b70\u3011\u9801\u9762<\/span><\/strong><\/p>\n<figure id=\"attachment_9862\" aria-describedby=\"caption-attachment-9862\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9862\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9862\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u767b\u5165 Google Ads \u5e33\u6236 \u27a1\ufe0f \u6700\u4f73\u5316\u5efa\u8b70\u3002<br \/>\n\u2461 \u9078\u64c7\u3010\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3011\u7684\u3010\u5168\u90e8\u5957\u7528\u3011\u27a1\ufe0f \u5373\u53ef\u4e00\u6b21\u5347\u7d1a\u6240\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<br \/>\n\ud83d\udccc \u4e5f\u53ef\u4ee5\u9ede\u9078\u3010\u67e5\u770b\u6700\u4f73\u5316\u5efa\u8b70\u3011\u627e\u51fa\u8981\u5347\u7d1a\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u9010\u4e00\u9ede\u9078\u65c1\u908a\u7684\u6838\u53d6\u65b9\u584a\u00a0\u3002<br \/>\n\u2462 \u5728\u78ba\u8a8d\u4e92\u52d5\u8996\u7a97\u4e2d \u27a1\ufe0f \u5168\u90e8\u5957\u7528 \u27a1\ufe0f \u5b8c\u6210\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u900f\u904e Google Ads \u901a\u77e5\u5347\u7d1a<\/strong><\/span><\/p>\n<figure id=\"attachment_9863\" aria-describedby=\"caption-attachment-9863\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9863\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9863\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u767b\u5165 Google Ads \u5e33\u6236 \u27a1\ufe0f \u9078\u64c7\u53f3\u4e0a\u89d2\u7684\u901a\u77e5\u5716\u793a\u00a0\u3002<br \/>\n\u2461 \u9078\u64c7\u3010\u5347\u7d1a\u5ee3\u544a\u6d3b\u52d5\u3011\u901a\u77e5 \u27a1\ufe0f \u5957\u7528 \u27a1\ufe0f \u9078\u64c7\u3010\u5168\u90e8\u5957\u7528\u3011\u27a1\ufe0f \u5b8c\u6210\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25 \u88dc\u5145\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5168\u65b0\u529f\u80fd<\/strong><\/span><\/h3>\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u63d0\u4f9b\u667a\u6167\u8cfc\u7269\u6216\u5730\u5340\u5ee3\u544a\u6d3b\u52d5\u6c92\u6709\u7684\u65b0\u529f\u80fd\uff0c\u5305\u62ec\uff1a\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3001\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u3001\u9650\u5236\u8f03\u5c11\u7684\u5ee3\u544a\u7a7a\u9593\uff0c\u9069\u7528\u65bc\u96f6\u552e\u5ee3\u544a\u5ba2\u6236\u3001\u66f4\u591a\u7684\u76ee\u6a19\u4ee5\u53ca\u65b0\u7684\u51fa\u50f9\u529f\u80fd\u3001\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\uff0c\u548c\u6d1e\u5bdf\u5831\u8868\u3002\u4ee5\u4e0b\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u63d0\u4f9b\u7684\u5176\u4ed6\u63a5\u89f8\u7bc4\u570d\u548c\u65b0\u529f\u80fd\uff1a<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lNEhZDE0rCg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u5176\u4ed6\u63a5\u89f8\u7bc4\u570d\uff1aYouTube \u4e32\u6d41\u5167\u5ee3\u544a\u3001\u6587\u5b57\u5ee3\u544a\uff08\u900f\u904e\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\uff09\u3001\u63a2\u7d22\u52d5\u614b\u6d88\u606f\u3002<br \/>\n\u2461 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u65b0\u529f\u80fd\uff1a<br \/>\n&#8211; \u76ee\u6a19\uff1a\u50c5\u96e2\u7dda\u92b7\u552e\u3001\u5f85\u958b\u767c\u5ba2\u6236\u7522\u751f<br \/>\n&#8211; \u51fa\u50f9\uff1a\u6839\u64da\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u9032\u884c\u51fa\u50f9\u3001\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d(\u9078\u7528\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9) \u51fa\u50f9\u7b56\u7565<br \/>\n&#8211; \u5831\u8868\u548c\u6d1e\u5bdf\uff1a\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf<\/p>\n<p><strong><span style=\"color: #008080;\">\u5730\u5340\u5ee3\u544a<\/span><\/strong><\/p>\n<p>\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u5176\u4ed6\u63a5\u89f8\u7bc4\u570d\uff1aGoogle \u641c\u5c0b\u548c Google \u5730\u5716\u4e0a\u7684\u5e97\u9762\u5546\u54c1\u76ee\u9304\u5ee3\u544a\u3002<br \/>\n\u2461 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u65b0\u529f\u80fd\uff1a<br \/>\n&#8211; \u76ee\u6a19\uff1a\u5f85\u958b\u767c\u5ba2\u6236\u7522\u751f\u3001\u96e2\u7dda\u92b7\u552e\u3001\u958b\u767c\u65b0\u5ba2\u6236\u3001\u50f9\u503c\u898f\u5247<br \/>\n&#8211; \u51fa\u50f9\uff1a\u6839\u64da\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u9032\u884c\u51fa\u50f9\u3001\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d(\u9078\u7528\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9) \u51fa\u50f9\u7b56\u7565<br \/>\n&#8211; \u5831\u8868\u548c\u6d1e\u5bdf\uff1a\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u5305\u542b\u6210\u6548\u6d1e\u5bdf\u3001\u6d88\u8cbb\u8005\u8208\u8da3\u6d1e\u5bdf\u548c\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\u7b49\u5167\u5bb9<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac \u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff1a\u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n<figure id=\"attachment_9864\" aria-describedby=\"caption-attachment-9864\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9864\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/upgrade-to-performance-max-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9864\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Illustration by <a href=\"https:\/\/icons8.com\/illustrations\/author\/ZQDZn9ZZj5aQ\">Violetta Barsuk<\/a> from <a href=\"https:\/\/icons8.com\/illustrations\">Ouch!<\/a><\/figcaption><\/figure>\n<p>Q1. \u9700\u8981\u624b\u52d5\u5347\u7d1a\u667a\u6167\u8cfc\u7269\u6216\u5730\u5340\u5ee3\u544a\u55ce\uff1f<br \/>\n\u27a1\ufe0f 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